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Protective case is a type of mobile phone accessory that prevents the smartphone or tablet against any external damage. Protective case prices vary from low end to premium end. Now a day, mobile phone is becoming an essential and important part of our life. The consumer lifestyle and behavior is very largely influenced by the mobile phone. In addition, the decrease in prices of the data & internet rates boost the purchase of mobile phone accessories. This ultimately, increases the purchasing frequency of protective case. The prices for mobile phone also experience a decrease due to the presence of large number of vendors in this market. Protective cases are available in several designs. In day to day life, we store huge amount of crucial information, several financial apps, shopping apps, and other useful personal information, which needs to be protected from unexpected damages or scratches. So, it becomes very essential to invest on the effective cases. The protective cases offer effective protections from any type of liquid spills, dust & heat, scratches, and other unfortunate moments. It also adds style and design to the mobile phones and tablets. The unique and exclusive case design provides enhanced user experience. Now-a-day, the protective cases come in different colors and with different quotations that ultimately match the consumer lifestyle and also define their fashion statement. These are easily available in the market and can be replaced as per the requirement.
Easily usable & availability at all range of price bandwidth, growth in the sales of smartphones across the globe, and introduction of innovative & catchy quotes on the phones drive the growth of the protective case market. The strengthening economic growth, better internet connectivity, tremendous and large shift from 2G, 3G, 4G, to 5G and compatible devices, add value and thus influences consumer buying behavior. . In addition, the decrease in prices of smart devices such as phones, tablets, and laptops, creates huge market for the protective cases in the market. The increase in dependency on various industrial and official tasks and BYOD policy of an organization, fuel the market growth. The various business activities such as sales performance management, vendor management, client management, document management, and others, create huge opportunity for the vendors in the protective case market. The proliferation of online business and ecommerce business, make it compulsory for suppliers as well as well as consumer end, to have mobile phone for ordering and delivery related activities. This in turn results into smooth business operation and customer satisfaction. Ultimately, it results into frequent mobile and tablet usage and also increases the risk related to damages. This in turn provides enough space for the vendors to scale up the protective case market. However, lack of proper standardization in technology & material used in manufacturing is expected to restrict the market growth. The poor quality protective case harms the proper functioning of the smartphones as well as tablets. Conversely, availability of personalized and customized case and innovation in building and redesigning the high quality & eco-friendly protective cases are expected to provide potential growth opportunities for the market.
The protective case market is segmented with the huge number of organized and unorganized vendors. The market is having huge potential but the large number of players, make it intense competitive. Many local and small-scale vendors are present in the market. The entry and exit barrier is also very weak. This in turn propels the market growth.
The key players operating in the protective case market are Otterbox, Belkin International, Pelican Technology, Apple Inc., Gede Group, Mophie Technology, Moshi, and Griffin Technology. The other players such as Reiko Wireless Inc., Incipio, LLC, CG Mobile Ltd., Samsung, and others fuel the market competition and growth. Recently, Logitech introduced new slim protective case with pencil holder in it for the Apple iPad Pro in June 2017. This comes with detachable keyboard along with a protective cover.
Segment Overview
The report segments the protective case market based on device, distribution channel, price range, and region. Based on device, the market is bifurcated as smartphones and tablets. According to the distribution channel, it is divided into multi-brand and single-brand store. The protective case market can be segmented as low, mid, and premium based on the price range. Based on region, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
Key Benefits
Key Market Segments
Key Market Players