The global isotonic drinks market was valued at $1,870.9 million in 2020, and is projected to reach $7,785.0 million by 2028, registering a CAGR of 8.8% from 2021 to 2028. Isotonic drink provides similar concentrations of sugar and salt as in the human body. Moreover, an isotonic drink is easily absorbed and quickly leaves the stomach for optimal efficiency and better digestion. In addition, the osmolarity of the drink should be between 270 and 330 mOsml/liter to be isotonic. The main aim of isotonic drink is to improve the intake of minerals, water, and nutrients, which also helps in enhancing the athlete performance. 

Globally, rise in demand for visits to the health clubs and gym due to increase in health consciousness among individuals has been witnessed over the past few years. Moreover, massive number of people living in metro and Tier-2 cities are concerned about their health and have started hitting the gyms, which fuels the growth of the isotonic drinks market. Furthermore, technological advancements have changed the pattern of fitness activities. Nowadays, people are massively using technological devices such as GPS, pedometer, heart rate monitor, and smartphone apps to monitor their workout in gyms, which further boost the market growth. In addition, increase in trend of being thin and slim for women and slender and muscular for men is becoming sociocultural and also influencing people to engage in fitness to have ideal body image, which further fuels the growth of the isotonic drinks market. 

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Furthermore, increase in interest toward sports such as cricket, football, tennis, volleyball, basketball, and others has increased the demand for isotonic drinks in developing countries such as China, India, and others. Moreover, surge in government support to increase athletism in developing countries is anticipated to provide lucrative opportunity for the stakeholders of isotonic drinks. Furthermore, increase in sports events such as Cricket World Cups, FIFA, Indian Premier League (IPL), Kabaddi World Cups, and others have encouraged people to participate in various sports events. Increase in sports tournaments at national level by authorized authorities has provided the platform for athletes to show their talent at international levels. Moreover, increase in sponsorship for the athletics by big players such as Vivo, Nike, Adidas, MRF, and others has further increased the number of athletes and provided lucrative opportunity for the isotonic drinks market. However, growth in the isotonic drinks market brings about a significant need for governmental intervention and it also strengthens regulations pertaining to the distribution, production, safety testing, and claims related to the effectiveness and efficiency of isotonic energy drink. In last couple of years, the government across the globe has become more severe with the safety standards and has observed a rise in the number of labelling violation related to energy drinks products. Moreover, stringent regulatory compliance across all the countries related to isotonic drinks products further restrain the global isotonic drinks market.

The global isotonic drinks market is segmented on the basis of form, packaging, distribution channel, and region. By form, the market is bifurcated into powder and liquid. By packaging, it is categorized into bottles, metal cans, and pouches. On the basis of distribution channel, it is classified into hypermarket/supermarket, specialty stores, and online sales channel. Region wise, it is analyzed across North America (the U.S., Canada, and Mexico), Europe (the UK, Germany, France, Russia, Italy, Spain, and rest of Europe), Asia-Pacific (China, Japan, India, Australia and New Zealand, South Korea, and rest of Asia-Pacific), and LAMEA (Brazil, South Africa, Turkey, Saudi Arabia, and rest of LAMEA).

Based on type, the global isotonic drinks market is segmented into powder and liquid. The liquid type accounted for a major share in the market in 2020, owing to increase in demand for liquid form drink by sportsperson and fitness enthusiastic person.

[FORMGRAPH]

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Based on packaging, the market is segmented into bottles, metal cans, and pouches. The bottles segment holds the largest market share, accounting for around 42.6% of the total revenue in 2020, followed by metal cans segment. This is majorly attributed to benefits associated with bottles such as lightweight, cost-effectiveness, convenient, re-sealable, and flexible enough so manufacturers can switch from one bottle shape or size to another.

[PACKAGINGGRAPH]

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Depending on distribution channel, the market is segmented into hypermarkets/supermarkets, specialty stores, and online sales channel. The hypermarkets/supermarkets segment held the major share in the market and is projected to remain dominant during the isotonic drinks market forecast period. Moreover, increase in urbanization, rise in working class population, and competitive pricing boosts popularity of hypermarkets in developed and developing regions.

[DISTRIBUTIONCHANNELGRAPH]

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The key players profiled in the isotonic drinks market report are Lucozade Ribena Suntory, Luxottica, THE COCA-COLA COMPANY, Musclematic, Hercules Health Care Pvt. Ltd., OSHEE, PepsiCo, Bigflex Lifescience, BA SPORTS NUTRITION, LLC, DECATHLON SA and NDurance (Pvt) Ltd. 

[REGIONGRAPH]

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COVID-19 impact analysis

• COVID-19 is an infectious disease originated in Hubei province of the Wuhan city in China in late December 2020.
• The global coronavirus pandemic has created a number of challenges for exporters in the developing and developed countries. The challenges witnessed by the exporters of isotonic drinks products are likely to remain for the foreseeable future, as different states and governments around the world attempt to tackle COVID-19 with various measures.
• Moreover, complete restriction on outdoor sports such as cricket, football, volleyball, cycling, biking, and baseball has affected the global isotonic drinks market. In addition, all the sports events in 2020 were either postponed to next year or have been cancelled
• The outbreak of the COVID-19 pandemic, manufacturers have increased social media advertisement of using isotonic drinks to reach a large consumer base.
• Implementation of curfew and the practice of maintaining social distancing globally affect the domestic as well as international production, which in turn, hampers the growth of the overall market.
• Import and export restrictions on goods and quarantine and lockdown measures imposed by governments are key challenges exporters are facing during this pandemic.

