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Period panties are an entirely new segment of the sanitary products. These panties are special types of undergarments, giving protection to the women during menstrual flow. These are generally available through the online distribution channel. The period panties have been creating buzz over the recent past, by moving beyond the traditional menstrual hygiene products.
Period panties patch is coated with a special fabric that absorbs and traps the discharged fluid from the body, preventing the liquid from leaking out onto the clothes. The absorbency of period panties ranges from half tampon to two tampons, depending upon the discharge.
COVID-19 Scenario Analysis:
Increase in number of working women, rise in need for convenience and comfort, surge in inclination towards eco-friendly products, and growth in feminine health awareness drive the global period panties market.
On the other hand, individuals resist from buying the product due to the high price of the period panties. This hampers the market growth. Along with this, the global market for period panties faces a threat from substitute products, such as menstrual cups and tampons. The majority of the consumers have adjusted well and are comfortable using traditional menstrual hygiene products, which restrains the growth of the period panties market globally.
Another major challenge that this market faces is that women in rural areas are still facing many difficulties in managing periods. To regard this issue, the government of different nations and various organizations like UNICEF, are taking several initiatives to inflate awareness about menstrual health and hygiene. These initiatives will open several opportunities for the period panties market. Along with this, penetration of the internet and increase in use of social media among masses help the manufacturers of period panties in creating awareness among women regarding the problems that they can face with traditional menstrual products and carelessness in hygiene during menstrual flow.
The global period panties market trends are as follows:
Various market players are considerably focusing on their market campaigns to create brand awareness and promote their product. For instance, Anigan Inc. is providing hygiene care and menstrual education to all women. Another company named FLUX is doing crowdfunding to raise funds and introducing its product in the market.
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Questions Answered in the Period Panties Market Research Report:
Key Market Segments
Key Market Players