U.S. Corporate Event Services Market Expected to Reach $57.86 billion by 2035—Allied Market Research

According to a new report published by Allied Market Research, titled, “U.S. Corporate Event Services Market by Service, and Customer Type: Opportunity Analysis and Industry Forecast, 2025–2035.”

The U.S. corporate event services market size was valued at $29.49 billion in 2024 and is projected to reach $57.86 billion by 2035, registering a CAGR of 6.3% from 2025 to 2035.

Corporate event service includes a range of professional services that support the planning, execution, and enhancement of corporate events, such as conferences, seminars, product launches, trade shows, and incentive events. These services cater to companies aiming to engage clients, employees, and industry partners through well-organized, often large-scale gatherings. The market includes a wide array of specialized offerings, from event management, audiovisual technology, and registration services to creative design, and others.

Brand activation has emerged as a key driver for U.S. corporate event services industry, as businesses increasingly prioritize immersive experiences to connect with their target audience. Experiential marketing campaigns, often executed through events, product launches, and interactive activations, require highly specialized services including design, creative services, AV production, event planning, and marketing for brand activation. According to the Event Marketing Institute, over 80% of U.S. marketers reported that brand activation events significantly improve consumer perception and engagement, making such events a critical element of marketing strategy. Companies are also leveraging events to collect real-time consumer insights, build loyalty programs, and enhance digital engagement, all of which necessitate professional event management support.

The increasing use of technology in experiential campaigns, such as virtual reality experiences, live streaming, and gamification, further elevates the demand for integrated corporate event services. Event agencies are thus positioned as strategic partners, offering end-to-end solutions from conceptualization to execution.

As businesses recognize the tangible impact of brand activation on sales, brand awareness, and customer loyalty, their reliance on professional services continues to grow. This focus on immersive, high-impact marketing initiatives ensures consistent U.S. corporate event services market demand for services such as event planning, AV production, and marketing support, reinforcing the role of brand activation as a significant driver of the U.S. corporate event services market.

The growing importance of corporate training, leadership development, and networking events presents a significant opportunity for the U.S. corporate event services market. Organizations are investing heavily in employee skill development, professional certification programs, and inter-company networking events to enhance workforce capabilities and foster collaboration. According to the U.S. Bureau of Labor Statistics, corporate training expenditure has grown steadily over the past five years, reflecting the strategic value placed on employee development. Such programs require specialized event services, including venue coordination, AV production, custom registration, on-site operations, and budget management. In addition, interactive formats like workshops, team-building activities, and hybrid learning sessions increase the need for professional planning and execution. Agencies that can offer tailored, high-quality services with the growing U.S. corporate event services market trends for training and networking events are well-positioned to capture this growing segment. Moreover, these events often involve repeat engagement with the same corporate clients, ensuring consistent business opportunities for service providers.

The U.S. corporate event services market faces challenges due to the high cost associated with hiring professional service providers which expected to hinder the U.S. corporate event services market growth. Comprehensive event planning and management, including AV production, creative services, and on-site operations, often require substantial financial investment, which can limit adoption among small and mid-sized companies. According to the Event Marketing Institute, over 40% of smaller businesses cite budget constraints as a major barrier to engaging full-service event agencies.

In addition, the inclusion of advanced technology, hybrid platforms, and experiential elements further inflates overall event costs. While corporates with larger budgets can leverage these services to create high-impact experiences, smaller organizations may either scale down their events or attempt in-house management, reducing potential market penetration for service providers.

The U.S. corporate event services market is segmented into service, and customer type. By service, the market is fragmented into general event services, event technology, and event agency. By customer type, it is divided into corporate, exhibitors, and event organizers.

By service, the general event services segment held the major U.S. corporate event services market share in 2024 and is anticipated to maintain its dominance during the forecast period. Clients increasingly prefer outsourcing logistics, vendor management, setup, and on-site supervision to specialized event service providers to ensure efficiency and quality outcomes. This demand stems from the complexity of modern events, which require coordination across multiple elements such as catering, décor, sound, and guest management.

By customer type, the corporate segment dominated the U.S. corporate event services market in 2024 and is anticipated to maintain its dominance during the forecast period. Companies across industries are recognizing the value of well-executed events to strengthen brand presence, enhance customer relationships, and boost employee engagement. These events include conferences, product launches, leadership retreats, internal meetings, and client-focused promotional campaigns. According to the Event Marketing Institute, over 70% of U.S. corporations now consider events as a central element of their marketing and communication strategy, reflecting the growing prioritization of experiential engagement over traditional advertising channels.

The key players profiled in the U.S. corporate event services market analysis include ASM Global, Maritz Holdings, Inc., Clarion Events Limited, BCD Group International BV, the expo group, oak view group, Informa PLC, fern exposition & event services, RLX, Event Solutions, Emerald, The GES Group, McVeigh global meetings and events, Cvent Holding Corp., SIGNATURE PRODUCTIONS PRIVATE LIMITED, T3 Expo, Hargrove, Shepard, Christie Lites, Solotech Inc., AV Concepts, Inc., Audio Visual Dynamics, Inc., Audio visual nation, LLC, Meeting Tomorrow LLC, BI WORLDWIDE, ITA Group, InEvent, Inc, GoGather, LLC, Astound Digital, Digital Motion Event Services, Czarnowski, Hubilo, Fuse Events Limited, Skyline Events and Socials LLC, Derse, Inc., Salt Events, ShowClix Inc¸IXM Holdings, Inc, Projection, Bosse Creative, Spiro International, Creative Technology Limited, Momentum Events, Inc., Stova Group, LLC, AMP Event Group, drape kings, Mosaic Events, Jack Morton Worldwide Inc., Eventdrive, CORT, AFR Event Rental, Moss, Ticket Falcon, Eventbee, Inc, AV-America, AEX, LVE, Matrix(US), 4walls, Encore, prg, Corporate Events GmbH, lmg, Clair, George P. Johnson, Nth Degree, Globalmeet, Eventzilla, Gartner, nmr events, and Opus Event Agency.

Key findings of study

• By service, the general event services segment was the highest revenue contributor to the market in 2024.
• By customer type, the corporate segment was the largest segment in 2024.