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Gummy Vitamins Market by Type (Single Vitamin, Multivitamin, and Prebiotics), Demographics (Children and Adult), and Sales Channel (Hypermarket and Supermarket, Specialty Stores, Retail Pharmacies, and Online Sales Channel): Global Opportunity Analysis and Industry Forecast, 2019–2026

A06064
Pages: 252
Mar 2020 | 214 Views
 
Author(s) : Himanshu Vig, Roshan Deshmukh
Tables: 121
Charts: 63
 

The gummy vitamins market size was valued at $5.7 billion in 2018, and is expected to reach $9.3 billion by 2026, registering a CAGR of 6.5% from 2019 to 2026. The multivitamin segment led in terms of gummy vitamins market share in 2018 and is expected to retain its dominance throughout the forecast period.

Gummy vitamins are chewable vitamins that are similar to gummy candies and are available in different shapes, colors, and flavors. They are produced with the help of corn starch, gelatin, sugar, water, and added colorings. Popular flavors available in gummy vitamins include raspberry, lemon, orange, and cheery. Vitamin supplements are extensively popular around the world. They improve health and can compensate for poor diet. Furthermore, gummy vitamins are easily chewable and are highly popular among people having difficulty in swallowing pills.

Gummy Vitamins Market

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According to AMR analysis around 38% of American adults have difficulty in swallowing pills. Another study published in The European Journal of Clinical Pharmacology revealed that around 30% had difficulty swallowing pills. With the people finding difficult to swallow pills, gummy vitamins is as a great aid. Gummy vitamins are much more convenient as compared to traditional vitamin pills. Furthermore, gummy vitamins are now widely accepted among children as well as adults, owing to easy swallowability. Moreover, increase in instances of chronic disease in developed economies such as North America and Europe has fostered the demand for gummy vitamins in the last few years. Therefore, prevalence of dysphagia is expected to drive the gummy vitamins market growth.

While the gummy vitamins market is thriving, the manufacturers faces its own set of challenges. Formulation of gummy vitamins remains a major challenge for the engaged stakeholders in the industry. Furthermore, vitamins stability issue in a gummy delivery system poses another challenge for the active players in the industry. In addition, gummies are not protected by films like in case of capsule or tablet, the decomposition of gummy vitamins starts in the mouth itself. The micronutrients present in gummy vitamins are unable to make it to small intestine. As a result, consuming vitamins in the form of gummy results in absorbing less bioactive form of the vitamins when compared to counterparts; thereby, impending the growth of the market.

One of the most widely accepted thickening agent and gelling agent used around the world is Gelatin. Bovine and porcine are some of the major sources from where Gelatin obtained. There is significant rise in number of vegetarian and vegan consumers around the world with number of vegans quadrupled in the UK and the U.S. in the past few years. As a result, engaged stakeholders in the gummy vitamins industry are now launching products, which are 100% vegetarian. Gummy vitamins manufactured with the help of agar are positioned in a very dynamic market that is at the forefront of new consumer requirements. The new trend of gelatin free gummy vitamins is likely to prevail in the upcoming ears as well.

Segment review

The global gummy vitamins market is segmented on the basis of type, demographics, sales channel, and region. Depending on type, the global market is studied across single vitamin, multivitamin and prebiotics. The market also segments global market by demographics into children and adult. Based on sales channel, the global market is studied across hypermarket and supermarket, specialty stores, retail pharmacies, and online sales channel. Region wise, the market is studied across North America, Europe, Asia-Pacific, and LAMEA 

Gummy Vitamins Market
By Type

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Prebiotic segment would exhibit the highest CAGR of 8.0% during 2019-2026.

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Based on type, the global market is segmented into single vitamin, multivitamin, and prebiotics. The multivitamin segment accounts for the major market share; however, probiotic segment is poised to grow with highest CAGR during the analysis period. 

Gummy Vitamins Market
By Demographics

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Children segment would exhibit the highest CAGR of 6.6% during 2019-2026.

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Based on demographics, the global market is studied across children and adult. Gummy vitamins are quite popular among adults; however, leading manufacturers to cater to the demand from children are heavily investing, promoting, and advertising in gummy vitamins for children.

Gummy Vitamins Market
By Sales Channel

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Online sales Channel segment would exhibit the highest CAGR of 8.4% during 2019-2026.

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Based on sales channel, the gummy vitamins market is classified into hypermarket and supermarket, specialty stores, retail pharmacies, and online sales channel. The hypermarket and supermarket segment leads in terms of market share; however, online sales channel is expected to gain significant market share during the forecast period. 
Based on region, the gummy vitamins market is studied across North America, Europe, Asia-Pacific, and LAMEA. North America leads in terms of market share; however, Asia-Pacific region in estimated to grow with highest CAGR during the forecast period.

Gummy Vitamins Market
By Region

2026
North America 
Europe
Asia-pacific
Lamea

Asia-Pacific would exhibit the highest CAGR of 8.5% during 2019-2026.

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The report focuses on the growth prospects, restraints, and opportunities of the global market. The study provides Porter’s five forces analysis to understand the impact of various factors such as competitive intensity of competitors, bargaining power of suppliers, threat of substitutes, threat of new entrants, and bargaining power of buyers of the global market.

Some of the key players in the gummy vitamins market analysis include Bayer AG., Pfizer Inc., Church & Dwight, Inc., The Honest Company, Inc., Pharmavite LLC., SmartyPants Vitamins, Olly Public Benefit Corporation, Bettera Wellness, Hero Nutritionals LLC., and Ion Labs, Inc.

