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A53514 | Pages: 324 | Charts: 54 | Tables: 190 |
The global setting spray market size was valued at $840.9 million in 2021, and is projected to reach $1.6 billion by 2031, growing at a CAGR of 6.9% from 2022 to 2031.
A setting spray is a light mist applied to the face after finishing the makeup procedure. It combines all the layers of foundation, concealer, blush, bronzer, and powder by melting them together and giving a perfect, smooth look. Its nourishing components, such as water, glycerin, fruit extracts, and light oils, give the makeup an even look and improve the complexion. The mixture of water and light oils gives a quick-drying look, while glycerin traps moisture on the face. The setting spray can be used before makeup and after makeup.
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The setting spray industry is projected to be fueled by the increasing awareness regarding personal grooming. The ability of makeup products to change the aesthetic attractiveness of the skin, face, or entire body has led to an increase in their use. These goods are more popular with college students and working women, who frequently use them to look nice, sophisticated, and professional. As a result, the demand for the setting spray is being fueled by the rising number of working women. There are many products such as setting sprays on the market that can be utilized depending on the user's skin tone.
Moreover, new packaging trends and appealing marketing techniques is the major driver which propels the setting spray market demand. The market for setting spray is expected to experience growth throughout the projected period as manufacturers are revising their marketing and branding plans for their goods in order to boost sales in various nations. In addition, one common tactic used by manufacturers to draw in more customers is the use of natural components in the production of cosmetics and facial care products that don't harm the skin. This aids in boosting the revenue of businesses engaged in this sector. As a result of the producers' collective use of these methods, the setting spray industry is growing.
The demand for cosmetic products such as setting spray is also growing as a result of increasing digital marketing and growing popularity of e-commerce. A variety of options are being provided by the ongoing technological development to both small and large cosmetic firms, enabling them to raise customer awareness of their products. It is anticipated that the expanding practice of live-streaming the introduction of new products on platforms like Twitter, Instagram, YouTube, Pinterest, and others will increase consumer awareness of the products. Additionally, social influencers offer insight into products by weighing benefits and cons, hence boosting sales.
Moreover, probiotics and makeup based on the microbiome are just two examples of how various businesses around the world are using new technology into their products to boost their utility and value. The market's players place a strong emphasis on offering items with appealing packaging that are also simple to use and handle. These are raising the demand for the goods. Compact packaging is becoming more and more popular because it takes up less room, is simple to store, and can be kept in a kit or backpack.
Additionally, leading facial makeup producers are concentrating on current trends and industry growth to create the new product in accordance with the needs and wants of the market. Regarding skin nutrition and health products, the facial makeup market is fiercely competitive and strategically important, in turn, boosting the setting spray market growth.
However, due to a number of negative circumstances, the revenue growth of the global setting spray market is significantly constrained. One of the main obstacles is the growing consumer awareness of the potential negative effects of cosmetic compounds such as parabens, formaldehyde, lead, aluminum, and triclosan. Breakouts/acne, oily or dry skin, early ageing, clogged pores, skin color changes, allergic reactions, eye infections, and skin cancer are typical negative effects of wearing makeup. Thus, such factors are hampering the setting spray market growth.
The setting spray market forecast is segmented on the basis of application, end user, distribution channel, and region. As per application, the market is classified into before makeup and after makeup. According to end use, the market is bifurcated into commercial and residential. Based on distribution channel, the market is classified into online and offline. Further, offline segment is classified into supermarkets and hypermarkets, retail store, and others. Region wise, it is analyzed across North America (U.S., Canada, Mexico), Europe (Germany, France, UK, Italy, Spain, Switzerland, and Rest of Europe), Asia-Pacific (China, Japan, India, South Korea, Australia, Thailand, Indonesia, and Rest of Asia-Pacific), and LAMEA (Brazil, Argentina, Saudi Arabia, UAE, South Africa, Rest of LAMEA).
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By application, the setting spray market is segmented into before makeup and after makeup. The after-makeup segment accounted for a major setting spray market share in 2021 and is expected to grow at a significant CAGR during the forecast period. The demand for setting spray in this segment is increasing due to various benefits of setting spray in the makeup. Setting sprays can help keep the need for midday touch-ups to a minimum. Setting spray can make the makeup stay in place without any hassle.
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By end user, the setting spray market is segmented into commercial and residential. The residential segment accounted for a major share in the setting spray market in 2021, and is expected to grow at a significant CAGR during the forecast period. The demand for setting spray in residential sector is rising as the world's population rises and consumers become more aware of the need to use sustainable cosmetics. Customers have been encouraged to use setting spray as it sets the makeup and gives a long-lasting makeup look.
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By distribution channel, the market is classified into online and offline. The offline segment accounted for a major share in the setting spray market in 2021, and is expected to grow at a significant CAGR during the forecast period. Manufacturers consistently work to improve their products' shelf visibility; as a result, they focus mostly on offline sales. As a result, a larger selection of facial care items, including setting sprays, are offered offline.
Further, the offline segment is classified into supermarkets and hypermarkets, retail stores, and others. The supermarkets and hypermarkets segment accounted for a major share in the setting spray market in 2021 and is expected to grow at a significant CAGR during the forecast period.
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By region, the setting spray market is segmented into North America, Europe, Asia-Pacific, and LAMEA. The North America setting spray market accounted for a major share in the setting spray market in 2021 and is expected to grow at a significant CAGR during the forecast period. Consumers in North America have registered an increasing average annual expenditure on cosmetics and personal care products over the years, which augments the growth of the market in the region. The region has a well-established and growing makeup industry with strong beauty and personal care brands, thus fueling product innovation in this category.
The major players operating in the market focus on key market strategies, such as mergers, product launches, acquisitions, collaborations, and partnerships. They have been also focusing on strengthening their market reach to maintain their goodwill in the ever-competitive market. Some of the key players in the setting spray market include The Estée Lauder Companies, Faces Canada, MORPHE, Insight Cosmetics, Purplle, Daily Life Forever52, Swiss Beauty, SUGAR, ESME, Lakme, e.l.f., L'Oreal Paris, AS Beauty, and Clarins.
Key Market Segments
Key Market Players