The oatmeal powder market is experiencing a significant growth, and will grow considerably in next few years. Oatmeal powder is a powder of ground oats made by grinding oatmeal on stones and shifting out the fine material. Oats are whole grain and they are among healthiest grains on the earth. Oatmeal is a very popular breakfast food that contains oats and liquid such as cow’s milk, water or plant-based milk. They are a good source of important vitamins, minerals, fiber and anti-oxidants. They are a gluten-free whole grain and have many health benefits. They contain large amounts of beta-glucan, a type of soluble fiber. It helps to reduce cholesterol levels, blood sugar and LDL.
COVID-19 Impact analysis
- The trend shifted towards online platforms for the sale of nutritional oats powder in 2020 mainly due to the social distancing norms and lockdown imposed by the governments.
- People are more inclined towards the health concerns and are becoming health conscious. The nutritional oats powder accounts for the one and thus, is facing increase in demand.
- However, the lockdown all over the economies due to outspread of COVID-19 pandemic led to the shutdown of various plants, factories and sites which resulted in low production and sales.
Top Impacting Factors
- The oatmeal market is expected to witness moderate growth in the near future. The market is mainly driven by increasing breakfast industry coupled with changing food habits and increasing preference for healthy meals across the globe.
- Moreover, increasing preference towards ready to eat food and healthy breakfast products is expected to propel the market growth over the years to come.
- Oatmeal is high fiber and protein content, no sugar and being gluten-free is also expected to augment the growth of the oatmeal market. However, the high cost of oatmeal as compared to other breakfast options may hamper the market growth.
Market Trends
Developing breakfast industry
The oatmeal market is likely to show high gains in light of elevating breakfast sector paired with increasing preference for healthy meals and altering food habits all over the world. Shifting trend towards healthy breakfast products and “ready to eat” meals along with range of oatmeal obtainable in the market at lower costs is additionally likely to tower the demand for oatmeal market. In addition to this, increasing health awareness related to consumption of oatmeal is likely to push the growth of oatmeal market. On the other hand, the high price of oatmeal in comparison to other breakfast alternative might hinder the growth of oatmeal market in the years to come
Growing urban population and change in eating habits
By topography, Europe created high demand for oatmeal market. This added for the biggest oatmeal market share of overall usage. North America is one more leading region in oatmeal market. The Asia Pacific oatmeal market is likely to develop at quickest growth rate in the years to come due to growing urban population and altering eating habits, leading to higher requirement for healthy food and development of oatmeal market. Some of the major products in oatmeal market include steel cut oats, whole oat grains, instant rolled oats, regular rolled oats, and others.
Key Benefits of the Report
- This study presents the analytical depiction of the Oatmeal Powder industry along with the current trends and future estimations to determine the imminent investment pockets.
- The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the Oatmeal Powder market share.
- The current market is quantitatively analyzed to highlight the Oatmeal Powder market growth scenario.
- Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market.
- The report provides a detailed Oatmeal Powder market analysis based on competitive intensity and how the competition will take shape in coming years
Questions answered in the report
- Who are the leading market players active in the Oatmeal Powder market?
- What current trends will influence the market in the next few years?
- What are the driving factors, restraints, and opportunities in the market?
- What future projections would help in taking further strategic steps?
- What is " Oatmeal Powder " Market prediction in the future?
- Which will be the niches at which players profiling with recent advancements should set a presence?
- What are the driving factors and opportunities in the market?
- What are the current trends and predicted trends?
- What are the challenges faced in the " Oatmeal Powder " Market?
Key Market Segments
- By Product Type
- Instant Food
- Raw Material
- By Application
- Healthcare Food
- Functional Foods
- Fast Foods
- By Distribution Channel
- By Region
- North America
- Europe
- Germany
- France
- UK
- Spain
- Italy
- Rest of Europe
- Asia-Pacific
- China
- India
- Japan
- Australia
- South Korea
- Rest of Asia-Pacific
- LAMEA
- Latin America
- Middle East
- Africa
Key Market Players
- MARKS & SPENCER
- Freedom Foods
- Yihai Kerry
- Nestle
- Red Mill
- Yashily
- Weet-Bix
- HAHNE
- Pepsi
- JinWei
- binda valle
- Weetabix
- Calbee
- Matcha Market Place
- NanguoVerival
- WeiWei