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Pet utility products are those necessary items which are used in grooming, caring, and training the pets. Pet owners tend to choose safe and reliable products for their pets. The safety of pet utility products depends upon the product size, material, play style, pet size, and activity level. Commonly pet utility products are non-allergic, durable, safe, washable, and stylish. These products are manufactured from plastic, wood, cotton fabrics, stainless steel, nylon and other materials which are generally non-toxic or and harmless in nature. The products are easily available in pet shops, veterinary hospitals, and online stores. These products are purchased by the common public who are owning pet, pet owned in defense and security departments, and pet shops.
COVID-19 Scenario Analysis:
The COVID-19 outbreak has impacted different industries differently. On one hand, it has been a growth driver for food, medical, and necessity products, and on the other hand it has hampered the growth of pet products. The pet utility product market has shown a decline in its growth in the scenario of covid 19. Although the negative impact of COVID-19 seen in this market is not as serious as it is experienced in other markets. There has been a shift in consumer’s behavior regarding pet utility products in the wake of COVID-19. The discretionary spending has reduced and people are inclined more toward safe and reliable products for their pets. Moreover, the COVID--19 outbreak in the world has caused impaired supply chain among the industries. The lockdown has caused unavailability of raw materials and lack of labors due to which the production of pet utility products has been hampered.
There are different types of pet utility products available in the market from which customers can choose according to their pet’s comfort and affordability such pet traction rope, pet toys, feeding accessories, pet clothes, pet training products among others. This availability of wide range of pet utilities products makes the pet care activity easier and convenient and thus increases the demand of these products in the market.
Increase in pet ownership in the Asia-Pacific region is driving the growth of the market. And as disposable income is increasing in these areas, there is a rise in the expenditure on pet food, pet toys, pet rope, and other pet accessories.
Moreover, surge in the usage of e-commerce platform has significantly increased the sale of pet utility and accessories products on these platforms.The rising concern for pet health and care is increasing the demand for pet utilities products.
The companies are engaged in manufacturing innovative and convenient pet utility products. They are incorporating advanced technology in their products to make it more attractive and pet friendly. For instance, in March 2019, Fi-Next Generation Dog Collars introduced a smart dog collar which is enabled with GPS system that facilitates pet owner to track the location of their dogs preventing the lost dogs cases.
Many quarantined and locked down people are looking for a pet to be friend during isolation. People who did not have any pet previously are now adopting pets especially dogs and cats. Lockdown in various parts of the countries restrict the movements of people around the town decreasing the need of pet traction rope but increases the demand for other pet toys and utilities products.
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