Japan Household Appliance Market Outlook - 2025

The Japan household appliance market size was valued at $20,279.9 million in 2017, and is expected to reach $27,979.0 million by 2025, growing at a CAGR of 4.0% from 2018 to 2025. Household appliances can be categorized into major appliances or white goods, small appliances, and consumer electronics. Major appliances are large home appliances used for regular housekeeping tasks such as cooking, washing laundry, food preservation, and others. These are generally equipped with special connections such as electrical, gas, plumbing, and ventilation arrangements, and thus limits the mobility of the appliances around the house. Small appliances are semi-portable or portable machines and are generally used on platforms such as counter-tops and table tops. Some of the small appliances are air purifiers, humidifiers & de-humidifiers, blenders, clothes steamers & iron, electric kettle & coffee machines, and others. Consumer electronics include devices used for entertainment, communications, and home-office activities, such as TV, music system, and others.

Improvement in economic conditions and increase in disposable income are substantial factors that propel the Japan household appliance market growth. Improved lifestyle and rise in buying power of consumers are the major impacts of high disposable income. Household appliances have become an integral part of our daily chores. A substantial number of consumers with high disposable income have been spending on household appliances including premium & smart appliances. The overall demand for household appliances has increased among urban households, as household appliances help save time, simplify the work, and increase the comfort level. Thus, improved standard of living, rise in need to ease daily chores, and growth in disposable income are projected to boost the penetration of household appliances, thereby driving the Japan household appliance market growth. In the past few years, lifestyle of populace has changed mainly due to tremendous increase in the number of working women. This has led to increase in household income and improvement in the living standards. Since, both the family members (husband & wife) are busy with office work, they get less time to complete household chores. This has necessitated the use of various equipment that help carry out daily household chores. Usage of household appliances help households to save time for themselves as well as serve effectively in their work place.

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Increase in a technologically advanced, rapid urbanization, growth of the housing sector, rise in per capita income, improvement in living standard, surge in need for comfort in household chores, changes in consumer lifestyle, and escalation in number of smaller households are the key factors that drive the growth of the Japan household appliance market. In addition, inclination of consumers toward eco-friendly & energy-efficient appliances further boost the growth of Japan household appliance market. Moreover, factors such as government initiatives for energy-efficient appliance undertaken across Japan are expected to facilitate the adoption of energy efficient appliances in the recent years.

The Japan household appliance market is segmented based on product and distribution channel. Depending on product, the market is classified into refrigerator, air conditioner & heater, entertainment & information appliances, washing machine, dish washer, wall oven, microwave, cooking appliances, coffee machine, blender, juicer, canister, deep cleaners, other vacuum cleaners, steam mop, and other appliances. Based on distribution channel, the Japan household appliance market is classified into supermarket, specialty store, manufacturer store, e-commerce company and others.

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Based on product, the Japan household appliance market is classified into refrigerator, air conditioner & heater, entertainment & information appliances, washing machine, dish washer, wall oven, microwave, cooking appliances, coffee machine, blender, juicer, canister, deep cleaners, other vacuum cleaners, steam mop, and other appliances. In 2017, entertainment & information appliances market has witnessed significant growth over the years mainly due to technological improvements in television and other audio & video products and rise in disposable incomes of the consumers. Technological advancements and replacement play a vital role in the growth of the Japan household appliance market trends. Presently, the television market is in the fourth generation of connected TVs, with major manufacturers competing for TV models with the latest innovations in user interface, content aggregation, and application development. Smart TVs are equipped with an operating system to run apps and widgets, which can stream videos and music. It enables the user to access various new functions such as recording TV programs and surfing the Internet, by which user can access sites that include Google, Facebook, and others with the help of Wi-Fi connectivity.

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Based on distribution channel, the Japan household appliance market is classified into supermarket, specialty store, manufacturer store, e-commerce company and others. supermarket, specialty store, manufacturer store are further classified into real and e-commerce. In 2017, specialty store real held the largest Japan household appliance market share. Consumers usually prefer to analyze and evaluate the product before purchase, thereby boosting the retail sales of household appliances market through specialty store. Customers check the working of appliances in the stores and the type of accessories compatible with them. Therefore, specialty stores are projected to gain demand in the near future.

