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Sunset yellow FCF is a synthetic acid orange dye extracted from petroleum. Sunset yellow is primarily used as an artificial color additive in food to give orange–yellow color. It is used in food, cosmetics, condoms, and drugs. The additive is similar to Allura and tartrazine. Many drinks such as soft drinks and packaged fruit juice will appear to be colorless after processing. The color of the food is essential as the consumer will evaluate the food before consumption. The bright color gives a sign of natural taste to the food. For instance, an orange flavored drink, which looks greenish, is expected to taste like lime juice. Thus, the color plays an important role in the consumer buying behavior. Numerous raw foods such as fruits and vegetable have attractive colors, but when processed are likely to lose the color. Sunset yellow helps to enhance the color of the food products, thus attracting the customers. Rapid growth of the food & beverages industry and increase in demand for processed foods across the globe are expected to propel the sunset yellow market growth during the forecast period.
COVID-19 impact analysis
The effect of virus outbreak has made many industries to back off from the competition. The food &beverages industry has faced major losses due to the virus outbreak, as the population is refrained from dining out. Owing to the lockdown imposed globally, the food & beverages industry has experienced a sharp decline. However, few outlets are still operational, which deliver only the essentials in the time of crisis. Restaurants have managed to overcome this crisis by practicing various methods such as sanitized kitchen and regular temperature check for the employees. The product is still experiencing ample demand for the manufacturing of various drugs in the pharmaceutical industry. This contributed to the market growth even in times of global crisis.
The sunset yellow FCF market is expected to witness significant growth during the forecast period. The development in the food & beverages industry and demand for packaged & processed food, pharmaceutical, and cosmetics applications are expected to drive the global sunset yellow FCF market during the forecast period. The market is growing rapidly due to the availability of the product at low cost and its higher stability over other natural additives. The ease of achieving the right color through sunset yellow and longer shelf life make it superior to other natural additives. However, certain synthetic additives can act as trigger to individuals who are genetically predisposed. This factor may hinder the sunset yellow market growth.
The global Sunset yellow market is studied across North America, Europe, Asia-Pacific, Middle East &Africa. Among these, North America dominated market, owing to the wide acceptance and application of sunset yellow in cosmetics, food & beverages, and pharmaceuticals industries. Asia-Pacific is expected to witness significant growth due to its increased demand for attractiveness in its food &beverages industry. Favorable government policies and less rules on the use of synthetic dyes on the food products propel the market growth in the region. On the other hand, Europe is expected to show a sluggish growth. This is attributed to the fact that government has imposed various restrictions in the consumption of sunset yellow, as it may pose threat to genetically predisposed individuals.
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