Pregnancy pillows are highly customized pillows that serve to support the changing curves and features of the body during pregnancy. Maternity pillows are another name for them. These pregnancy pillows assist pregnant women in maintaining optimal spine alignment when sleeping or resting. Furthermore, this pillow is essential for sleeping comfortably on one's side and improving blood circulation during pregnancy. There are many different sorts of pillows available in the market, all with distinct sizes and forms. The rise in rate of pregnancy is the primary cause for the strong demand for pregnancy pillows. There are numerous things available now to assist women during pregnancy. One such tool that makes the pregnancy experience more comfortable is the pregnancy cushion. The market for pregnant pillows is booming. As a result, the pregnant pillow industry is predicted to rise.
COVID-19 Impact Analysis
- The outbreak of COVID-19 has thrown global industry into disarray. Some worldwide markets, however, are untouched. During the epidemic, demand for pregnant pillows has remained consistent. Manufacturing and supply processes have been slightly disrupted as a result of the global shutdown and transportation restrictions.
- During the epidemic, however, demand for the pregnant cushion is soaring. In the current year, the rate of pregnancy is increasing. In addition, due to lockdowns in certain areas, the majority of pregnant women remain indoors. During the COVID-19, it has ultimately raised the purchase trend of pregnancy cushion.
- Furthermore, numerous pregnancy pillow target commercials and promotions are piquing women's interest in purchasing this product. During this time, the memory foam pregnancy pillow market sector has the most demand. The market's well-established leading players are taking advantage of this chance to raise product awareness.
Top Impacting Factors
- Every year, the need for pregnant pillows grows. During pregnancy, restless legs syndrome is a typical problem. The newborn is sometimes stillborn as a result of this disease. The main cause of this issue is that pregnant women sleep in the improper positions. There is widespread recognition of the need to decrease the RLS phenomenon in women. It is also a significant market driver for the organic pillow industry.
- The market is expected to develop due to the health benefits of maternity pillows, such as relaxation, pain relief, and improved blood circulation. In addition, the pregnant pillow Germany is a fantastic tool that helps with knee, back, and neck pain. Customers are becoming more interested in this industry as new pregnant pillow goods enter the market.
- Another important demand driver is new developments in the pregnant pillow market. Additionally, some of these pillows include organic stuffing. These organics help pregnant women get a good night's sleep. All of these features of the pregnant pillow are important demand drivers in this industry.
- Pregnancy pillows are an excellent source of comfort and well-being for women. The basic cost of pregnancy is inexpensive. The luxury pregnant pillow, on the other hand, is somewhat pricey. In addition, the price of an export pregnant cushion in Germany is quite high. Some of the pregnancy pillow options are exorbitantly priced. It stifles the market's overall expansion.
Market Trends
Broad usage of online retailers, and improved high-end devices assist to expand the pregnancy pillow industry.
Globally there is an increase in demand for pregnancy pillows owing to an increase in the sales channel. Online media drives demand for pregnancy pillows. Consumers have simple access to the internet distribution channel, where new design and fabric solutions are available for different requirements from the consumers. Next day shipping for consumers is possible with new high-end equipment.
To increase sales by utilizing new technologies provided by various websites and online retailers.Increasing product promotional activities by major pregnancy pillow manufacturers through social media and other channels, as well as increasing technological advancement in the pregnancy pillow, are among the major factors that will obstruct market growth and will further challenge the growth of the pregnancy pillow market in the forecast period mentioned above.
The rise in celebrity endorsements of pregnancy pillow to promote awareness.
The pregnancy pillow industry is about to boost because of the growing prestige of celebrity endorsement boosting demand for pregnancy pillows. The companies approach renowned social media creators and other celebrities to endorse their brand as they have a high social media following. The advertisement expected to reach a large group of people. Promotion is creating awareness in the customer to adapt to a better quality of pregnancy pillows and how can it make a difference during the period of pregnancy or after pregnancy. By the advertising, the companies are conveying a message that by using their product the consumer is expected to achieve comfort and convenience.
Key Benefits of the Report
- This study presents the analytical depiction of the pregnancy pillow industry along with the current trends and future estimations to determine the imminent investment pockets.
- The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the pregnancy pillow market share.
- The current market is quantitatively analyzed to highlight the pregnancy pillow market growth scenario.
- Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market.
- The report provides a detailed pregnancy pillow market analysis based on competitive intensity and how the competition will take shape in coming years
Questions Answered in the Report
- Which are the leading players active in the pregnancy pillow market?
- What are the current trends that will influence the market in the next few years?
- What are the driving factors, restraints, and opportunities of the market?
- What future projections would help in taking further strategic steps?
- What is "Pregnancy Pillow" Market prediction in the future?
- Which will be the niches at which players profiling with recent advancements should set a presence?
- What are the driving factors and opportunities in the market?
- What are the current trends and predicted trends?
- What are the challenges faced in the "Pregnancy Pillow" Market?
Key Market Segments
- By Product Type
- J Shaped
- C Shaped
- U Shaped
- Others
- By Material
- Memory Foam
- Hypoallergenic Fillings
- Organic Fillings
- By End User
- Maternity Homes/Clinics
- Hospitals
- Household
- By Distribution Channels
- Supermarkets/Hypermarkets
- Specialty Stores
- Online
- Others
- By Region
- North America
- Europe
- UK
- Germany
- France
- Spain
- Italy
- Rest of Europe
- Asia-Pacific
- China
- Japan
- India
- Australia
- South Korea
- Rest of Asia-Pacific
- LAMEA
- Latin America
- Middle East
- Africa
Key Market Players
- Cozy Bump
- Leachco
- AllerEase
- Boppy
- PharMeDoc
- Bluestone
- Queen Rose
- BODYCUSHION
- pregnancypillow.com
- Snoogle