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A network of servers that are geographically distributed to provide web performance is called content delivery networks(CDN). Each content delivery network is situated on the network edge and is closer to the users instead of the host. Copies of web content such as HTML files, images, audio, video and applications from the host servers are stored and caught by the CDN servers. Website publishers can provide faster performance, decrease the loading time for their users and control the consumption of bandwidth and cost by reducing this distancing between the content and the users. As businesses expand their reach globally and provide more content types, the percentage of web traffic served over the content delivery network is increasing. Content delivery networks provide web publishers with benefits such as better scalability and connectivity, reduced latency, outsources infrastructure support, better response to traffic spike enhanced security, improved content delivery, etc.
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At an increased speed and lower bandwidth CDN provides static, dynamic, and interactive content to end-users. The content requested by the users is directly routed to the closest server in the network. As the buffering time of the content increases, the interest of the customers starts reducing in the content which can directly affect business. For instance, businesses such as online retailers require customers' interest to be retained until clients have purchased the product and checked out. To retain the customers and convert them into prospects, proper optimization and better delivery of content are needed for any organization. As a part of their marketing strategy, many organizations add video content to their web pages, share live content to increase traffic on the website. These marketing strategies created by organizations are only effective when organizations receive support from content delivery networks. Therefore, the need for the organization to provide uninterrupted content delivery is increasing, consequently, the demand for CDN solutions is increasing, thereby driving the media content delivery networks market growth. However, the number of cyberattacks increases with the use of video streaming solutions for watching movies and advertisements increases. Now, users are sharing video links that can be corrupted by a virus which can provide private information of users to malicious attackers compromising security. Providing security and privacy across various platforms can become challenging for organizations. Additionally, as data is misused and information is leaked concerns related to copyrights and digital rights mismanagement arise. Therefore, this acts as the major restraining factor for the growth of the media content delivery market. However, as digital infrastructures are advancing consumption of OTT video is also increasing. OTT platforms try to create and deliver content to consumers at an affordable price. Furthermore, video on-demand services are easier, faster, cheaper and users can download their favorite video content anytime and watch it at their convenience are some of the reasons because of which the adoption of service. OTT and video on content can be delivered to the audience more efficiently with the help of CDN solutions. Therefore, as the demand for OTT platforms and video on demand increases, the need for CDN solutions also increases, providing opportunities for CDN providers.
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