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A16065 | Pages: 240 | Charts: 49 | Tables: 145 |
The global packaging design services market size was valued at $21.9 billion in 2020, and is projected to reach $31.9 billion by 2030, growing at a CAGR of 3.7% from 2021 to 2030. Packaging design is a kind of process that involves the connection between different components. It involves the connection of ancillary design elements with regulatory information, imagery, typography, materials, color, form, and structure. It helps in providing suitability to the product for marketing. The global packaging design services market share is going to experience a significant growth due to advertising and product development. Product development lets packaging companies to innovate and offer different styles, color combination, and material for packaging.
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In addition, advertising done through designing helps brand boost sales of the product. Packaging with information regarding the product helps customers make decisions. For instance, more than 70% of purchasing decisions are made in-store on the basis of packaging through the information provided. In addition, protection of the inside product plays an important role. Now a day’s, product travels hundreds and thousands of miles before reaching customers. The delivery is done via roadways, railways, waterways, or airways. Different travel modes require different packaging, which protects the product inside packaging. Thus driving the packaging design services market growth.
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However, new designs in packaging material and older packaging machines are the factors that limit the growth of the market. The customer requirement for eco-friendly packaging and upgraded or innovative packaging has grown This lets different companies to upgrade their packaging machines. Hence, it becomes difficult for various companies to afford high cost and wastage of older materials. Thus this might be impeding growth of small scale industries.
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Furthermore, during the outbreak of the COVID-19 pandemic, construction, manufacturing, hotel, and tourism industries were majorly affected. Manufacturing activities were halted or restricted. Construction and transportation activities, along with their supply chains, were hampered on a global level. This led to decline in manufacturing of packaging design services market as well as their demand in the market, thereby restraining the growth of the market. Conversely, industries are gradually resuming their regular manufacturing and services. This is expected to lead to re-initiation of the market companies at their full-scale capacities, which helped the market to recover by end of 2021.
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On the contrary, growth in e-commerce industries provides opportunities for packaging design services market. E-commerce has rapidly grown and reached out customers at every edge and corner of world. The dedicated packaging is required to keep product safe inside the packaging till it reaches customer. In addition, various e-commerce companies launch advanced delivery features. For instance, in August 2021, Amazon expanded same day product delivery feature for different regions in the U.S. In addition, many developing countries such as India and China get access to single day product delivery feature. The e-commerce industry is entirely dependent upon packaging solutions. This in turn is expected to offer lucrative opportunities for the market.
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The packaging design services market is segmented into material, end user, design type and region. By material, the market is divided into food, beverage, healthcare, cosmetics, electronics, and others. By material, the market is fragmented into paper, polymer, glass, metals, and others. By design type, the market is bifurcated into packaging and label. By region, the global the market analysis is conducted across North America (the U.S., Canada, and Mexico), Europe (the UK, France, Germany, Italy, and rest of Europe), Asia-Pacific (China, Japan, India, South Korea, and rest of Asia-Pacific), and LAMEA (Latin America, the Middle East, and Africa).
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On the basis of material, in 2020, the polymer segment dominated the market, in terms of revenue, whereas the paper segment is expected to witness growth at the highest CAGR during the forecast period. As per end-user, in 2020, the food segment led the packaging design services market; however, the healthcare segment is expected to exhibit highest CAGR in the near future. By design type, the packaging segment led the market in 2020, in terms of revenue; however, the label segment is anticipated to register highest CAGR during the forecast period. By region, Asia-Pacific garnered the highest revenue in 2020; however, LAMEA is anticipated to register highest CAGR during the forecast period.
COMPETITION ANALYSIS
The major players profiled in the packaging design services market analysis include Arhue, DEI Creative, Forever Sincretix, La Visual Inc., Legnd, Murmur creative, Pulp+Wire, Ruckus Marketing, Tank design, and The Netmen Corp. Major companies in the market have adopted product launch and business expansionas their key developmental strategies to offer better products and services to customers in the the market.
Key Market Segments
Key Market Players