Key Benefits For Stakeholders

• This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the isotonic drinks market analysis from 2020 to 2028 to identify the prevailing market opportunities.
• The market research is offered along with information related to key drivers, restraints, and isotonic drinks market opportunities.
• Porter’s five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier–buyer network.
• In-depth analysis of the market segmentation assists to determine the prevailing market opportunities.
• Major countries in each region are mapped according to their revenue contribution to the global isotonic drinks industry. 
• Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
• The report includes analysis of regional as well as global isotonic drinks market trends, key players, market segments, application areas, and isotonic drinks market growth strategies. 

 Key Market Segments

• By Form
  • Powder
  • Liquid
• By Packaging
  • Bottle
  • Metal Cans
  • Pouches
• By Distribution Channel
  • Hypermarket/Supermarket
  • Specialty Store
  • Online Sales Channel
• By Region
  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • UK
    • Germany
    • France
    • Italy
    • Spain
    • Rest of Europe
  • Asia-Pacific
    • China
    • Japan
    • India
    • Australia and New Zealand
    • South Korea
    • Rest of Asia-Pacific
  • LAMEA
    • Brazil
    • South Africa
    • Turkey
    • Saudi Arabia
    • Rest of LAMEA

 
Key Market Players

• OSHEE
• PEPSICO, INC
• MUSCLEMATIC SCIENTIFIC NUTRITION
• DECATHLON SA
• THE COCA-COLA COMPANY
• BA SPORTS NUTRITION, LLC
• HERCULES HEALTH CARE PVT. LTD.
• BIGFLEX LIFE SCIENCES PVT. LTD.
• NDURANCE (PVT) LTD
• SUNTORY HOLDINGS LIMITED

CHAPTER 1:INTRODUCTION

1.1.Report description
1.2.Key benefits for stakeholders
1.3.Key market segment
1.4.Research methodology

1.4.1.Primary research
1.4.2.Secondary research
1.4.3.Analyst tools and models

CHAPTER 2:EXECUTIVE SUMMARY

2.1.Key findings of the study

2.1.1.Top impacting factors
2.1.2.Top investment pockets

2.2.CXO perspective

CHAPTER 3:MARKET OVERVIEW

3.1.Market definition and scope
3.2.Porter's five forces analysis
3.3.Parent Market Analysis
3.4.Market dynamics

3.4.1.Drivers

3.4.1.1.Rise in government investment in sports events
3.4.1.2.Increase in number of health clubs and gyms
3.4.1.3.High demand for instant energy products

3.4.2.Restraints

3.4.2.1.Threat of counterfeit isotonic energy drink
3.4.2.2.Stringent government rules and regulation

3.4.3.Opportunities

3.4.3.1.Rise in awareness regarding health wellness products
3.4.3.2.Increase in number of athletes in developing countries

3.5.COVID-19 impact analysis

3.5.1.Multiple scenario

CHAPTER 4:GLOBAL ISOTONIC DRINKS MARKET, BY FORM

4.1.Overview

4.1.1.Market size and forecast

4.2.Powder

4.2.1.Key market trends, growth factors, and opportunities
4.2.2.Market size and forecast
4.2.3.Market analysis, by country

4.3.Liquid

4.3.1.Key market trends, growth factors, and opportunities
4.3.2.Market size and forecast
4.3.3.Market analysis, by country

CHAPTER 5:GLOBAL ISOTONIC DRINKS MARKET, BY PACKAGING

5.1.Overview

5.1.1.Market size and forecast

5.2.Bottles

5.2.1.Key market trends, growth factors, and opportunities
5.2.2.Market size and forecast
5.2.3.Market analysis, by country

5.3.Metal cans

5.3.1.Key market trends, growth factors, and opportunities
5.3.2.Market size and forecast
5.3.3.Market analysis, by country

5.4.Pouches

5.4.1.Key market trends, growth factors, and opportunities
5.4.2.Market size and forecast
5.4.3.Market analysis, by country

CHAPTER 6:GLOBAL ISOTONIC DRINKS MARKET, BY DISTRIBUTION CHANNEL

6.1.Overview

6.1.1.Market size and forecast

6.2.Hypermarket/supermarket

6.2.1.Key market trends, growth factors, and opportunities
6.2.2.Market size and forecast
6.2.3.Market analysis, by country

6.3.Specialty stores

6.3.1.Key market trends, growth factors, and opportunities
6.3.2.Market size and forecast
6.3.3.Market analysis, by country

6.4.Online sales channel

6.4.1.Key market trends, growth factors, and opportunities
6.4.2.Market size and forecast
6.4.3.Market analysis, by country

CHAPTER 7:ISOTONIC DRINKS MARKET, BY REGION

7.1.Overview

7.1.1.Market size and forecast, by region

7.2.North America

7.2.1.Key market trends, growth factors, and opportunities
7.2.2.Market size and forecast, by form
7.2.3.Market size and forecast, by packaging
7.2.4.Market size and forecast, by distribution channel
7.2.5.Market analysis, by country

7.2.5.1.U.S.

