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A04944 | Pages: 109 | Charts: 21 | Tables: 49 |
The Vietnam sanitary ware & bathroom accessories market size was valued at $419 .0 million in 2017 and is expected to reach $685.2 million by 2025, registering a CAGR of 6.4% from 2018 to 2025.
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Sanitary ware and bathroom accessories refer to products used in bathrooms and kitchens. These include wash basins, toilet sinks, pedestals, and cisterns, showers, faucets, and other bathroom accessories such as soap holders, and towel rings. Traditionally manufactured using porcelain, a ceramic material, is now available in wide variety of materials such as metals, glass, and plastics. However, the ceramic sanitary wares have excellent resistance to chemical attacks, are cost effective, and are able to withstand heavy loads as well. According to the Asian Development Bank, Asia-Pacific is estimated to invest $8–$9 trillion in infrastructure development between 2010 and 2020 to maintain its economy. The numerous ambitious programs launched by the government, are expected to provide significant impetus to the demand for sanitary wares. Furthermore, replacement of old bathroom sanitaryware also creates demand for new sanitary wares & bathroom accessories. In addition, government impetus on housing through investment inducing policies, reduction in interest rates for housing loans, and increase in nuclearization is expected to catalyze demand for housing going forward.
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The toilet sinks segment dominated the overall Vietnam sanitary ware & bathroom accessories market share in 2017 and is expected to remain dominant during the forecast period. Dual flush toilets gains huge popularity in the region. Furthermore, motion activated lids, heated seats, integrated bidet, deodorizer, and air dryers are now being incorporated in the toilets.
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The ceramic segment is expected to exhibit significant growth rate in the Vietnam sanitary ware & bathroom accessories market during the forecast period. The growth of this segment is mainly attributed to its easy-to-clean, smooth surface, along with enhanced hygiene standards and high resistance toward chemical acids, hydrochloric compounds, or strong cleaning fluids. Ceramic is the most preferred material for manufacturing high-quality sanitary fittings due to its pleasant appearance and versatility.
The report focuses on the growth prospects, restraints, and opportunities of the Vietnam sanitary ware & bathroom accessories market. The study provides Porter’s five forces analysis to understand the impact of various factors such as competitive intensity of competitors, bargaining power of suppliers, threat of substitutes, threat of new entrants, and bargaining power of buyers of the Vietnam sanitary ware & bathroom accessories market.
Segment review
The Vietnam sanitary ware & bathroom accessories market is segmented based on product type and material. Based on product type, the market is divided into wash basins, toilet sinks, pedestals, cisterns, faucet, showers and other bathroom accessories. Based on material, it is classified into ceramics, pressed metals, acrylic plastic & Perspex, and others. The ceramic segment is expected to account for the major share in the Vietnam market throughout the analysis period. This segment is also expected to witness the highest growth in terms of value as well as volume during the forecast period.
Some of the key players in the Vietnam sanitary ware & bathroom accessories market are CAESAR Bathroom, Gessi SpA, Innoci Vietnam, Jaquar Group, LIXIL Group, Roca Sanitario, S.A.,TOTO Ltd., Viglacera Corporation, Italisa (Vietnam) Co. Ltd., and Thien Thanh Sanitaryware Joint Stock Company (Thien Thanh).
Top impacting factors
Current and future Vietnam sanitary ware & bathroom accessories industry trends are outlined to determine the overall attractiveness of the Vietnam sanitary ware & bathroom accessories market. Top impacting factors highlight opportunities during the forecast period. Factors such as rise in new home sales, increase in urbanization, growth in disposable income, and improvement in standard of living fuel the Vietnam sanitary ware & bathroom accessories market in the region. In addition, introduction of new technologies such as dual flush, aerators and smart technologies in faucets and showers are the major factors that augment the growth of the Vietnam sanitary ware & bathroom accessories market. However, stringent government regulations and environmental policies are some of the major factors that are projected to hamper the Vietnam sanitary ware & bathroom accessories market growth.
Opportunities to expand business on online platform
The sale of sanitary ware& bathroom accessories through online channels is very weak; however, there lie huge untapped opportunities. Online attractiveness of sanitary ware products is mainly driven by the price transparency. Furthermore, ease of finding product online with wide variety in terms of shape, size, material, and design have provided great convenience. Convenience is an important consideration for millennials on account of their hectic lifestyle. Ultimately, manufacturers who are in a position to act and innovate on digital platforms capitalize on the opportunity of sanitary ware sales through online channels.
