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Nowadays, we can see an increase in the demand for infused fruit jellies, with blended flavors in the market. Jellies are semi-solids that are made from sugar and fruit juices. They are firm and sustain their shape as it is. Jellies preserve the nutritious value and the taste of the fruit. This stability and protectiveness is maintained by the acidity of sugar and fruits. To complement the consumer demand, manufacturers are coming up with new blends in flavors. Infused fruit jellies were available in the form of chews and candies. But, apart from this, manufacturers have started to come up with fruit-infused jelly spreads that are relatively more convenient. Manufacturers are using fruit juices and fruit pulps, to enhance their production efficacy, as they are a healthy alternative to the candies, which are artificially flavored. Also, a rise in the production capacities of the manufacturers can be seen to produce outstanding juice concentrates for high quality infused fruits jellies, coatings, and ice creams.
Rise in consumer orientation toward convenience food items like jelly drinks and jelly spreads drives the global infused fruit jellies market. Jams, Jellies, and preserves have become a part of daily meals for various regions like Europe and North America. Rapid innovation and rising market penetration are a few other factors that boost the market for infused fruit jellies. There are a lot of DIY (Do it yourself) recipes which one can prepare using infused fruit jellies, which stimulates the market growth for the jellies globally.
However, due to the presence of excess sugar in the infused fruit jellies, they stick to the saucepot while preparing recipes, which acts as a restrain for the product demand. For resolving this, the manufacturers are printing pre-tested recipes on the packaging of the product. Also, infused fruit jellies have a limited shelf life, and health-conscious people avoid consuming infused fruit jellies due to the high presence of sugar, this again, hampers the growth of the market for this product.
Although jellies containing low fat and low sugar are propelling the growth of the infused fruit jelly market. Along with this, improved marketing strategies, cheaper product segmentation, penetrating in e-retailing, and extension in the product range, are few opportunities that, the infused fruit jellies market can grab to grow globally.
Global Infused Fruits Jellies Trends are as follows:
As consumer preferences are changing, and the consumer is becoming more health-conscious, the manufacturers of infused fruit jellies are trying to bring up new flavored products. Gourmet fruit jelly is attracting the consumers because of the presence of low sugar and fat. For instance, Aron Candy, an Irish company was an expert in producing gourmet fruit jelly beans under the brand name The Jelly Bean Factory, was acquired by Cloetta in 2014.
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