The packaged oatmeal market has experienced a significant growth, and is expected to grow considerably in next few years. The rise in health consciousness among consumers worldwide has boosted the global oatmeal market and is expected to continue doing so in the coming years. Oats is highly preferred for breakfast across the world owing to its highly nutritious content. It is preferred for its high supplement content, which incorporates high protein, bland sugars, dietary fiber, nutrient, and mineral.
COVID-19 Impact Analysis
- The trend shifted towards online platforms for the sale of nutritional packaged oatmeal powder in 2020 mainly due to the social distancing norms and lockdown imposed by the governments.
- People are more inclined toward the health concerns and have become health conscious. The nutritional packaged oatmeal accounts for the one and thus, is facing increase in demand.
- However, the lockdown all over the economies due to outspread of COVID-19 pandemic led to the shutdown of various plants, factories and sites which resulted in low production and sales.
Top Impacting Factors
The high nutritive content of packaged oatmeal is the major driver of the market. In addition, an increase in preference for healthy meals and demand for convenience food is also driving the global packaged oatmeal market. Moreover, its added functional properties enhance its usage by the consumers, it is witnessed to be consumed majorly as a breakfast food
Moreover, the fast-paced lifestyle led by the working population has catalyzed the demand for ready-to-eat packaged oatmeal products. Furthermore, the rise in cultivation of packaged oatmeal has led to increased availability of the product globally.
However, the availability of substitute products such as quinoa, buckwheat, brown rice, and cornflakes are expected to hamper the growth of the packaged oatmeal market.
Market Trends
Increase in the Consumption of Flakes and Bar
- Consumption of packaged oatmeal granola has been witnessed with an increase in trend globally. Among all, the breakfast oat flakes and oat bars segment has the fastest growth in terms of revenue and volume being the quickest on-the-go breakfast. Its high nutritional value and rising consumption of healthy snacks and bars among the young population are driving the market. Also, with the increasing internet penetration, the online market for the purchase of food items including breakfast packaged oatmeal flakes and packaged oatmeal bars has seen rapid growth. This category has attracted a few vertical specialists like Amazon, Walmart, Carrefour, etc. who is riding on increasing e-retailing growth and vying for a significant pie in online packaged oatmeal space.
Europe has a Major Share
- Europe accounts for the major market share followed by North America. The rising population of health-conscious consumers in the countries of these regions is influencing the high production volume of oats. In Europe, Russia is the largest producer of the crop. In the case of imports, both raw packaged oatmeal and oat products are experiencing static growth in the United States market. However, countries like the Czech Republic and Sweden have emerged as the fastest-growing exporters.
Key Benefits of the Report
- This study presents the analytical depiction of the packaged oatmeal industry along with the current trends and future estimations to determine the imminent investment pockets.
- The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the packaged oatmeal market share.
- The current market is quantitatively analyzed to highlight the packaged oatmeal market growth scenario.
- Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market.
- The report provides a detailed packaged oatmeal market analysis based on competitive intensity and how the competition will take shape in coming years
- Questions Answered in the Packaged Oatmeal Market Research Report
- Which are the leading players active in the packaged oatmeal market?
- What are the current trends that will influence the market in the next few years?
- What are the driving factors, restraints, and opportunities in the market?
- What future projections would help in taking further strategic steps?
- What is "packaged oatmeal" market prediction in the future?
- Which will be the niches at which players profiling with recent advancements should set a presence?
- What are the driving factors and opportunities in the market?
- What are the current trends and predicted trends?
- What are the challenges faced in the "packaged oatmeal" market?
Key Market Segments
- By Product Type
- By Application
- By Distribution Channel
- By Region
- North America
- Europe
- Germany
- France
- UK
- Spain
- Italy
- Rest of Europe
- Asia-Pacific
- China
- India
- Japan
- Australia
- South Korea
- Rest of Asia-Pacific
- LAMEA
- Latin America
- Middle East
- Africa
Key Market Players
- Grain Millers Inc.
- Blue Lake Milling
- Avena Food Ltd.
- PepsiCo, Inc.
- Richardson International Limited