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A08309 | Pages: 280 | Charts: 63 | Tables: 133 |
The global toys market was valued at $92.2 billion in 2019, and is projected to reach $103.8 billion by 2027, growing at a CAGR of 2.5% from 2021 to 2027.A toy is an object or device designed primarily for play, entertainment, or educational purposes, often intended for use by children but also enjoyed by individuals of all ages. Toys can range from simple items like dolls, action figures, and puzzles to more complex, tech-driven products such as electronic games and interactive devices.
The toy industry is undergoing rapid transformation, influenced by evolving trends and consumer preferences. A key trend is the incorporation of technology, with smart toys and those featuring augmented reality (AR) and virtual reality (VR) creating interactive experiences that captivate both tech-savvy children and their parents. This shift is driven by a growing emphasis on educational value, as STEM (Science, Technology, Engineering, and Mathematics) toys become more popular among parents who want to support their children's learning through play.
However, the industry faces challenges such as stringent safety regulations and the risk of product recalls, which can impact brand reputation. In addition, the increasing popularity of digital entertainment options, including video games and online content, competes with traditional toys for children’s attention.
Despite these challenges, there are ample market opportunities. Innovating with digital-physical play experiences and focusing on sustainability can attract modern consumers. Expanding into emerging markets with rising disposable incomes and increasing demand for diverse toy offerings presents further growth potential. Aligning products with educational and environmental trends can enhance market positioning.
[PRODUCTTYPEGRAPH]
The artistic value and sentimental appeal of toys play a significant role in their enduring popularity. Limited-edition variants, first appearances of iconic characters, and intricately designed collectibles evoke strong nostalgia, particularly among adults who grew up with these beloved items. Collecting toys, whether they are action figures, comics, or rare memorabilia, is often tied to childhood memories of fun and excitement.
The allure of owning a unique or rare piece, such as a first-edition superhero figure or a limited-release version, enhances the emotional connection to these toys. This blend of nostalgia and artistic craftsmanship makes such toys not only playthings but also valuable collectibles that appreciate over time. Whether it's flicking through childhood memories or curating a collection as an adult, these toys hold sentimental and financial value, often serving as cherished heirlooms for future generations.
[AGEGROUPGRAPH]
The toys market is divided into key areas, each experiencing unique trends. Traditional toys, such as action figures, dolls, and board games, continue to hold strong demand, particularly for younger children, with a growing shift towards gender-neutral products promoting inclusivity. In contrast, digital and smart toys are rapidly gaining popularity due to technological advancements, with interactive toys and those integrating AR/VR offering educational and entertainment value, especially in STEM-related fields. However, concerns over privacy and screen time balance remain.
Another significant trend is the rise of sustainable and eco-friendly toys, driven by increasing environmental awareness. Consumers are seeking toys made from recycled or biodegradable materials, prompting manufacturers to adopt greener production processes.
Lastly, licensed and franchised toys dominate the market, leveraging the popularity of media franchises like Marvel, Star Wars, and Disney. These toys, often tied to blockbuster films or video games, continue to thrive due to strong fan engagement and nostalgia. Together, these trends are shaping a dynamic and evolving toy industry.
[SALESCHANNELGRAPH]
The toys market is divided by product type, age group, sales channel, and region. By product type, the market is divided into action figures, building sets, dolls, games and puzzles, sports and outdoor toys, plush and others. By age group, the market is divided into up to 5 years, 5 to 10 years and above 10 years.
According to the sales channel, the market is divided into hypermarket/supermarket, specialty stores, departmental stores, online channels and others. By region, the market is divided into North America (the U.S., Canada, and Mexico), Europe (UK, Germany, France, Italy, Spain, Netherlands, Rest of Europe), Asia-Pacific (China, Japan, India, South Korea, Australia, and rest of Asia-Pacific), and LAMEA (Brazil, Argentina, Saudi Arabia, United Arab Emirates, South Africa, and the Rest of LAMEA).
Specialty stores hold a major share in the toys market sales channels owing to their focused product offerings and expertise. These stores provide a tailored shopping experience, often carrying a curated selection of toys, catering to both niche markets and mainstream consumers. The staff in specialty stores tend to have in-depth knowledge about toys, offering personalized assistance and recommendations, which is appealing to parents seeking quality and educational value for their children.
