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A16650 | Pages: 180 | Charts: 55 | Tables: 147 |
The global personalized nutrition market size was $14.6 billion in 2021, and is projected to reach $37.3 billion by 2030, growing at a CAGR of 11.48% from 2022 to 2030.
The Personalized Nutrition Market refers to the industry focused on delivering tailored nutritional solutions based on individual characteristics such as genetics, microbiome composition, lifestyle, health status, and dietary preferences. This market integrates advancements in biotechnology, artificial intelligence, and nutrigenomics to offer customized dietary recommendations, supplements, and meal plans aimed at improving health outcomes, managing chronic conditions, and enhancing overall well-being. Key offerings in this market include DNA-based diet plans, microbiome analysis kits, wearable health monitoring devices, personalized vitamins, and subscription-based nutrition services. The approach goes beyond generalized dietary guidelines, using data from genetic testing, blood biomarkers, and digital health tracking to create personalized protocols.
Moreover, consumers are increasingly seeking proactive and preventive healthcare solutions, driving demand for personalized nutrition. This trend is further supported by growing awareness of the impact of diet on health, a rise in chronic lifestyle diseases, and the increasing availability of at-home testing kits and digital health platforms. The market spans across various segments including sports nutrition, weight management, digestive health, and disease prevention. With continued innovation and integration of data science and nutrition, the personalized nutrition market is expected for significant growth, transforming traditional approaches to health and diet by enabling more effective and individualized solutions.
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The rising consumer focus on preventive healthcare and personalized wellness solutions is a significant driver for the growth of the personalized nutrition market. As global awareness about lifestyle-related diseases such as diabetes, obesity, and cardiovascular disorders increases, individuals are shifting from reactive healthcare approaches to proactive strategies that emphasize prevention and long-term well-being. This shift has amplified demand for personalized nutrition services that tailor dietary recommendations, supplements, and wellness plans to individual biological, genetic, and lifestyle profiles.
Consumers today are more informed and empowered, often leveraging digital health tools such as fitness trackers, mobile health apps, and at-home DNA testing kits to monitor their health status and make informed decisions. Personalized nutrition aligns well with this trend, offering targeted interventions that not only support general wellness but also address specific health goals like weight management, gut health, energy optimization, and immune support. The appeal of receiving tailored guidance—rather than relying on generic dietary advice—resonates strongly with health-conscious consumers seeking effective, science-backed solutions. Furthermore, the growing influence of social media, health influencers, and wellness platforms has amplified consumer interest in individualized health strategies. This increasing demand is prompting companies to invest in data-driven, AI-powered platforms and direct-to-consumer models that make personalized nutrition more accessible and scalable. As preventive healthcare becomes a cornerstone of modern living, the market is poised for sustained expansion.
However, high cost and limited accessibility of personalized testing and nutrition services act as significant restraints on the growth of the personalized nutrition market. While tailored dietary plans and health interventions offer substantial benefits, they often come at a premium price. Services that incorporate genetic testing, microbiome analysis, blood biomarker assessments, and AI-driven recommendations can be expensive, particularly when bundled with ongoing consultations, customized supplements, or subscription-based meal plans. These costs place personalized nutrition beyond the reach of many average consumers, especially in developing regions or among lower-income groups.
Moreover, accessibility remains a challenge due to uneven availability of testing infrastructure and professional guidance. Many rural or underserved areas lack the diagnostic facilities or healthcare professionals trained in interpreting complex data from DNA or microbiome tests. Additionally, a lack of standardized practices and regulatory clarity around these services can deter both consumers and providers, further limiting market expansion. Even in urban and developed regions, there is often a knowledge gap among the general population about how these services work, what they entail, and how to use the data effectively for meaningful health improvements.
Further, the integration of artificial intelligence (AI) and big data analytics is creating substantial opportunities in the personalized nutrition market by enhancing the accuracy, efficiency, and scalability of tailored nutritional solutions. Personalized nutrition relies on analyzing vast and complex datasets—including genetic information, microbiome profiles, lifestyle factors, health history, and real-time biometric data. AI algorithms can process this data at high speed, identifying patterns and correlations that would be difficult or impossible for humans to detect. This enables the delivery of highly customized dietary recommendations and supplement plans that are both effective and responsive to individual needs.
Big data analytics further allows for continuous learning and refinement of nutrition plans based on user feedback, behavioral data, and health outcomes over time. This adaptive approach not only improves user satisfaction and results but also supports the development of predictive models for disease prevention and health optimization. Moreover, AI-powered platforms can automate much of the data interpretation and recommendation process, significantly reducing the cost and time required for personalized nutrition services.
The global personalized nutrition market share is segmented on the basis of product type, application, end-use, and region. By product type market has been divided into active measurement and standard measurement. By application, the market has been divided into standard supplements and disease based. By end-use the market is divided into direct-to-consumer, wellness & fitness center, hospitals & clinics, and institutions. By region, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
[PRODUCTTYPEGRAPH]
By product, the market is further classified into active measurement and standard measurement. Among these, the active measurement type sub-segment is anticipated to have the fastest as well as dominant growth. The increasing health awareness and rising trends of digital or virtual solutions for healthcare can be attributed to the personalized nutrition market growth. Furthermore, people's busy and hectic lifestyles are increasing demand for active measurement tools. Furthermore, increasing food consciousness, as well as preventive health measures with food customization, are some of the factors that are expected to increase the use of active measurement, and these factors may have a positive impact on the sub-segment throughout the forecast period.
[APPLICATIONGRAPH]
By application, the standard supplements sub-segment is anticipated to be a dominating sub-segment in the global market. This growth is a result of rising preferences and awareness about the overall health of individuals, which have led to an increase in the number of people opting for standard supplements.
[ENDUSEGRAPH]
By end-use, the wellness & fitness center sub-segment is anticipated to be the fastest growing sub-segment in the global market. This expansion can be attributed to rising health-care trends such as nutrition consulting, personal training, and fitness that includes mind, body, and skin care. As a result, wellness and fitness center products are among the key factors driving the demand for personalized nutrition.
[REGIONGRAPH]
By region, Asia-Pacific was the fastest growing region in global personalized nutrition industry in 2021. The expansion of this regional market during the forecast period will be the result of a greater emphasis on raising awareness about specialized dietary supplements for specific needs of an individual, encouraging people to opt for personalized diets based on their preferences. There are many more companies working in personalized nutrition, including Zoe Nutrition, Andme.In, SUPP Nutrition, Snackible, and others. Such factors may boost the personalized nutrition market demand in the coming years. As a result, the region will have a high demand for specialty personalized nutrition.
The key players profiled in this report include BASF SE, DSM, Herbalife Nutrition, Amway, DNAfit, Wellness Coaches, Atlas Biomed, Habit, LLC, Bactolac Pharmaceutical, and Balchem Corporation.
Key Market Segments
Key Market Players