According to a new report published by Allied Market Research, titled, "Global digital textile printing market by Substrate type, by Ink Type and by End Use: Global Opportunity Analysis and Industry Forecast, 2020-2030," the global digital textile printing market size was valued at $2.0 billion in 2020, and expected to reach $7.9 billion by 2030, at a CAGR of 14.8% from 2021 to 2030.

Textile printing is a technique of applying color to fabric in a particular design and pattern. Increase in preference of consumers toward high-quality textile printing is a key factor that drives the growth of the global digital textile printing market. Digital textile printing exemplifies the futuristic technologies capable of manufacturing durable inks, thus maximizing the overall efficiency. This technology possesses advantages such as higher reliability, longer print life, and economical cost.

Surge in population and rise in income levels present numerous opportunities for market expansion. Moreover, the development of the textile industry and rise in demand for high-quality textile prints are anticipated to boost the overall market growth. In addition, rapid shift toward digital textile printing is driven by acceleration in production speeds and reduction in coloration costs. Increase in investments in R&D for new digital textile printing technologies is further expected to provide lucrative opportunities for the market. However, toxic hazards related to the inks used in digital textile printing are expected to hamper the overall growth of the market.

The digital textile printing is expected to register the highest growth, owing to rise in per capita disposable income and surge in consumer preference toward new & easier ways of high-quality printing. Furthermore, rapid urbanization and upsurge in advertising through apparels & garments are expected to boost the market growth.

Globally, the clothing/garment segment accounted significant market share in 2019. In response to the perennial modifications in the textile industry, efficient textile printing technologies are in demand globally. Thus, increase in requirement of high-tech digital textile printing techniques and rise in apparel-based advertising are driving the growth of the digital textile printing market globally.

The demand for printed fabrics is on an increase, owing to rapid changes in fashion trends and longer print life. Moreover, rise in demand for efficient and cost-effective textile printing methods is anticipated to offer lucrative opportunities for players operating in the global digital textile printing market.

The digital textile printing market is segmented on the basis of substrate, ink type, application and region.

On the basis of substrate, the global digital textile printing market is categorized into cotton, silk, polyester, and others. On the basis of ink type, the market is segmented into reactive, acid, direct disperse, sublimation, pigment, and others. The application segment is classified into clothing, households, technical textiles, display & others. By region, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

The key players operating in the digital textile printing market industry are Huntsmann Corporation, Ags Transact Technologies Limited, Am Printex Solutions, China Dyeing Holdings Ltd., Hollander B.V, Dazian LLC, Dickson Coatings, Digitex India Inc., Fisher Textiles Inc., and Mehler Texnologies GmbH. These players have adopted several strategies such as new product launch, agreement, acquisition, partnership, and expansion to sustain the intense competition in the market.  

Impact Of Covid-19 On The Global Digital Textile Printing Market

• COVID-19 had a wide range of consequences and its effects were felt across the globe including several industries and business. Textile industry also faced serious consequences due to COVID-19 outbreak.
• Short and long-distance mobility restrictions worldwide had strong repercussions on this labor-intensive and highly globalized industry. At the start of 2020, the global health crisis and subsequent government measures caused both a drop in production and considerable disruption in textile supply chains, creating spill-overs at the cross-regional level.
• Also, China being a prominent hub for textile manufacturing and critical global supplier of textile inputs, when disruptions started, the trade impacts on manufacturing consequently extended throughout the global market, including Europe.
• Due to drop in trade values, decrease of 38% in textile industry and 57% in clothing subsectors in Europe was observed till the end of April 2020. In response to this situation, a couple of big European brands made plans to redistribute production orders that were originally planned for China to Countries like Turkey, Morocco, Portugal and Spain. Italy is one of the biggest players for industrial printing in Europe, and corona impacted Italy economy at a massive scale.
• Italy announced a lock down as well, followed by Spain, due to which a large part of the textile printing industry in Europe faced financial crisis.
• The digital textile printing market in China primarily serves the international brands from Europe and the U.S. The brands cancelled most of their orders due to decline in demand during the pandemic time.

Key findings of the study

• By Region, Europe is projected to witness growth at the highest CAGR in terms of revenue, during the forecast period.
• As per global digital textile printing market analysis, by substrate type, the cotton segment accounted for the largest market share in 2020 in terms of volume.
• On the basis of ink type, the sublimation segment holds the largest market share in 2020 in terms of value.
• On the basis of end use, the display & other segment is anticipated to witness the highest market share in terms of revenue during the forecast period.