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In-App Purchase Market by Operating System (Android, iOS, Others) , by Type (Consumable, Non-consumable, Auto renewable, Non-renewing subscription) by Application (Gaming, Entertainment and Music, Health and Fitness, Travel and Action, Finance, Others) : Global Opportunity Analysis and Industry Forecast, 2024 - 2032

A07186

Pages: 350

Charts: 75

Tables: 173

In-App Purchase Market Research, 2032

The global in-app purchase market size was valued at $195.5 billion in 2023, and is projected to reach $571.2 billion by 2032, growing at a CAGR of 12.5% from 2024 to 2032.

In-app purchases (IAPs) are one of the primary model’s app publishers use to monetize their apps. An in-app purchase is any fee in addition to the cost to download the app on a smartphone or tablet. IAPs allow users to buy additional features, content, or services within an app. These purchases are made through the relevant app store or another payment system, using real money (as opposed to in-app currency or rewards) .   

There are four types of in-app purchases such as consumables, non-consumables, auto-renewal subscription and non auto-renewal subscription. Consumables are products that can be used (‘consumed’) once and then repurchased multiple times. Non-consumables are products that are purchased once, have no expiry date, and remain permanently available within the app. 

 Key Market Segments

  • By Operating System
    • Android
    • iOS
    • Others
  • By Type
    • Consumable
    • Non-consumable
    • Auto renewable
    • Non-renewing subscription
  • By Application
    • Gaming
    • Entertainment and Music
    • Health and Fitness
    • Travel and Action
    • Finance
    • Others
  • By Region
    • North America
      • U.S.
      • Canada
    • Europe
      • UK
      • Germany
      • France
      • Italy
      • Spain
      • Rest of Europe
    • Asia-Pacific
      • China
      • Japan
      • India
      • Australia
      • South Korea
      • Rest of Asia-Pacific
    • Latin America
      • Argentina
      • Mexico
      • Brazil
      • Rest of Latin America
    • MEA
      • Saudi Arabia
      • South Africa
      • UAE
      • Rest of MEA

 
Key Market Players

  • Creative Clicks
  • PubMatic
  • AdMaven
  • Apple Inc.
  • Propeller Ads
  • InMobi
  • Roblox
  • King.com Ltd.
  • Disney
  • Brainly
  • Recurly
  • POCKETGUARD
  • Google LLC
  • Netflix, Inc.