Key Market Segments
Key Market Players
CHAPTER 1: INTRODUCTION
1.1. Report description
1.2. Key market segments
1.3. Key benefits
1.4. Research methodology
1.4.1. Secondary Research
1.4.2. Primary Research
1.4.3. Analyst Tools and Models
CHAPTER 2: EXECUTIVE SUMMARY
2.1. CXO perspective
CHAPTER 3: MARKET OVERVIEW
3.1. Market definition and scope
3.2. Key findings
3.2.1. Top investment pockets
3.2.2. Top winning strategies
3.3. Porter's five forces analysis
3.3.1. Bargaining power of suppliers
3.3.2. Threat of new entrants
3.3.3. Threat of substitutes
3.3.4. Competitive rivalry
3.3.5. Bargaining power of buyers
3.4. Top player positioning
3.5. Market dynamics
3.5.1. Drivers
3.5.1.1. Emergence of concept bathrooms
3.5.1.2. Rise in construction activities in Vietnam
3.5.2. Restraint
3.5.2.1. Environmental concerns coupled with stringent regulations
3.5.3. Opportunity
3.5.3.1. Opportunities to expand business on online platform
CHAPTER 4: SANITARY WARE & BATHROOM ACCESSORIES MARKET, BY PRODUCT TYPE
4.1. Overview
4.1.1. Market size and forecast by product type
4.2. Toilet/Water closet
4.2.1. Key market trends, growth factors and opportunities
4.2.2. Market size and forecast
4.3. Wash basin
4.3.1. Key market trends, growth factors and opportunities
4.3.2. Market size and forecast
4.4. Pedestal
4.4.1. Key market trends, growth factors and opportunities
4.4.2. Market size and forecast
4.5. Cistern
4.5.1. Key market trends, growth factors and opportunities
4.5.2. Market size and forecast
4.6. Faucets
4.6.1. Key market trends, growth factors and opportunities
4.6.2. Market size and forecast
4.7. Showers
4.7.1. Key market trends, growth factors and opportunities
4.7.2. Market size and forecast
4.8. Other bathroom accessories
4.8.1. Key market trends, growth factors and opportunities
4.8.2. Market size and forecast
CHAPTER 5: SANITARY WARE MARKET BY MATERIAL
5.1. Overview
5.1.1. Market size and forecast by material
5.2. Ceramic
5.2.1. Key market trends, growth factors and opportunities
5.2.2. Market size and forecast
5.3. Pressed Metal
5.3.1. Key market trends, growth factors and opportunities
5.3.2. Market size and forecast by material
5.4. Acrylic Plastic & Perspex
5.4.1. Key market trends, growth factors and opportunities
5.4.2. Market size and forecast
5.5. Others
5.5.1. Key market trends, growth factors and opportunities
5.5.2. Market size and forecast
CHAPTER 6: COMPANY PROFILES
6.1. CAESAR BATHROOM
6.1.1. Company overview
6.1.2. Company snapshot
6.1.3. Product portfolio
6.1.4. Key strategic moves and developments
6.2. GESSI SPA
6.2.1. Company overview
6.2.2. Company snapshot
6.2.3. Product portfolio
6.2.4. Key strategic moves and developments
6.3. INNOCI VIETNAM COMPANY LTD.
6.3.1. Company overview
6.3.2. Company snapshot
6.3.3. Product portfolio
