India Instant Tea Premix Consumption Market is Expected to Reach $88.7 Million by 2032-Allied Market Research

According to a new report published by Allied Market Research, titled, “India Instant Tea Premix Consumption Market by Form, Product Type, Distribution Channel, and State: Opportunity Analysis and Industry Forecast, 2023–2032,” The India instant tea premix consumption market was valued at $37.6 million in 2022, and is projected to reach $88.7 million by 2032, registering a CAGR of 9.0% from 2023 to 2032. The cardamom tea premix segment was the highest contributor to the market, with $8.5 million in 2022, and is estimated to reach $19.5 million by 2032, at a CAGR of 8.7% during the forecast period.

Instant tea premix is a formulation to prepare tea easily. The instant tea premix market is expected to witness notable growth in the coming years due to changes in the lifestyle patterns of consumers, as they are more inclined toward instant beverages. Moreover, the upsurge in disposable income of consumers, development of distribution channels, and increase in demand for value-added products among consumers notably contribute toward the growth of the instant tea premix market. However, fluctuation in prices of raw materials hampers the India instant tea premix consumption market growth.  

Multiple health benefits associated with the consumption of instant tea premix and the rise in fitness concerns among individuals are the major India instant tea premix consumption market trends that contribute toward the growth of the market. The additional facts that support the growth of the market include an increase in café culture, a change in taste preferences, and the introduction of new flavors with additional healthy ingredients.

Moreover, unpredictable anomalies such as the outbreak of the COVID-19 pandemic are anticipated to adversely affect market growth. Conversely, the rise in tea demand from the health-conscious, young population and the rise in concerns related to obesity are expected to provide numerous opportunities for expansion of the India instant tea premix consumption market.

According to the India instant tea premix consumption market analysis, the market is segmented into form, product type, distribution channel, and state.  Depending on the form, the powder segment held the major India instant tea premix consumption market share in 2022. This is attributed to the health benefits offered by instant tea powder. For instance, instant tea powder supports the immune system, helps in relieving stress, and enhances brain functioning. The hypermarkets/supermarkets segment was the leading distribution channel, garnering maximum market share in 2022, and growing with significant CAGR during the forecast period. This is attributed to the increase in business of retail sales in different regions and the availability of large shelf space for maximum sales.   

Depending on product type, the cardamom instant tea premix segment held the major share in 2022. This is attributed to the fact that the cardamom extract in instant tea energizes a drooping mind, stimulates digestion, and reduces gas formation. Maharashtra state was one of the highest revenue contributors in 2022. Major cities in Maharashtra with high populations, such as Mumbai, Pune, Nagpur, and Nashik, provide a significant customer base for instant tea premixes. There is a desire for on-the-go tea solutions due to urban living, hectic work schedules, and the presence of workplaces, colleges, and commercial establishments.

The major key players profiled in the India instant tea premix consumption market report study include Tata Global Beverages, Wagh Bakri Tea Group, Nestle S.A., Society Tea, Girnar Tea, Chaayos Bazaar, Unilever PLC, Granules N Beans, Cambridge Tea Party, and TGL Company. These players are adopting strategies such as new product/service launches, mergers, and acquisitions to strengthen their position in the market. For instance, Nestlé India announced that it launched its new products in the instant tea premixes category named Everyday Chai Life, in India in December 2018. The new brands include products such as saffron & cardamom, ginger, desi masala, and lemongrass to offer consumers a premium, immersive experience.  

International players have also entered the Indian market and are in direct competition with local brands. To meet the rising demand for tea beverages that are consumed quickly, businesses like Nestlé, Unilever, and Dilmah have created their instant tea premix products. To establish a presence in the Indian market, these international brands apply their expertise in product creation, marketing, and distribution. Regional companies that serve particular geographical regions or regional tastes exist alongside national and international brands. These competitors frequently concentrate on providing traditional or regional cuisines that appeal to the local populace. To obtain a competitive edge, they make use of their knowledge of local distribution networks and regional tastes.

Key findings of the study   

• The powder instant tea premix consumption size was valued at $22.8 million in 2022 and is projected to reach $51.2 million by 2032, growing at a CAGR of 8.5% from 2023 to 2032.
• The cardamom instant tea premix segment is likely to hold a major share of 22.6% during the forecast period.  
• E-commerce is anticipated to exhibit the highest growth of 9.8%.
• Goa is growing at the highest CAGR of 9.8% during the forecast period.