  • CHAPTER 1: INTRODUCTION

    • 1.1. Report Description

    • 1.2. Key Market Segments

    • 1.3. Key Benefits

    • 1.4. Research Methodology

      • 1.4.1. Primary Research

      • 1.4.2. Secondary Research

      • 1.4.3. Analyst Tools and Models

  • CHAPTER 2: EXECUTIVE SUMMARY

    • 2.1. CXO Perspective

  • CHAPTER 3: MARKET LANDSCAPE

    • 3.1. Market Definition and Scope

    • 3.2. Key Findings

      • 3.2.1. Top Investment Pockets

      • 3.2.2. Top Winning Strategies

    • 3.3. Porter's Five Forces Analysis

      • 3.3.1. Bargaining Power of Suppliers

      • 3.3.2. Threat of New Entrants

      • 3.3.3. Threat of Substitutes

      • 3.3.4. Competitive Rivalry

      • 3.3.5. Bargaining Power among Buyers

    • 3.5. Market Dynamics

      • 3.5.1. Drivers

      • 3.5.2. Restraints

      • 3.5.3. Opportunities

  • CHAPTER 4: IN-APP PURCHASE MARKET, BY OPERATING SYSTEM

    • 4.1. Market Overview

      • 4.1.1 Market Size and Forecast, By Operating System

    • 4.2. Android

      • 4.2.1. Key Market Trends, Growth Factors and Opportunities

      • 4.2.2. Market Size and Forecast, By Region

      • 4.2.3. Market Share Analysis, By Country

    • 4.3. IOS

      • 4.3.1. Key Market Trends, Growth Factors and Opportunities

      • 4.3.2. Market Size and Forecast, By Region

      • 4.3.3. Market Share Analysis, By Country

    • 4.4. Others

      • 4.4.1. Key Market Trends, Growth Factors and Opportunities

      • 4.4.2. Market Size and Forecast, By Region

      • 4.4.3. Market Share Analysis, By Country

  • CHAPTER 5: IN-APP PURCHASE MARKET, BY TYPE

    • 5.1. Market Overview

      • 5.1.1 Market Size and Forecast, By Type

    • 5.2. Consumable

      • 5.2.1. Key Market Trends, Growth Factors and Opportunities

      • 5.2.2. Market Size and Forecast, By Region

      • 5.2.3. Market Share Analysis, By Country

    • 5.3. Non-consumable

      • 5.3.1. Key Market Trends, Growth Factors and Opportunities

      • 5.3.2. Market Size and Forecast, By Region

      • 5.3.3. Market Share Analysis, By Country

    • 5.4. Auto Renewable

      • 5.4.1. Key Market Trends, Growth Factors and Opportunities

      • 5.4.2. Market Size and Forecast, By Region

      • 5.4.3. Market Share Analysis, By Country

    • 5.5. Non-renewing Subscription

      • 5.5.1. Key Market Trends, Growth Factors and Opportunities

      • 5.5.2. Market Size and Forecast, By Region

      • 5.5.3. Market Share Analysis, By Country

  • CHAPTER 6: IN-APP PURCHASE MARKET, BY APPLICATION

    • 6.1. Market Overview

      • 6.1.1 Market Size and Forecast, By Application

    • 6.2. Gaming

      • 6.2.1. Key Market Trends, Growth Factors and Opportunities

      • 6.2.2. Market Size and Forecast, By Region

      • 6.2.3. Market Share Analysis, By Country

    • 6.3. Entertainment And Music

      • 6.3.1. Key Market Trends, Growth Factors and Opportunities

      • 6.3.2. Market Size and Forecast, By Region

      • 6.3.3. Market Share Analysis, By Country

    • 6.4. Health And Fitness

      • 6.4.1. Key Market Trends, Growth Factors and Opportunities

      • 6.4.2. Market Size and Forecast, By Region

      • 6.4.3. Market Share Analysis, By Country

    • 6.5. Travel And Action

      • 6.5.1. Key Market Trends, Growth Factors and Opportunities

      • 6.5.2. Market Size and Forecast, By Region

      • 6.5.3. Market Share Analysis, By Country

    • 6.6. Finance

      • 6.6.1. Key Market Trends, Growth Factors and Opportunities

      • 6.6.2. Market Size and Forecast, By Region

      • 6.6.3. Market Share Analysis, By Country

    • 6.7. Others

      • 6.7.1. Key Market Trends, Growth Factors and Opportunities

      • 6.7.2. Market Size and Forecast, By Region

      • 6.7.3. Market Share Analysis, By Country

  • CHAPTER 7: IN-APP PURCHASE MARKET, BY REGION

    • 7.1. Market Overview

      • 7.1.1 Market Size and Forecast, By Region

    • 7.2. North America

      • 7.2.1. Key Market Trends and Opportunities

      • 7.2.2. Market Size and Forecast, By Operating System

      • 7.2.3. Market Size and Forecast, By Type

      • 7.2.4. Market Size and Forecast, By Application

      • 7.2.5. Market Size and Forecast, By Country

      • 7.2.6. U.S. In-app Purchase Market

        • 7.2.6.1. Market Size and Forecast, By Operating System
        • 7.2.6.2. Market Size and Forecast, By Type
        • 7.2.6.3. Market Size and Forecast, By Application

      • 7.2.7. Canada In-app Purchase Market

        • 7.2.7.1. Market Size and Forecast, By Operating System
        • 7.2.7.2. Market Size and Forecast, By Type
        • 7.2.7.3. Market Size and Forecast, By Application

      • 7.2.8. Mexico In-app Purchase Market

        • 7.2.8.1. Market Size and Forecast, By Operating System
        • 7.2.8.2. Market Size and Forecast, By Type
        • 7.2.8.3. Market Size and Forecast, By Application

    • 7.3. Europe

      • 7.3.1. Key Market Trends and Opportunities

      • 7.3.2. Market Size and Forecast, By Operating System

      • 7.3.3. Market Size and Forecast, By Type

      • 7.3.4. Market Size and Forecast, By Application

      • 7.3.5. Market Size and Forecast, By Country

      • 7.3.6. France In-app Purchase Market

        • 7.3.6.1. Market Size and Forecast, By Operating System
        • 7.3.6.2. Market Size and Forecast, By Type
        • 7.3.6.3. Market Size and Forecast, By Application

      • 7.3.7. Germany In-app Purchase Market

        • 7.3.7.1. Market Size and Forecast, By Operating System
        • 7.3.7.2. Market Size and Forecast, By Type
        • 7.3.7.3. Market Size and Forecast, By Application

      • 7.3.8. Italy In-app Purchase Market

        • 7.3.8.1. Market Size and Forecast, By Operating System
        • 7.3.8.2. Market Size and Forecast, By Type
        • 7.3.8.3. Market Size and Forecast, By Application

      • 7.3.9. Spain In-app Purchase Market

        • 7.3.9.1. Market Size and Forecast, By Operating System
        • 7.3.9.2. Market Size and Forecast, By Type
        • 7.3.9.3. Market Size and Forecast, By Application

      • 7.3.10. UK In-app Purchase Market

        • 7.3.10.1. Market Size and Forecast, By Operating System
        • 7.3.10.2. Market Size and Forecast, By Type
        • 7.3.10.3. Market Size and Forecast, By Application

      • 7.3.11. Russia In-app Purchase Market

        • 7.3.11.1. Market Size and Forecast, By Operating System
        • 7.3.11.2. Market Size and Forecast, By Type
        • 7.3.11.3. Market Size and Forecast, By Application

      • 7.3.12. Rest Of Europe In-app Purchase Market

        • 7.3.12.1. Market Size and Forecast, By Operating System
        • 7.3.12.2. Market Size and Forecast, By Type
        • 7.3.12.3. Market Size and Forecast, By Application

    • 7.4. Asia-Pacific

      • 7.4.1. Key Market Trends and Opportunities

      • 7.4.2. Market Size and Forecast, By Operating System

      • 7.4.3. Market Size and Forecast, By Type

      • 7.4.4. Market Size and Forecast, By Application

      • 7.4.5. Market Size and Forecast, By Country

      • 7.4.6. China In-app Purchase Market

        • 7.4.6.1. Market Size and Forecast, By Operating System
        • 7.4.6.2. Market Size and Forecast, By Type
        • 7.4.6.3. Market Size and Forecast, By Application

      • 7.4.7. Japan In-app Purchase Market

        • 7.4.7.1. Market Size and Forecast, By Operating System
        • 7.4.7.2. Market Size and Forecast, By Type
        • 7.4.7.3. Market Size and Forecast, By Application

      • 7.4.8. India In-app Purchase Market

        • 7.4.8.1. Market Size and Forecast, By Operating System
        • 7.4.8.2. Market Size and Forecast, By Type
        • 7.4.8.3. Market Size and Forecast, By Application

      • 7.4.9. South Korea In-app Purchase Market

        • 7.4.9.1. Market Size and Forecast, By Operating System
        • 7.4.9.2. Market Size and Forecast, By Type
        • 7.4.9.3. Market Size and Forecast, By Application

      • 7.4.10. Australia In-app Purchase Market

        • 7.4.10.1. Market Size and Forecast, By Operating System
        • 7.4.10.2. Market Size and Forecast, By Type
        • 7.4.10.3. Market Size and Forecast, By Application

      • 7.4.11. Thailand In-app Purchase Market

        • 7.4.11.1. Market Size and Forecast, By Operating System
        • 7.4.11.2. Market Size and Forecast, By Type
        • 7.4.11.3. Market Size and Forecast, By Application

      • 7.4.12. Malaysia In-app Purchase Market

        • 7.4.12.1. Market Size and Forecast, By Operating System
        • 7.4.12.2. Market Size and Forecast, By Type
        • 7.4.12.3. Market Size and Forecast, By Application

