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Vehicle Whiplash Protection System Market Outlook – 2027
With rising number of accidents in recent years due to on road vehicles, the automakers are targeting more on enhancing the safety level in the vehicles. The vehicle whiplash protection system is one of the vital safety features for passengers in vehicle. The vehicle whiplash protection system provides protection against automotive whiplash injuries in case of accidents. Moreover, the vehicle whiplash protection system consists of energy-absorbing backrest and seat cushions to protect the passenger’s neck. The system is designed to protect passenger against rear impact where the angle and speed of the collision and the nature of the colliding vehicle all have an influence.
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Top impacting factors: Market Scenario Analysis, Trends, Drivers and Impact Analysis
The stringent government norms and rising vehicle standards to reduce the fatality rate caused by accidents is propelling the market of vehicle whiplash protection system. Besides, the rising number of vehicles and increasing adoption of whiplash protection system in vehicles is driving the market. Additionally, technological development in vehicle whiplash protection system is proliferating the market. However, higher installation cost of vehicle whiplash protection system is restraining the market growth. Furthermore, increasing awareness of consumers towards safety in vehicle has led to rise in demand for vehicle whiplash protection system.
The vehicle whiplash protection system market trends are as follows:
Automotive safety ratings prompting the market growth
The concern for increasing vehicle safety has speeded up in recent years. The increasing sales of vehicles has necessitated the safety programs such as the New Car Assessment Program (NCAP) to make the rating criteria more stringent. In 2009, the Euro NCAP included Whiplash testing of front seats in the rating. The results are shown as part of Adult Occupant Protection. In 2014, the whiplash assessment was extended to include rear seating positions, where the 4 points were redistributed to 3 points for front seats and 1 point for rear seats.
Adoption of whiplash protection system increasing vehicle sales
Vehicle whiplash protection system is a safety component installed in a vehicle to reduce the risk of serious injury. Additionally, the rising consumer concerns to include vehicle whiplash protection system is increasing the sales of vehicle as consumer buying preference has shifted towards procuring safer vehicles. Owing to the consumer preference the automotive OEMs are increasingly integrating vehicle whiplash protection system in the vehicle. In 2020, Mazda CX-30 scored 5 stars in ANCAP test with exceptional performance in whiplash test. Moreover, most of the cars designed are tested with the consideration of male test dummies. However, Volvo engineered vehicle whiplash protection system with consideration of women safety as well.
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