In addition, specialty stores often feature exclusive products that are unavailable in larger retail outlets, further driving foot traffic and customer loyalty. With an importance on customer experience, product quality, and uniqueness, specialty stores create an environment that encourages consumers to explore and purchase toys beyond the more generic offerings found in hypermarkets or online platforms. Their ability to build relationships with customers leads to repeat business and a dominant market presence.
Parameters | Traditional Toys | Toys | Sustainable Toys | Licensed/Franchise Toys |
Market Share | High market share, especially among younger demographics | Growing rapidly with increased technology adoption | Niche but growing due to environmental awareness | Significant share, driven by popular media franchises (e.g., movies, games) |
Distribution Channels | Supermarkets, specialty toy stores, department stores | E-commerce platforms, electronics stores, online retailers | Specialty stores, eco-friendly retailers, online platforms | Major retailers, e-commerce platforms, specialty stores |
Challenges | Competition from digital toys and games, traditional toy fatigue | High costs, technological obsolescence, limited battery life | Limited production, higher prices, niche market | Oversaturation, reliance on popular franchises, potential licensing issues |
Key Players | Mattel, Hasbro, LEGO | ComiXology, DC Universe Infinite, Webtoon | Green Toys, PlanToys, EverEarth | LEGO, Mattel (e.g., Barbie, Hot Wheels), Hasbro (e.g., Transformers) |
The Asia-Pacific toys market presents significant growth opportunities, driven by rising disposable incomes, expanding middle-class populations, and increasing urbanization. Countries like China, India, Japan, and South Korea are key players in the region, with China dominating due to its large manufacturing base and consumer demand.
E-commerce platforms are rapidly transforming the toy retail landscape, offering vast selections and convenience to consumers. Digital toys, smart toys, and educational products, particularly those integrating STEM (Science, Technology, Engineering, and Mathematics) concepts, are gaining popularity as parents prioritize educational value. In addition, trends like sustainability have emerged, with demand growing for eco-friendly and ethically manufactured toys.
Licensing deals with popular media franchises, particularly from anime and local entertainment, also drives market growth. As consumers seek diverse, innovative products, the Asia-Pacific region remains a dynamic space for expansion and competition in the global toy industry.
[REGIONGRAPH]
Some of the major players analyzed in this report are Atlas Games, Tomy, Hasbro, The Lego Group, Ravensburger, Goliath Games, Vtech Holdings, Mattel, Thames & Kosmos, and Clementoni.
The global toys market was valued at $92.2 billion in 2019, and is projected to reach $103.8 billion by 2027, growing at a CAGR of 2.5% from 2021 to 2027.
The Asia-Pacific toys industry is significantly impacted by increasing demand for educational and tech-driven toys.
Specialty stores are a preferred sales channel from a children's perspective due to their curated selection of toys, engaging in-store experiences, and interactive product displays.
Children aged 5 to 10 years age group are highly engaged in playing and learning activities, driving demand for educational, interactive, and creative toys.
Sports and outdoor toys hold a major share owing to growing interest in active, physical play that promotes health, fitness, and social engagement among children.
Licensed toys from popular franchises like Marvel, Star Wars, and Disney command higher price points, contributing to increased consumer spending.
Parents are willing to spend more on toys that align with educational goals or environmental values, reflecting a shift towards quality over quantity.
Parents are increasingly investing in toys that provide educational value, particularly STEM-related products that promote learning and cognitive development.
As technology becomes more integrated into daily life, the demand for interactive and tech-driven toys, such as smart robots and AR/VR games, is rapidly increasing.
Shifting consumer preferences, especially towards digital and interactive toys, require constant innovation.
Parents increasingly demand toys that provide educational value, particularly STEM-focused, while sustainability-conscious consumers seek eco-friendly alternatives.
The market for licensed toys is highly saturated, leading to brand fatigue among consumers.Over-reliance on franchise-driven products can stifle innovation and limit product diversity.
Emergence of gaming items
Eco-friendly materials for toys
Classroom allowing to play educational games
Consumers' preference for fitness-related games
Recent gift-giving trends
The Toy Association’s LA Fall Preview dedicated market week kicked off yesterday evening with The Toy Foundation’s Party with a Purpose at TAO Los Angeles, which brought the toy community together for a night of celebration, entertainment, and fundraising for the Foundation’s Children’s Hospital Play Grants program.
In November 2020, Luki Lab, a division of Strottman International, launched two creative lines of toys named Gojo Adventure and Pinxies in the period of Christmas holiday celebrations.