      • 7.4.13. Indonesia In-app Purchase Market

        • 7.4.13.1. Market Size and Forecast, By Operating System
        • 7.4.13.2. Market Size and Forecast, By Type
        • 7.4.13.3. Market Size and Forecast, By Application

      • 7.4.14. Rest of Asia Pacific In-app Purchase Market

        • 7.4.14.1. Market Size and Forecast, By Operating System
        • 7.4.14.2. Market Size and Forecast, By Type
        • 7.4.14.3. Market Size and Forecast, By Application

    • 7.5. LAMEA

      • 7.5.1. Key Market Trends and Opportunities

      • 7.5.2. Market Size and Forecast, By Operating System

      • 7.5.3. Market Size and Forecast, By Type

      • 7.5.4. Market Size and Forecast, By Application

      • 7.5.5. Market Size and Forecast, By Country

      • 7.5.6. Brazil In-app Purchase Market

        • 7.5.6.1. Market Size and Forecast, By Operating System
        • 7.5.6.2. Market Size and Forecast, By Type
        • 7.5.6.3. Market Size and Forecast, By Application

      • 7.5.7. South Africa In-app Purchase Market

        • 7.5.7.1. Market Size and Forecast, By Operating System
        • 7.5.7.2. Market Size and Forecast, By Type
        • 7.5.7.3. Market Size and Forecast, By Application

      • 7.5.8. Saudi Arabia In-app Purchase Market

        • 7.5.8.1. Market Size and Forecast, By Operating System
        • 7.5.8.2. Market Size and Forecast, By Type
        • 7.5.8.3. Market Size and Forecast, By Application

      • 7.5.9. UAE In-app Purchase Market

        • 7.5.9.1. Market Size and Forecast, By Operating System
        • 7.5.9.2. Market Size and Forecast, By Type
        • 7.5.9.3. Market Size and Forecast, By Application

      • 7.5.10. Argentina In-app Purchase Market

        • 7.5.10.1. Market Size and Forecast, By Operating System
        • 7.5.10.2. Market Size and Forecast, By Type
        • 7.5.10.3. Market Size and Forecast, By Application

      • 7.5.11. Rest of LAMEA In-app Purchase Market

        • 7.5.11.1. Market Size and Forecast, By Operating System
        • 7.5.11.2. Market Size and Forecast, By Type
        • 7.5.11.3. Market Size and Forecast, By Application

  • CHAPTER 8: COMPETITIVE LANDSCAPE

    • 8.1. Introduction

    • 8.2. Top Winning Strategies

    • 8.3. Product Mapping Of Top 10 Player

    • 8.4. Competitive Dashboard

    • 8.5. Competitive Heatmap

    • 8.6. Top Player Positioning, 2024

  • CHAPTER 9: COMPANY PROFILES

    • 9.1. Apple Inc.

      • 9.1.1. Company Overview

      • 9.1.2. Key Executives

      • 9.1.3. Company Snapshot

      • 9.1.4. Operating Business Segments

      • 9.1.5. Product Portfolio

      • 9.1.6. Business Performance

      • 9.1.7. Key Strategic Moves and Developments

    • 9.2. Disney

      • 9.2.1. Company Overview

      • 9.2.2. Key Executives

      • 9.2.3. Company Snapshot

      • 9.2.4. Operating Business Segments

      • 9.2.5. Product Portfolio

      • 9.2.6. Business Performance

      • 9.2.7. Key Strategic Moves and Developments

    • 9.3. Google LLC

      • 9.3.1. Company Overview

      • 9.3.2. Key Executives

      • 9.3.3. Company Snapshot

      • 9.3.4. Operating Business Segments

      • 9.3.5. Product Portfolio

      • 9.3.6. Business Performance

      • 9.3.7. Key Strategic Moves and Developments

    • 9.4. King.com Ltd.

      • 9.4.1. Company Overview

      • 9.4.2. Key Executives

      • 9.4.3. Company Snapshot

      • 9.4.4. Operating Business Segments

      • 9.4.5. Product Portfolio

      • 9.4.6. Business Performance

      • 9.4.7. Key Strategic Moves and Developments

    • 9.5. Netflix, Inc.