Key Benefits for Stakeholders:

  • The gummy vitamins report provides an extensive analysis of the current and emerging trends and opportunities.
  • The report provides detailed qualitative and quantitative analysis of the current gummy vitamins market trends and future estimations that help evaluate the prevailing market opportunities in the market.
  • Gummy vitamins market forecast is offered along with information related to key drivers, restraints, and opportunities.
  • The global market analysis is conducted by following key product positioning and monitoring the top competitors within the market framework.
  • The report provides extensive qualitative insights on the potential and niche segments or regions exhibiting favorable growth.

Gummy Vitamins Market Segments:

By Type

  • Single Vitamin
  • Multi Vitamin
  • Prebiotics

By Demographics

  • Children
  • Adult

By Sales Channel

  • Hypermarket and Supermarket
  • Specialty Stores
  • Retail Pharmacies
  • Online sales Channel

By Region

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • UK
    • Germany
    • France
    • Italy
    • Spain
    • Rest of Europe
  • Asia-pacific
    • China
    • India
    • Japan
    • Australia
    • Rest of Asia-Pacific
  • LAMEA
    • Latin America
    • Middle East
    • Africa
 

CHAPTER 1: INTRODUCTION

1.1. Report description
1.2. Key benefits for stakeholders
1.3. Key market segments
1.4. Research methodology

1.4.1. Primary research
1.4.2. Secondary research
1.4.3. Analyst tools and models

CHAPTER 2: EXECUTIVE SUMMARY

2.1. Key findings

2.1.1. Top impacting factors
2.1.2. Top investment pockets

2.2. CXO perspective

CHAPTER 3: MARKET OVERVIEW

3.1. Market definition and scope
3.2. Porter's five forces analysis

3.2.1. Bargaining power of suppliers
3.2.2. Bargaining power of buyers
3.2.3. Threat of substitution
3.2.4. Threat of new entrants
3.2.5. Intensity of competitive rivalry

3.3. Advantages of Gummy Vitamins
3.4. Composition of gummy vitamins
3.5. New Buzz in Gummy Vitamins: Trends and Tendency
3.6. Supply chain analysis
3.7. Parent market overview
3.8. Market dynamics

3.8.1. Drivers

3.8.1.1. Increasing prevalence of dysphagia to augment market growth
3.8.1.2. Increasing consumer consciousness towards preventive healthcare creating demand for gummy vitamins
3.8.1.3. Increasing prevalence of vitamin deficiency to bolster demand

3.8.2. Restraints

3.8.2.1. High amount of sugar in gummy vitamins to dissuade market growth
3.8.2.2. Difficulty in vitamin stability in gummy format posing challenge for manufacturers

3.8.3. Opportunities

3.8.3.1. Pectin as an alternative for gelatin

CHAPTER 4: GLOBAL GUMMY VITAMINS MARKET, BY PRODUCT TYPE

4.1. Overview

4.1.1. Market size and forecast, by product type

4.2. Single Vitamin

4.2.1. Key market trends, growth factors, and opportunities
4.2.2. Market size and forecast, by region
4.2.3. Market analysis, by country

4.3. Multi Vitamin

4.3.1. Key market trends, growth factors, and opportunities
4.3.2. Market size and forecast, by region
4.3.3. Market analysis, by country

4.4. Probiotics

4.4.1. Key market trends, growth factors, and opportunities
4.4.2. Market size and forecast, by region
4.4.3. Market analysis, by country

CHAPTER 5: GLOBAL GUMMY VITAMINS MARKET, BY DEMOGRAPHICS

5.1. Overview

5.1.1. Market size and forecast, by demographics

5.2. Children

5.2.1. Key market trends, growth factors, and opportunities
5.2.2. Market size and forecast, by region

5.2.3. Market analysis, by country

5.3. Adult

5.3.1. Key market trends, growth factors, and opportunities
5.3.2. Market size and forecast, by region
5.3.3. Market analysis, by country

CHAPTER 6: GLOBAL GUMMY VITAMINS MARKET, BY SALES CHANNEL

6.1. Overview

6.1.1. Market size and forecast, by sales channel

6.2. Hypermarket/Supermarket

6.2.1. Key market trends, growth factors, and opportunities
6.2.2. Market size and forecast, by region
6.2.3. Market analysis, by country

6.3. Specialty Stores

6.3.1. Key market trends, growth factors, and opportunities
6.3.2. Market size and forecast, by region
6.3.3. Market analysis, by country

6.4. Retail Pharmacies

6.4.1. Key market trends, growth factors, and opportunities
6.4.2. Market size and forecast, by region
6.4.3. Market analysis, by country

6.5. Online Sales Channel

6.5.1. Key market trends, growth factors, and opportunities
6.5.2. Market size and forecast, by region
6.5.3. Market analysis, by country

CHAPTER 7: GUMMY VITAMINS MARKET, BY REGION

7.1. Overview

7.1.1. Market size and forecast, by Region

7.2. North America

7.2.1. Key market trends, growth factors, and opportunities
7.2.2. Market size and forecast, by product type
7.2.3. Market size and forecast, by demographics
7.2.4. Market size and forecast, by sales channel
7.2.5. Market analysis, by country

7.2.5.1. U.S.

7.2.5.1.1. Market size and forecast, by product type
7.2.5.1.2. Market size and forecast, by demographics
7.2.5.1.3. Market size and forecast, by sales channel