7.2.5.1.1.Market size and forecast, by form
7.2.5.1.2.Market size and forecast, by packaging
7.2.5.1.3.Market size and forecast, by distribution channel

7.2.5.2.Canada

7.2.5.2.1.Market size and forecast, by form
7.2.5.2.2.Market size and forecast, by packaging
7.2.5.2.3.Market size and forecast, by distribution channel

7.2.5.3.Mexico

7.2.5.3.1.Market size and forecast, by form
7.2.5.3.2.Market size and forecast, by packaging
7.2.5.3.3.Market size and forecast, by distribution channel

7.3.Europe

7.3.1.Key market trends, growth factors, and opportunities
7.3.2.Market size and forecast, by form
7.3.3.Market size and forecast, by packaging
7.3.4.Market size and forecast, by distribution channel
7.3.5.Market analysis, by country

7.3.5.1.UK

7.3.5.1.1.Market size and forecast, by form
7.3.5.1.2.Market size and forecast, by packaging
7.3.5.1.3.Market size and forecast, by distribution channel

7.3.5.2.Germany

7.3.5.2.1.Market size and forecast, by form
7.3.5.2.2.Market size and forecast, by packaging
7.3.5.2.3.Market size and forecast, by distribution channel

7.3.5.3.Russia

7.3.5.3.1.Market size and forecast, by form
7.3.5.3.2.Market size and forecast, by packaging
7.3.5.3.3.Market size and forecast, by distribution channel

7.3.5.4.France

7.3.5.4.1.Market size and forecast, by form
7.3.5.4.2.Market size and forecast, by packaging
7.3.5.4.3.Market size and forecast, by distribution channel

7.3.5.5.Italy

7.3.5.5.1.Market size and forecast, by form
7.3.5.5.2.Market size and forecast, by packaging
7.3.5.5.3.Market size and forecast, by distribution channel

7.3.5.6.Spain

7.3.5.6.1.Market size and forecast, by form
7.3.5.6.2.Market size and forecast, by packaging
7.3.5.6.3.Market size and forecast, by distribution channel

7.3.5.7.Rest of Europe

7.3.5.7.1.Market size and forecast, by form
7.3.5.7.2.Market size and forecast, by packaging
7.3.5.7.3.Market size and forecast, by distribution channel

7.4.Asia-Pacific

7.4.1.Key market trends, growth factors, and opportunities
7.4.2.Market size and forecast, by form
7.4.3.Market size and forecast, by packaging
7.4.4.Market size and forecast, by distribution channel
7.4.5.Market analysis, by country

7.4.5.1.China

7.4.5.1.1.Market size and forecast, by form
7.4.5.1.2.Market size and forecast, by packaging
7.4.5.1.3.Market size and forecast, by distribution channel

7.4.5.2.Japan

7.4.5.2.1.Market size and forecast, by form
7.4.5.2.2.Market size and forecast, by packaging
7.4.5.2.3.Market size and forecast, by distribution channel

7.4.5.3.India

7.4.5.3.1.Market size and forecast, by form
7.4.5.3.2.Market size and forecast, by packaging
7.4.5.3.3.Market size and forecast, by distribution channel

7.4.5.4.Australia and New Zealand

7.4.5.4.1.Market size and forecast, by form
7.4.5.4.2.Market size and forecast, by packaging
7.4.5.4.3.Market size and forecast, by distribution channel

7.4.5.5.South Korea

7.4.5.5.1.Market size and forecast, by form
7.4.5.5.2.Market size and forecast, by packaging
7.4.5.5.3.Market size and forecast, by distribution channel

7.4.5.6.Rest of Asia-Pacific

7.4.5.6.1.Market size and forecast, by form
7.4.5.6.2.Market size and forecast, by packaging
7.4.5.6.3.Market size and forecast, by distribution channel

7.5.LAMEA

7.5.1.Key market trends, growth factors, and opportunities
7.5.2.Market size and forecast, by form
7.5.3.Market size and forecast, by packaging
7.5.4.Market size and forecast, by distribution channel
7.5.5.Market analysis, by country

7.5.5.1.Brazil

7.5.5.1.1.Market size and forecast, by form
7.5.5.1.2.Market size and forecast, by packaging
7.5.5.1.3.Market size and forecast, by distribution channel

7.5.5.2.South Africa

7.5.5.2.1.Market size and forecast, by form
7.5.5.2.2.Market size and forecast, by packaging
7.5.5.2.3.Market size and forecast, by distribution channel

7.5.5.3.Turkey

7.5.5.3.1.Market size and forecast, by form
7.5.5.3.2.Market size and forecast, by packaging
7.5.5.3.3.Market size and forecast, by distribution channel