      • 9.5.1. Company Overview

      • 9.5.2. Key Executives

      • 9.5.3. Company Snapshot

      • 9.5.4. Operating Business Segments

      • 9.5.5. Product Portfolio

      • 9.5.6. Business Performance

      • 9.5.7. Key Strategic Moves and Developments

    • 9.6. Creative Clicks

      • 9.6.1. Company Overview

      • 9.6.2. Key Executives

      • 9.6.3. Company Snapshot

      • 9.6.4. Operating Business Segments

      • 9.6.5. Product Portfolio

      • 9.6.6. Business Performance

      • 9.6.7. Key Strategic Moves and Developments

    • 9.7. AdMaven

      • 9.7.1. Company Overview

      • 9.7.2. Key Executives

      • 9.7.3. Company Snapshot

      • 9.7.4. Operating Business Segments

      • 9.7.5. Product Portfolio

      • 9.7.6. Business Performance

      • 9.7.7. Key Strategic Moves and Developments

    • 9.8. POCKETGUARD

      • 9.8.1. Company Overview

      • 9.8.2. Key Executives

      • 9.8.3. Company Snapshot

      • 9.8.4. Operating Business Segments

      • 9.8.5. Product Portfolio

      • 9.8.6. Business Performance

      • 9.8.7. Key Strategic Moves and Developments

    • 9.9. PubMatic

      • 9.9.1. Company Overview

      • 9.9.2. Key Executives

      • 9.9.3. Company Snapshot

      • 9.9.4. Operating Business Segments

      • 9.9.5. Product Portfolio

      • 9.9.6. Business Performance

      • 9.9.7. Key Strategic Moves and Developments

    • 9.10. Roblox

      • 9.10.1. Company Overview

      • 9.10.2. Key Executives

      • 9.10.3. Company Snapshot

      • 9.10.4. Operating Business Segments

      • 9.10.5. Product Portfolio

      • 9.10.6. Business Performance

      • 9.10.7. Key Strategic Moves and Developments

    • 9.11. InMobi

      • 9.11.1. Company Overview

      • 9.11.2. Key Executives

      • 9.11.3. Company Snapshot

      • 9.11.4. Operating Business Segments

      • 9.11.5. Product Portfolio

      • 9.11.6. Business Performance

      • 9.11.7. Key Strategic Moves and Developments

    • 9.12. Brainly

      • 9.12.1. Company Overview

      • 9.12.2. Key Executives

      • 9.12.3. Company Snapshot

      • 9.12.4. Operating Business Segments

      • 9.12.5. Product Portfolio

      • 9.12.6. Business Performance

      • 9.12.7. Key Strategic Moves and Developments

    • 9.13. Recurly

      • 9.13.1. Company Overview

      • 9.13.2. Key Executives

      • 9.13.3. Company Snapshot

      • 9.13.4. Operating Business Segments

      • 9.13.5. Product Portfolio

      • 9.13.6. Business Performance

      • 9.13.7. Key Strategic Moves and Developments

    • 9.14. Propeller Ads

      • 9.14.1. Company Overview

      • 9.14.2. Key Executives

      • 9.14.3. Company Snapshot

      • 9.14.4. Operating Business Segments

      • 9.14.5. Product Portfolio

      • 9.14.6. Business Performance

      • 9.14.7. Key Strategic Moves and Developments

  • LIST OF TABLES

  • TABLE 1. GLOBAL IN-APP PURCHASE MARKET, BY OPERATING SYSTEM, 2025-2033 ($MILLION)
  • TABLE 2. GLOBAL IN-APP PURCHASE MARKET FOR ANDROID, BY REGION, 2025-2033 ($MILLION)
  • TABLE 3. GLOBAL IN-APP PURCHASE MARKET FOR IOS, BY REGION, 2025-2033 ($MILLION)
  • TABLE 4. GLOBAL IN-APP PURCHASE MARKET FOR OTHERS, BY REGION, 2025-2033 ($MILLION)
  • TABLE 5. GLOBAL IN-APP PURCHASE MARKET, BY TYPE, 2025-2033 ($MILLION)
  • TABLE 6. GLOBAL IN-APP PURCHASE MARKET FOR CONSUMABLE, BY REGION, 2025-2033 ($MILLION)
  • TABLE 7. GLOBAL IN-APP PURCHASE MARKET FOR NON-CONSUMABLE, BY REGION, 2025-2033 ($MILLION)
  • TABLE 8. GLOBAL IN-APP PURCHASE MARKET FOR AUTO RENEWABLE, BY REGION, 2025-2033 ($MILLION)
  • TABLE 9. GLOBAL IN-APP PURCHASE MARKET FOR NON-RENEWING SUBSCRIPTION, BY REGION, 2025-2033 ($MILLION)
