Dietary supplements are constantly developing to meet the needs of specialty populations (pregnant and breastfeeding women, geriatric, and paediatric nutrition), as well as government fortification projects around the world.
Increased awareness of vitamin supplements has resulted in more positive attitudes toward the vitamin supplement sector.
COVID-19 Impact Analysis
- During the coronavirus pandemic, demand for Vitamin-D supplements soared, owing to customers' tendency to buy in quantity. Bulk purchases, it has been suggested, are not just a lockdown-induced trend; they're predicted to continue into 2020, as consumers try to decrease the amount of store trips as a form of social isolation. Even when shopping for supplement goods online, buyers prefer to buy in bulk to get more bangs for their buck on shipping fees.
- Another reason is the health awareness among the people as after COVID-19, it has become very important to boost immunity.
- Other factors driving the growth of Vitamin-D market is increase in disposable income of the people and enhancement in their lifestyle.
Top Impacting Factors
- The market for vitamin D supplements is mostly driven by an increase in the frequency of vitamin deficiencies as a result of busy lifestyles, fewer mealtimes, and nutritional loss during food preparation and processing. In the forecast period growing consumer awareness and information about ailments caused by vitamin insufficiency has aided the market growth rate. Increased health awareness, changing eating habits, a hectic lifestyle, and rising demand for vitamin supplements in the context of rising incidences of micronutrient deficiencies are all likely to fuel market expansion.
- Furthermore, the increased prevalence of disorders such as osteomalacia, osteoporosis, and rickets would provide abundant possibilities for the vitamin D supplements market to develop throughout the forecast period.
- However, as people become more aware of these side effects, the market for vitamin D supplements is expected to slow somewhat throughout the forecast period.
Market Trends
Dietary Supplements have Become More Accepted in Healthy Diets
- Vitamins, minerals, botanicals, enzymes, fatty acids, and proteins, among other dietary supplements, serve to maintain overall health and well-being by preventing nutritional deficiency disorders. Dietary supplement preferences are expanding dramatically as a result of the global demographic trend of an ageing population, rising lifestyle-related disorders, and rising healthcare costs. Increased sales of sports nutrition due to rising fitness trends and sports activity, as well as new product introductions, are expected to have a substantial impact on the market. Dietary supplement health claims are receiving increased attention from regulatory agencies, and the business is becoming more regulated as a result.
Asia-Pacific has the most Potential for various Vitamin Supplement Products
- With the growing urban population in Asia-Pacific, the market for vitamin supplements is growing at the fastest rate. The growing economies of Asia-Pacific, particularly China and India, are more than willing to embrace a healthy diet, including the usage of vitamin supplements, with the purpose of meeting their nutritional requirements.
- Due to the growth in urban population and increasing disposable income, Asia-Pacific is regarded as one of the fastest growing markets for vitamin supplements.
Key Benefits of the Report
- This study presents the analytical depiction of the vitamin d supplements industry along with the current trends and future estimations to determine the imminent investment pockets.
- The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the vitamin d supplements market share.
- The current market is quantitatively analyzed to highlight the vitamin d supplements market growth scenario.
- Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market.
- The report provides a detailed vitamin d supplements market analysis based on competitive intensity and how the competition will take shape in coming years.
Questions Answered in the Report
- Which are the leading players active in the ‘vitamin d supplements market’?
- What are the current trends that will influence the market in the next few years?
- What are the driving factors, restraints, and opportunities in the market?
- What future projections would help in taking further strategic steps?
- What is “vitamin d supplements market “prediction in the future?
- Which will be the niches at which players profiling with recent advancements should set a presence?
- What are the driving factors and opportunities in the market?
- What are the current trends and predicted trends?
- What are the challenges faced in the “vitamin d supplements market "?
Key Market Segments
- By Type
- Vitamin D2 Supplements
- Vitamin D3 Supplements
- By Form
- Tablets
- Capsules & Soft Gels
- Powder
- Others
- By Distribution Channel
- Supermarkets/Hypermarkets
- Pharmacies/Health Stores
- Online Retailing
- Other Distribution Channel
- By Region
- North America
- Europe
- Germany
- France
- UK
- Spain
- Italy
- Rest of Europe
- Asia-Pacific
- China
- India
- Japan
- Australia
- South Korea
- Rest of Asia-Pacific
- LAMEA
- Latin America
- Middle East
- Africa
Key Market Players
- Otsuka Holdings Co., Ltd
- Bayer AG
- Abbott
- Nature's Way Products, LLC
- Glanbia plc
- Nestle
- Danone S.A.
- Pfizer Inc.
- Reckitt Benckiser Group plc
- ADM
- Living Essentials Marketing, LLC
- GlaxoSmithKline plc
- Fermenta Biotech Ltd.
- Kraft Foods
- Cadila Pharmaceutical
- The Nature’s Bounty Co
- DSM
- GNC
- Sanofi
- Herbalife International of America Inc.
- Amway India Enterprises Pvt. Ltd.