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A malt drink is a fermented drink in which the primary ingredient is the barley plant's grain, or seed, which was allowed to sprout slightly before it was processed in a traditional manner called malting. Malt extract appears to be concentrated syrup, which is used to add texture and flavor to a range of drinks. Non-alcoholic malt drinks are non-alcoholic drinks that have barley nutritional content. Non-alcoholic malt drinks and other non-alcoholic beverages are the new trend that are emerging as a healthy option to alcoholic beverages The malt contains significant amounts of B-vitamins, minerals, protein and some fiber. Non-alcoholic malt drinks can help individuals to improve their physical performance and have the ability to combat depression.
The worldwide pandemic occurrence has significantly reduced the production and supply chain of non-alcoholic malt beverages due to labor shortage and trade barriers. The panic buying has positively increased the demand for non-alcoholic malt beverages. Closure of wine shops, bars, and pubs inclined the interest of alcoholic consumers toward non-alcoholic malt beverages as it is easily available in all the stores.
Increase in population, urbanization, rise in disposable income, and changes in consumption pattern fuel the demand for non-alcoholic malted beverages. Hectic lifestyle and high standard of living are other factors that boost the growth of the market.
Increase in awareness in people about staying healthy could be another aspect that is expected to boost the non-alcoholic malt beverages market because non-alcoholic malt drinks are not harmful to health compared to alcoholic drinks and therefore, they are safe for consumption. With an increase in number of health-conscious people, many are now turning to non-alcoholic malt drinks to experience alcohol-free drinking. With time a larger consumer section recognizes the benefits of non-alcoholic beverages. This massive change from alcoholic beverages to dairy-based alternatives or carbonated soda beverages is beneficial for the growth of the non-alcoholic malt beverages market.
On some fronts, the non-alcoholic malt beverage market may not do well. For example, since the drinks do not contain alcohol, a consumer base may not prefer them where alcohol demand is high that could be an obstacle for the growth of non -alcoholic malted beverages.
In the Asia-Pacific region, urban population rates and GDP growth are increasing rapidly, for conspicuous consumer goods. Rapid urbanization means people are spending more time on-the-go and less time at home. Consumer hectic lifestyle has projected scale toward convenient product sales.
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