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Pay TV Video Encoders are segmented into cable, satellite, and internet protocol television (IPTV). Versatile head ends are available for different types of services, continued digitization, growth in number of HD and SD channels with migration to more-efficient compression formats drive the growth in the cable video encoders segment. High cost of laying fiber with saturation in larger markets hinder the growth in the IPTV video encoders segment. Moreover, scarcity of bandwidth and rise in competition from other Pay TV services, increases the risks for the satellite video encoders segment.
COVID-19 Impact Analysis:
The video encoder market experience significant growth owing to the COVID-19 pandemic. The partial or complete nationwide lockdowns have impacted the global economy. Furthermore, the restrictions restrict individuals to their homes have proven to be responsible for increasing the demand for video streaming platforms such as Amazon Prime, Netflix, and Hotstar. The increasing trend of live video streaming, video streaming, and video content over the Internet has increased the demand for video encoders during the lockdown.
Additionally, the increasing adoption of cloud services owing to the availability of ample storage space for data is also responsible for the growth of the market. The North America region accounted for the largest share in the video encoder market owing to high investments made by the companies in the region for the development of such technologies.
The factors responsible for the growth of the video encoders market include the institutional partnership agreement between the equipment manufacturers, a collaboration between the network arenas and government, and high investments in cloud-based services. Cloud-based video streaming, which includes live streaming, is expected to drive the demand for video encoders during the COVID-19 pandemic
Top impacting factors: market scenario analysis, trends, drivers and impact analysis
Ease of connecting analog cameras using video encoders to a network:
An analog camera is employed with a CCD sensor that captures images and stores them at a local storage device. These stored and processed images can be transferred in real-time with the help of a video encoder. A video encoder connects to an analog video camera through a coaxial cable and converts analog video signals into digital video streams. Images are required to be converted back into their analog forms so that can be viewed on devices such as computer devices, laptops, tablets, and others. As analog cameras need separate video encoders, and it require less maintenance.
Limited aptitude to deliver 4K streaming and broadcasting services:
4K TVs have become a mainstream technology. However, the limited availability of 4K content in the broadcasting and streaming network makes it difficult to utilize the full potential of 4K TVs. Even though OTT providers and high-efficiency video coding are required to stream such content. Thus, streaming and broadcasting of 4K content are limited due to the low adoption of high-efficiency encoders, such as H.266 and AV1.
Growing market for OTT services in developing countries:
Over-the-top (OTT) services help deliver audio, video, and other media over the internet. When the internet entered the public domain, the pay TV video encoder market for computers grew significantly. However, bandwidth speed was very low during that time, as the technology was poor. Later, smart TVs and other smart devices such as smartphones came into existence because of advancements in electronics. These devices were configured with internet connectivity as an added capability apart from their primary function.
Capital expenditures due to technological transition:
The latest video compression technology, HEVC or H.265, provides more efficiency than previous standards such as MPEG-2 and MPEG-4. Although changing video codecs provide bandwidth advantages, uncertainty in patent licensing terms, the lack of workflow components, and implementation costs are creating challenges for the pay TV video encoder market.
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Questions answered in pay TV video encoder market research report:
Key Market Segments
Key Market Players