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Shoe deodorizer is a substance applied inside shoes to ward off unpleasant foot odor caused by bacterial breakdown of cells in sweat. Several diseases, such as diabetes and hyperthyroidism, lead to excessive perspiration in feet and other parts of the body. Bacterial degradation of cells in sweat lead to bad odor, which can be overcome by the use of shoe deodorizer. Unlike body deodorant, shoe deodorizer plays a vital role in controlling feet perspiration and provides pleasant and fresh aroma all day long.
Various types of deodorizers available in the market include sprays, insoles, and powders, which are largely distributed through local stores, retail stores, pharmacies, shoe stores, supermarkets, and grocery stores. Growth in health issues, such as diabetes, hyperthyroidism, and olfactory reference syndrome, among most of the people globally is expected to boost the market during the forecast period. Improved standard of living, increase in consumer expenditure in the developed and the emerging countries, and growth in awareness among consumers about the availability and benefits of shoe deodorizers are anticipated to exponentially boost the shoe deodorizer market. The market players focus on development of natural deodorizers due to the change in trends and shift in consumer preferences toward organic products over synthetic products. In addition, they are adopting strategies such as strategic product placement in drug stores and mass retail shops to attain a favorable impact on the consumers.
The shoe deodorizer market is segmented on the basis product, end user, and geography. Based on product, it is classified into powders, sprays, insoles, balls, and ultraviolet (UV) deodorizers. Based on end user, it is bifurcated into athletes and non-athletes. The insole shoe deodorizer segment is expected to witness substantial growth during the forecast period. Geographically, the market is analyzed across North America (U.S., Canada, and Mexico), Europe (UK, Germany, France, and Rest of Europe), Asia-Pacific (China, Japan, India, and rest of Asia-Pacific), and LAMEA (Latin America, Middle-East, and Africa). North America is expected to dominate the regional market with majority of demand by U.S., owing to growth in shoe deodorizer utility in hyperthyroidism and diabetic patients. Moreover, rise in disposable income in the emerging countries, such as China, Japan, and India, is expected to surge the demand for shoe deodorizers in Asia-Pacific.
Key players profiled in the report include S.C. Johnson & Son, Inc. (U.S.), Reckitt Benckiser Group plc. (U.S.), Shenzhen Chunwang Environmental Protection Technology Co. Ltd. (China), Guangzhou Bubujie Household Products Co. Ltd. (China), Zoshin Co. Ltd. (Japan), Rocket Pure (U.S.), Chattem, Inc. (U.S.), Blistex Inc. (U.S.), Merck & Co., Inc. (U.S.), and StinkBOSS (U.S.).
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