Some of the key strategies adopted by Japan Household Appliance Industry players in this market are acquisition, business expansion, partnership, collaboration, product launch, merger, joint venture, and agreement. Key players profiled in the report include AB Electrolux, Qingdao Haier Co., Ltd. (Haier), Hitachi, Ltd., LG Electronics Inc. (LG), Midea Group Co., Ltd. (Midea), Panasonic Corporation (Panasonic), Robert Bosch GmbH, Samsung Electronics Co., Ltd., Sharp Corporation (Sharp), and Whirlpool Corporation.

Key Benefits for Japan Household Appliance Market:

• This report provides a quantitative analysis of the current trends in Japan household appliance market, estimations, and dynamics of the market from 2018 to 2025 to identify the prevailing market opportunities.
• An in-depth Japan household appliance market analysis of the market size helps to determine the prevailing market opportunities.
• The key countries in all the major regions are mapped based on their market share.
• Porter’s five forces analysis highlights the potency of buyers and suppliers to enable stakeholders to make profit-oriented business decisions and strengthen their supplier–buyer network.
• The Japan household appliance market forecast are provided along with the information related to key drivers, restraints, and opportunities.
• A detailed analysis of the Japan household appliance market segments measures the potential of the market. These segments outline the favorable conditions for the market forecast.

 Key Market Segments

• By Distribution Channel
  • Market size and forecast
  • Supermarket
  • Specialty Store
  • Manufacturer Store
  • E-commerce
  • Others

 
Key Market Players

• LENOVO GROUP LIMITED
• DELL
• NIKON CORPORATION
• SONY CORPORATION
• HEWLETT-PACKARD
• SHARP CORPORATION
• CANON INC.
• SAMSUNG ELECTRONICS CO
• Olympus Corporation.
• Panasonic Corporation

CHAPTER 1:    INTRODUCTION

1.1.    Report Description
1.2.    Key Benefits for Stakeholders
1.3.    Key Market Segments
1.4.    Research Methodology

1.4.1.    Primary Research
1.4.2.    Secondary Research
1.4.3.    Analyst Tools and Models

CHAPTER 2:    EXECUTIVE SUMMARY

2.1.    Key findings of the study
2.2.    CXO perspective

CHAPTER 3:    MARKET OVERVIEW

3.1.    Market definition and scope
3.2.    Key findings

3.2.1.    Top investment pocket

3.3.    Porter's five forces analysis

3.3.1.    Bargaining power of suppliers
3.3.2.    Bargaining power of buyers
3.3.3.    Threat of substitution
3.3.4.    Threat of new entrants
3.3.5.    Intensity of competitive rivalry

3.4.    Market dynamics

3.4.1.    Drivers

3.4.1.1.    Customers’ loyalty towards domestic brands
3.4.1.2.    Inclination of customers towards ecofriendly appliances