7.2.5.2. CANADA

7.2.5.2.1. Market size and forecast, by product type
7.2.5.2.2. Market size and forecast, by demographics
7.2.5.2.3. Market size and forecast, by sales channel

7.2.5.3. MEXICO

7.2.5.3.1. Market size and forecast, by product type
7.2.5.3.2. Market size and forecast, by demographics
7.2.5.3.3. Market size and forecast, by sales channel

7.3. Europe

7.3.1. Key market trends, growth factors, and opportunities
7.3.2. Market size and forecast, by product type
7.3.3. Market size and forecast, by demographics
7.3.4. Market size and forecast, by sales channel
7.3.5. Market analysis, by country

7.3.5.1. UK

7.3.5.1.1. Market size and forecast, by product type
7.3.5.1.2. Market size and forecast, by demographics
7.3.5.1.3. Market size and forecast, by sales channel

7.3.5.2. GERMANY

7.3.5.2.1. Market size and forecast, by product type
7.3.5.2.2. Market size and forecast, by demographics
7.3.5.2.3. Market size and forecast, by sales channel

7.3.5.3. FRANCE

7.3.5.3.1. Market size and forecast, by product type
7.3.5.3.2. Market size and forecast, by demographics
7.3.5.3.3. Market size and forecast, by sales channel

7.3.5.4. ITALY

7.3.5.4.1. Market size and forecast, by product type
7.3.5.4.2. Market size and forecast, by demographics
7.3.5.4.3. Market size and forecast, by sales channel

7.3.5.5. SPAIN

7.3.5.5.1. Market size and forecast, by product type
7.3.5.5.2. Market size and forecast, by demographics
7.3.5.5.3. Market size and forecast, by sales channel

7.3.5.6. REST OF EUROPE

7.3.5.6.1. Market size and forecast, by product type
7.3.5.6.2. Market size and forecast, by demographics
7.3.5.6.3. Market size and forecast, by sales channel

7.4. Asia-Pacific

7.4.1. Key market trends, growth factors, and opportunities
7.4.2. Market size and forecast, by product type
7.4.3. Market size and forecast, by demographics
7.4.4. Market size and forecast, by sales channel
7.4.5. Market analysis, by country

7.4.5.1. CHINA

7.4.5.1.1. Market size and forecast, by product type
7.4.5.1.2. Market size and forecast, by demographics
7.4.5.1.3. Market size and forecast, by sales channel

7.4.5.2. INDIA

7.4.5.2.1. Market size and forecast, by product type
7.4.5.2.2. Market size and forecast, by demographics
7.4.5.2.3. Market size and forecast, by sales channel

7.4.5.3. JAPAN

7.4.5.3.1. Market size and forecast, by product type
7.4.5.3.2. Market size and forecast, by demographics
7.4.5.3.3. Market size and forecast, by sales channel

7.4.5.4. Australia

7.4.5.4.1. Market size and forecast, by product type
7.4.5.4.2. Market size and forecast, by demographics
7.4.5.4.3. Market size and forecast, by sales channel

7.4.5.5. REST OF ASIA-PACIFIC

7.4.5.5.1. Market size and forecast, by product type
7.4.5.5.2. Market size and forecast, by demographics
7.4.5.5.3. Market size and forecast, by sales channel

7.5. LAMEA

7.5.1. Key market trends, growth factors, and opportunities
7.5.2. Market size and forecast, by product type
7.5.3. Market size and forecast, by demographics
7.5.4. Market size and forecast, by sales channel
7.5.5. Market analysis, by country

7.5.5.1. LATIN AMERICA

7.5.5.1.1. Market size and forecast, by product type
7.5.5.1.2. Market size and forecast, by demographics
7.5.5.1.3. Market size and forecast, by sales channel

7.5.5.2. MIDDLE EAST

7.5.5.2.1. Market size and forecast, by product type
7.5.5.2.2. Market size and forecast, by demographics
7.5.5.2.3. Market size and forecast, by sales channel

7.5.5.3. AFRICA

7.5.5.3.1. Market size and forecast, by product type
7.5.5.3.2. Market size and forecast, by demographics
7.5.5.3.3. Market size and forecast, by sales channel

CHAPTER 8: COMPETITION LANDSCAPE

8.1. Competitive Dashboard
8.2. Product Mapping
8.3. Competitive Heatmap
8.4. Top winning strategies
8.5. Key developments

8.5.1. Business expansion
8.5.2. Acquisition
8.5.3. Partnership
8.5.4. Product launch
8.5.5. Joint Venture

8.6. Top Player Positioning

CHAPTER 9: COMPANY PROFILES

9.1. Bayer AG.

9.1.1. Company overview
9.1.2. Key Executives
9.1.3. Company snapshot
9.1.4. Operating business segments
9.1.5. Product portfolio
9.1.6. Business performance

9.2. Pfizer Inc.

9.2.1. Company overview
9.2.2. Key Executive
9.2.3. Company snapshot
9.2.4. Operating business segments
9.2.5. Product portfolio
9.2.6. Business performance
9.2.7. Key strategic moves and developments

9.3. Church & Dwight, Inc.

9.3.1. Company overview
9.3.2. Key Executives
9.3.3. Company snapshot
9.3.4. Operating business segments
9.3.5. Product portfolio
9.3.6. R&D expenditure
9.3.7. Business performance
9.3.8. Key strategic moves and developments

