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Organic wine is processed from grapes that are grown as per the organic farming standards without the use of artificial chemical fertilizers, pesticides, herbicides, and other chemical-based ingredients during the growth and even after that. In addition, organic wine is free from sulfur, yeast nutrients, fining, and produced by using indigenous yeasts and other organic ingredients. Along with organic grape vineyard practices, other factors such as minimalistic and manipulative approaches in wine making techniques will boost the growth of the organic wine market. There has been considerable demand for organic food & beverages from consumers since the past few years and the food & beverage manufacturers have already started to use organic cereals, fruits, and vegetables.
COVID-19 Scenario Analysis:
With the demand of consumers for organic food items and increasing health diseases due to the use of fertilizers and pesticides in the fruits & vegetables which enter into the human food chain, there has been a rise in demand for organic wine by many wines consuming developed nations. The factors driving the global organic wine market is an increase in awareness among millennials toward healthy foods & beverages, health problems caused by grapes, rise in the standard of living in developed countries, and awareness against chemical-based fruits & vegetables. In addition, rise in consumer demand for vegan-friendly, carbon-neutral, biodynamic, preservative-free, and certified organic wines has increased the global demand for organic wine. However, high prices of raw materials and harsh weather conditions affecting the grapevines are major restraints of the global market.
Manufacturers have been focusing on processing organic wines that are free from sulfur, inorganic yeast, and are 100% handcrafted. Leading market players have come up with new natural techniques of processing wine so that the wines made are class in quality and taste. Avondale’s holistic way of making delicious, natural wines has made it one of the market leaders in the organic wine market. Avondale’s “Armilla Blanc de Blanc 2013” is made using some of the finest grapes collected from the own grapevines of Avondale’s. Grapes for the wine are handpicked in the morning at 18˚ to 19˚ Celsius and the whole bunch of grapes is pressed and the juice is settled in stainless steel tanks for natural fermentation. The blended wine is then left for 24 months after which it is allowed for the second fermentation in glass and is kept for 60 months before launch in the market. Armilla has fresh effervescent acidity is crisp and complemented by a full velvety mouth feel with hints of citrus.
The European countries account for the highest organic wine consumption because of high demand from France, Germany, and the UK, as people here are more aware about the health benefits of organic products. North American countries like the U.S. and Canada have shown a tremendous increase in demand for organic wines in the past few years. Asia-Pacific countries like Japan, Singapore, and South Korea hold the major share in the region due to the developed economy and demand for healthy food & beverages.
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