7.5.5.4.Saudi Arabia

7.5.5.4.1.Market size and forecast, by form
7.5.5.4.2.Market size and forecast, by packaging
7.5.5.4.3.Market size and forecast, by distribution channel

7.5.5.5.Rest of LAMEA

7.5.5.5.1.Market size and forecast, by form
7.5.5.5.2.Market size and forecast, by packaging
7.5.5.5.3.Market size and forecast, by distribution channel

CHAPTER 8:COMPETITION LANDSCAPE

8.1.Top player positioning
8.2.Top winning strategies
8.3.Product mapping
8.4.Competitive dashboard
8.5.Competitive heat map
8.6.Key developments

8.6.1.Agreement
8.6.2.Business Expansion
8.6.3.Partnership
8.6.4.Product launch

CHAPTER 9:COMPANY PROFILES

9.1.BA SPORTS NUTRITION, LLC

9.1.1.Company overview
9.1.2.Company snapshot
9.1.3.Product portfolio

9.2.BIGFLEX LIFE SCIENCES PVT. LTD.

9.2.1.Company overview
9.2.2.Key executives
9.2.3.Company snapshot
9.2.4.Product portfolio

9.3.DECATHLON SA

9.3.1.Company overview
9.3.2.Key executives
9.3.3.Company snapshot
9.3.4.Product portfolio

9.4.HERCULES HEALTH CARE PVT. LTD.

9.4.1.Company overview
9.4.2.Key executives
9.4.3.Company snapshot
9.4.4.Product portfolio

9.5.SUNTORY HOLDINGS LIMITED

9.5.1.Company overview
9.5.2.Key executives
9.5.3.Company snapshot
9.5.4.Operating business segments
9.5.5.Product portfolio
9.5.6.R&D expenditure
9.5.7.Business performance
9.5.8.Key strategic moves and developments

9.6.MUSCLEMATIC SCIENTIFIC NUTRITION

9.6.1.Company overview
9.6.2.Company snapshot
9.6.3.Product portfolio

9.7.NDURANCE (PVT) LTD

9.7.1.Company overview
9.7.2.Company snapshot
9.7.3.Product portfolio

9.8.OSHEE

9.8.1.Company overview
9.8.2.Company snapshot
9.8.3.Product portfolio
9.8.4.Key strategic moves and developments

9.9.THE COCA-COLA COMPANY

9.9.1.Company overview
9.9.2.Key executives
9.9.3.Company snapshot
9.9.4.Operating business segments
9.9.5.Product portfolio
9.9.6.Business performance
9.9.7.Key strategic moves and developments

9.10.PEPSICO, INC.

9.10.1.Company overview
9.10.2.Key executives
9.10.3.Company snapshot
9.10.4.Operating business segments
9.10.5.Product portfolio
9.10.6.R&D expenditure
9.10.7.Business performance