In September 2020, Moonbug Entertainment, a British media company, partnered with Jazwares Company of a parent firm, Alleghany Capital Corporation, to create a kids toy line inspired by a musical and 3D animated video series, CoComelon. This is likely to boost the demand for the company’s gaming devices significantly. Hasbro has been taking the slow and steady approach throughout 2024, giving Marvel Legends collectors a few little treats each month, rather than hammering fans with wave after wave of figures as in past years.
This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the toys market analysis from 2022 to 2032 to identify the prevailing toys market opportunities.
The market research is offered along with information related to key drivers, restraints, and opportunities.
Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
In-depth analysis of the toys market segmentation assists to determine the prevailing market opportunities.
Major countries in each region are mapped according to their revenue contribution to the global market.
Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
The report includes the analysis of the regional as well as global toys market trends, key players, market segments, application areas, and market growth strategies.
Key Market Segments
Key Market Players
CHAPTER 1:INTRODUCTION
1.1.Report description
1.2.Key benefits for stakeholders
1.3.Key market segments
1.4.Research methodology
1.4.1.Primary research
1.4.2.Secondary research
1.4.3.Analyst tools and models
CHAPTER 2:EXECUTIVE SUMMARY
2.1.Key findings
2.1.1.Top impacting factors
2.1.2.Top investment pockets
2.2.CXO perspective
CHAPTER 3:MARKET OVERVIEW
3.1.Market definition and scope
3.2.Porter's five forces analysis
3.2.1.Bargaining power of suppliers
3.2.2.Bargaining power of buyers
3.2.3.Threat of substitution
3.2.4.Threat of new entrants
3.2.5.Intensity of competitive rivalry
3.3.Market dynamics
3.3.1.Drivers
3.3.1.1.Emergence of games bars and cafes providing impetus to the stagnant market
3.3.1.2.Growth in demand from children and young population
3.3.2.Restraints
3.3.2.1.Tariffs duties to restrict market expansion.
3.3.2.2.Growth in digitalization and widespread penetration of smartphones hampering toys industry.
3.3.3.Opportunities
3.3.3.1.Reduction of carbon footprints and environmentally friendly initiatives to provide lucrative opportunities.
3.3.3.2.Untapped opportunities in developing markets
3.4.Expenditure Analysis
3.5.Supply Chain Analysis
3.6.Impact of Covid 19
3.6.1.Overview
3.6.2.Multiple scenario
3.6.3.Post COVID-19 supply chain dynamics
3.7.Regulatory guidelines/Global economic environment on the industry
3.7.1.Product regulations
3.7.1.1.United States regulations:
3.7.1.2.European regulations:
3.7.1.3.Chinese regulations:
CHAPTER 4:GLOBAL TOYS MARKET, BY PRODUCT TYPE
4.1.Overview
4.1.1.Market size and forecast, by Product Type
4.2.Action Figures
4.2.1.Key market trends, growth factors, and opportunities
4.2.2.Market size and forecast, by region
4.2.3.Market analysis, by country
4.3.Building Sets
4.3.1.Key market trends, growth factors, and opportunities
4.3.2.Market size and forecast, by region
4.3.3.Market analysis, by country
4.4.Dolls
4.4.1.Key market trends, growth factors, and opportunities
