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Vitamin D plays a vital role to control the calcium and phosphate levels in the body. It also helps maintain the cell cycle, fetus development, prevention of neuromuscular disorders, and bone disorders. The deficiency of vitamin D leads to rickets, osteoporosis, cardiovascular diseases, cognitive disorders, cancer, autoimmune diseases, and asthma.
Increase in prevalence of vitamin D deficiency due to the lack of exposure to sunlight, low intake of vitamin D diet, poor absorption of food, liver or kidney diseases, and certain drugs such as phenytoin, rifampin, and phenobarbital majorly drives the market growth. In addition, rise in the prevalence of orthopedic diseases, cognitive disorders, cancer, and asthma fuels the growth of the market.
Furthermore, increase in investment and awareness by government and private organizations and cost-efficient vitamin D deficiency test is anticipated to create new opportunities during the forecast period. However, decline rate of reimbursement and stringent government regulations associated with the sales of vitamin D deficiency is anticipated to hinder the growth of the market.
The market is segmented on the basis of vitamin type, application, end user, and geography. Based on the vitamin type, it is bifurcated into vitamin D3 and D2. Based on the application, it is classified into functional food & beverages, pharmaceuticals, animal feed & pet food, and personal care.
Based on end users, the vitamin D testing market is divided into pediatrics, adults, geriatrics, and pregnant women. By geography, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
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