LIST OF TABLES

TABLE 01.GLOBAL ISOTONIC DRINKS MARKET REVENUE, BY FORM, 2020–2028 ($MILLION)
TABLE 02.ISOTONIC DRINKS MARKET REVENUE FOR POWDER, BY REGION, 2020–2028 ($MILLION)
TABLE 03.ISOTONIC DRINKS MARKET REVENUE FOR LIQUID, BY REGION, 2020–2028 ($MILLION)
TABLE 04.GLOBAL ISOTONIC DRINKS MARKET REVENUE, BY PACKAGING, 2020–2028 ($MILLION)
TABLE 05.ISOTONIC DRINKS MARKET REVENUE FOR BOTTLES, BY REGION, 2020–2028 ($MILLION)
TABLE 06.ISOTONIC DRINKS MARKET REVENUE FOR METAL CANS, BY REGION, 2020–2028 ($MILLION)
TABLE 07.ISOTONIC DRINKS MARKET REVENUE FOR POUCHES, BY REGION, 2020–2028 ($MILLION)
TABLE 08.GLOBAL ISOTONIC DRINKS MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2020–2028 ($MILLION)
TABLE 09.ISOTONIC DRINKS MARKET REVENUE FOR HYPERMARKET/SUPERMARKET, BY REGION, 2020–2028 ($MILLION)
TABLE 10.ISOTONIC DRINKS MARKET REVENUE FOR SPECIALTY STORES, BY REGION, 2020–2028 ($MILLION)
TABLE 11.ISOTONIC DRINKS MARKET REVENUE FOR ONLINE SALES CHANNEL, BY REGION, 2020–2028 ($MILLION)
TABLE 12.ISOTONIC DRINKS MARKET REVENUE, BY REGION, 2020–2028 ($MILLION)
TABLE 13.NORTH AMERICA ISOTONIC DRINKS MARKET REVENUE, BY FORM, 2020–2028 ($MILLION)
TABLE 14.NORTH AMERICA ISOTONIC DRINKS MARKET REVENUE, BY PACKAGING, 2020–2028 ($MILLION)
TABLE 15.NORTH AMERICA ISOTONIC DRINKS MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2020–2028 ($MILLION)
TABLE 16.NORTH AMERICA ISOTONIC DRINKS MARKET, BY COUNTRY, 2020–2028 ($MILLION)
TABLE 17.U.S. ISOTONIC DRINKS MARKET REVENUE, BY FORM, 2020–2028 ($MILLION)
TABLE 18.U.S. ISOTONIC DRINKS MARKET REVENUE, BY PACKAGING, 2020–2028 ($MILLION)
TABLE 19.U.S. ISOTONIC DRINKS MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2020–2028 ($MILLION)
TABLE 20.CANADA ISOTONIC DRINKS MARKET REVENUE, BY FORM, 2020–2028 ($MILLION)
TABLE 21.CANADA ISOTONIC DRINKS MARKET REVENUE, BY PACKAGING, 2020–2028 ($MILLION)
TABLE 22.CANADA ISOTONIC DRINKS MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2020–2028 ($MILLION)
TABLE 23.MEXICO ISOTONIC DRINKS MARKET REVENUE, BY FORM, 2020–2028 ($MILLION)
TABLE 24.MEXICO ISOTONIC DRINKS MARKET REVENUE, BY PACKAGING, 2020–2028 ($MILLION)
TABLE 25.MEXICO ISOTONIC DRINKS MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2020–2028 ($MILLION)
TABLE 26.EUROPE ISOTONIC DRINKS MARKET REVENUE, BY FORM, 2020–2028 ($MILLION)
TABLE 27.EUROPE ISOTONIC DRINKS MARKET REVENUE, BY PACKAGING, 2020–2028 ($MILLION)
TABLE 28.EUROPE ISOTONIC DRINKS MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2020–2028 ($MILLION)
TABLE 29.EUROPE ISOTONIC DRINKS MARKET, BY COUNTRY, 2020–2028 ($MILLION)
TABLE 30.UK ISOTONIC DRINKS MARKET REVENUE, BY FORM, 2020–2028 ($MILLION)
TABLE 31.UK ISOTONIC DRINKS MARKET REVENUE, BY PACKAGING, 2020–2028 ($MILLION)
TABLE 32.UK ISOTONIC DRINKS MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2020–2028 ($MILLION)
TABLE 33.GERMANY ISOTONIC DRINKS MARKET REVENUE, BY FORM, 2020–2028 ($MILLION)
TABLE 34.GERMANY ISOTONIC DRINKS MARKET REVENUE, BY PACKAGING, 2020–2028 ($MILLION)
TABLE 35.GERMANY ISOTONIC DRINKS MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2020–2028 ($MILLION)
TABLE 36.RUSSIA ISOTONIC DRINKS MARKET REVENUE, BY FORM, 2020–2028 ($MILLION)
TABLE 37.RUSSIA ISOTONIC DRINKS MARKET REVENUE, BY PACKAGING, 2020–2028 ($MILLION)
TABLE 38.RUSSIA ISOTONIC DRINKS MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2020–2028 ($MILLION)