3.4.2.    Opportunities

3.4.2.1.    Government initiative for energy efficient appliances

CHAPTER 4:    JAPAN HOUSEHOLD APPLIANCES MARKET, BY PRODUCT

4.1.    Overview

4.1.1.    Market size and forecast
4.1.2.    Refrigerator

4.1.2.1.    Key market trends, growth factors, and opportunities
4.1.2.2.    Market size and forecast

4.1.3.    Air Conditioner & Heater

4.1.3.1.    Key market trends, growth factors, and opportunities
4.1.3.2.    Market size and forecast

4.1.4.    Entertainment & Information Appliances

4.1.4.1.    Key market trends, growth factors, and opportunities
4.1.4.2.    Market size and forecast

4.1.5.    Washing Machine

4.1.5.1.    Key market trends, growth factors, and opportunities
4.1.5.2.    Market size and forecast

4.1.6.    Dish Washer

4.1.6.1.    Key market trends, growth factors, and opportunities
4.1.6.2.    Market size and forecast

4.1.7.    Wall Oven

4.1.7.1.    Key market trends, growth factors, and opportunities
4.1.7.2.    Market size and forecast

4.1.8.    Microwave

4.1.8.1.    Key market trends, growth factors, and opportunities
4.1.8.2.    Market size and forecast

4.1.9.    Cooking Appliances

4.1.9.1.    Key market trends, growth factors, and opportunities
4.1.9.2.    Market size and forecast

4.1.10.    Coffee Machine

4.1.10.1.    Key market trends, growth factors, and opportunities
4.1.10.2.    Market size and forecast

4.1.11.    Blender

4.1.11.1.    Key market trends, growth factors, and opportunities
4.1.11.2.    Market size and forecast

4.1.12.    Juicer

4.1.12.1.    Key market trends, growth factors, and opportunities
4.1.12.2.    Market size and forecast

4.1.13.    Air Canister

4.1.13.1.    Key market trends, growth factors, and opportunities
4.1.13.2.    Market size and forecast

4.1.14.    Deep Cleaners

4.1.14.1.    Key market trends, growth factors, and opportunities
4.1.14.2.    Market size and forecast

4.1.15.    Other Vacuum Cleaners

4.1.15.1.    Key market trends, growth factors, and opportunities
4.1.15.2.    Market size and forecast

4.1.16.    Steam Mop

4.1.16.1.    Key market trends, growth factors, and opportunities
4.1.16.2.    Market size and forecast

4.1.17.    Other Appliances

4.1.17.1.    Key market trends, growth factors, and opportunities
4.1.17.2.    Market size and forecast

CHAPTER 5:    JAPAN HOUSEHOLD APPLIANCES MARKET, BY DISTRIBUTION CHANNEL

5.1.    Overview

5.1.1.    Market size and forecast
5.1.2.    Supermarket

5.1.2.1.    Key market trends, growth factors, and opportunities
5.1.2.2.    Market size and forecast

5.1.3.    Specialty Store

5.1.3.1.    Key market trends, growth factors, and opportunities
5.1.3.2.    Market size and forecast

5.1.4.    Manufacturer Store

5.1.4.1.    Key market trends, growth factors, and opportunities
5.1.4.2.    Market size and forecast

5.1.5.    E-commerce

5.1.5.1.    Key market trends, growth factors, and opportunities
5.1.5.2.    Market size and forecast

5.1.6.    Others

5.1.6.1.    Key market trends, growth factors, and opportunities
5.1.6.2.    Market size and forecast

CHAPTER 6:    COMPANY PROFILES

6.1.    AB Electrolux

6.1.1.    Company overview
6.1.2.    Company snapshot
6.1.3.    Operating business segments
6.1.4.    Product portfolio
6.1.5.    Business performance
6.1.6.    Key strategic moves and developments

6.2.    Bissell, Inc.

6.2.1.    Company overview
6.2.2.    Company snapshot
6.2.3.    Product portfolio
6.2.4.    Key strategic moves and developments

6.3.    De’Longhi Appliances S.r.l.

6.3.1.    Company overview
6.3.2.    Company snapshot
6.3.3.    Product portfolio
6.3.4.    Business performance
6.3.5.    Key strategic moves and developments

6.4.    Dyson Ltd.

6.4.1.    Company overview
6.4.2.    Company snapshot
6.4.3.    Product portfolio

6.5.    Haier Electronics Group Co., Ltd.

6.5.1.    Company overview
6.5.2.    Company snapshot
6.5.3.    Operating business segments
6.5.4.    Product portfolio
6.5.5.    Business performance
6.5.6.    Key strategic moves and developments

6.6.    Keurig Dr Pepper, Inc.

6.6.1.    Company overview
6.6.2.    Company snapshot
6.6.3.    Operating business segments
6.6.4.    Product portfolio
6.6.5.    Business performance
6.6.6.    Key strategic moves and developments

6.7.    LG Electronics

6.7.1.    Company overview
6.7.2.    Company snapshot
6.7.3.    Operating business segments
6.7.4.    Product portfolio
6.7.5.    Business performance
6.7.6.    Key strategic moves and developments

6.8.    Panasonic Corporation

6.8.1.    Company overview
6.8.2.    Company snapshot
6.8.3.    Operating business segments
6.8.4.    Product portfolio
6.8.5.    Business performance

6.9.    SharkNinja Operating LLC

6.9.1.    Company overview
6.9.2.    Company snapshot
6.9.3.    Product portfolio
6.9.4.    Key strategic moves and developments

