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A vaping machine is a battery-operated device that emits a vaporized solution for inhalation. The growing concerns over health conditions among the different age groups have boosted the demand for less toxic vape products. Vaping is considered an effective method to quit conventional smoking; consumers are shifting toward vaping products as less harmful as it releases vapors instead of smoke. Vape product comes with options of different flavors such as chocolate, fruits, tobacco and others that attract the consumers of different age groups. With the advent of the COVID-19 pandemic, the demands for vaping products have increased due to an increase in indoor smoking in consumers.
To encash the opportunity of rising demand, the manufacturing companies are adapting to new marketing strategies and offering services through e-commerce platforms. It is witnessed that the use of vape products has brought down the risk of cardiovascular and pulmonary diseases in consumers. This benefit from vaping is encouraging consumers to buy vape products.
COVID-19 Impact Analysis
Top Impacting Factors
Market Trends
The Demand for Flavored E-cigarettes is growing in the Vape Market
The rise in demand for E-cigarette in the market is because of the popularity of flavors offered in e-cigarettes. Consumers are driving towards the diversity of flavors such as tobacco, chocolate, fruit, and others. The youths are attracted to intense flavors such as chocolate, alcohol and fruit, while the adults are more concentrated to use tobacco flavor. Companies are opening up specialty tobacco stores and shops to provide services to consumers. Refillable liquid models are out in the market for consumer's convenience. The stores allow consumers to try the sample of flavors and purchase according to their choice.
Omni-channel Strategy Usage is encouraging the Sales of E-cigarettes During the COVID-19 Pandemic
E-cigarettes and vaping products are sold in brick and mortar stores. Currently, companies are adapting to brick and click services for their consumers. The life of the consumers is getting entangled due to the work pressure, resulting in the reduction of time to carry out other essential works. Consumers search for an option to purchase products that are convenient and time-saving. The introduction of digital business and e-commerce sites have impacted consumers buying behaviour as consumers are shifting from traditional method of purchase to online shopping. Consumers have an option to explore more products according to their criteria. The company is expected to identify the want of the consumers and update accordingly. It will be a win-win situation for the companies as well as for the consumers. With the introduction of self-refillable models of vape products, the requirement for professionals for refilling the vape products won't arise.
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