6.3.4. Key strategic moves and developments
6.4. ITALISA VIETNAM
6.4.1. Company overview
6.4.2. Company snapshot
6.4.3. Product portfolio
6.5. JAQUAR GROUP
6.5.1. Company overview
6.5.2. Company snapshot
6.5.3. Operating business segments
6.5.4. Product portfolio
6.5.5. Key strategic moves and developments
6.6. LIXIL GROUP CORPORATION
6.6.1. Company overview
6.6.2. Company snapshot
6.6.3. Operating business segments
6.6.4. Product portfolio
6.6.5. Business performance
6.6.6. Key strategic moves and developments
6.7. ROCA SANITARIO, S.A.
6.7.1. Company overview
6.7.2. Company snapshot
6.7.3. Product portfolio
6.7.4. Business performance
6.7.5. Key strategic moves and developments
6.8. THIEN THANH SANITARYWARE JOINT STOCK COMPANY (THIEN THANH)
6.8.1. Company overview
6.8.2. Company snapshot
6.8.3. Product portfolio
6.9. TOTO LTD.
6.9.1. Company overview
6.9.2. Company snapshot
6.9.3. Operating business segments
6.9.4. Product portfolio
6.9.5. Business performance
6.9.6. Key strategic moves and developments
6.10. VIGLACERA CORPORATION
6.10.1. Company overview
6.10.2. Company snapshot
6.10.3. Product portfolio
6.10.4. Key strategic moves and developments
LIST OF TABLES
TABLE 01. VIETNAM SANITARY WARE & BATHROOM ACCESSORIES MARKET VOLUME, BY PRODUCT TYPE, 2017–2025 (MILLION UNITS)
TABLE 02. VIETNAM SANITARY WARE & BATHROOM ACCESSORIES MARKET VALUE, BY TYPE, 2017–2025 ($MILLION)
TABLE 03. VIETNAM TOILET/WATER CLOSET MARKET VOLUME, 2017–2025 (MILLION UNITS)
TABLE 04. VIETNAM TOILET/WATER CLOSET MARKET VALUE, 2017–2025 ($MILLION)
TABLE 05. VIETNAM WASH BASIN MARKET VOLUME, 2017–2025 (MILLION UNITS)
TABLE 06. VIETNAM WASH BASIN MARKET VALUE, 2017–2025 ($MILLION)
TABLE 07. VIETNAM PEDESTAL MARKET VOLUME, 2017–2025 (MILLION UNITS)
TABLE 08. VIETNAM PEDESTAL MARKET VALUE, 2017–2025 ($MILLION)
TABLE 09. VIETNAM CISTERN MARKET VOLUME, 2017–2025 (MILLION UNITS)
TABLE 10. VIETNAM CISTERN MARKET VALUE, 2017–2025 ($MILLION)
TABLE 11. VIETNAM FAUCETS MARKET VOLUME, 2017–2025 (MILLION UNITS)
TABLE 12. VIETNAM FAUCETS MARKET VALUE, 2017–2025 ($MILLION)
TABLE 13. VIETNAM SHOWERS MARKET VOLUME, 2017–2025 (MILLION UNITS)
TABLE 14. VIETNAM SHOWERS MARKET VALUE, 2017–2025 ($MILLION)
TABLE 15. VIETNAM OTHER BATHROOM ACCESSORIES MARKET VOLUME, 2017–2025 (MILLION UNITS)
TABLE 16. VIETNAM OTHER BATHROOM ACCESSORIES MARKET VALUE, 2017–2025 ($MILLION)
TABLE 17. VIETNAM SANITARY WARE & BATHROOM ACCESSORIES MARKET VOLUME, BY MATERIAL, 2017–2025 (MILLION UNITS)
TABLE 18. VIETNAM SANITARY WARE & BATHROOM ACCESSORIES MARKET VALUE, BY MATERIAL, 2017–2025 ($MILLION)
TABLE 19. VIETNAM CERAMIC SANITARY WARE MARKET VOLUME, 2017–2025 (MILLION UNITS)
TABLE 20. VIETNAM CERAMIC SANITARY WARE MARKET VALUE, 2017–2025 ($MILLION)
TABLE 21. VIETNAM PRESSED METAL SANITARY WARE MARKET VOLUME, 2017–2025 (MILLION UNITS)