  • TABLE 10. GLOBAL IN-APP PURCHASE MARKET, BY APPLICATION, 2025-2033 ($MILLION)
  • TABLE 11. GLOBAL IN-APP PURCHASE MARKET FOR GAMING, BY REGION, 2025-2033 ($MILLION)
  • TABLE 12. GLOBAL IN-APP PURCHASE MARKET FOR ENTERTAINMENT AND MUSIC, BY REGION, 2025-2033 ($MILLION)
  • TABLE 13. GLOBAL IN-APP PURCHASE MARKET FOR HEALTH AND FITNESS, BY REGION, 2025-2033 ($MILLION)
  • TABLE 14. GLOBAL IN-APP PURCHASE MARKET FOR TRAVEL AND ACTION, BY REGION, 2025-2033 ($MILLION)
  • TABLE 15. GLOBAL IN-APP PURCHASE MARKET FOR FINANCE, BY REGION, 2025-2033 ($MILLION)
  • TABLE 16. GLOBAL IN-APP PURCHASE MARKET FOR OTHERS, BY REGION, 2025-2033 ($MILLION)
  • TABLE 17. GLOBAL IN-APP PURCHASE MARKET, BY REGION, 2025-2033 ($MILLION)
  • TABLE 18. NORTH AMERICA IN-APP PURCHASE, BY REGION, 2025-2033 ($MILLION)
  • TABLE 19. NORTH AMERICA IN-APP PURCHASE, BY OPERATING SYSTEM, 2025-2033 ($MILLION)
  • TABLE 20. NORTH AMERICA IN-APP PURCHASE, BY TYPE, 2025-2033 ($MILLION)
  • TABLE 21. NORTH AMERICA IN-APP PURCHASE, BY APPLICATION, 2025-2033 ($MILLION)
  • TABLE 22. U.S. IN-APP PURCHASE, BY OPERATING SYSTEM, 2025-2033 ($MILLION)
  • TABLE 23. U.S. IN-APP PURCHASE, BY TYPE, 2025-2033 ($MILLION)
  • TABLE 24. U.S. IN-APP PURCHASE, BY APPLICATION, 2025-2033 ($MILLION)
  • TABLE 25. CANADA IN-APP PURCHASE, BY OPERATING SYSTEM, 2025-2033 ($MILLION)
  • TABLE 26. CANADA IN-APP PURCHASE, BY TYPE, 2025-2033 ($MILLION)
  • TABLE 27. CANADA IN-APP PURCHASE, BY APPLICATION, 2025-2033 ($MILLION)
  • TABLE 28. MEXICO IN-APP PURCHASE, BY OPERATING SYSTEM, 2025-2033 ($MILLION)
  • TABLE 29. MEXICO IN-APP PURCHASE, BY TYPE, 2025-2033 ($MILLION)
  • TABLE 30. MEXICO IN-APP PURCHASE, BY APPLICATION, 2025-2033 ($MILLION)
  • TABLE 31. EUROPE IN-APP PURCHASE, BY REGION, 2025-2033 ($MILLION)
  • TABLE 32. EUROPE IN-APP PURCHASE, BY OPERATING SYSTEM, 2025-2033 ($MILLION)
  • TABLE 33. EUROPE IN-APP PURCHASE, BY TYPE, 2025-2033 ($MILLION)
  • TABLE 34. EUROPE IN-APP PURCHASE, BY APPLICATION, 2025-2033 ($MILLION)
  • TABLE 35. FRANCE IN-APP PURCHASE, BY OPERATING SYSTEM, 2025-2033 ($MILLION)
  • TABLE 36. FRANCE IN-APP PURCHASE, BY TYPE, 2025-2033 ($MILLION)
  • TABLE 37. FRANCE IN-APP PURCHASE, BY APPLICATION, 2025-2033 ($MILLION)
  • TABLE 38. GERMANY IN-APP PURCHASE, BY OPERATING SYSTEM, 2025-2033 ($MILLION)
  • TABLE 39. GERMANY IN-APP PURCHASE, BY TYPE, 2025-2033 ($MILLION)
  • TABLE 40. GERMANY IN-APP PURCHASE, BY APPLICATION, 2025-2033 ($MILLION)
  • TABLE 41. ITALY IN-APP PURCHASE, BY OPERATING SYSTEM, 2025-2033 ($MILLION)
  • TABLE 42. ITALY IN-APP PURCHASE, BY TYPE, 2025-2033 ($MILLION)
  • TABLE 43. ITALY IN-APP PURCHASE, BY APPLICATION, 2025-2033 ($MILLION)
  • TABLE 44. SPAIN IN-APP PURCHASE, BY OPERATING SYSTEM, 2025-2033 ($MILLION)
  • TABLE 45. SPAIN IN-APP PURCHASE, BY TYPE, 2025-2033 ($MILLION)
  • TABLE 46. SPAIN IN-APP PURCHASE, BY APPLICATION, 2025-2033 ($MILLION)
  • TABLE 47. UK IN-APP PURCHASE, BY OPERATING SYSTEM, 2025-2033 ($MILLION)
  • TABLE 48. UK IN-APP PURCHASE, BY TYPE, 2025-2033 ($MILLION)
  • TABLE 49. UK IN-APP PURCHASE, BY APPLICATION, 2025-2033 ($MILLION)
  • TABLE 50. RUSSIA IN-APP PURCHASE, BY OPERATING SYSTEM, 2025-2033 ($MILLION)
  • TABLE 51. RUSSIA IN-APP PURCHASE, BY TYPE, 2025-2033 ($MILLION)
  • TABLE 52. RUSSIA IN-APP PURCHASE, BY APPLICATION, 2025-2033 ($MILLION)
  • TABLE 53. REST OF EUROPE IN-APP PURCHASE, BY OPERATING SYSTEM, 2025-2033 ($MILLION)
  • TABLE 54. REST OF EUROPE IN-APP PURCHASE, BY TYPE, 2025-2033 ($MILLION)
  • TABLE 55. REST OF EUROPE IN-APP PURCHASE, BY APPLICATION, 2025-2033 ($MILLION)
  • TABLE 56. ASIA-PACIFIC IN-APP PURCHASE, BY REGION, 2025-2033 ($MILLION)