LIST OF TABLES

TABLE 01.    JAPAN HOUSEHOLD APPLIANCES MARKET, BY PRODUCT, 2017–2025 ($MILLION)
TABLE 02.    JAPAN HOUSEHOLD APPLIANCES MARKET, BY DISTRIBUTION CHANNEL, 2017–2025 ($MILLION)
TABLE 03.    JAPAN HOUSEHOLD APPLIANCE MARKET THROUGH REAL SUPERMARKETS, 2017-2025 ($MILLION)
TABLE 04.    JAPAN HOUSEHOLD APPLIANCE MARKET THROUGH ECOMMERCE SUPERMARKETS, 2017-2025 ($MILLION)
TABLE 05.    JAPAN HOUSEHOLD APPLIANCE MARKET THROUGH REAL SPECIALTY STORES, 2017-2025 ($MILLION)
TABLE 06.    JAPAN HOUSEHOLD APPLIANCE MARKET THROUGH ECOMMERCE SPECIALTY STORES, 2017-2025 ($MILLION)
TABLE 07.    JAPAN HOUSEHOLD APPLIANCE MARKET THROUGH REAL MANUFACTURER STORE, 2017-2025 ($MILLION)
TABLE 08.    JAPAN HOUSEHOLD APPLIANCE MARKET THROUGH ECOMMERCE MANUFACTURERE STORE, 2017-2025 ($MILLION)
TABLE 09.    JAPAN HOUSEHOLD APPLIANCE MARKET THROUGH E-COMMERCE, 2017-2025 ($MILLION)
TABLE 10.    JAPAN HOUSEHOLD APPLIANCE MARKET THROUGH OTHER DISTRIBUTION CHANNELS, 2017-2025 ($MILLION)
TABLE 11.    AB ELECTROLUX: COMPANY SNAPSHOT
TABLE 12.    AB ELECTROLUX: OPERATING SEGMENTS
TABLE 13.    AB ELECTROLUX: PRODUCT PORTFOLIO
TABLE 14.    BISSELL: COMPANY SNAPSHOT
TABLE 15.    BISSELL: PRODUCT PORTFOLIO
TABLE 16.    DE’LONGHI: COMPANY SNAPSHOT
TABLE 17.    DE’LONGHI: PRODUCT PORTFOLIO
TABLE 18.    DYSON: COMPANY SNAPSHOT
TABLE 19.    DYSON: PRODUCT PORTFOLIO
TABLE 20.    HAIER ELECTRONICS GROUP CO., LTD.: COMPANY SNAPSHOT
TABLE 21.    HAIER ELECTRONICS GROUP CO., LTD.: OPERATING SEGMENTS
TABLE 22.    HAIER ELECTRONICS GROUP CO., LTD.: PRODUCT PORTFOLIO
TABLE 23.    KEURIG DR PEPPER, INC.: COMPANY SNAPSHOT
TABLE 24.    KEURIG DR PEPPER, INC.: OPERATING SEGMENTS
TABLE 25.    KEURIG DR PEPPER, INC.: PRODUCT PORTFOLIO
TABLE 26.    LG ELECTRONICS: COMPANY SNAPSHOT
TABLE 27.    LG ELECTRONICS: OPERATING SEGMENTS
TABLE 28.    LG ELECTRONICS: PRODUCT PORTFOLIO
TABLE 29.    PANASONIC CORPORATION: COMPANY SNAPSHOT
TABLE 30.    PANASONIC CORPORATION: OPERATING SEGMENTS
TABLE 31.    PANASONIC CORPORATION: PRODUCT PORTFOLIO
TABLE 32.    SHARKNINJA: COMPANY SNAPSHOT
TABLE 33.    SHARKNINJA: PRODUCT PORTFOLIO