9.4. The Honest Company, Inc.

9.4.1. Company overview
9.4.2. Key Executives
9.4.3. Company snapshot
9.4.4. Product portfolio

9.5. Pharmavite Llc.

9.5.1. Company overview
9.5.2. Key Executives
9.5.3. Company snapshot
9.5.4. Operating business segments
9.5.5. Product portfolio
9.5.6. Business performance
9.5.7. Key strategic moves and developments

9.6. SmartyPants Vitamins

9.6.1. Company overview
9.6.2. Key Executives
9.6.3. Company snapshot
9.6.4. Product portfolio
9.6.5. Key strategic moves and developments

9.7. UNILEVER GROUP

9.7.1. Company overview
9.7.2. Key executive
9.7.3. Company snapshot
9.7.4. Operating business segments
9.7.5. Product portfolio
9.7.6. R&D expenditure
9.7.7. Business performance
9.7.8. Key strategic moves and developments

9.8. Bettera Wellness

9.8.1. Company overview
9.8.2. Key Executives
9.8.3. Company snapshot
9.8.4. Product portfolio

9.9. Hero Nutritionals LLC.

9.9.1. Company overview
9.9.2. Key Executives
9.9.3. Company snapshot
9.9.4. Product portfolio

9.10. Ion Labs, Inc.

9.10.1. Company overview
9.10.2. Key Executives
9.10.3. Company snapshot
9.10.4. Product portfolio
9.10.5. Key strategic moves and developments

