A yogurt maker is a kitchen appliance designed for individuals and small businesses to produce fresh and high-quality yogurt in a controlled environment at an affordable cost. It consists of a heating element, thermostat, and container for milk and starter culture. The heating element raises the milk's temperature to the desired level, while the thermostat maintains consistency during the fermentation process. The yogurt maker targets individuals and small businesses are interested in producing yogurt on a small scale for personal consumption or for sale at farmers' markets or food coops. Its affordability and ease of use make it a viable option for those looking to enter the homemade yogurt market without requiring expensive equipment or extensive technical expertise.
The market for yogurt makers is growing, driven by increasing health consciousness and demand for natural and organic foods. The product's features, such as the ability to customize flavors and the convenience of making yogurt at home, provide a competitive edge for businesses. Therefore, companies can leverage this opportunity by offering innovative and affordable yogurt makers and related products to capture a share of the growing market. Moreover, this market is expanding into the commercial sector, particularly in restaurants and hotels. These businesses use yogurt in various dishes and preparations, driving up demand for yogurt makers. Consequently, manufacturers are increasingly catering to commercial customers by offering larger-capacity and higher-performance yogurt makers to meet their needs. This trend is expected to continue as the popularity of yogurt-based dishes and preparations continues to rise in the food service industry.
The global demand for yogurt consumption is expected to drive the growth of this market. The USDA National Agricultural Statistics Service Information shows that yogurt production in the U.S. has increased fourfold from 912 million pounds in 1989 to 4.4 billion pounds in 2019, indicating a significant expansion in the market. Moreover, according to The Counter newsroom, the yogurt industry is projected to grow from $11 billion to $14.5 billion by 2024, highlighting the potential for market growth during the forecast period. This growth presents an opportunity for businesses operating in this industry to leverage this trend by introducing innovative and affordable yogurt makers to capture a share of the expanding market.
High competition within the market, limited awareness among consumers, and price sensitivity can hinder the growth of the yogurt maker market. In addition, Regulatory changes or health and safety concerns could significantly impact the yogurt maker market. Any changes in government regulations regarding the manufacturing of yogurt makers, particularly regarding health and safety concerns, could lead to increased costs for manufacturers or even legal action. For example, in the EU, manufacturers of electrical equipment must comply with the Restriction of Hazardous Substances directive, which limits the use of certain hazardous substances in electronic and electrical equipment.
Key development and new launches of the yogurt makers market.- In 2021, Cuisinart launched a new product, the Cuisinart CYM-200 Electronic Yogurt Maker with Automatic Cooling. This product features an automatic cooling system that switches on when the yogurt-making process is complete, keeping the yogurt fresh and cool.
- In 2020, Euro Cuisine launched a new product, the Euro Cuisine GY4 Greek Yogurt Maker. This product is designed to make authentic Greek yogurt, with an adjustable strainer that allows users to control the thickness of the yogurt.
- In 2020, Yonanas launched a new product, the Yonanas Classic Original Healthy Dessert Maker. This product is designed to make healthy desserts, including frozen yogurt, using just frozen fruit.
Segment overview:By type: The yogurt maker market is categorized into fully automatic and semiautomatic. The fully-automatic type segment dominates the global yogurt maker market due to its benefits, including ease of operation and high efficiency at low cost. These machines are widely used in dairy and ice cream manufacturing units, and even in research labs to develop homemade yogurt using small-sized machines. For instance, Lecker Labs launched Yomee, a fully automatic yogurt maker, on Kickstarter in November 2022. The device uses 100% soluble pods to make homemade yogurt in three simple steps and is available for preorder at USD 99 (retail price USD 149).
By product: The market is segmented into single-container and multi-container. A single container is dominating the yogurt maker market. This is because single-container yogurt makers are generally more affordable and compact, making them accessible to a wider range of consumers. They are also ideal for individuals or small families who only need to make a small batch of yogurt at a time. However, the fastest-growing segment of the yogurt maker market is the multi-container yogurt maker segment. This is because multi-container yogurt makers offer more versatility and convenience, allowing users to make multiple batches of yogurt at once and experiment with different flavors and recipes. Multi-container yogurt makers are ideal for larger families or individuals who want to make a variety of different types of yogurt at the same time.