TABLE 22. VIETNAM PRESSED METAL SANITARY WARE MARKET VALUE, 2017–2025 ($MILLION)
TABLE 23. VIETNAM ACRYLIC PLASTIC & PERSPEX SANITARY WARE MARKET VOLUME, 2017–2025 (MILLION UNITS)
TABLE 24. VIETNAM ACRYLIC PLASTIC & PERSPEX SANITARY WARE MARKET VALUE, 2017–2025 ($MILLION)
TABLE 25. VIETNAM OTHERS SANITARY WARE MARKET VOLUME, 2017–2025 (MILLION UNITS)
TABLE 26. VIETNAM OTHERS SANITARY WARE MARKET VALUE, 2017–2025 ($MILLION)
TABLE 27. CAESAR BATHROOM: COMPANY SNAPSHOT
TABLE 28. CAESAR BATHROOM: PRODUCT PORTFOLIO
TABLE 29. GESSI SPA: COMPANY SNAPSHOT
TABLE 30. GESSI SPA: PRODUCT PORTFOLIO
TABLE 31. INNOCI VIETNAM COMPANY LTD.: COMPANY SNAPSHOT
TABLE 32. INNOCI VIETNAM COMPANY LTD.: PRODUCT PORTFOLIO
TABLE 33. ITALISA VIETNAM: COMPANY SNAPSHOT
TABLE 34. ITALISA VIETNAM: PRODUCT PORTFOLIO
TABLE 35. JAQUAR GROUP: COMPANY SNAPSHOT
TABLE 36. JAQUAR GROUP: OPERATING SEGMENTS
TABLE 37. JAQUAR GROUP: PRODUCT PORTFOLIO
TABLE 38. LIXIL GROUP CORPORATION: COMPANY SNAPSHOT
TABLE 39. LIXIL GROUP CORPORATION: OPERATING SEGMENTS
TABLE 40. LIXIL GROUP CORPORATION: PRODUCT PORTFOLIO
TABLE 41. ROCA SANITARIO, S.A.: COMPANY SNAPSHOT
TABLE 42. ROCA SANITARIO, S.A.: PRODUCT PORTFOLIO
TABLE 43. THIEN THANH: COMPANY SNAPSHOT
TABLE 44. THIEN THANH: PRODUCT PORTFOLIO
TABLE 45. TOTO LTD.: COMPANY SNAPSHOT
TABLE 46. TOTO LTD.: OPERATING SEGMENTS
TABLE 47. TOTO LTD.: PRODUCT PORTFOLIO
TABLE 48. VIGLACERA CORPORATION: COMPANY SNAPSHOT
TABLE 49. VIGLACERA CORPORATION: PRODUCT PORTFOLIO
LIST OF FIGURES
FIGURE 01. VIETNAM SANITARY WARE & BATHROOM ACCESSORIES MARKET: KEY MARKET SEGMENTS
FIGURE 02. VIETNAM SANITARY WARE & BATHROOM ACCESSORIES MARKET VALUE SNAPSHOT
FIGURE 03. VIETNAM SANITARY WARE & BATHROOM ACCESSORIES MARKET VOLUME SNAPSHOT
FIGURE 04. TOP INVESTMENT POCKET BY MATERIAL TYPE
FIGURE 05. TOP WINNING STRATEGIES, BY YEAR, 2015–2019*
FIGURE 06. TOP WINNING STRATEGIES, BY DEVELOPMENT, 2015–2019* (%)
FIGURE 07. TOP WINNING STRATEGIES, BY COMPANY, 2015–2019*
FIGURE 08. MODERATE BARGAINING POWER OF SUPPLIERS
FIGURE 09. MODERATE THREAT OF NEW ENTRANTS
FIGURE 10. LOW THREAT OF SUBSTITUTES
FIGURE 11. MODERATE COMPETITIVE RIVALRY
FIGURE 12. MODERATE BARGAINING POWER OF BUYERS
FIGURE 13. TOP PLAYER POSITIONING, 2017
FIGURE 14. SANITARY WARE & BATHROOM ACCESSORIES MARKET DYNAMICS
FIGURE 15. VIETNAM SANITARY WARE & BATHROOM ACCESSORIES MARKET SHARE, BY PRODUCT TYPE, 2017 (%)
FIGURE 16. VIETNAM SANITARY WARE & BATHROOM ACCESSORIES MARKET SHARE BY MATERIAL, 2017 (%)
FIGURE 17. LIXIL GROUP CORPORATION: NET SALES, 2016-2018 ($MILLION)
FIGURE 18. LIXIL GROUP CORPORATION: REVENUE SHARE BY SEGMENT, 2018 (%)
FIGURE 19. ROCA SANITARIO, S.A.: NET SALES, 2015-2017 ($MILLION)
FIGURE 20. TOTO LTD.: NET SALES, 2016-2018 ($MILLION)
FIGURE 21. TOTO LTD.: REVENUE SHARE BY SEGMENT, 2018 (%)