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In the late 1990s and early 2000s, large-screen television technology (also known as big-screen TV) advanced quickly. Rear-projection television was utilized for many larger screens prior to the emergence of thin-screen technologies, and jumbo Tron, a non-projection video display technology, was used at stadiums and concerts. With increase in technical innovation and youth awareness of day-to-day information gained from television, television has become a valuable source of information, which has resulted in higher sales. Rise in residential complexes, restaurants, hotels, and other public gathering places provide a chance for giant screens to expand their market. Giant screens have grown increasingly popular as today's consumers prefer to watch sports on large-screen television. TV manufacturers have quickly embraced the marketing of light-emitting diode (LED) TVs as they are clearer, more colorful, and detail-rich, with higher quality images. Consumers tend to replace their televisions every five years, thanks to the downward trend in television prices.
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Significant Growth is Predicted for QLED
The quantum light-emitting diode (QLED) is an acronym for quantum light-emitting diode. QLED panels function in the same way that LED televisions do. The individual pixels are lit by a backlight made up of hundreds or thousands of LEDs. QLED outperforms traditional LEDs by supercharging the brightness and color of individual pixels using nanoparticles (quantum dots). As a result, the color is even better. The QLED Alliance, comprised of Samsung, Hisense and TCL, has been formed to further the Quantum Dot cause. This contributes to market expansion and new product development.
The market has mostly grown as a result of vendor releases over the last year. The QLED panel is projected to keep the greatest market share in the future due to rise in acceptance as it offers a variety of characteristics that other panel types do not. Samsung announced the debut of a new generation of QLED Smart TVs, the QT67 series, in its native market of South Korea in July 2020. These are Samsung's first QLEDs to earn a first-class energy efficiency rating. OnePlus officially revealed its smart TV in September 2019, marking the Chinese company's first push into non-smartphone technology.
The Television Market in Developing Countries is Predicted to Rise Significantly
Due to increased demand for smart TVs from end users and the emerging economies of India, China, and Japan, developing nations are the leading market for smart TVs, and this trend is likely to continue over the projection period. Consumers' increased net disposable income has been a major element in the region's continued demand. The rise in popularity of OTT VOD services such as Amazon Prime Video, Netflix, HOOQ, and others in these regions is also credited with the increase. The availability of supporting material for these devices, such as HD films, HD set-top boxes, and games, has also fueled demand.
Sharp has unveiled the Sharp Aquos 8T-C70CX1 and Sharp Aquos 8T-C60CX1 as two new 8K smart TVs for the Japanese market. They have 8K panels measuring 70 inches and 60 inches, respectively. Sharp Medalist Z1 image processing engine and Rich Color Technology Pro are included in the TVs, providing rich and realistic colors.
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