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Paperboard is a thick paper based material made up of compressed layer of paper pulp. Its generic name is cardboard. Retailers and product manufacturers largely used paperboards for their packaging purpose. It’s easy-to-open and re-close packaging designs provides benefits to both retailers and end users. In addition, it is environmentally friendly and can be recycled. Retailers and product manufacturers also experience great benefits from paperboard packaging. On the retail shelf, it can be stacked, stored and viewed effectively. The most important properties of paperboard, which drives the market are its recyclability, renewability and sustainability. Moreover, the increasing awareness about the ecological conservation makes consumers prone towards the usage of paperboard. Furthermore, the high resolution graphics and two-sided print of paperboard can strengthen brand promotion of products. Hence, various product manufacturers choose this as their packaging material.
As the paperboards are unable to handle the mechanical stress of heavy materials, it is not used in heavy material packaging. Therefore, certain heavy item manufactures do not prefer paperboard for packaging. In addition, the strict Government regulation about the deforestation would curtail its growth, as it is produced mainly from the wood. The increasing environmental awareness among the developing countries of Asia Pacific region such as India and China would lead to the usage of paperboard in the packaged food.
Product Market Analysis:
On the basis of product, the market is segmented into white lined chip board, virgin fiber-based board, coated unbleached Kraft Board, liquid packaging board, cup stock board and others. The white line chip board (WLC) is a multi layer board consisting of 60 to 100 % of recycled fiber. In addition to that, its packaging cost is very less. Therefore, it is largely used in personal care, toiletries, food, garments and health care industries.
Application Market Analysis:
On the basis of its application, the market is segmented into packaging and graphic printing. Due to its light weight property, it is very convenient to be handled in packaging, loading and unloading. On the other hand, due to its better printing and graphic capabilities, it is used as an effective marketing tool for brand awareness and promotion.
Geographic Market Analysis:
On the basis of geography, the global paperboard market is segmented into North America, Europe, Asia Pacific and rest of the world. The USA’s Federal Trade Commission’s Green Guidelines regarding the usage of bio renewable products creates awareness among the consumers. Due to this reason, the American consumers are more inclined towards the usage of environmentally friendly packaging material such as Paperboards instead of the conventional plastic packaging.
High Level Analysis:
This report gives an overall view of global paperboard market, which is growing rapidly due to its demand in packaging and printing industry. The driving and restraining factors for the market are strategically dealt in this analysis and more emphasis is given towards its growth opportunities. The market is analyzed using Porter’s five force model, which assists the stakeholders to understand the bargaining power of buyers & suppliers, threat of new entrants and competitive rivalry. The study includes value chain analysis for better understanding of key players in the supply chain starting from the raw material manufacturers to end users.
Competitor Landscape:
The major market players in the industry are ITC, Stora Enso, Shandong Bohui Paper, Zumbiel Packaging, Paper Works Industries, Graphic Packaging International, Multi Packaging Solutions, Clondalkin Group, Caraustar and Cascades Inc. Stora Enso has designed a weight reduction packaging technique to ease the supply chain, especially for frozen products. It has developed a paperboard tub that reduces the use of raw materials and offers low weight ice cream packaging for the ice-cream industry.
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Key Market Segments
Key Market Players