  • TABLE 57. ASIA-PACIFIC IN-APP PURCHASE, BY OPERATING SYSTEM, 2025-2033 ($MILLION)
  • TABLE 58. ASIA-PACIFIC IN-APP PURCHASE, BY TYPE, 2025-2033 ($MILLION)
  • TABLE 59. ASIA-PACIFIC IN-APP PURCHASE, BY APPLICATION, 2025-2033 ($MILLION)
  • TABLE 60. CHINA IN-APP PURCHASE, BY OPERATING SYSTEM, 2025-2033 ($MILLION)
  • TABLE 61. CHINA IN-APP PURCHASE, BY TYPE, 2025-2033 ($MILLION)
  • TABLE 62. CHINA IN-APP PURCHASE, BY APPLICATION, 2025-2033 ($MILLION)
  • TABLE 63. JAPAN IN-APP PURCHASE, BY OPERATING SYSTEM, 2025-2033 ($MILLION)
  • TABLE 64. JAPAN IN-APP PURCHASE, BY TYPE, 2025-2033 ($MILLION)
  • TABLE 65. JAPAN IN-APP PURCHASE, BY APPLICATION, 2025-2033 ($MILLION)
  • TABLE 66. INDIA IN-APP PURCHASE, BY OPERATING SYSTEM, 2025-2033 ($MILLION)
  • TABLE 67. INDIA IN-APP PURCHASE, BY TYPE, 2025-2033 ($MILLION)
  • TABLE 68. INDIA IN-APP PURCHASE, BY APPLICATION, 2025-2033 ($MILLION)
  • TABLE 69. SOUTH KOREA IN-APP PURCHASE, BY OPERATING SYSTEM, 2025-2033 ($MILLION)
  • TABLE 70. SOUTH KOREA IN-APP PURCHASE, BY TYPE, 2025-2033 ($MILLION)
  • TABLE 71. SOUTH KOREA IN-APP PURCHASE, BY APPLICATION, 2025-2033 ($MILLION)
  • TABLE 72. AUSTRALIA IN-APP PURCHASE, BY OPERATING SYSTEM, 2025-2033 ($MILLION)
  • TABLE 73. AUSTRALIA IN-APP PURCHASE, BY TYPE, 2025-2033 ($MILLION)
  • TABLE 74. AUSTRALIA IN-APP PURCHASE, BY APPLICATION, 2025-2033 ($MILLION)
  • TABLE 75. THAILAND IN-APP PURCHASE, BY OPERATING SYSTEM, 2025-2033 ($MILLION)
  • TABLE 76. THAILAND IN-APP PURCHASE, BY TYPE, 2025-2033 ($MILLION)
  • TABLE 77. THAILAND IN-APP PURCHASE, BY APPLICATION, 2025-2033 ($MILLION)
  • TABLE 78. MALAYSIA IN-APP PURCHASE, BY OPERATING SYSTEM, 2025-2033 ($MILLION)
  • TABLE 79. MALAYSIA IN-APP PURCHASE, BY TYPE, 2025-2033 ($MILLION)
  • TABLE 80. MALAYSIA IN-APP PURCHASE, BY APPLICATION, 2025-2033 ($MILLION)
  • TABLE 81. INDONESIA IN-APP PURCHASE, BY OPERATING SYSTEM, 2025-2033 ($MILLION)
  • TABLE 82. INDONESIA IN-APP PURCHASE, BY TYPE, 2025-2033 ($MILLION)
  • TABLE 83. INDONESIA IN-APP PURCHASE, BY APPLICATION, 2025-2033 ($MILLION)
  • TABLE 84. REST OF ASIA PACIFIC IN-APP PURCHASE, BY OPERATING SYSTEM, 2025-2033 ($MILLION)
  • TABLE 85. REST OF ASIA PACIFIC IN-APP PURCHASE, BY TYPE, 2025-2033 ($MILLION)
  • TABLE 86. REST OF ASIA PACIFIC IN-APP PURCHASE, BY APPLICATION, 2025-2033 ($MILLION)
  • TABLE 87. LAMEA IN-APP PURCHASE, BY REGION, 2025-2033 ($MILLION)
  • TABLE 88. LAMEA IN-APP PURCHASE, BY OPERATING SYSTEM, 2025-2033 ($MILLION)
  • TABLE 89. LAMEA IN-APP PURCHASE, BY TYPE, 2025-2033 ($MILLION)
  • TABLE 90. LAMEA IN-APP PURCHASE, BY APPLICATION, 2025-2033 ($MILLION)
  • TABLE 91. BRAZIL IN-APP PURCHASE, BY OPERATING SYSTEM, 2025-2033 ($MILLION)
  • TABLE 92. BRAZIL IN-APP PURCHASE, BY TYPE, 2025-2033 ($MILLION)
  • TABLE 93. BRAZIL IN-APP PURCHASE, BY APPLICATION, 2025-2033 ($MILLION)
  • TABLE 94. SOUTH AFRICA IN-APP PURCHASE, BY OPERATING SYSTEM, 2025-2033 ($MILLION)
  • TABLE 95. SOUTH AFRICA IN-APP PURCHASE, BY TYPE, 2025-2033 ($MILLION)
  • TABLE 96. SOUTH AFRICA IN-APP PURCHASE, BY APPLICATION, 2025-2033 ($MILLION)
  • TABLE 97. SAUDI ARABIA IN-APP PURCHASE, BY OPERATING SYSTEM, 2025-2033 ($MILLION)
  • TABLE 98. SAUDI ARABIA IN-APP PURCHASE, BY TYPE, 2025-2033 ($MILLION)
  • TABLE 99. SAUDI ARABIA IN-APP PURCHASE, BY APPLICATION, 2025-2033 ($MILLION)
  • TABLE 100. UAE IN-APP PURCHASE, BY OPERATING SYSTEM, 2025-2033 ($MILLION)
  • TABLE 101. UAE IN-APP PURCHASE, BY TYPE, 2025-2033 ($MILLION)
  • TABLE 102. UAE IN-APP PURCHASE, BY APPLICATION, 2025-2033 ($MILLION)
  • TABLE 103. ARGENTINA IN-APP PURCHASE, BY OPERATING SYSTEM, 2025-2033 ($MILLION)
  • TABLE 104. ARGENTINA IN-APP PURCHASE, BY TYPE, 2025-2033 ($MILLION)
