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Wipe warmers, as the name suggests, is a device that keeps wipes warm. It is a standard box that stores wipes. Wipes can be conveniently dispensed from a flip-top lid. Wipe warmers make diaper changing easier and comfortable for babies. Voltage of wipe warmers is low, thereby, it ensures, dispensing a warm wipe every time without browning, drying, or discoloring of wipes. Wipe warmers present in the market are of different types such as wet wipes, dry wipes, moist wipes, and other wipes can be stored in these wipe warmers. Another appealing feature of wipe warmers is that they are easy to carry and easy to use. Multifunctional wipe warmers are gaining popularity in the global market as they help in baby care and baby skincare.
The North America market for a wipe warmers is witnessing strong growth, owing to presence of a large number of market players and growth in expenditures on research and development. Along with this, because of the presence of extensive distribution channels, Europe is emerging as the fastest-growing market. And, due to the growing population, high anticipation of growth potential can be seen from the Asia Pacific region. The global market for the wipe warmers is expected to boost substantially during the forecast period, owing to its increasing demand.
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Growing population, rising disposable income, improved standards of living, and changing parental activities have increased the demand for the baby wipes and thereby the need for the wipe warmers. Another major factor aiding the growth of the global wipe warmer market is the growing awareness about body care needs among the population. Outsourcing of manufacturing activities and a high network of distribution also fuels the market growth for this product. Along with this, the usage of wipe warmers is rapidly increasing in the medical & hospital industry, which is further stimulating the global market growth for the wipe warmers.
On the contrary, some factors hamper the market growth of the wipe warmer market. The major restrain for the growth of this product is the lack of awareness about the wipe warmers. Additionally, a high maintenance requirement of the product and high prices of the wet wipe warmers & the mist wipe warmers are the few other limitations in the way of the growth of the global wipe warmer market.
However, the market players operating in the wipe warmers market are focusing on expanding their product range and targeting new customers. They are introducing newly styled, newly designed, and multifunctional wipe warmers, in the market, to attract parents, thus, creating lucrative growth opportunities.
Furthermore, increasing baby & geriatric population and rapid urbanization are increasing the demand for the wet wipes and moist wipes, which is an ongoing trend witnessed in the global wipe warmers market. Another trend observable in the global wipe warmer market is the growing distribution channel. Manufacturers are increasing their distribution network, which in turn is creating more awareness regarding the product and its benefits. Wipe warmers are now available in department stores, medical stores, supermarkets/ hypermarkets, and other channels. Also, the market players are tapping the online retails for the distribution of the product, as consumers find it convenient, and online sales are trending these days.
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