TABLE 39.FRANCE ISOTONIC DRINKS MARKET REVENUE, BY FORM, 2020–2028 ($MILLION)
TABLE 40.FRANCE ISOTONIC DRINKS MARKET REVENUE, BY PACKAGING, 2020–2028 ($MILLION)
TABLE 41.FRANCE ISOTONIC DRINKS MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2020–2028 ($MILLION)
TABLE 42.ITALY ISOTONIC DRINKS MARKET REVENUE, BY FORM, 2020–2028 ($MILLION)
TABLE 43.ITALY ISOTONIC DRINKS MARKET REVENUE, BY PACKAGING, 2020–2028 ($MILLION)
TABLE 44.ITALY ISOTONIC DRINKS MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2020–2028 ($MILLION)
TABLE 45.SPAIN ISOTONIC DRINKS MARKET REVENUE, BY FORM, 2020–2028 ($MILLION)
TABLE 46.SPAIN ISOTONIC DRINKS MARKET REVENUE, BY PACKAGING, 2020–2028 ($MILLION)
TABLE 47.SPAIN ISOTONIC DRINKS MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2020–2028 ($MILLION)
TABLE 48.REST OF EUROPE ISOTONIC DRINKS MARKET REVENUE, BY FORM, 2020–2028 ($MILLION)
TABLE 49.REST OF EUROPE ISOTONIC DRINKS MARKET REVENUE, BY PACKAGING, 2020–2028 ($MILLION)
TABLE 50.REST OF EUROPE ISOTONIC DRINKS MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2020–2028 ($MILLION)
TABLE 51.ASIA-PACIFIC ISOTONIC DRINKS MARKET REVENUE, BY FORM, 2020–2028 ($MILLION)
TABLE 52.ASIA-PACIFIC ISOTONIC DRINKS MARKET REVENUE, BY PACKAGING, 2020–2028 ($MILLION)
TABLE 53.ASIA-PACIFIC ISOTONIC DRINKS MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2020–2028 ($MILLION)
TABLE 54.ASIA-PACIFIC ISOTONIC DRINKS MARKET, BY COUNTRY, 2020–2028 ($MILLION)
TABLE 55.CHINA ISOTONIC DRINKS MARKET REVENUE, BY FORM, 2020–2028 ($MILLION)
TABLE 56.CHINA ISOTONIC DRINKS MARKET REVENUE, BY PACKAGING, 2020–2028 ($MILLION)
TABLE 57.CHINA ISOTONIC DRINKS MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2020–2028 ($MILLION)
TABLE 58.JAPAN ISOTONIC DRINKS MARKET REVENUE, BY FORM, 2020–2028 ($MILLION)
TABLE 59.JAPAN ISOTONIC DRINKS MARKET REVENUE, BY PACKAGING, 2020–2028 ($MILLION)
TABLE 60.JAPAN ISOTONIC DRINKS MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2020–2028 ($MILLION)
TABLE 61.INDIA ISOTONIC DRINKS MARKET REVENUE, BY FORM, 2020–2028 ($MILLION)
TABLE 62.INDIA ISOTONIC DRINKS MARKET REVENUE, BY PACKAGING, 2020–2028 ($MILLION)
TABLE 63.INDIA ISOTONIC DRINKS MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2020–2028 ($MILLION)
TABLE 64.AUSTRALIA AND NEW ZEALAND ISOTONIC DRINKS MARKET REVENUE, BY FORM, 2020–2028 ($MILLION)
TABLE 65.AUSTRALIA AND NEW ZEALAND ISOTONIC DRINKS MARKET REVENUE, BY PACKAGING, 2020–2028 ($MILLION)
TABLE 66.AUSTRALIA AND NEW ZEALAND ISOTONIC DRINKS MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2020–2028 ($MILLION)
TABLE 67.SOUTH KOREA ISOTONIC DRINKS MARKET REVENUE, BY FORM, 2020–2028 ($MILLION)
TABLE 68.SOUTH KOREA ISOTONIC DRINKS MARKET REVENUE, BY PACKAGING, 2020–2028 ($MILLION)
TABLE 69.SOUTH KOREA ISOTONIC DRINKS MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2020–2028 ($MILLION)
TABLE 70.REST OF ASIA-PACIFIC ISOTONIC DRINKS MARKET REVENUE, BY FORM, 2020–2028 ($MILLION)
TABLE 71.REST OF ASIA-PACIFIC ISOTONIC DRINKS MARKET REVENUE, BY PACKAGING, 2020–2028 ($MILLION)
TABLE 72.REST OF ASIA-PACIFIC ISOTONIC DRINKS MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2020–2028 ($MILLION)
TABLE 73.LAMEA ISOTONIC DRINKS MARKET REVENUE, BY FORM, 2020–2028 ($MILLION)
TABLE 74.LAMEA ISOTONIC DRINKS MARKET REVENUE, BY PACKAGING, 2020–2028 ($MILLION)