LIST OF TABLES

TABLE 01. GLOBAL GUMMY VITAMINS MARKET, BY PRODUCT TYPE, 2018–2026 ($ MILLION)
TABLE 02. SINGLE GUMMY VITAMINS MARKET, BY REGION, 2018–2026 ($ MILLION)
TABLE 03. GLOBAL MULTI VITAMINS MARKET, BY REGION, 2018–2026 ($ MILLION)
TABLE 04. GLOBAL PROBIOTICS GUMMY VITAMINS MARKET, BY REGION, 2018–2026 ($ MILLION)
TABLE 05. GLOBAL GUMMY VITAMINS MARKET VALUE, BY DEMOGRAPHICS, 2018–2026 ($ MILLION)
TABLE 06. GLOBAL CHILDREN GUMMY VITAMINS MARKET, BY REGION, 2018–2026 ($ MILLION)
TABLE 07. GLOBAL ADULT GUMMY VITAMINS MARKET, BY REGION, 2018–2026 ($ MILLION)
TABLE 08. GLOBAL GUMMY VITAMINS MARKET VALUE, BY SALES CHANNEL, 2018–2026 ($ MILLION)
TABLE 09. GLOBAL GUMMY VITAMINS MARKET SALES THROUGH HYPERMARKET/SUPERMARKET, BY REGION, 2018–2026 ($ MILLION)
TABLE 10. GLOBAL GUMMY VITAMINS MARKET SALES THROUGH SPECIALTY STORES, BY REGION, 2018–2026 ($ MILLION)
TABLE 11. GLOBAL GUMMY VITAMINS MARKET SALES THROUGH RETAIL PHARMACIES, BY REGION, 2018–2026 ($ MILLION)
TABLE 12. GLOBAL GUMMY VITAMINS MARKET SALES THROUGH ONLINE SALES CHANNEL, BY REGION, 2018–2026 ($ MILLION)
TABLE 13. GLOBAL GUMMY VITAMINS MARKET, BY REGION, 2018–2026 ($ MILLION)
TABLE 14. NORTH AMERICA GUMMY VITAMINS MARKET VALUE, BY PRODUCT TYPE 2018–2026 ($ MILLION)
TABLE 15. NORTH AMERICA GUMMY VITAMINS MARKET VALUE, BY DEMOGRAPHICS, 2018–2026 ($ MILLION)
TABLE 16. NORTH AMERICA GUMMY VITAMINS MARKET VALUE, BY SALES CHANNEL, 2018–2026 ($ MILLION)
TABLE 17. NORTH AMERICA GUMMY VITAMINS MARKET VALUE, BY COUNTRY, 2018–2026 ($ MILLION)
TABLE 18. U.S. GUMMY VITAMINS MARKET VALUE, BY PRODUCT TYPE, 2018–2026 ($ MILLION)
TABLE 19. U.S. GUMMY VITAMINS MARKET VALUE, BY DEMOGRAPHICS, 2018–2026 ($ MILLION)
TABLE 20. U.S. GUMMY VITAMINS MARKET VALUE, BY SALES CHANNEL, 2018–2026 ($ MILLION)
TABLE 21. CANADA GUMMY VITAMINS MARKET VALUE, BY PRODUCT TYPE, 2018–2026 ($ MILLION)
TABLE 22. CANADA GUMMY VITAMINS MARKET VALUE, BY DEMOGRAPHICS, 2018–2026 ($ MILLION)
TABLE 23. CANADA GUMMY VITAMINS MARKET VALUE, BY SALES CHANNEL, 2018–2026 ($ MILLION)
TABLE 24. MEXICO GUMMY VITAMINS MARKET VALUE, BY PRODUCT TYPE, 2018–2026 ($ MILLION)
TABLE 25. MEXICO GUMMY VITAMINS MARKET VALUE, BY DEMOGRAPHICS, 2018–2026 ($ MILLION)
TABLE 26. MEXICO GUMMY VITAMINS MARKET VALUE, BY SALES CHANNEL, 2018–2026 ($ MILLION)
TABLE 27. EUROPE GUMMY VITAMINS MARKET VALUE, BY PRODUCT TYPE 2018–2026 ($ MILLION)
TABLE 28. EUROPE GUMMY VITAMINS MARKET VALUE, BY DEMOGRAPHICS, 2018–2026 ($ MILLION)
TABLE 29. EUROPE GUMMY VITAMINS MARKET VALUE, BY SALES CHANNEL, 2018–2026 ($ MILLION)
TABLE 30. EUROPE GUMMY VITAMINS MARKET VALUE, BY COUNTRY, 2018–2026 ($ MILLION)
TABLE 31. UK GUMMY VITAMINS MARKET VALUE, BY PRODUCT TYPE, 2018–2026 ($ MILLION)
TABLE 32. UK GUMMY VITAMINS MARKET VALUE, BY DEMOGRAPHICS, 2018–2026 ($ MILLION)
TABLE 33. UK GUMMY VITAMINS MARKET VALUE, BY SALES CHANNEL, 2018–2026 ($ MILLION)
TABLE 34. GERMANY GUMMY VITAMINS MARKET VALUE, BY PRODUCT TYPE, 2018–2026 ($ MILLION)
TABLE 35. GERMANY GUMMY VITAMINS MARKET VALUE, BY DEMOGRAPHICS, 2018–2026 ($ MILLION)
TABLE 36. GERMANY GUMMY VITAMINS MARKET VALUE, BY SALES CHANNEL, 2018–2026 ($ MILLION)
TABLE 37. FRANCE GUMMY VITAMINS MARKET VALUE, BY PRODUCT TYPE, 2018–2026 ($ MILLION)
TABLE 38. FRANCE GUMMY VITAMINS MARKET VALUE, BY DEMOGRAPHICS, 2018–2026 ($ MILLION)
TABLE 39. FRANCE GUMMY VITAMINS MARKET VALUE, BY SALES CHANNEL, 2018–2026 ($ MILLION)
TABLE 40. ITALY GUMMY VITAMINS MARKET VALUE, BY PRODUCT TYPE, 2018–2026 ($ MILLION)
TABLE 41. ITALY GUMMY VITAMINS MARKET VALUE, BY DEMOGRAPHICS, 2018–2026 ($ MILLION)
TABLE 42. ITALY GUMMY VITAMINS MARKET VALUE, BY SALES CHANNEL, 2018–2026 ($ MILLION)
TABLE 43. SPAIN GUMMY VITAMINS MARKET VALUE, BY PRODUCT TYPE, 2018–2026 ($ MILLION)
TABLE 44. SPAIN GUMMY VITAMINS MARKET VALUE, BY DEMOGRAPHICS, 2018–2026 ($ MILLION)
TABLE 45. SPAIN GUMMY VITAMINS MARKET VALUE, BY SALES CHANNEL, 2018–2026 ($ MILLION)
TABLE 46. REST OF EUROPE GUMMY VITAMINS MARKET VALUE, BY PRODUCT TYPE, 2018–2026 ($ MILLION)
TABLE 47. REST OF EUROPE GUMMY VITAMINS MARKET VALUE, BY DEMOGRAPHICS, 2018–2026 ($ MILLION)
TABLE 48. REST OF EUROPE GUMMY VITAMINS MARKET VALUE, BY SALES CHANNEL, 2018–2026 ($ MILLION)
TABLE 49. ASIA-PACIFIC GUMMY VITAMINS MARKET VALUE, BY PRODUCT TYPE 2018–2026 ($ MILLION)
TABLE 50. ASIA-PACIFIC GUMMY VITAMINS MARKET VALUE, BY DEMOGRAPHICS, 2018–2026 ($ MILLION)
TABLE 51. ASIA-PACIFIC GUMMY VITAMINS MARKET VALUE, BY SALES CHANNEL, 2018–2026 ($ MILLION)