4.4.2.Market size and forecast, by region
4.4.3.Market analysis, by country
4.5.Games and Puzzles
4.5.1.Key market trends, growth factors, and opportunities
4.5.2.Market size and forecast, by region
4.5.3.Market analysis, by country
4.6.Sports and Outdoor Toys
4.6.1.Key market trends, growth factors, and opportunities
4.6.2.Market size and forecast, by region
4.6.3.Market analysis, by country
4.7.Plush
4.7.1.Key market trends, growth factors, and opportunities
4.7.2.Market size and forecast, by region
4.7.3.Market analysis, by country
4.8.Others
4.8.1.Key market trends, growth factors, and opportunities
4.8.2.Market size and forecast, by region
4.8.3.Market analysis, by country
CHAPTER 5:GLOBAL TOYS MARKET, BY AGE GROUP
5.1.Overview
5.1.1.Market size and forecast, by Age Group
5.2.Upto 5 Years
5.2.1.Key market trends, growth factors, and opportunities
5.2.2.Market size and forecast, by region
5.2.3.Market analysis, by country
5.3.5 to 10 Years
5.3.1.Key market trends, growth factors, and opportunities
5.3.2.Market size and forecast, by region
5.3.3.Market analysis, by country
5.4.Above 10 Years
5.4.1.Key market trends, growth factors, and opportunities
5.4.2.Market size and forecast, by region
5.4.3.Market analysis, by country
CHAPTER 6:GLOBAL TOYS MARKET, BY SALES CHANNEL
6.1.Overview
6.1.1.Market size and forecast, by sales channel
6.2.Hypermarket/Supermarket
6.2.1.Key market trends, growth factors, and opportunities
6.2.2.Market size and forecast, by region
6.2.3.Market analysis, by country
6.3.Specialty Stores
6.3.1.Key market trends, growth factors, and opportunities
6.3.2.Market size and forecast, by region
6.3.3.Market analysis, by country
6.4.Departmental Stores
6.4.1.Key market trends, growth factors, and opportunities
6.4.2.Market size and forecast, by region
6.4.3.Market analysis, by country
6.5.Online Channels
6.5.1.Key market trends, growth factors, and opportunities
6.5.2.Market size and forecast, by region
6.5.3.Market analysis, by country
6.6.Others
6.6.1.Key market trends, growth factors, and opportunities
6.6.2.Market size and forecast, by region
6.6.3.Market analysis, by country
CHAPTER 7:TOYS MARKET, BY REGION
7.1.Overview
7.1.1.Market size and forecast, by region
7.2.North America
7.2.1.Key market trends, growth factors, and opportunities
7.2.2.Market size and forecast, by product type
7.2.3.Market size and forecast, by age group
7.2.4.Market size and forecast, by sales channel
7.2.5.Market analysis, by country
7.2.5.1.U.S.
7.2.5.1.1.Market size and forecast, by Product Type
7.2.5.1.2.Market size and forecast, by Age Group
7.2.5.1.3.Market size and forecast, by sales channel
7.2.5.2.Canada
7.2.5.2.1.Market size and forecast, by Product Type
7.2.5.2.2.Market size and forecast, by Age Group
7.2.5.2.3.Market size and forecast, by sales channel
7.2.5.3.Mexico
7.2.5.3.1.Market size and forecast, by Product Type
7.2.5.3.2.Market size and forecast, by Age Group
7.2.5.3.3.Market size and forecast, by sales channel
7.3.Europe
7.3.1.Key market trends, growth factors, and opportunities
7.3.2.Market size and forecast, by Product Type
7.3.3.Market size and forecast, by Age Group
7.3.4.Market size and forecast, by sales channel
7.3.5.Market analysis, by country
7.3.5.1.UK