Multi-container yogurt makers have several smaller jars or containers that can be used to make multiple batches of yogurt simultaneously. These types of yogurt makers are generally larger and more expensive than single-container yogurt makers but are ideal for larger families or individuals who want to make a variety of different types of yogurt at once.
By distribution channel: The market is hypermarkets and supermarkets, convenience stores, speciality stores and online stores. Hypermarkets and supermarkets are the dominant distribution channels for yogurt makers, accounting for the largest share of the market. These retail channels offer a wide variety of brands and models and are preferred by consumers who prefer to physically see and compare different products before making a purchase.
Convenience stores and speciality stores are also popular distribution channels for yogurt makers. Convenience stores typically offer a limited selection of yogurt makers, with a focus on compact and affordable models. Speciality stores, such as kitchen supply stores, may offer a wider selection of higher-end and specialized yogurt makers for more discerning consumers.
Online stores are a rapidly growing distribution channel for yogurt makers. E-commerce platforms, such as Amazon and Walmart, offer a vast selection of brands and models, making it easy for consumers to research and compare products before making a purchase. Online stores also offer the convenience of doorstep delivery.
Based on the region: North America is the dominating in the yogurt maker market. The North American this market is driven by several factors, including the rising demand for healthy food products, increasing health consciousness among consumers, and the convenience of making fresh yogurt at home. The market is also supported by the presence of established players in the food and beverage industry, as well as innovative startups that are introducing new and unique yogurt maker products to the market. Furthermore, government initiatives and supportive policies that promote entrepreneurship and small business development propelled the market growth of this market. for instance, in the U.S., the small business administration provides support to small businesses, including those in the food and beverage industry, through loans, counselling, and other resources. Furthermore, the U.S. government's focus on promoting healthy eating habits through initiatives such as the "Dietary Guidelines for Americans" and the "Choose My Plate" campaign has contributed to the increasing demand for healthy food products, including yogurt.
The Asia-Pacific yogurt maker market is growing due to factors such as increasing demand for healthy food products, rapid urbanization, and government policies that support entrepreneurship and small business development. For example, the Indian government's "Startup India" initiative, is also fuelling the growth of this market in the region. Apart from this, the Singapore government has launched the "Food Innovation and Resource Centre" to support the development of new food products and technologies, including yogurt makers. Similarly, the Chinese government has launched the "Healthy China 2030" plan, which aims to promote healthy lifestyles and improve public health.
Competitive analysis and profiles of the major players in the yogurt makers market, such as Aroma, Cuisinart Electronic, Dash Greek, Donvier Yogurt, Euro Cuisine Inc, Gourmia, Ningbo Hippo Electrical Appliance, Instant Pot, Joyoung Co. Ltd, Oster, Philips and Koninklijke Philips N.V., TTK Prestige Ltd., and Vita Clay.
Key Market Segments
- By Type
- Fully-automatic
- Semi-automatic
- By Product
- Single container
- Multi container
- By Distribution Channel
- Hypermarket and Supermarket
- Convenience stores
- Speciality stores
- Online stores
- By Region
- North America
- Europe
- France
- Germany
- Italy
- Spain
- UK
- Russia
- Rest of Europe
- Asia-Pacific
- China
- Japan
- India
- South Korea
- Australia
- Thailand
- Malaysia
- Indonesia
- Rest of Asia-Pacific
- LAMEA
- Brazil
- South Africa
- Saudi Arabia
- UAE
- Argentina
- Rest of LAMEA
Key Market Players
- Koninklijke Philips N.V.
- Vita Clay
- Dash Greek
- Ningbo Hippo Electrical Appliance
- Donvier Yogurt
- Gourmia
- Euro Cuisine Inc.
- Instant Pot
- TTK Prestige Ltd
- Philips
- Cuisinart Electronic
- Oster
- Aroma
- Joyoung Co., Ltd