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Synthetic colors are used in various applications such as food & beverages, pharmaceuticals, and cosmetics. Synthetic paint or color additive is any pigment, dye, or liquid that imparts color to fruit, drink, or medicinal products when combined together. Tartrazine is a synthetic lemon yellow azo dye primarily used as a food coloring. It is one of the commonly used artificial colors, which finds its application in drugs and cosmetic products. Tartrazine is added to food as a color additive to make it attractive, to provide color to colorless food, and to enhance the color that occurs naturally, allowing consumer to identify the product by sight. Tartrazine is not only used in the coloring of frozen, ready-to-eat or packaged foods but is also found in various items such as carbonated drinks, alcoholic beverages, fruits, and sauces.
The growth of the global tartrazine market is driven by increase in demand from the food & beverages industry. It acts as a brighter coloring agent as compared to other available natural colorings, which drives the growth of the global tartrazine market. Furthermore, customer expect certain products to have a specific color of their preference. Thus, the food & beverage industry is using tartrazine to make the products visually appealing. All these factors are expected to make a substantial contribution toward the growth of the global tartrazine market during the forecast period.
In the coming years, the global tartrazine industry is projected to grow at a significant rate. This is attributed to consumer preference for visually appealing and enhanced texture of food products. However, scrapping tartrazine with equivalents having natural (organic) properties such as turmeric, beta-carotene, and annatto will pose a significant threat to the global tartrazine industry. In addition, tartrazine has caused numerous allergic responses and side effects on humans, including migraine, skin rashes, and anxiety, which hamper its demand globally, thus restraining the growth of the tartrazine market. Another aspect that may act as a barriers to the market growth is the existence of cost-effective substitutes, such as natural coloring tools. On the century, rise in demand for tartrazine from the pharmaceutical and food & beverages industries is anticipated to offer remunerative opportunities for expansion of the market in the near future.
Global tartrazine market is expecting slowdown, owing to the outbreak of the COVID-19 pandemic. Companies are struggling with missed sales and fragmented supply chains, as production shutdown and quarantine policies have extended across the world, thus limiting operational activities, which, in turn, creates a negative impact on the global tartrazine market. However, this pandemic will serve as a lucrative great opportunity for tartrazine industry, as it has been found effective in medication such as cough drops and has been FDA-approved as a drug colorant for internal consumption and external use.
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