LIST OF FIGURES

FIGURE 01.    KEY MARKET SEGMENTS
FIGURE 02.    JAPAN HOUSEHOLD APPLIANCES MARKET SNAPSHOT
FIGURE 03.    TOP INVESTMENT POCKETS
FIGURE 04.    HIGH BARGAINING POWER OF SUPPLIERS
FIGURE 05.    LOW BARGAINING POWER OF BUYERS
FIGURE 06.    MODERATE THREAT OF SUBSTITUTION
FIGURE 07.    MODERATE THREAT OF NEW ENTRANTS
FIGURE 08.    HIGH INTENSITY OF COMPETITIVE RIVALRY
FIGURE 09.    JAPAN HOUSEHOLD REFRIGERATOR MARKET, 2017-2025($MILLION)
FIGURE 10.    JAPAN HOUSEHOLD AIR CONDITIONER & HEATER MARKET, 2017-2025($MILLION)
FIGURE 11.    JAPAN HOUSEHOLD ENTERTAINMENT & INFORMATION APPLIANCES MARKET, 2017-2025($MILLION)
FIGURE 12.    JAPAN HOUSEHOLD WASHING MACHINE MARKET, 2017-2025($MILLION)
FIGURE 13.    JAPAN HOUSEHOLD DISH WASHER MARKET, 2017-2025($MILLION)
FIGURE 14.    JAPAN HOUSEHOLD WALL OVEN MARKET, 2017-2025($MILLION)
FIGURE 15.    JAPAN HOUSEHOLD MICROWAVE MARKET, 2017-2025($MILLION)
FIGURE 16.    JAPAN HOUSEHOLD COOKING APPLIANCES MARKET, 2017-2025($MILLION)
FIGURE 17.    JAPAN HOUSEHOLD COFFEE MACHINE MARKET, 2017-2025($MILLION)
FIGURE 18.    JAPAN HOUSEHOLD BLENDER MARKET, 2017-2025($MILLION)
FIGURE 19.    JAPAN HOUSEHOLD JUICER MARKET, 2017-2025($MILLION)
FIGURE 20.    JAPAN HOUSEHOLD CANISTER MARKET, 2017-2025($MILLION)
FIGURE 21.    JAPAN HOUSEHOLD DEEP CLEANERS MARKET, 2017-2025($MILLION)
FIGURE 22.    JAPAN HOUSEHOLD OTHER VACUUM CLEANERSMARKET, 2017-2025($MILLION)
FIGURE 23.    JAPAN HOUSEHOLD STEAM MOP MARKET, 2017-2025($MILLION)
FIGURE 24.    JAPAN HOUSEHOLD OTHER APPLIANCES MARKET, 2017-2025($MILLION)
FIGURE 25.    JAPAN HOUSEHOLD APPLIANCES MARKET SHARE, BY DISTRIBUTION CHANNEL, 2017(%)
FIGURE 26.    JAPAN HOUSEHOLD APPLIANCES MARKET THROUGH SUPERMARKET, 2017-2025($MILLION)
FIGURE 27.    JAPAN HOUSEHOLD APPLIANCES MARKET THROUGH MANUFACTURER STORE, 2017-2025($MILLION)
FIGURE 28.    JAPAN HOUSEHOLD APPLIANCES MARKET THROUGH E-COMMERCE CHANNELS, 2017-2025($MILLION)
FIGURE 29.    JAPAN HOUSEHOLD APPLIANCES MARKET THROUGH OTHER DISTRIBUTION CHANNEL, 2017-2025($MILLION)
FIGURE 30.    AB ELECTROLUX: NET SALES, 2016–2018 ($MILLION)
FIGURE 31.    AB ELECTROLUX: REVENUE SHARE BY SEGMENT, 2018 (%)
FIGURE 32.    AB ELECTROLUX: REVENUE SHARE BY REGION, 2018 (%)
FIGURE 33.    DE’LONGHI: NET SALES, 2015–2017 ($MILLION)
FIGURE 34.    DE’LONGHI: REVENUE SHARE BY COUNTRY, 2017 (%)
FIGURE 35.    DE’LONGHI: REVENUE SHARE BY REGION, 2017 (%)
FIGURE 36.    HAIER ELECTRONICS GROUP CO., LTD.: NET SALES, 2015–2017 ($MILLION)
FIGURE 37.    HAIER ELECTRONICS GROUP CO., LTD.: REVENUE SHARE BY SEGMENT, 2017 (%)
FIGURE 38.    HAIER ELECTRONICS GROUP CO., LTD.: REVENUE SHARE BY REGION, 2017 (%)
FIGURE 39.    KEURIG DR PEPPER, INC.: NET SALES, 2014–2016 ($MILLION)
FIGURE 40.    KEURIG DR PEPPER, INC.: REVENUE SHARE BY SEGMENT, 2016 (%)
FIGURE 41.    KEURIG DR PEPPER, INC.: REVENUE SHARE BY REGION, 2016 (%)
FIGURE 42.    LG ELECTRONICS: NET SALES, 2015–2017 ($MILLION)
FIGURE 43.    LG ELECTRONICS: REVENUE SHARE BY SEGMENT, 2017 (%)
FIGURE 44.    LG ELECTRONICS: REVENUE SHARE BY REGION, 2017 (%)
FIGURE 45.    PANASONIC CORPORATION: NET SALES, 2016–2018 ($MILLION)
FIGURE 46.    PANASONIC CORPORATION: REVENUE SHARE BY SEGMENT, 2018 (%)
FIGURE 47.    PANASONIC CORPORATION: REVENUE SHARE BY REGION, 2018 (%)