TABLE 52. ASIA-PACIFIC GUMMY VITAMINS MARKET VALUE, BY COUNTRY, 2018–2026 ($ MILLION)
TABLE 53. CHINA GUMMY VITAMINS MARKET VALUE, BY PRODUCT TYPE, 2018–2026 ($ MILLION)
TABLE 54. CHINA GUMMY VITAMINS MARKET VALUE, BY DEMOGRAPHICS, 2018–2026 ($ MILLION)
TABLE 55. CHINA GUMMY VITAMINS MARKET VALUE, BY SALES CHANNEL, 2018–2026 ($ MILLION)
TABLE 56. INDIA GUMMY VITAMINS MARKET VALUE, BY PRODUCT TYPE, 2018–2026 ($ MILLION)
TABLE 57. INDIA GUMMY VITAMINS MARKET VALUE, BY DEMOGRAPHICS, 2018–2026 ($ MILLION)
TABLE 58. INDIA GUMMY VITAMINS MARKET VALUE, BY SALES CHANNEL, 2018–2026 ($ MILLION)
TABLE 59. JAPAN GUMMY VITAMINS MARKET VALUE, BY PRODUCT TYPE, 2018–2026 ($ MILLION)
TABLE 60. JAPAN GUMMY VITAMINS MARKET VALUE, BY DEMOGRAPHICS, 2018–2026 ($ MILLION)
TABLE 61. JAPAN GUMMY VITAMINS MARKET VALUE, BY SALES CHANNEL, 2018–2026 ($ MILLION)
TABLE 62. AUSTRALIA GUMMY VITAMINS MARKET VALUE, BY PRODUCT TYPE, 2018–2026 ($ MILLION)
TABLE 63. AUSTRALIA GUMMY VITAMINS MARKET VALUE, BY DEMOGRAPHICS, 2018–2026 ($ MILLION)
TABLE 64. AUSTRALIA GUMMY VITAMINS MARKET VALUE, BY SALES CHANNEL, 2018–2026 ($ MILLION)
TABLE 65. REST OF ASIA-PACIFIC GUMMY VITAMINS MARKET VALUE, BY PRODUCT TYPE, 2018–2026 ($ MILLION)
TABLE 66. REST OF ASIA-PACIFIC GUMMY VITAMINS MARKET VALUE, BY DEMOGRAPHICS, 2018–2026 ($ MILLION)
TABLE 67. REST OF ASIA-PACIFIC GUMMY VITAMINS MARKET VALUE, BY SALES CHANNEL, 2018–2026 ($ MILLION)
TABLE 68. LAMEA GUMMY VITAMINS MARKET VALUE, BY PRODUCT TYPE 2018–2026 ($ MILLION)
TABLE 69. LAMEA GUMMY VITAMINS MARKET VALUE, BY DEMOGRAPHICS, 2018–2026 ($ MILLION)
TABLE 70. LAMEA GUMMY VITAMINS MARKET VALUE, BY SALES CHANNEL, 2018–2026 ($ MILLION)
TABLE 71. LAMEA GUMMY VITAMINS MARKET VALUE, BY COUNTRY, 2018–2026 ($ MILLION)
TABLE 72. LATIN AMERICA GUMMY VITAMINS MARKET VALUE, BY PRODUCT TYPE, 2018–2026 ($ MILLION)
TABLE 73. LATIN AMERICA GUMMY VITAMINS MARKET VALUE, BY DEMOGRAPHICS, 2018–2026 ($ MILLION)
TABLE 74. LATIN AMERICA GUMMY VITAMINS MARKET VALUE, BY SALES CHANNEL, 2018–2026 ($ MILLION)
TABLE 75. MIDDLE EAST GUMMY VITAMINS MARKET VALUE, BY PRODUCT TYPE, 2018–2026 ($ MILLION)
TABLE 76. MIDDLE EAST GUMMY VITAMINS MARKET VALUE, BY DEMOGRAPHICS, 2018–2026 ($ MILLION)
TABLE 77. MIDDLE EAST GUMMY VITAMINS MARKET VALUE, BY SALES CHANNEL, 2018–2026 ($ MILLION)
TABLE 78. AFRICA GUMMY VITAMINS MARKET VALUE, BY PRODUCT TYPE, 2018–2026 ($ MILLION)
TABLE 79. AFRICA GUMMY VITAMINS MARKET VALUE, BY DEMOGRAPHICS, 2018–2026 ($ MILLION)
TABLE 80. AFRICA GUMMY VITAMINS MARKET VALUE, BY SALES CHANNEL, 2018–2026 ($ MILLION)
TABLE 81. BAYER: KEY EXECUTIVES
TABLE 82. BAYER: COMPANY SNAPSHOT
TABLE 83. BAYER.: OPERATING SEGMENTS
TABLE 84. BAYER: PRODUCT PORTFOLIO
TABLE 85. BAYER: NET SALES: ($MILLION)
TABLE 86. PFIZER INC.: KEY EXECUTIVES
TABLE 87. PFIZER INC.: COMPANY SNAPSHOT
TABLE 88. PFIZER INC.: OPERATING SEGMENTS
TABLE 89. PFIZER INC.: PRODUCT PORTFOLIO
TABLE 90. PFIZER INC.: NET SALES: ($MILLION)
TABLE 91. PFIZER INC.: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 92. CHURCH & DWIGHT, INC.: COMPANY SNAPSHOT
TABLE 93. CHURCH & DWIGHT, INC.: OPERATING SEGMENTS
TABLE 94. CHURCH & DWIGHT, INC.: PRODUCT PORTFOLIO
TABLE 95. CHURCH & DWIGHT, INC.: R&D EXPENDITURE, 2016–2018 ($MILLION)
TABLE 96. CHURCH & DWIGHT, INC.: NET SALES, 2016–2018 ($MILLION)
TABLE 97. THE HONEST COMPANY, INC.: COMPANY SNAPSHOT
TABLE 98. THE HONEST COMPANY, INC.: PRODUCT PORTFOLIO
TABLE 99. PHARMAVITE LLC.: KEY EXECUTIVES
TABLE 100. PHARMAVITE LLC.: COMPANY SNAPSHOT
TABLE 101. PHARMAVITE LLC.: OPERATING SEGMENTS
TABLE 102. PHARMAVITE LLC.: PRODUCT PORTFOLIO
TABLE 103. PHARMAVITE LLC.: NET SALES, 2016–2018 ($MILLION)
TABLE 104. SMARTYPANTS VITAMINS: KEY EXECUTIVES
TABLE 105. SMARTYPANTS  VITAMINS: COMPANY SNAPSHOT
TABLE 106. PHARMAVITE LLC.: PRODUCT PORTFOLIO
TABLE 107. UNILEVER GROUP: KEY EXECUTIVES
TABLE 108. UNILEVER GROUP: COMPANY SNAPSHOT
TABLE 109. UNILEVER GROUP: OPERATING SEGMENTS
TABLE 110. UNILEVER GROUP: PRODUCT PORTFOLIO
TABLE 111. UNILEVER GROUP: R&D EXPENDITURE, 2016–2018 ($MILLION)
TABLE 112. UNILEVER GROUP: NET SALES, 2016–2018 ($MILLION)
TABLE 113. BETTERA WELLNESS: KEY EXECUTIVES
TABLE 114. BETTERA WELLNESS: COMPANY SNAPSHOT
TABLE 115. BETTERA WELLNESS: PRODUCT PORTFOLIO
TABLE 116. HERO NUTRITIONALS LLC: KEY EXECUTIVES
TABLE 117. HERO NUTRITIONALS LLC: COMPANY SNAPSHOT
TABLE 118. HERO NUTRITIONALS LLC: PRODUCT PORTFOLIO
TABLE 119. ION LABS, INC.: KEY EXECUTIVES
TABLE 120. ION LABS, INC.: COMPANY SNAPSHOT
TABLE 121. ION LABS, INC.: PRODUCT PORTFOLIO

