According to a new report published by Allied Market Research, titled, “Gummy Vitamins Market," The global gummy vitamins market was valued at $9.1 billion in 2022, and is projected to reach $16.3 billion by 2032, registering a CAGR of 5.9% from 2023 to 2032.

Gummy vitamins are nutritional supplements that are provided in the shape of chewable candies and often contain a variety of vitamins and minerals. Unlike typical pill or tablet forms, gummy vitamins are appealing to both children and adults because of their gummy candy-like taste and texture. They provide a practical and pleasurable approach to supplement critical nutrients, which may increase compliance, particularly among people who have trouble swallowing pills. While gummy vitamins lack some minerals present in entire meals, they can nevertheless be useful in covering nutritional gaps when combined with a well-balanced diet. However, it is important to choose high-quality gummy vitamins with adequate dosages and avoid overconsumption, since excessive ingestion can lead to negative health effects.

In addition, the gummy vitamin industry is expanding rapidly, owing to many major developments. One noticeable trend is the growing preference among consumers for convenient and pleasant supplement administration methods. Gummy vitamins are appealing to both children and adults due to their candy-like flavors and chewable texture, resulting in greater consumption. Furthermore, there is a growing demand for environmentally sustainable and eco-friendly products, leading firms to investigate sustainable packaging solutions and sourcing methods. Furthermore, rising awareness of the need for preventative healthcare is boosting demand for dietary supplements, such as gummy vitamins, as people look for proactive ways to stay healthy. Technological developments in gummy manufacturing techniques are also helping to drive market expansion, allowing for the development of new formulations with improved bioavailability and efficacy.

With rapidly increasing awareness about wellness and personal health, people across the globe are now incorporating vitamins and dietary supplements as part of routine diet. According to AMR study more than 60% of adults consume vitamins daily and more than 50% take a supplement daily. Consumers are now much more dependent for vitamins and other essential nutrients on additional supplements apart from food intake. The dietary supplement market has expanded rapidly amidst rise in vitamin deficiency among population, proliferation of preventative healthcare solutions, and taste & convenience; thus, motivating children and adults alike to take vitamins.

The gummy vitamins are expected to play a pivotal role in preventative healthcare. Ageing populations are now extensively affected by health-related diseases. Furthermore, the impact of vitamin deficiency can be mitigated by incorporating gummy vitamins in daily diet. As a result, consumers globally are now venturing toward alternative forms of pills, that is, gummy vitamins to cater to the nutrients deficiency mainly of vitamins in the body.

Recent years have seen consumers transition toward supplements that are made of natural colorants, vitamins rich, low calories, and free from synthetic additives. Furthermore, the rise in the Gummy Vitamins Market Trend of clean label, organic, and GMO-free gummy vitamins has been witnessed over the past few years. These factors are expected to boost the growth of the market.”

The gummy vitamins market is segmented on the basis of product type, source, packaging, format, sales channel, and region. Depending on product type, the gummy vitamins market is studied across single vitamin, multivitamin and prebiotics. By source the market is bifurcated into plant and animal. By packaging the market is classified into bottles & jar and pouches. Based on format, the market is bifurcated into traditional gummies and sugar-free gummies. Based on sales channel, the global market is studied across hypermarket and supermarket, specialty stores, retail pharmacies, and online sales channel. Region wise, the market is studied across North America, Europe, Asia-Pacific, and LAMEA

The report focuses on the growth prospects, restraints, and opportunities of the global gummy vitamins market. The study provides Porter’s five forces analysis to understand the impact of various factors such as competitive intensity of competitors, bargaining power of suppliers, threat of substitutes, threat of new entrants, and bargaining power of buyers of the gummy vitamins market.

Some of the key players in the gummy vitamins market analysis include Bayer AG, Pfizer Inc., Church & Dwight Co., Inc., Pharmavite, SMARTYPANTS VITAMINS, Unilever PLC, Hero Nutritionals, Inc., SCN BestCo, The Honest Company, Inc., and Herbaland Naturals Inc.

Key findings

• North America leads in terms of eare and is expected to retain its dominance during the Gummy Vitamins Market Forecast period.
• U.S. was the highest contributor to the North America gummy vitamins.
• In 2022, based on product type, the multivitamin segment leads in terms of market share; however, the probiotics segment is expected to gain market share in the upcoming years
• The bottles & jars segment accounted for around four-fifth share of the gummy vitamins market in 2022 and is poised to grow at a highest CAGR during the forecast period.
• The online sales channel segment is expected to gain market share in the upcoming years and is estimated to grow at a CAGR of 7.4% during the forecast period.