Potato flour is a fine granule of flour that is made from whole peeled potatoes. Because of its versatility as a thickener, binder, and color or flavor enhancer, it is a viable value added product. This is also used as a raw material in the production of composite flour, which is commonly used in bakeries and pastries. It is used as an ingredient in most cuisines to improve the taste and aroma of food. This provides its principal nutrition such as protein, fiber, and carbohydrates. Potato flour manufacturers market their products to customers as dietary and nutritional supplements.
The global potato flour market is being driven by rising consumer demand for tertiary processed foods such as snacks, frozen foods, canned foods, and dehydrated foods. Using potato flour as a substitute for wheat flour, surging demand is also a key factor driving this market in the forecast period. Furthermore, growing consumer demand for the product due to its adaptability and higher nutritional value than any other traditional flour, including soy and wheat, are some of the most significant and substantial factors that are likely to drive up the growth of this market. Because it provides high nutrition, such as protein and fiber, which are both healthy and help reduce fat in the body, as well as being easy to digest, it propels the demand for potato flour among adults and older people. Furthermore, the consumption of this also helps to stimulate hair growth and assists in treating grey hairs. In addition, it also contains high vitamin C, and flavonoids, which boost the body's immunity and keep bad cholesterol levels low, hence, these factors are projected to boost the market growth of this.
Increasing demand for healthy and gluten free products and rising awareness about health benefits are the factor which is attributed to create opportunities over the forecast period. Rising trend of dining out and changing lifestyle and increase growing popularity of bakery product are expected to fuel the market expansion over the forecast period. Furthermore, technological advancement is one of the key factors that will likely fuel the market growth over the forecast year; advancements in the manufacturing process, packaging, and distribution can reduce costs and improve product quality. Potato flour production is a more complex and time-consuming process than other types of flour. Therefore, the production of potato flour requires more labor and equipment than the boiling process, which raises the final product's price and may restrict the market growth of potato flour. Changing consumer tastes can decline the market demand hinder the market expansion of the product.
*
Segment analysis: Based on category: The potato flour market is divided into conventional and organic. Increasing demand of gluten free product, plant based product encourage organic segment among consumer. Consumer are becoming health conscious and consuming food product that are not impacting on health. Moreover, conventional food product are sprayed with pesticides and it remains on food when consumer use it.
Based on application: it is classified as bakery, sauces and gravies, snacks, meal products, and others. Food industry is the prominent market for the potato flour market. Thisr is used as ingredient in bakery items, sauces, and gravies. It is used for enhancing the texture and taste of the food product.
*
Based on sales channels: it is divided into direct and indirect. Direct segment include the business to customer sale and indirect segment include the wholesale distributor and some other intermediaries.
Regional analysis:Based on geography: Moreover, Asia-Pacific dominates the sweet potato flour market due to the prevalence of huge population, along with increasing consumption as well as production of the product in the region China and India are the key market for potato flour due to huge population, increasing food industry and rising demand of potato flour as an ingredient ready to eat food.
North America has a large consumer base with high purchasing power, which is expected to boost market revenue. It is also the headquarters of major players that directly contribute to the North American GDP, such as Basis American Foods, American Golden Foods, HTY USA, Oregon Potato Company, Emsland group, Tradin Organic Agriculture B.V. Increasing health awareness, growing preference for plant-based products, and changing lifestyles are also key factors driving market growth in the region .The region's market share is dominated by a surge in demand for potato flour due to rising awareness about its health benefits, a strong customer base, and a well-established food industry. Furthermore, Germany is the leading producer of potatoes in the region, which is expected to drive market growth.
*
Competitive analysis and profiles of the major players in the eyebrow pencil market, such as Agrana, Pepees, AVEBE, BOB, Bobs red meal, Beidahuang Group, Chifeng Mengsen, Club House, Doves farm foods ltd., Emsland, Huaou Starch, Jamestown Mills, Kexinyuan Group, King Arthur Flour, Keystone Potato, KMC, Lyckeby, Nailun, Ningxia Jiali, Qinghai Weston, Raisio, Roquette, Shiloh farms. There are some important players in the market such as King Arthur baking company, Bob’s Red mill natural foods, keystone potato products, LLC.
Key Market Segments
- By Category
- By Application
- Bakery
- Sauces and gravies
- Snacks
- Meat Products
- Others
- By Sales Channel
- By Region
- North America
- Europe
- France
- Germany
- Italy
- Spain
- UK
- Russia
- Rest of Europe
- Asia-Pacific
- China
- Japan
- India
- South Korea
- Australia
- Thailand
- Malaysia
- Indonesia
- Rest of Asia-Pacific
- LAMEA
- Brazil
- South Africa
- Saudi Arabia
- UAE
- Argentina
- Rest of LAMEA
Key Market Players
- Idaho Pacific Holdings
- Ardent Mills
- Barry Family Farm
- Nilkanth
- King Arthur Baking Company
- Keystone Potato Products, LLC
- Bob’s Red Mill Natural Foods
- Interbai Agroindustrial
- Agrawest Foods
- August Töpfer & Co. (GmbH & Co.) KG