LIST OF FIGURES

FIGURE 01. KEY MARKET SEGMENTS
FIGURE 02. EXECUTIVE SUMMARY
FIGURE 03. TOP IMPACTING FACTORS
FIGURE 04. TOP INVESTMENT POCKETS
FIGURE 05. MODERATE BARGAINING POWER OF SUPPLIERS
FIGURE 06. MODERATE BARGAINING POWER OF BUYERS
FIGURE 07. HIGH THREAT OF SUBSTITUTION
FIGURE 08. MODERATE THREAT OF NEW ENTRANTS
FIGURE 09. HIGH INTENSITY OF COMPETITIVE RIVALRY
FIGURE 10. GLOBAL GUMMY VITAMINS MARKET, BY PRODUCT TYPE, 2018 (%)
FIGURE 11. COMPARATIVE VALUE SHARE ANALYSIS OF SINGLE GUMMY VITAMINS MARKET, BY COUNTRY, 2018 & 2026 (%)
FIGURE 12. COMPARATIVE VALUE SHARE ANALYSIS OF MULTI GUMMY VITAMINS MARKET, BY COUNTRY, 2018 & 2026 (%)
FIGURE 13. COMPARATIVE VALUE SHARE ANALYSIS OF PROBIOTICS GUMMY VITAMINS MARKET, BY COUNTRY, 2018 & 2026 (%)
FIGURE 14. GLOBAL GUMMY VITAMINS MARKET, BY DEMOGRAPHICS, 2018 (%)
FIGURE 15. COMPARATIVE VALUE SHARE ANALYSIS OF CHILDREN GUMMY VITAMINS MARKET, BY COUNTRY, 2018 & 2026 (%)
FIGURE 16. COMPARATIVE VALUE SHARE ANALYSIS OF ADULT GUMMY VITAMINS MARKET, BY COUNTRY, 2018 & 2026 (%)
FIGURE 17. GLOBAL GUMMY VITAMINS MARKET, BY SALES CHANNEL, 2018 (%)
FIGURE 18. COMPARATIVE VALUE SHARE ANALYSIS OF GUMMY VITAMINS MARKET SALES THROUGH HYPERMARKET/SUPERMARKET, BY COUNTRY, 2018 & 2026 (%)
FIGURE 19. COMPARATIVE VALUE SHARE ANALYSIS OF GLOBAL GUMMY VITAMINS MARKET SALES THROUGH SPECIALTY STORES, BY COUNTRY, 2018 & 2026 (%)
FIGURE 20. COMPARATIVE VALUE SHARE ANALYSIS OF GUMMY VITAMINS MARKET SALES THROUGH RETAIL PHARMACIES, BY COUNTRY, 2018 & 2026 (%)
FIGURE 21. COMPARATIVE VALUE SHARE ANALYSIS OF GUMMY VITAMINS MARKET SALES THROUGH ONLINE SALES CHANNEL, BY COUNTRY, 2018 & 2026 (%)
FIGURE 22. GLOBAL GUMMY VITAMINS MARKET, BY REGION 2018 (%)
FIGURE 23. U.S. GUMMY VITAMINS MARKET VALUE, 2018-2026 ($ MILLION)
FIGURE 24. CANADA GUMMY VITAMINS MARKET VALUE, 2018-2026 ($ MILLION)
FIGURE 25. MEXICO GUMMY VITAMINS MARKET VALUE, 2018-2026 ($ MILLION)
FIGURE 26. UK GUMMY VITAMINS MARKET VALUE, 2018-2026 ($ MILLION)
FIGURE 27. GERMANY GUMMY VITAMINS MARKET VALUE, 2018-2026 ($ MILLION)
FIGURE 28. FRANCE GUMMY VITAMINS MARKET VALUE, 2018-2026 ($ MILLION)
FIGURE 29. ITALY GUMMY VITAMINS MARKET VALUE, 2018-2026 ($ MILLION)
FIGURE 30. SPAIN GUMMY VITAMINS MARKET VALUE, 2018-2026 ($ MILLION)
FIGURE 31. REST OF EUROPE GUMMY VITAMINS MARKET VALUE, 2018-2026 ($ MILLION)
FIGURE 32. CHINA GUMMY VITAMINS MARKET VALUE, 2018-2026 ($ MILLION)
FIGURE 33. INDIA GUMMY VITAMINS MARKET VALUE, 2018-2026 ($ MILLION)
FIGURE 34. JAPAN GUMMY VITAMINS MARKET VALUE, 2018-2026 ($ MILLION)
FIGURE 35. AUSTRALIA GUMMY VITAMINS MARKET VALUE, 2018-2026 ($ MILLION)
FIGURE 36. REST OF ASIA-PACIFIC GUMMY VITAMINS MARKET VALUE, 2018-2026 ($ MILLION)
FIGURE 37. LATIN AMERICA GUMMY VITAMINS MARKET VALUE, 2018-2026 ($ MILLION)
FIGURE 38. MIDDLE EAST GUMMY VITAMINS MARKET VALUE, 2018-2026 ($ MILLION)
FIGURE 39. AFRICA GUMMY VITAMINS MARKET VALUE, 2018-2026 ($ MILLION)
FIGURE 40. COMPETITIVE DASHBOARD OF TOP 10 KEY PLAYERS
FIGURE 41. PRODUCT MAPPING OF TOP 10 KEY PLAYERS
FIGURE 42. COMPETITIVE HEATMAP OF TOP 10 KEY PLAYERS
FIGURE 43. TOP WINNING STRATEGIES, BY YEAR, 2012–2019
FIGURE 44. TOP WINNING STRATEGIES, BY DEVELOPMENT, 2012–2019*
FIGURE 45. TOP WINNING STRATEGIES, BY COMPANY, 2012–2019*
FIGURE 46. BAYER: NET SALES, 2016–2018 ($MILLION)
FIGURE 47. BAYER: REVENUE SHARE BY SEGMENT, 2018 (%)
FIGURE 48. BAYER: REVENUE SHARE BY REGION, 2018(%)
FIGURE 49. PFIZER INC: NET SALES, 2016–2018 ($MILLION)
FIGURE 50. PFIZER INC.: REVENUE SHARE BY SEGMENT, 2018 (%)
FIGURE 51. PFIZER INC.: REVENUE SHARE BY REGION, 2018(%)
FIGURE 52. CHURCH & DWIGHT, INC.: KEY EXECUTIVES:
FIGURE 53. CHURCH & DWIGHT, INC.: R&D EXPENDITURE, 2016–2018 ($MILLION)
FIGURE 54. CHURCH & DWIGHT, INC.: NET SALES, 2016–2018 ($MILLION)
FIGURE 55. CHURCH & DWIGHT, INC.: REVENUE SHARE BY SEGMENT, 2018 (%)
FIGURE 56. CHURCH & DWIGHT, INC.: REVENUE SHARE BY REGION, 2018 (%)
FIGURE 57. THE HONEST COMPANY, INC.: KEY EXECUTIVES:
FIGURE 58. PHARMAVITE LLC.: NET SALES, 2016–2018 ($MILLION)
FIGURE 59. PHARMAVITE LLC: REVENUE SHARE BY SEGMENT, 2018 (%)
FIGURE 60. UNILEVER GROUP: R&D EXPENDITURE, 2016–2018 ($MILLION)
FIGURE 61. UNILEVER GROUP: NET SALES, 2016–2018 ($MILLION)
FIGURE 62. UNILEVER GROUP: REVENUE SHARE BY SEGMENT, 2018 (%)
FIGURE 63. UNILEVER GROUP: REVENUE SHARE BY REGION, 2018 (%)

