The smart bathroom products market is a segment of the bathroom fixtures industry that offers technologically advanced products that enhance the user experience. Smart bathroom product incorporate features such as automation, connectivity, and intelligent sensors to provide greater convenience, energy efficiency, and personalization. This product include smart toilets, smart mirrors, smart scales, smart showers, and smart faucets, which is equipped with sensors, digital displays, and connectivity features that enable users to control and monitor various aspects of their bathroom experience.
The smart bathroom products market is experiencing growth due to the increasing popularity of smart home technology, which allows for seamless integration with home automation systems. With features like voice-activated controls and automated lighting and temperature settings, these are becoming more popular in both developed and developing countries. In addition, the rise in home improvement projects and bathroom renovations in western countries is driving the demand for smart bathroom products, as homeowners seek to create a more luxurious and modern bathroom environment. As companies continue to innovate and develop new products to meet changing consumer preferences, the smart bathroom products market is expected to continue growing over the forecast period.
However, the high cost of maintenance and repair is a major challenge for the smart bathroom products market. Smart bathroom products often require regular maintenance and repairs due to their advanced features, which can be expensive for consumers. This can discourage some consumers from investing in such products, especially those who prioritize cost-effectiveness over convenience. In addition, the availability of low-cost substitute products such as manual faucets and showers can also hamper the demand for smart bathroom products. These substitute products are often more affordable and widely available, making them a popular choice for consumers who are not willing to pay a premium for smart features. Developing countries such as India may see higher demand for low-cost alternatives due to budget constraints.
The smart bathroom products market is expected to see new growth opportunities in commercial settings such as airports and ship ports, where commodes, faucets, and showers smart are increasingly being adopted. Furthermore, the ongoing pandemic has driven demand for touchless bathroom products in commercial settings such as hotels and hospitals, where maintaining hygiene is crucial. Touchless products can reduce the risk of infection and help keep bathroom areas clean and sanitized, further boosting demand for these.
Key development and new launches in the smart bathroom products marketIn April 2021, BHG Group AB, a home improvement products provider, acquired Hafa Bathroom Group which includes Noro, Hafa, and Westerbergs brands. The acquisition will likely strengthen BHG Group's business operations and expand its portfolio to include bathroom products. Hafa Bathroom Group is based in Halmstad, Sweden, and manufactures bathroom products primarily in the Baltic countries.
In July 2021, Roca Group, a bathroom product designer, manufacturer, and marketer, acquired Sanit, a German manufacturer. This acquisition is part of Roca Group's strategy to establish specialized competence centers for different bathroom product categories and strengthen its position as a global player in the market.
In May 2020, Masco Corporation, a global manufacturer of home improvement and building products, acquired Smartap Ltd., an Israel-based startup that produces smart bathroom faucet taps. This acquisition will expand Masco's bathroom faucet taps product portfolio, fueling its bathroom products business.
Segment overview:By product type: The smart bathroom products market is divided into commodes, dispensers, showers, faucets, and others. The commodes segment is expected to hold a major market share due to the high demand for such products for daily toiletry needs. The increasing provision of mobility-assisted smart commodes by associated companies is likely to attract the elderly population towards such products, further driving the growth of this segment.
The dispenser segment is also expected to witness significant growth due to the increasing demand for touchless dispensers in commercial settings such as hotels, hospitals, and airports. The ongoing pandemic has increased the focus on hygiene and sanitation, driving the adoption of touchless dispensers to reduce the risk of infection.
The showers and faucets segments are expected to witness moderate growth due to the increasing focus on water conservation and the adoption of energy-efficient fixtures. Smart showers and faucets can help in monitoring and reducing water usage, which is driving the demand for such products. Other smart bathroom products such as smart mirrors, smart lighting, and smart toilets are also gaining traction in the market, as consumers look for a more convenient and modern bathroom experience.
By application: The smart bathroom products market is segmented into residential and commercial applications. The residential segment is driven by the increasing demand for smart home technology and bathroom renovations, with consumers seeking innovative and convenient bathroom fixtures to create a more luxurious and modern bathroom environment. The commercial segment is also significant, with demand increasing in industries such as hotels, airports, hospitals, and restaurants, where businesses aim to provide a more convenient and luxurious experience to their customers. Government regulations promoting sustainable and eco-friendly practices are also driving demand for smart bathroom products in the commercial segment, while the ongoing COVID-19 pandemic has led to higher demand for touchless products in commercial settings to promote better hygiene practices and reduce the risk of infection.
By distribution channel: The market is segmented into supermarkets/hypermarkets, speciality stores, online stores and others. Supermarkets/hypermarkets are the dominant segments due to their wide reach and availability of products. In addition, speciality stores offer a personalized shopping experience for customers and are also expected to contribute to market growth. Online stores are the fastest-growing channel due to the increasing adoption of e-commerce, especially in the wake of the COVID-19 pandemic. The pandemic has led to a shift in consumer behaviur towards online shopping, which is likely to continue in the future.
By region: The smart bathroom products market is analyzed based on regions such as North America, Europe, Asia-Pacific, and LAMEA. The North American region holds the largest market share in the smart bathroom products market due to the high demand for high-end bathroom and kitchen products among the population in countries such as the U.S. and Canada, resulting in larger product revenues from the region. According to the data presented by the National Kitchen and Bath Association, from January to September 2021, U.S. kitchen and bathroom products revenues reached $112 billion, indicating growth potential in the market. In addition, government initiatives promoting sustainable and energy-efficient practices in homes and commercial buildings are expected to drive the demand for smart bathroom products in the region further.
The use of smart bathroom products such as commodes and faucets is widespread in the hospitality industry, particularly in guest rooms of hotels and restaurants. The Asia-Pacific region is experiencing rapid growth due to the increasing number of commercial and infrastructure settings such as hotels and restaurants in countries like China and India. This trend is driving the demand for bathroom products in the region. For example, in January 2021, the Radisson Hotel Group expanded its presence in China, India, and Australia by introducing 84 new hotels and resorts. Furthermore, consumer preferences are shifting towards the use of innovative and smart home devices, which is likely to support further market growth in the region.
Competitive analysis and profiles of the major players in the smart bathroom products such are Cera Sanitaryware Ltd., Delta Faucet Company, Duravit Company, HSIL, Jaguar Group Kohler Co., Lixil Group, Moen Incorporated, The Chicago Faucet Company, and Villeroy & Boch Company.
Key Market Segments
- By Product Type
- Commodes
- Dispensers
- Showers
- Faucets
- Others
- By Application
- By Distribution Channel
- Supermarkets/Hypermarkets
- Specialty Stores
- Online stores
- Others
- By Region
- North America
- Europe
- France
- Germany
- Italy
- Spain
- UK
- Russia
- Rest of Europe
- Asia-Pacific
- China
- Japan
- India
- South Korea
- Australia
- Thailand
- Malaysia
- Indonesia
- Rest of Asia-Pacific
- LAMEA
- Brazil
- South Africa
- Saudi Arabia
- UAE
- Argentina
- Rest of LAMEA
Key Market Players
- The Chicago Faucet Company
- Jaguar Group
- Cera Sanitaryware Ltd.
- Delta Faucet Company
- HSIL
- Duravit Company
- Kohler Co.
- Moen Incorporated
- Lixil Group
- Villeroy & Boch Company