  • TABLE 105. ARGENTINA IN-APP PURCHASE, BY APPLICATION, 2025-2033 ($MILLION)
  • TABLE 106. REST OF LAMEA IN-APP PURCHASE, BY OPERATING SYSTEM, 2025-2033 ($MILLION)
  • TABLE 107. REST OF LAMEA IN-APP PURCHASE, BY TYPE, 2025-2033 ($MILLION)
  • TABLE 108. REST OF LAMEA IN-APP PURCHASE, BY APPLICATION, 2025-2033 ($MILLION)
  • TABLE 109. APPLE INC.: KEY EXECUTIVES
  • TABLE 110. APPLE INC.: COMPANY SNAPSHOT
  • TABLE 111. APPLE INC.: OPERATING SEGMENTS
  • TABLE 112. APPLE INC.: PRODUCT PORTFOLIO
  • TABLE 113. APPLE INC.: KEY STRATEGIC MOVES AND DEVELOPMENTS
  • TABLE 114. DISNEY: KEY EXECUTIVES
  • TABLE 115. DISNEY: COMPANY SNAPSHOT
  • TABLE 116. DISNEY: OPERATING SEGMENTS
  • TABLE 117. DISNEY: PRODUCT PORTFOLIO
  • TABLE 118. DISNEY: KEY STRATEGIC MOVES AND DEVELOPMENTS
  • TABLE 119. GOOGLE LLC: KEY EXECUTIVES
  • TABLE 120. GOOGLE LLC: COMPANY SNAPSHOT
  • TABLE 121. GOOGLE LLC: OPERATING SEGMENTS
  • TABLE 122. GOOGLE LLC: PRODUCT PORTFOLIO
  • TABLE 123. GOOGLE LLC: KEY STRATEGIC MOVES AND DEVELOPMENTS
  • TABLE 124. KING.COM LTD.: KEY EXECUTIVES
  • TABLE 125. KING.COM LTD.: COMPANY SNAPSHOT
  • TABLE 126. KING.COM LTD.: OPERATING SEGMENTS
  • TABLE 127. KING.COM LTD.: PRODUCT PORTFOLIO
  • TABLE 128. KING.COM LTD.: KEY STRATEGIC MOVES AND DEVELOPMENTS
  • TABLE 129. NETFLIX, INC.: KEY EXECUTIVES
  • TABLE 130. NETFLIX, INC.: COMPANY SNAPSHOT
  • TABLE 131. NETFLIX, INC.: OPERATING SEGMENTS
  • TABLE 132. NETFLIX, INC.: PRODUCT PORTFOLIO
  • TABLE 133. NETFLIX, INC.: KEY STRATEGIC MOVES AND DEVELOPMENTS
  • TABLE 134. CREATIVE CLICKS: KEY EXECUTIVES
  • TABLE 135. CREATIVE CLICKS: COMPANY SNAPSHOT
  • TABLE 136. CREATIVE CLICKS: OPERATING SEGMENTS
  • TABLE 137. CREATIVE CLICKS: PRODUCT PORTFOLIO
  • TABLE 138. CREATIVE CLICKS: KEY STRATEGIC MOVES AND DEVELOPMENTS
  • TABLE 139. ADMAVEN: KEY EXECUTIVES
  • TABLE 140. ADMAVEN: COMPANY SNAPSHOT
  • TABLE 141. ADMAVEN: OPERATING SEGMENTS
  • TABLE 142. ADMAVEN: PRODUCT PORTFOLIO
  • TABLE 143. ADMAVEN: KEY STRATEGIC MOVES AND DEVELOPMENTS
  • TABLE 144. POCKETGUARD: KEY EXECUTIVES
  • TABLE 145. POCKETGUARD: COMPANY SNAPSHOT
  • TABLE 146. POCKETGUARD: OPERATING SEGMENTS
  • TABLE 147. POCKETGUARD: PRODUCT PORTFOLIO
  • TABLE 148. POCKETGUARD: KEY STRATEGIC MOVES AND DEVELOPMENTS
  • TABLE 149. PUBMATIC: KEY EXECUTIVES
  • TABLE 150. PUBMATIC: COMPANY SNAPSHOT
  • TABLE 151. PUBMATIC: OPERATING SEGMENTS
  • TABLE 152. PUBMATIC: PRODUCT PORTFOLIO
  • TABLE 153. PUBMATIC: KEY STRATEGIC MOVES AND DEVELOPMENTS
  • TABLE 154. ROBLOX: KEY EXECUTIVES
  • TABLE 155. ROBLOX: COMPANY SNAPSHOT
  • TABLE 156. ROBLOX: OPERATING SEGMENTS
  • TABLE 157. ROBLOX: PRODUCT PORTFOLIO
  • TABLE 158. ROBLOX: KEY STRATEGIC MOVES AND DEVELOPMENTS
  • TABLE 159. INMOBI: KEY EXECUTIVES
  • TABLE 160. INMOBI: COMPANY SNAPSHOT
  • TABLE 161. INMOBI: OPERATING SEGMENTS
  • TABLE 162. INMOBI: PRODUCT PORTFOLIO
  • TABLE 163. INMOBI: KEY STRATEGIC MOVES AND DEVELOPMENTS
  • TABLE 164. BRAINLY: KEY EXECUTIVES
  • TABLE 165. BRAINLY: COMPANY SNAPSHOT
  • TABLE 166. BRAINLY: OPERATING SEGMENTS
  • TABLE 167. BRAINLY: PRODUCT PORTFOLIO
  • TABLE 168. BRAINLY: KEY STRATEGIC MOVES AND DEVELOPMENTS
  • TABLE 169. RECURLY: KEY EXECUTIVES
  • TABLE 170. RECURLY: COMPANY SNAPSHOT
  • TABLE 171. RECURLY: OPERATING SEGMENTS
  • TABLE 172. RECURLY: PRODUCT PORTFOLIO
  • TABLE 173. RECURLY: KEY STRATEGIC MOVES AND DEVELOPMENTS
  • TABLE 174. PROPELLER ADS: KEY EXECUTIVES
  • TABLE 175. PROPELLER ADS: COMPANY SNAPSHOT
  • TABLE 176. PROPELLER ADS: OPERATING SEGMENTS
  • TABLE 177. PROPELLER ADS: PRODUCT PORTFOLIO
  • TABLE 178. PROPELLER ADS: KEY STRATEGIC MOVES AND DEVELOPMENTS