7.3.5.1.1.Market size and forecast, by Product Type
7.3.5.1.2.Market size and forecast, by Age Group
7.3.5.1.3.Market size and forecast, by sales channel
7.3.5.2.Germany
7.3.5.2.1.Market size and forecast, by Product Type
7.3.5.2.2.Market size and forecast, by Age Group
7.3.5.2.3.Market size and forecast, by sales channel
7.3.5.3.France
7.3.5.3.1.Market size and forecast, by Product Type
7.3.5.3.2.Market size and forecast, by Age Group
7.3.5.3.3.Market size and forecast, by sales channel
7.3.5.4.Italy
7.3.5.4.1.Market size and forecast, by Product Type
7.3.5.4.2.Market size and forecast, by Age Group
7.3.5.4.3.Market size and forecast, by sales channel
7.3.5.5.Spain
7.3.5.5.1.Market size and forecast, by Product Type
7.3.5.5.2.Market size and forecast, by Age Group
7.3.5.5.3.Market size and forecast, by sales channel
7.3.5.6.Russia
7.3.5.6.1.Market size and forecast, by Product Type
7.3.5.6.2.Market size and forecast, by Age Group
7.3.5.6.3.Market size and forecast, by sales channel
7.3.5.7.Rest of Europe
7.3.5.7.1.Market size and forecast, by Product Type
7.3.5.7.2.Market size and forecast, by Age Group
7.3.5.7.3.Market size and forecast, by sales channel
7.4.Asia-Pacific
7.4.1.Key market trends, growth factors, and opportunities
7.4.2.Market size and forecast, by Product Type
7.4.3.Market size and forecast, by Age Group
7.4.4.Market size and forecast, by sales channel
7.4.5.Market analysis, by country
7.4.5.1.China
7.4.5.1.1.Market size and forecast, by Product Type
7.4.5.1.2.Market size and forecast, by Age Group
7.4.5.1.3.Market size and forecast, by sales channel
7.4.5.2.India
7.4.5.2.1.Market size and forecast, by Product Type
7.4.5.2.2.Market size and forecast, by Age Group
7.4.5.2.3.Market size and forecast, by sales channel
7.4.5.3.Japan
7.4.5.3.1.Market size and forecast, by Product Type
7.4.5.3.2.Market size and forecast, by Age Group
7.4.5.3.3.Market size and forecast, by sales channel
7.4.5.4.ASEAN
7.4.5.4.1.Market size and forecast, by Product Type
7.4.5.4.2.Market size and forecast, by Age Group
7.4.5.4.3.Market size and forecast, by sales channel
7.4.5.5.AUSTRALIA
7.4.5.5.1.Market size and forecast, by Product Type
7.4.5.5.2.Market size and forecast, by Age Group
7.4.5.5.3.Market size and forecast, by sales channel
7.4.5.6.Rest of Asia-Pacific
7.4.5.6.1.Market size and forecast, by Product Type
7.4.5.6.2.Market size and forecast, by Age Group
7.4.5.6.3.Market size and forecast, by sales channel
7.5.LAMEA
7.5.1.Key market trends, growth factors, and opportunities
7.5.2.Market size and forecast, by Product Type
7.5.3.Market size and forecast, by Age Group
7.5.4.Market size and forecast, by sales channel
7.5.5.Market analysis, by country
7.5.5.1.Brazil
7.5.5.1.1.Market size and forecast, by Product Type
7.5.5.1.2.Market size and forecast, by Age Group
7.5.5.1.3.Market size and forecast, by sales channel
7.5.5.2.Saudi Arabia
7.5.5.2.1.Market size and forecast, by Product Type
7.5.5.2.2.Market size and forecast, by Age Group
7.5.5.2.3.Market size and forecast, by sales channel
7.5.5.3.South Africa
7.5.5.3.1.Market size and forecast, by Product Type
7.5.5.3.2.Market size and forecast, by Age Group
7.5.5.3.3.Market size and forecast, by sales channel
7.5.5.4.Rest of LAMEA
7.5.5.4.1.Market size and forecast, by Product Type