TABLE 75.LAMEA ISOTONIC DRINKS MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2020–2028 ($MILLION)
TABLE 76.LAMEA ISOTONIC DRINKS MARKET, BY COUNTRY, 2020–2028 ($MILLION)
TABLE 77.BRAZIL ISOTONIC DRINKS MARKET REVENUE, BY FORM, 2020–2028 ($MILLION)
TABLE 78.BRAZIL ISOTONIC DRINKS MARKET REVENUE, BY PACKAGING, 2020–2028 ($MILLION)
TABLE 79.BRAZIL ISOTONIC DRINKS MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2020–2028 ($MILLION)
TABLE 80.SOUTH AFRICA ISOTONIC DRINKS MARKET REVENUE, BY FORM, 2020–2028 ($MILLION)
TABLE 81.SOUTH AFRICA ISOTONIC DRINKS MARKET REVENUE, BY PACKAGING, 2020–2028 ($MILLION)
TABLE 82.SOUTH AFRICA ISOTONIC DRINKS MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2020–2028 ($MILLION)
TABLE 83.TURKEY ISOTONIC DRINKS MARKET REVENUE, BY FORM, 2020–2028 ($MILLION)
TABLE 84.TURKEY ISOTONIC DRINKS MARKET REVENUE, BY PACKAGING, 2020–2028 ($MILLION)
TABLE 85.TURKEY ISOTONIC DRINKS MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2020–2028 ($MILLION)
TABLE 86.SAUDI ARABIA ISOTONIC DRINKS MARKET REVENUE, BY FORM, 2020–2028 ($MILLION)
TABLE 87.SAUDI ARABIA ISOTONIC DRINKS MARKET REVENUE, BY PACKAGING, 2020–2028 ($MILLION)
TABLE 88.SAUDI ARABIA ISOTONIC DRINKS MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2020–2028 ($MILLION)
TABLE 89.REST OF LAMEA ISOTONIC DRINKS MARKET REVENUE, BY FORM, 2020–2028 ($MILLION)
TABLE 90.REST OF LAMEA ISOTONIC DRINKS MARKET REVENUE, BY PACKAGING, 2020–2028 ($MILLION)
TABLE 91.REST OF LAMEA ISOTONIC DRINKS MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2020–2028 ($MILLION)
TABLE 92.BA SPORTS NUTRITION, LLC: COMPANY SNAPSHOT
TABLE 93.BA SPORTS NUTRITION, LLC: PRODUCT PORTFOLIO
TABLE 94.BIGFLEX LIFE SCIENCES PVT. LTD.: COMPANY SNAPSHOT
TABLE 95.BIGFLEX LIFE SCIENCES PVT. LTD.: PRODUCT PORTFOLIO
TABLE 96.DECATHLON SA: KEY EXECUTIVES
TABLE 97.DECATHLON SA: COMPANY SNAPSHOT
TABLE 98.DECATHLON SA: PRODUCT PORTFOLIO
TABLE 99.HERCULES HEALTH CARE PVT. LTD.: KEY EXECUTIVES
TABLE 100.HERCULES HEALTH CARE PVT. LTD.: COMPANY SNAPSHOT
TABLE 101.HERCULES HEALTH CARE PVT. LTD.: PRODUCT PORTFOLIO
TABLE 102.SUNTORY HOLDINGS LIMITED: KEY EXECUTIVES
TABLE 103.SUNTORY HOLDINGS LIMITED: COMPANY SNAPSHOT
TABLE 104.SUNTORY HOLDINGS LIMITED: OPERATING SEGMENTS
TABLE 105.SUNTORY HOLDINGS LIMITED: PRODUCT PORTFOLIO
TABLE 106.SUNTORY HOLDINGS LIMITED: R&D EXPENDITURE, 2018–2020 ($MILLION)
TABLE 107.SUNTORY HOLDINGS LIMITED: NET SALES, 2018–2020 ($MILLION)
TABLE 108.MUSCLEMATIC SCIENTIFIC NUTRITION: COMPANY SNAPSHOT
TABLE 109.MUSCLEMATIC SCIENTIFIC NUTRITION: PRODUCT PORTFOLIO
TABLE 110.NDURANCE (PVT) LTD: COMPANY SNAPSHOT
TABLE 111.NDURANCE (PVT) LTD: PRODUCT PORTFOLIO
TABLE 112.OSHEE: COMPANY SNAPSHOT
TABLE 113.OSHEE: PRODUCT PORTFOLIO
TABLE 114.THE COCA-COLA COMPANY : KEY EXECUTIVES
TABLE 115.THE COCA-COLA COMPANY : COMPANY SNAPSHOT
TABLE 116.THE COCA-COLA COMPANY: OPERATING SEGMENTS
TABLE 117.THE COCA-COLA COMPANY : PRODUCT PORTFOLIO
TABLE 118.THE COCA-COLA COMPANY : NET SALES, 2018–2020 ($MILLION)
TABLE 119.PEPSICO, INC. : KEY EXECUTIVES
TABLE 120.PEPSICO, INC. : COMPANY SNAPSHOT
TABLE 121.PEPSICO, INC. : OPERATING SEGMENTS
TABLE 122.PEPSICO, INC.: PRODUCT PORTFOLIO
TABLE 123.PEPSICO, INC. : R&D EXPENDITURE, 2018–2020 ($MILLION)
TABLE 124.PEPSICO, INC. : NET SALES, 2018–2020 ($MILLION)

