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Pod detergent is a water-soluble pocket containing highly concentrated clothing cleanser, softener, and other laundry products. It is cleansing agent that is used in daily routine activities such as washing clothes and other fabrics. Pod detergent is convenient and more hygienic than conventional powders, which propels their demand globally. These come in different variants, chemical contents, and scents, which lets the market diversify by serving distinct consumer requirements. The market is witnessing changing demands from customers for products that serve multiple requirements such as machine wash detergents and hand wash detergents. Pod detergents reduce squandered use of powdered and liquid detergents by having precise estimations for a huge load of clothes.
COVID-19 Scenario Analysis:
Rise in awareness regarding personal hygiene and cleanser products among population is a major factor that drives the market growth for pod detergents. There is increase in demand for pod detergents in commercial as well as household sectors. This is attributed to the fact that the product is convenient to use in daily life. In addition, it is witnessing demand due to its anti-bacterial properties that are required as a precautionary practice against pollution and dirt-borne diseases. Although pod detergents cost significantly more than liquid detergents for equivalent clothing loads, hence it acts as a market restriction.
The global pod detergent market trends are as follows:
The market is driven by innovations that arise out of changing consumer requirements and conversion of powder from water-soluble pouches in advanced liquid form. The market for pod detergents have different sales channels such as store-based and online segments that lead to expansion of the market with product diversification.
Recently Tide launched Tide Pods 3 in 1, detergent pod consists of up to 90% active ingredients, clean for water 3 in 1 technology: detergent, stain remover, and color protector. Its spring meadow scent is infused with fresh floral helps to clothes smelling great.
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Questions Answered in Pod Detergent Market Research Report:
Key Market Segments
Key Market Players