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Xylitol is considered to be sugar alcohol, which can be processed from plants & trees, fruits, and vegetables. Sugar alcohol combines sugar and alcohol molecules, which trigger the taste buds on a person’s tongue. Xylitol is a commonly used as a sugar-free sweetener in chewing gums, food & drinks, bakery & confectionery products, and oral care products. Xylitol resembles sugar in terms of taste and appearance, but does not have the effects of sugar such a high blood sugar levels and insulin levels. It is said to have 40% less calories than regular sugar. These attributes have made xylitol a popular replacement for sugar.
COVID-19 scenario:
Rapidly increasing awareness about ill- effects of sugar on a person’s health and body is majorly driving the xylitol market. The effects of sugar such as high insulin levels and high blood sugar levels have made the consumers shift from sugar to xylitol based products. Xylitol-based products taste sweet but don’t have the added negative effect of sugar in them. To cope with busy schedules, there is an increasing demand for dietary supplement. These supplements are supposed to provide for the neglected nutrients and minerals for the maintenance of the body, due to the busy schedules. Natural supplements have seen a rise in the demand owing to the rising awareness among the consumers. These natural supplements comprise of xylitol as a sweetener. This has contributed to the growth of the xylitol market substantially.
Xylitol has proven to have health benefits such as tooth decay defying attributes, few amounts of calories, does not have carcinogenic effect among others. These attributes have made xylitol based products popular among the consumers who are health and fitness conscious. The growing oral care concerns due to unhealthy food eating habits and eating junk food is expected to increase the demand for xylitol in the oral care industry owing to the usage of xylitol in teeth whitening and more.
In addition, xylitol-based products restrain the plaque causing bacteria in the mouth. This also indirectly increases the demand for xylitol. Xylitol is extensively used in skin care products. It has anti-microbial properties which aids in the hair-fall. Xylitol is used in body lotion & creams and anti-aging products. The increasing rate of obesity and diabetes is another factor driving the xylitol market due to lower calorific value of xylitol based artificial sweeteners. Growing number of patients with health and weight problems is expected to increase the market share of xylitol.
On the contrary, the extraction and manufacturing process of xylitol is a tedious as well as a costly affair that results in the high cost of the xylitol based products. In addition, presence of cheaper alternatives in the market is expected to hamper the market growth of xylitol.
Recent developments have taken place in the xylitol market that has contributed to the growth of the xylitol market. In 2018, Fazer Group manufactured xylitol oats hull as raw material. This is considered to be a technological advancement in the xylitol market. This production process is considered to be unique owing to the usage of a unique raw material for the production of xylitol.
Asia-Pacific is the market leader in terms of demand. The increasing awareness and the rising disposable income of the consumers, especially in the developing countries, have given rise to the demand for xylitol based products. Growing health concerns such as obesity and dental issues have contributed to the demand for sugar free products and sugar replacements. This has fueled the demand for xylitol as a sweetener, tremendously. Followed by Asia-Pacific, Europe comes second. Growing awareness about health and fitness is a major market driver expected to drive the market demand for xylitol, in the region.
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