7.5.5.4.2.Market size and forecast, by Age Group
7.5.5.4.3.Market size and forecast, by sales channel
CHAPTER 8:COMPETITION LANDSCAPE
8.1.Top winning strategies
8.2.Product mapping
8.3.Competitive dashboard
8.4.Competitive heat map
8.5.Key developments
8.5.1.Acquisition
8.5.2.Business Expansion
8.5.3.Product Launch
CHAPTER 9:COMPANY PROFILES
9.1.ATLAS GAMES
9.1.1.Company overview
9.1.2.Key Executives
9.1.3.Company snapshot
9.1.4.Product portfolio
9.1.5.Key strategic moves and developments
9.2.CLEMENTONI
9.2.1.Company overview
9.2.2.Key Executives
9.2.3.Company snapshot
9.2.4.Product portfolio
9.3.GOLIATH GAMES
9.3.1.Company overview
9.3.2.Key Executive
9.3.3.Company snapshot
9.3.4.Product portfolio
9.3.5.Key strategic moves and developments
9.4.HASBRO
9.4.1.Company overview
9.4.2.Key Executives
9.4.3.Company snapshot
9.4.4.Operating business segments
9.4.5.Product portfolio
9.4.6.Business performance
9.4.7.Key strategic moves and developments
9.5.THE LEGO GROUP
9.5.1.Company overview
9.5.2.Key Executives
9.5.3.Company snapshot
9.5.4.Product portfolio
9.5.5.Business performance
9.5.6.Key strategic moves and developments
9.6.MATTEL
9.6.1.Company overview
9.6.2.Key Executives
9.6.3.Company snapshot
9.6.4.Operating business segments
9.6.5.Product portfolio
9.6.6.Business performance
9.6.7.Key strategic moves and developments
9.7.RAVENSBURGER
9.7.1.Company overview
9.7.2.Key Executive
9.7.3.Company snapshot
9.7.4.Product portfolio
9.8.TOMY
9.8.1.Company overview
9.8.2.Key Executives
9.8.3.Company snapshot
9.8.4.Product portfolio
9.8.5.R&D Expenditure
9.8.6.Business performance
9.8.7.Key strategic moves and developments
9.9.VTECH HOLDINGS
9.9.1.Company overview
9.9.2.Key Executive
9.9.3.Company snapshot
9.9.4.Product portfolio
9.9.5.Business performance
9.9.6.Key strategic moves and developments
9.10.THAMES & KOSMOS
9.10.1.Company overview
9.10.2.Key Executive
9.10.3.Company snapshot
9.10.4.Product portfolio
LIST OF TABLES
TABLE 01.GLOBAL TOYS MARKET, BY PRODUCT TYPE, 2019–2027 ($ MILLION)
TABLE 02.GLOBAL ACTION FIGURES TOYS MARKET, BY REGION, 2019–2027 ($ MILLION)
TABLE 03.GLOBAL BUILDING SETS TOYS MARKET, BY REGION, 2019–2027 ($ MILLION)
TABLE 04.GLOBAL DOLLS MARKET, BY REGION, 2019–2027 ($ MILLION)
TABLE 05.GLOBAL GAMES AND PUZZLES TOYS MARKET, BY REGION, 2019–2027 ($ MILLION)
TABLE 06.GLOBAL SPORTS AND OUTDOOR TOYS MARKET, BY REGION, 2019–2027 ($ MILLION)
TABLE 07.GLOBAL PLUSH TOYS MARKET, BY REGION, 2019–2027 ($ MILLION)
TABLE 08.GLOBAL OTHERS TOYS MARKET, BY REGION, 2019–2027 ($ MILLION)
TABLE 09.GLOBAL TOYS MARKET, BY AGE GROUP, 2019–2027 ($ MILLION)
TABLE 10.GLOBAL TOYS MARKET FOR UPTO 5 YEARS, BY REGION, 2019–2027 ($ MILLION)
TABLE 11.GLOBL TOYS MARKET FOR 5-10 YEARS, BY REGION, 2019–2027 ($ MILLION)
TABLE 12.GLOBL TOYS MARKET FOR ABOVE 10 YEARS, BY REGION, 2019–2027 ($ MILLION)
TABLE 13.GLOBAL TOYS MARKET VALUE, BY SALES CHANNEL, 2019–2027 ($ MILLION)
TABLE 14.GLOBAL SALES OF TOYS MARKET BY HYPERMARKET/SUPERMARKET, BY REGION, 2019–2027 ($ MILLION)
TABLE 15.GLOBAL SALES OF TOYS VIA SPECIALTY STORES, BY REGION, 2019–2027 ($ MILLION)
TABLE 16.GLOBAL SALES OF TOYS MARKET BY DEPARTMENTAL STORES, BY REGION, 2019–2027 ($ MILLION)
TABLE 17.GLOBAL SALES OF TOYS VIA ONLINE CHANNELS, BY REGION, 2019–2027 ($ MILLION)