 
 

The ever-increasing consumer base with vitamin deficiency and growth in awareness toward OTC pharmaceuticals have created a new window of an opportunity for the companies operating in the market. The companies are trying to gain competitive edge over other competitors through innovative product offerings such as probiotic enriched gummies, sugar free gummies, organic gummy vitamins, and others. These stakeholders are also focusing on enhancing the reach of their existing product line through innovative marketing campaigns and promotional activities. Other key strategies adopted by the companies are innovative technology adoption, marketing, compliance, supply chain management, and corporate deal-making.

The increased per capita healthcare expenditure coupled with favorable government regulation for OTC vitamin products significantly increase the revenue potential in the gummy vitamin market. The consumers from developing countries are the prime target for new market entrant, owing to limited awareness toward gummy vitamin products.

 

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FREQUENTLY ASKED QUESTIONS?
 

A. The global gummy vitamins market is estimated to grow with a CAGR of 6.5% during the forecast period.

A. The global gummy vitamins market is valued at $ 5.7 Billion and is estimated to reach $ 9.3 Billion by the end of forecast period.

A. Some of the leading players in the gummy vitamins market include Bayer AG., Pfizer Inc., Church & Dwight, Inc., The Honest Company, Inc., Pharmavite LLC., SmartyPants Vitamins, Olly Public Benefit Corporation, Bettera Wellness, Hero Nutritionals LLC., and Ion Labs, Inc.

A. Usage of pectin, an alternative for gelatin as a thickening and gelling agent is been trending and is anticipated to gain high traction in the upcoming years.

A. Increasing prevalence of dysphagia along with increasing prevalence of vitamin deficiency to augment market growth. Furthermore, usage of alternative gelling agents such as pectin to provide lucrative opportunities for the engaged stakeholders.

A. Formulation of gummy vitamins remains a major challenge for the engaged stakeholders in the industry. Furthermore, vitamins stability issue in a gummy delivery system poses another challenge for the active players in the industry.

A. Emerging countries such as India and China are anticipated to grow with a CAGR of 10.2% and 9.3% respectively.

A. The global gummy vitamins market will continue to thrive amidst increasing consumer consciousness towards preventive healthcare.

 

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