LIST OF FIGURES

FIGURE 01.KEY MARKET SEGMENTS
FIGURE 02.EXECUTIVE SUMMARY
FIGURE 03.TOP IMPACTING FACTORS
FIGURE 04.TOP INVESTMENT POCKETS
FIGURE 05.MODERATE BARGAINING POWER OF SUPPLIERS
FIGURE 06.LOW THREAT OF NEW ENTRANTS
FIGURE 07.MODERATE THREAT OF SUBSTITUTES
FIGURE 08.HIGH INTENSITY OF RIVALRY
FIGURE 09.MODERATE BARGAINING POWER OF BUYERS
FIGURE 10.PARENT MARKET ANALYSIS
FIGURE 11.GLOBAL ISOTONIC DRINKS: DRIVERS, RESTRAINTS, AND OPPORTUNITIES
FIGURE 12.MULTIPLE SCENARIO ANALYSIS
FIGURE 13.GLOBAL ISOTONIC DRINKS MARKET, BY FORM, 2020 (%)
FIGURE 14.COMPARATIVE SHARE ANALYSIS FOR ISOTONIC DRINKS MARKET REVENUE FOR POWDER, BY COUNTRY,  2020 & 2028 (%)
FIGURE 15.COMPARATIVE SHARE ANALYSIS FOR ISOTONIC DRINKS MARKET REVENUE FOR LIQUID, BY COUNTRY,  2020 & 2028 (%)
FIGURE 16.GLOBAL ISOTONIC DRINKS MARKET, BY PACKAGING, 2020 (%)
FIGURE 17.COMPARATIVE SHARE ANALYSIS FOR GLOBAL ISOTONIC DRINKS MARKET REVENUE FOR BOTTLES, BY COUNTRY, 2020 & 2028 (%)
FIGURE 18.COMPARATIVE SHARE ANALYSIS FOR GLOBAL ISOTONIC DRINKS MARKET REVENUE FOR METAL CANS,  BY COUNTRY, 2020 & 2028 (%)
FIGURE 19.COMPARATIVE SHARE ANALYSIS FOR GLOBAL ISOTONIC DRINKS MARKET REVENUE FOR POUCHES,  BY COUNTRY, 2020 & 2028 (%)
FIGURE 20.GLOBAL ISOTONIC DRINKS MARKET, BY DISTRIBUTION CHANNEL, 2020 (%)
FIGURE 21.COMPARATIVE SHARE ANALYSIS FOR GLOBAL ISOTONIC DRINKS MARKET REVENUE FOR HYPERMARKET/SUPERMARKET, BY COUNTRY, 2020 & 2028 (%)
FIGURE 22.COMPARATIVE SHARE ANALYSIS FOR GLOBAL ISOTONIC DRINKS MARKET REVENUE FOR SPECIALTY STORES,  BY COUNTRY, 2020 & 2028 (%)
FIGURE 23.COMPARATIVE SHARE ANALYSIS FOR GLOBAL ISOTONIC DRINKS MARKET REVENUE FOR ONLINE SALES CHANNEL, BY COUNTRY, 2020 & 2028 (%)
FIGURE 24.ISOTONIC DRINKS MARKET, BY REGION, 2020 (%)
FIGURE 25.U.S. ISOTONIC DRINKS, 2020–2028 ($MILLION)
FIGURE 26.CANADA ISOTONIC DRINKS, 2020–2028 ($MILLION)
FIGURE 27.MEXICO ISOTONIC DRINKS, 2020–2028 ($MILLION)
FIGURE 28.UK ISOTONIC DRINKS, 2020–2028 ($MILLION)
FIGURE 29.GERMANY ISOTONIC DRINKS, 2020–2028 ($MILLION)
FIGURE 30.RUSSIA ISOTONIC DRINKS, 2020–2028 ($MILLION)
FIGURE 31.FRANCE ISOTONIC DRINKS, 2020–2028 ($MILLION)
FIGURE 32.ITALY ISOTONIC DRINKS, 2020–2028 ($MILLION)
FIGURE 33.SPAIN ISOTONIC DRINKS, 2020–2028 ($MILLION)
FIGURE 34.REST OF EUROPE ISOTONIC DRINKS, 2020–2028 ($MILLION)
FIGURE 35.CHINA ISOTONIC DRINKS, 2020–2028 ($MILLION)
FIGURE 36.JAPAN ISOTONIC DRINKS, 2020–2028 ($MILLION)
FIGURE 37.INDIA ISOTONIC DRINKS, 2020–2028 ($MILLION)
FIGURE 38.AUSTRALIA AND NEW ZEALAND ISOTONIC DRINKS, 2020–2028 ($MILLION)
FIGURE 39.SOUTH KOREA ISOTONIC DRINKS, 2020–2028 ($MILLION)
FIGURE 40.REST OF ASIA-PACIFIC ISOTONIC DRINKS, 2020–2028 ($MILLION)
FIGURE 41.BRAZIL ISOTONIC DRINKS, 2020–2028 ($MILLION)
FIGURE 42.SOUTH AFRICA ISOTONIC DRINKS, 2020–2028 ($MILLION)
FIGURE 43.TURKEY ISOTONIC DRINKS, 2020–2028 ($MILLION)
FIGURE 44.SAUDI ARABIA ISOTONIC DRINKS, 2020–2028 ($MILLION)
FIGURE 45.REST OF LAMEA ISOTONIC DRINKS, 2020–2028 ($MILLION)
FIGURE 46.TOP WINNING STRATEGIES, BY YEAR, 2017–2021*
FIGURE 47.TOP WINNING STRATEGIES, BY DEVELOPMENT, 2017–2021* (%)
FIGURE 48.TOP WINNING STRATEGIES, BY COMPANY, 2017–2021*
FIGURE 49.PRODUCT MAPPING OF TOP 10 KEY PLAYERS
FIGURE 50.COMPETITIVE DASHBOARD OF TOP 10 KEY PLAYERS
FIGURE 51.COMPETITIVE HEATMAP OF TOP 10 KEY PLAYERS
FIGURE 52.SUNTORY HOLDINGS LIMITED: R&D EXPENDITURE, 2018–2020 ($MILLION)
FIGURE 53.SUNTORY HOLDINGS LIMITED: NET SALES, 2018–2020 ($MILLION)
FIGURE 54.SUNTORY HOLDINGS LIMITED: REVENUE SHARE BY SEGMENT, 2020 (%)
FIGURE 55.SUNTORY HOLDINGS LIMITED: REVENUE SHARE BY REGION, 2020 (%)
FIGURE 56.THE COCA-COLA COMPANY : NET SALES, 2018–2020 ($MILLION)
FIGURE 57.THE COCA-COLA COMPANY: REVENUE SHARE BY SEGMENT, 2020 (%)
FIGURE 58.THE COCA-COLA COMPANY: REVENUE SHARE BY REGION, 2020 (%)
FIGURE 59.PEPSICO, INC. : R&D EXPENDITURE, 2018–2020 ($MILLION)
FIGURE 60.PEPSICO, INC. : NET SALES, 2018–2020 ($MILLION)
FIGURE 61.PEPSICO, INC.: REVENUE SHARE BY SEGMENT, 2020 (%)