The windshield washer system is a combination of components such as nozzles, washer pumps, washer tanks, hose assembly, and others. It is used to clean dust, rain, snow from the windscreen with the help of electronic water jet spray. These jets are equipped with the windscreen wiper arms. In some motor vehicles, two water pumps are used, which is used for headlight cleaning, depending on the vehicle design.
Companies are introducing new products to improve automotive washing and visibility in different climates. The global wind shield washer market covers different vehicle types such as passenger cars, light commercial vehicles, and heavy commercial vehicles.
One of major driving factor in the global wind shield washer market is the increasing sale of the motor vehicles globally. As per the OICA (The International Organization of Motor Vehicle Manufacturers), in 2021, the sale of motor vehicles increased to 82.7 million, which is an increase of 5% compared to previous year. In addition, the sale of commercial vehicles witnessed growth an annual growth of 5.7% in 2021. The increasing urban population and increasing demand for fuel efficient vehicles is driving the motor vehicle production globally. Hence the wind shield washer market is expected to grow significantly during the forecast period.
The technological advancements by the automotive manufacturers such as rain-sensing wiper system and laser beam wind shield wiper, are further expected to propel the global wind shield washer market. For example, in 2019, Tesla, Inc. a U.S. based automotive company filed the patent application for its laser beam wind shield wiper technology and got approved in 2021. In March 2022, this patent was published by the U.S. patent office. However, the rain-sensing wiper system in not much popular in small or mid-sized cars, although it may gain traction during the forecast period.
Similarly, In August 2022, Jeep, a U.S. based automotive manufacturer launched a new wind shield wiper blade technology than cleans the wind screen in single swipe and utilizes less fluid. This technology mainly targets the off-roading vehicle owners. Such technologies are likely to enhance the operations of automobiles; thus, creating opportunities for the growth in this market during the forecast period.
Greater adoption of electric vehicles (EV) globally is expected to accelerate the wind shield washer market during the forecast period. After slowdown in 2020, the sales of EVs witnessed significant growth globally, with growth rates three to eight times those of the total light vehicle market. The EV market is expecting significant growth during the forecast period due to its declining cost and less GHG emissions compared to petrol and diesel cars.
Segment OverviewBy capacity: The wind shield washer market is categorized by capacity; less than 2 liter, 2-4 liter, and more than 4 liter. The wind shield washer system equipped with a storage tank to store fluid. Mostly these tanks have a storage capacity of around 4 liters.
By technology: The wind shield washer market is segmented by technology namely electrical and mechanical. These washers can be operated either electronically or mechanically by vehicle driver, depending on its design. Advanced vehicles are coming with automatic sensors, that starts automatically when it rains, and ensures better visibility to drivers.
By vehicle type: The wind shield washer market is divided by vehicle type; passenger cars, light commercial vehicles, heavy commercial vehicles.
By sales channel: The wind shield washer market is categorized by sales channel; OEM and aftermarket. The OEMs are investing in new technologies to keep pace with modern automobiles. Also, the advanced e-commerce era is providing ample growth opportunities to OEMs to sell their product to a larger client base. This trend is further driving the aftermarket sales of wind shield washers.
Regional OverviewAsia-Pacific has a significant market share in wind shield washer market, due to extensive demand of automobiles. In 2021, region accounted for around 48% share in total vehicle sales. However, in commercial vehicle sales North America is holding the leading position. The major players are striving to develop manufacturing units in these markets to improve production quantities as well as serve target customer base.
Competitive AnalysisCompetitive analysis and profiles of the major players in the wind shield washer market such as Continental AG, Denso Corporation, Doga S.A., Federal-Mogul Corporation, HELLA GmbH & Co. KGaA, Mitsuba Corporation, Robert Bosch GmbH, Trico Products Corporation, Valeo S.A., WEXCO Industries, Inc. are included in the report. This section includes the key financial metrics, operating segmentation, business description, geographical coverage, and recent developments by the company in the area of wind shield washer market.
Major players have adopted product launch and acquisition as key developmental strategies to improve the product portfolio of the wind shield washer market. For example, In March 2022, ABC Technologies Holdings Inc., acquired dlhBOWLES from MPE Partners for $255 million. This acquisition was aimed at strengthening its position in the North American washer systems market. Similarly, in 2019, Denso Corporation established a new company namely Denso Wiper Systems, Inc. by merging its two subsidiaries namely Nippon Wiper Blade Co. Ltd. and Asahi Manufacturing Co. Ltd. This merger was aimed at providing more safer and reliable wiper systems to its customers.
Key Market Segments
- By Capacity
- Less than 2 liter
- 2 to 4 liter
- Greater than 4 liter
- By Technology
- By Vehicle Type
- Passenger Cars
- Light Commercial Vehicles
- Heavy Commercial Vehicles
- By Sales Channel
- By Region
- North America
- Europe
- France
- Germany
- Italy
- Spain
- UK
- Russia
- Rest of Europe
- Asia-Pacific
- China
- Japan
- India
- South Korea
- Australia
- Thailand
- Malaysia
- Indonesia
- Rest of Asia-Pacific
- LAMEA
- Brazil
- South Africa
- Saudi Arabia
- UAE
- Argentina
- Rest of LAMEA
Key Market Players
- Doga S.A.
- HELLA GmbH & Co. KGaA
- Valeo S.A.
- Continental AG
- Trico Products Corporation
- WEXCO Industries, Inc.
- Mitsuba Corporation
- Federal-Mogul Corporation
- Robert Bosch GmbH
- Denso Corporation