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Reduced fat butter is prepared by reducing its fat content to 40% or lower and has same taste & texture to regular butter. Reduced fat butter contains plant sterols & stanols that obstruct the absorption of bad cholesterol and prevents cardiovascular disease. Also, it is healthier than regular butter. It is low in saturated fat and does not contain dietary cholesterol. It is often modified with reduced sodium content and is suitable for consumers with bone disorders. The rise in various health issues such as obesity, cardiovascular diseases, diabetes and various health benefits offered by reduced fat butter fuels the growth of the reduced butter market.
Reduced fat butter has low fat & calories content and is rich in nutrients. Thus, it is very useful for the health conscious consumers who do not get time to maintain their exercise routine. This fact is likely to drive the growth of the reduced fat butter market. Moreover, number of fast food chains are promoting and adding foods that are prepared with reduced fat butter in their menus has increases the awareness about the reduced fat butter among consumers, which has fuel the growth of the reduced fat butter market.
However, the available substitutes of reduced fat butter such as olive oil, coconut spread, and avocado spreads that has creamy texture & taste and offer more health benefits than reduced fat butter is anticipated to restrain the growth of the reduced fat butter market in the upcoming years. Nevertheless, use of reduced fat butter as a part of a balanced diet instead of conventional butter is expected to propel the growth of reduced fat butter. In addition, use of reduced fat butter in food industry for giving flavor & preparing a healthy snack is expected to fuel the demand for reduced fat butter in the forthcoming years.
The global reduced fat butter market is segmented based on form, type, application, end user, distribution channel, and region. Based on form, the market is divided into spreadable and non-spreadable. By type, it is bifurcated into salted and unsalted. By application, it is classified into household use and commercial use. By end user, it is classified into household, food service, and food industry. By distribution channel, it is divided as direct and indirect channels, which is further classified into hypermarkets, supermarkets, discount stores, convenience store, mom & pop shops, and others. By region, the reduced fat butter market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
Some of the prominent key players include Kerry gold, Land O'Lakes, Arla Foods, Lam soon Group, Agral S.A, Upfield, Finlandia Cheese Inc., Aurivo Co-operative Society Ltd., Rockview Farms, and Saputo Dairy Australia PTY Ltd.
Key Market Segments
Key Market Players