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Smart retail is all about using smart technologies which are designed in a way to provide faster, better and safer services to the customers. Growing advancement in technologies such as virtual reality, internet of things, augmented reality and artificial intelligence and their incorporation in the retail stores has become new trend. Such smart retail stores helps in improving inventory management and enhancing the customer experiences. These advancements also enable brick & mortar retailers to compete well with the online retailers in terms of recapturing the lost market share by attracting new customers and retaining the old ones.
Increase in usage of technology, availability of internet at affordable rates, rise in adoption of smart devices, and surge in need for offering better services to customers are the major factors that contribute toward the growth of the smart retail market during the forecast period.
Visual marketing is also one of the important segments within the smart retail market. In this segment, display ads or messages are being used within the stores for effective communication and for improving customer engagement. Smart retailers are also opting for analytics software to understand the requirements of the customer and their behavior toward various goods. This helps improve the growth of the smart retail market. However, security concerns regarding online payments and transactions are expected to hamper the growth of the smart retail market.
The global smart retail market trends are as follows:
The segment related to robotics is expected to grow within the smart retail market. Robots are really helpful in increasing the efficiency by cutting down the time. They are known to simplify the tasks by finding the required product as per the need of the customers quickly.
Rise in the awareness regarding the importance of foot traffic monitoring segment among the retailers is attributed toward the growth of this segment. It is essential within the smart retail stores as it helps provide the required insights and information about different aspects related to the stores. It also provides basis to the owner to plan the growth strategies accordingly.
Key Benefits of the Report:
Questions Answered in the Smart Retail Market Research Report:
Key Market Segments
Key Market Players