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In the fashion retail business, a virtual fitting room, an online duplicate of an in-store changing environment, was launched in the form of 2D overlays and had a sluggish start. Nonetheless, with the advent of 3D technologies that employ a mannequin to estimate the size of the user, the industry has seen strong demand. A virtual 3D fitting room is a collaborative platform between the consumer and the fashion company that aims to increase customer confidence and reduce the number of times a customer needs to return or exchange a product due to sizing and fitting difficulties. Over the forecast period, the widespread availability of intelligent technologies such as high-quality integrated
Smartphone cameras, smart mirrors, and high-definition lenses is projected to propel the use of virtual changing room technology. The demand for virtual fitting rooms has grown since the outbreak of the COVID-19 pandemic since the government has imposed a lockdown that prevents customers from going outside and visiting businesses. Consumers were compelled to migrate to online shopping as a result of the limitation, and the virtual fitting room was the only method to try on items.
COVID-19 Impact Analysis
Top Impacting Factors
Market Trends
Demand for VFR solutions to gain traction in the industry.
The need for innovative technology is increasing as online merchants compete to deliver a better shopping experience to their customers. The rapid rise of internet purchasing is forcing retailers and businesses to implement these solutions. Customers may virtually try on several items using this interactive online platform, allowing them to pick the best product for their needs. A vigilant interactive purchase platform also aids retailers in reducing bad fitting experiences, increasing personalized demand, and increasing overall purchasing process efficiency.
Virtual fitting solutions will be enhanced by the capacity to improve online garment sales by increasing consumer happiness and engagement on websites. VFR solutions are used by e-commerce companies such as Caratlane, Lenskart, Metail, Model my Outfit, and 3D-A-Porter, among others, to cater to their consumers.
Retailer's focus on maintaining brand commitment drives the market.
Customers are unsure about their right to pick from a variety of brand alternatives and have several possibilities for switching brands. In such a fast-paced and competitive environment, brand devotion has become a top priority for the retailers. For example, in February 2018, Alibaba Group Holding Limited launched Tmall, an economic platform. At its city-based store, it began an AI-powered smart dressing room. Many fashion businesses are using VFR solutions since brand experience is a significant motivator for brand commitment. Since the 3D virtual fitting solution is enhanced with multi-sensory stimulation to engage customers with brands, adoption of these solutions is expected to increase in the future years.
Key Benefits of the Report
Questions Answered in the Virtual Fitting Room Market Research Report
Key Market Segments
Key Market Players