  • LIST OF FIGURES

  • FIGURE 1. GLOBAL IN-APP PURCHASE MARKET SEGMENTATION
  • FIGURE 2. GLOBAL IN-APP PURCHASE MARKET
  • FIGURE 3. SEGMENTATION IN-APP PURCHASE MARKET
  • FIGURE 4. TOP INVESTMENT POCKET IN IN-APP PURCHASE MARKET
  • FIGURE 5. MODERATE BARGAINING POWER OF BUYERS
  • FIGURE 6. MODERATE BARGAINING POWER OF SUPPLIERS
  • FIGURE 7. MODERATE THREAT OF NEW ENTRANTS
  • FIGURE 8. LOW THREAT OF SUBSTITUTION
  • FIGURE 9. HIGH COMPETITIVE RIVALRY
  • FIGURE 10. OPPORTUNITIES, RESTRAINTS AND DRIVERS: GLOBALIN-APP PURCHASE MARKET
  • FIGURE 11. IN-APP PURCHASE MARKET SEGMENTATION, BY BY OPERATING SYSTEM
  • FIGURE 12. IN-APP PURCHASE MARKET FOR ANDROID, BY COUNTRY, 2025-2033 ($MILLION)
  • FIGURE 13. IN-APP PURCHASE MARKET FOR IOS, BY COUNTRY, 2025-2033 ($MILLION)
  • FIGURE 14. IN-APP PURCHASE MARKET FOR OTHERS, BY COUNTRY, 2025-2033 ($MILLION)
  • FIGURE 15. IN-APP PURCHASE MARKET SEGMENTATION, BY BY TYPE
  • FIGURE 16. IN-APP PURCHASE MARKET FOR CONSUMABLE, BY COUNTRY, 2025-2033 ($MILLION)
  • FIGURE 17. IN-APP PURCHASE MARKET FOR NON-CONSUMABLE, BY COUNTRY, 2025-2033 ($MILLION)
  • FIGURE 18. IN-APP PURCHASE MARKET FOR AUTO RENEWABLE, BY COUNTRY, 2025-2033 ($MILLION)
  • FIGURE 19. IN-APP PURCHASE MARKET FOR NON-RENEWING SUBSCRIPTION, BY COUNTRY, 2025-2033 ($MILLION)
  • FIGURE 20. IN-APP PURCHASE MARKET SEGMENTATION, BY BY APPLICATION
  • FIGURE 21. IN-APP PURCHASE MARKET FOR GAMING, BY COUNTRY, 2025-2033 ($MILLION)
  • FIGURE 22. IN-APP PURCHASE MARKET FOR ENTERTAINMENT AND MUSIC, BY COUNTRY, 2025-2033 ($MILLION)
  • FIGURE 23. IN-APP PURCHASE MARKET FOR HEALTH AND FITNESS, BY COUNTRY, 2025-2033 ($MILLION)
  • FIGURE 24. IN-APP PURCHASE MARKET FOR TRAVEL AND ACTION, BY COUNTRY, 2025-2033 ($MILLION)
  • FIGURE 25. IN-APP PURCHASE MARKET FOR FINANCE, BY COUNTRY, 2025-2033 ($MILLION)
  • FIGURE 26. IN-APP PURCHASE MARKET FOR OTHERS, BY COUNTRY, 2025-2033 ($MILLION)
  • FIGURE 27. TOP WINNING STRATEGIES, BY YEAR, 2022-2024*
  • FIGURE 28. TOP WINNING STRATEGIES, BY DEVELOPMENT, 2022-2024*
  • FIGURE 29. TOP WINNING STRATEGIES, BY COMPANY, 2022-2024*
  • FIGURE 30. PRODUCT MAPPING OF TOP 10 PLAYERS
  • FIGURE 31. COMPETITIVE DASHBOARD
  • FIGURE 32. COMPETITIVE HEATMAP: IN-APP PURCHASE MARKET
  • FIGURE 33. TOP PLAYER POSITIONING, 2024
  • FIGURE 34. APPLE INC.: NET SALES, 2022-2024 ($MILLION)
  • FIGURE 35. APPLE INC.: REVENUE SHARE, BY SEGMENT, 2024 (%)
  • FIGURE 36. APPLE INC.: REVENUE SHARE, BY REGION, 2024 (%)
  • FIGURE 37. DISNEY: NET SALES, 2022-2024 ($MILLION)
  • FIGURE 38. DISNEY: REVENUE SHARE, BY SEGMENT, 2024 (%)
  • FIGURE 39. DISNEY: REVENUE SHARE, BY REGION, 2024 (%)
  • FIGURE 40. GOOGLE LLC: NET SALES, 2022-2024 ($MILLION)
  • FIGURE 41. GOOGLE LLC: REVENUE SHARE, BY SEGMENT, 2024 (%)
  • FIGURE 42. GOOGLE LLC: REVENUE SHARE, BY REGION, 2024 (%)
  • FIGURE 43. KING.COM LTD.: NET SALES, 2022-2024 ($MILLION)
  • FIGURE 44. KING.COM LTD.: REVENUE SHARE, BY SEGMENT, 2024 (%)
  • FIGURE 45. KING.COM LTD.: REVENUE SHARE, BY REGION, 2024 (%)
  • FIGURE 46. NETFLIX, INC.: NET SALES, 2022-2024 ($MILLION)
  • FIGURE 47. NETFLIX, INC.: REVENUE SHARE, BY SEGMENT, 2024 (%)
  • FIGURE 48. NETFLIX, INC.: REVENUE SHARE, BY REGION, 2024 (%)
  • FIGURE 49. CREATIVE CLICKS: NET SALES, 2022-2024 ($MILLION)
  • FIGURE 50. CREATIVE CLICKS: REVENUE SHARE, BY SEGMENT, 2024 (%)
  • FIGURE 51. CREATIVE CLICKS: REVENUE SHARE, BY REGION, 2024 (%)
  • FIGURE 52. ADMAVEN: NET SALES, 2022-2024 ($MILLION)
  • FIGURE 53. ADMAVEN: REVENUE SHARE, BY SEGMENT, 2024 (%)
  • FIGURE 54. ADMAVEN: REVENUE SHARE, BY REGION, 2024 (%)
  • FIGURE 55. POCKETGUARD: NET SALES, 2022-2024 ($MILLION)
  • FIGURE 56. POCKETGUARD: REVENUE SHARE, BY SEGMENT, 2024 (%)
  • FIGURE 57. POCKETGUARD: REVENUE SHARE, BY REGION, 2024 (%)
  • FIGURE 58. PUBMATIC: NET SALES, 2022-2024 ($MILLION)
  • FIGURE 59. PUBMATIC: REVENUE SHARE, BY SEGMENT, 2024 (%)
  • FIGURE 60. PUBMATIC: REVENUE SHARE, BY REGION, 2024 (%)
  • FIGURE 61. ROBLOX: NET SALES, 2022-2024 ($MILLION)
  • FIGURE 62. ROBLOX: REVENUE SHARE, BY SEGMENT, 2024 (%)
  • FIGURE 63. ROBLOX: REVENUE SHARE, BY REGION, 2024 (%)
  • FIGURE 64. INMOBI: NET SALES, 2022-2024 ($MILLION)
  • FIGURE 65. INMOBI: REVENUE SHARE, BY SEGMENT, 2024 (%)
  • FIGURE 66. INMOBI: REVENUE SHARE, BY REGION, 2024 (%)
  • FIGURE 67. BRAINLY: NET SALES, 2022-2024 ($MILLION)
  • FIGURE 68. BRAINLY: REVENUE SHARE, BY SEGMENT, 2024 (%)
  • FIGURE 69. BRAINLY: REVENUE SHARE, BY REGION, 2024 (%)
  • FIGURE 70. RECURLY: NET SALES, 2022-2024 ($MILLION)
  • FIGURE 71. RECURLY: REVENUE SHARE, BY SEGMENT, 2024 (%)
  • FIGURE 72. RECURLY: REVENUE SHARE, BY REGION, 2024 (%)
  • FIGURE 73. PROPELLER ADS: NET SALES, 2022-2024 ($MILLION)
  • FIGURE 74. PROPELLER ADS: REVENUE SHARE, BY SEGMENT, 2024 (%)
  • FIGURE 75. PROPELLER ADS: REVENUE SHARE, BY REGION, 2024 (%)

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