U.S. Corporate Event Services Market Expected to Reach $62.03 billion by 2035-Allied Market Research

According to a new report published by Allied Market Research, titled, “U.S. Corporate Event Services Market by Service, and Customer Type: Opportunity Analysis and Industry Forecast, 2024–2035.”

The U.S. corporate event services market size was valued at $28.85 billion in 2023 and is projected to reach $62.03 billion by 2035, registering a CAGR of 6.6% from 2024 to 2035.

Corporate event service includes a range of professional services that support the planning, execution, and enhancement of corporate events, such as conferences, seminars, product launches, trade shows, and incentive events. These services cater to companies aiming to engage clients, employees, and industry partners through well-organized, often large-scale gatherings. The market includes a wide array of specialized offerings, from event management, audiovisual technology, and registration services to creative design, and others.

The rise of hybrid events, which combine in-person and virtual components, represents a significant shift in the corporate event landscape. The COVID-19 pandemic accelerated the adoption of virtual formats, and as businesses adapt to the new normal, many are opting for hybrid events to maximize audience reach and engagement. Hybrid events offer attendees the flexibility to participate either in person or online, catering to diverse preferences and circumstances. This flexibility is especially valuable for organizations aiming to include remote employees, international clients, or individuals unable to travel. Hybrid formats also allow for real-time interaction between in-person and virtual participants, fostering a sense of community and collaboration which is expected to propel the growth of U.S. corporate event services industry.

As companies recognize the advantages of reaching broader audiences without the logistical constraints of traditional events, the demand for hybrid event services is expected to grow. Event service providers can seize this opportunity by offering integrated solutions that facilitate seamless transitions between virtual and in-person experiences, including advanced streaming technologies, interactive platforms, and data analytics to measure engagement levels. Furthermore, hybrid events can be designed to enhance inclusivity, ensuring that all participants have meaningful experiences, whether attending from a physical venue or joining remotely. This evolving trend presents a lucrative opportunity for event organizers to innovate and adapt their services, positioning themselves as leaders in the hybrid event space.

In the business world, networking is a critical component of success, and corporate events serve as essential platforms for professionals to connect, share ideas, and foster partnerships. Organizations understand the importance of facilitating networking opportunities to build relationships, exchange knowledge, and create collaborations that can lead to new business ventures. Events such as conferences, trade shows, and industry seminars provide a structured environment where professionals can meet peers, industry leaders, and potential clients. This ongoing need for networking drives demand for well-organized events that prioritize interaction and relationship-building.

Event service providers that focus on creating conducive networking environments through strategic layouts, facilitated introductions, and interactive activities significantly enhance the value of corporate events. In addition, incorporating technology solutions, such as event apps that facilitate connections among attendees, can further enhance networking opportunities. As companies increasingly prioritize relationship-building in their business strategies, the demand for corporate events designed to facilitate meaningful connections will continue to grow, offering abundant U.S. corporate event services market opportunities for service providers to deliver innovative networking solutions.

The increasing acceptance and integration of virtual and hybrid events presents a significant opportunity for service providers in the corporate event services market. With companies increasingly recognizing the advantages of digital formats such as broader audience reach, cost savings, and flexibility there is a growing demand for comprehensive digital event services. This includes providing virtual platforms for live streaming, interactive webinars, and networking tools that facilitate engagement between attendees regardless of their location. As organizations adapt to these new formats, event service providers can expand their offerings to include digital solutions that enhance the attendee experience. By investing in user-friendly technologies that allow for real-time interaction, Q&A sessions, and polls, providers can create more engaging virtual experiences that cater to diverse audiences. The ongoing shift toward digital events also opens opportunities for providers to offer customized solutions tailored to specific industries, ensuring that each event meets the unique needs of clients. Furthermore, the ability to capture data and analytics from virtual events provides valuable insights for companies looking to measure success during U.S. corporate event services market forecast.

With the globalization of business, there is a significant opportunity for U.S. corporate event services to expand internationally. Companies are increasingly organizing events in various regions to reach diverse audiences, engage international clients, and foster global partnerships. This trend opens avenues for event service providers to offer their expertise in navigating the complexities of international event planning, including cultural considerations, legal regulations, and logistics management. By establishing partnerships with local vendors and suppliers, service providers can create seamless experiences for companies hosting events abroad. In addition, offering services that cater to international attendees, such as multilingual support and culturally relevant programming, can enhance the overall experience for participants. As businesses continue to expand their global footprint, the demand for professional event services that understand the nuances of international markets will grow, providing substantial opportunities for service providers to capture this emerging U.S. corporate event services market trends.

The U.S. corporate event services market segmentation include service, and customer type. By service, the market is fragmented into general event services, event technology, and event agencies. By customer type, it is divided into corporate, exhibitors, and event organizers.

By service, the general event services segment dominated the U.S. corporate event services market in 2023 and is anticipated to maintain its dominance during the forecast period. There are also significant opportunities for expansion into new markets, especially in emerging economies where disposable incomes are rising, and the demand for professional event management services is increasing. The growing trend of personalization in event planning allows service providers to cater to individual preferences, enhancing customer satisfaction and loyalty. Moreover, the need for specialized services, such as safety and health protocol, continues to create new avenues for U.S. corporate event services market growth.

By customer type, the corporate segment held the major U.S. corporate event services market share in 2023 and is anticipated to maintain its dominance during the forecast period. As companies aim to foster a positive corporate culture, they allocate budgets for team-building activities, conferences, and product launches that enhance collaboration and motivate employees, leading to increased productivity and job satisfaction.

The U.S. corporate event services market demand for unique and memorable experiences is growing, prompting companies to invest in creative event concepts that resonate with their target audiences. This trend opens the door for event planners to design bespoke experiences that align with corporate values and objectives, effectively engaging stakeholders and creating lasting impressions.

The key players profiled in the U.S. corporate event services market analysis include Freeman, Informa PLC, RLX, Clarion, The Expo Group, Fern Exposition and Event Services, AFR Event Rentals, Moss, Encore, LMG, PRG, Four Wall, Cvent, Event Technology, Hubilo, Jack Morton Worldwide Inc., MARITZ, Mosaic, Opus Group, Czarnowski, Momentum, ASM Global, Oak View Group, Emerald GES/Spiro, CORT, Impact Xm, Drape Kings, Stova, Eventdrive, BI Worldwide, Mcveigh Global Meetings And Events, InEvent, Inc., ITA Group, and Derse.

Key findings of study

• By service, the general event services segment was the highest revenue contributor to the market in 2023.
• By customer type, the corporate segment was the largest segment in 2023.