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Rice bran oil is a highly nutritive oil extracted from the outer hard brown layer of rice called chaff. It has a mild flavor and is suitable for high-temperature cooking such as deep frying and stir frying. Rice bran oil contains monounsaturated, polyunsaturated, and saturated fats that makes its consumption safe. It has low cholesterol content and high antioxidants, which drives its demand in the health conscious consumer segment. The increase in demand for fat-free and nutritious food products are the key factors that boost the global market performance of rice bran oil.
The production and extraction processes for rice bran oil could not be continued in lockdown, hence the COVID-19 implications declined the amount of stock and revenue in the global industry.
The supply chains for raw materials and distribution channels for finished goods have been disrupted due to the lockdown prevailing in most of the regions. This hindered the pace of market growth and performance.
Rice bran oil has been put to diverse uses owing to its multiple benefits and applications. in the food& beverage segment, rice barn oil is considered as one of the healthiest oils for cooking and frying. This attracted the health conscious customer. The presence of oryzanol in rice bran oil, yielding moisturisation and anti-ageing benefits makes it a triggeringintroduction in the cosmetics industry. Over-consumption of rice bran oil is considered unhealthy, leading to stomach and bowel related illness and this is expected to hamper the growth of global rice bran oil market.
Rice bran oil is the oil extracted from rice chaff. This oil is high in nutritional content and is considered a healthy choice among health conscious consumers. The growing trend of developing safe and heathier eating habits have incorporated the use of rice bran oil in the food & beverage industry.
To ensure the proper supply of rice bran oil in the market, the leading market players enhance the distribution channels and promotional campaigns to attract a larger consumer base. Rice bran oil is available at supermarkets, departmental stores, convenience shops and online as well so as to ease the product availability to the customers. These are used in household as well as commercial applications. In addition to this, rice bran oil is also used in salad dressing. All these aid the product in flourishing in the market leading to global market growth.
Growing benefits of rice bran oil encourages the manufactures to diversify its applications. the leading market players have incorporated investments in research and hence realized the potential of the product in exploring the market. The presence of oryzanol in rice bran oil is helpful in protecting the skin from Ultraviolet rays, slowing down the ageing process and stimulating hair growth. These factors enhance its application in the cosmetic industry in form of skin care moisturizers and hair oils.
Rice bran oil is used for targeting high blood pressure, diabetes, obesity, high cholesterol, alcoholism, and AIDS, and is also helpful in preventing stomach cancer, blood and heart diseases, for strengthening the immune systems and energy. These medical benefits draw the product attraction and retention in pharmaceutical sector. It is also used for improving the athletic performance. These wide applications boost the market performance and encourage the global market for rice bran oil to expand.
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