TABLE 18.GLOBAL SALES OF TOYS VIA OTHER CHANNELS, BY REGION, 2019–2027 ($ MILLION)
TABLE 19.GLOBAL TOYS MARKET, BY REGION, 2019–2027 ($ MILLION)
TABLE 20.NORTH AMERICA TOYS MARKET VALUE, BY PRODUCT TYPE 2019–2027 ($ MILLION)
TABLE 21.NORTH AMERICA TOYS MARKET VALUE, BY AGE GROUP, 2019–2027 ($ MILLION)
TABLE 22.NORTH AMERICA TOYS MARKET VALUE, BY SALES CHANNEL, 2019–2027 ($ MILLION)
TABLE 23.NORTH AMERICA TOYS MARKET VALUE, BY COUNTRY, 2019–2027 ($ MILLION)
TABLE 24.U.S. TOYS MARKET VALUE, BY PRODUCT TYPE, 2019–2027 ($ MILLION)
TABLE 25.U.S. TOYS MARKET VALUE, BY AGE GROUP, 2019–2027 ($ MILLION)
TABLE 26.U.S. TOYS MARKET VALUE, BY SALES CHANNEL, 2019–2027 ($ MILLION)
TABLE 27.CANADA TOYS MARKET VALUE, BY PRODUCT TYPE, 2019–2027 ($ MILLION)
TABLE 28.CANADA TOYS MARKET VALUE, BY AGE GROUP, 2019–2027 ($ MILLION)
TABLE 29.CANADA TOYS MARKET VALUE, BY SALES CHANNEL, 2019–2027 ($ MILLION)
TABLE 30.MEXICO TOYS MARKET VALUE, BY PRODUCT TYPE, 2019–2027 ($ MILLION)
TABLE 31.MEXICO TOYS MARKET VALUE, BY AGE GROUP, 2019–2027 ($ MILLION)
TABLE 32.MEXICO TOYS MARKET VALUE, BY SALES CHANNEL, 2019–2027 ($ MILLION)
TABLE 33.EUROPE TOYS MARKET VALUE, BY PRODUCT TYPE 2019–2027 ($ MILLION)
TABLE 34.EUROPE TOYS MARKET VALUE, BY AGE GROUP, 2019–2027 ($ MILLION)
TABLE 35.EUROPE TOYS MARKET VALUE, BY SALES CHANNEL, 2019–2027 ($ MILLION)
TABLE 36.EUROPE TOYS MARKET VALUE, BY COUNTRY, 2019–2027 ($ MILLION)
TABLE 37.UK TOYS MARKET VALUE, BY PRODUCT TYPE, 2019–2027 ($ MILLION)
TABLE 38.UK TOYS MARKET VALUE, BY AGE GROUP, 2019–2027 ($ MILLION)
TABLE 39.UK TOYS MARKET VALUE, BY SALES CHANNEL, 2019–2027 ($ MILLION)
TABLE 40.GERMANY TOYS MARKET VALUE, BY PRODUCT TYPE, 2019–2027 ($ MILLION)
TABLE 41.GERMANY TOYS MARKET VALUE, BY AGE GROUP, 2019–2027 ($ MILLION)
TABLE 42.GERMANY TOYS MARKET VALUE, BY SALES CHANNEL, 2019–2027 ($ MILLION)
TABLE 43.FRANCE TOYS MARKET VALUE, BY PRODUCT TYPE, 2019–2027 ($ MILLION)
TABLE 44.FRANCE TOYS MARKET VALUE, BY AGE GROUP, 2019–2027 ($ MILLION)
TABLE 45.FRANCE TOYS MARKET VALUE, BY SALES CHANNEL, 2019–2027 ($ MILLION)
TABLE 46.ITALY TOYS MARKET VALUE, BY PRODUCT TYPE, 2019–2027 ($ MILLION)
TABLE 47.ITALY TOYS MARKET VALUE, BY AGE GROUP, 2019–2027 ($ MILLION)
TABLE 48.ITALY TOYS MARKET VALUE, BY SALES CHANNEL, 2019–2027 ($ MILLION)
TABLE 49.SPAIN TOYS MARKET VALUE, BY PRODUCT TYPE, 2019–2027 ($ MILLION)
TABLE 50.SPAIN TOYS MARKET VALUE, BY AGE GROUP, 2019–2027 ($ MILLION)
TABLE 51.SPAIN TOYS MARKET VALUE, BY SALES CHANNEL, 2019–2027 ($ MILLION)
TABLE 52.RUSSIA TOYS MARKET VALUE, BY PRODUCT TYPE, 2019–2027 ($ MILLION)
TABLE 53.RUSSIA TOYS MARKET VALUE, BY AGE GROUP, 2019–2027 ($ MILLION)
TABLE 54.RUSSIA TOYS MARKET VALUE, BY SALES CHANNEL, 2019–2027 ($ MILLION)
TABLE 55.REST OF EUROPE TOYS MARKET VALUE, BY PRODUCT TYPE, 2019–2027 ($ MILLION)
TABLE 56.REST OF EUROPE TOYS MARKET VALUE, BY AGE GROUP, 2019–2027 ($ MILLION)
TABLE 57.REST OF EUROPE TOYS MARKET VALUE, BY SALES CHANNEL, 2019–2027 ($ MILLION)
TABLE 58.ASIA-PACIFIC TOYS MARKET VALUE, BY PRODUCT TYPE 2019–2027 ($ MILLION)
TABLE 59.ASIA-PACIFIC TOYS MARKET VALUE, BY AGE GROUP, 2019–2027 ($ MILLION)
TABLE 60.ASIA-PACIFIC TOYS MARKET VALUE, BY SALES CHANNEL, 2019–2027 ($ MILLION)
TABLE 61.ASIA-PACIFIC TOYS MARKET VALUE, BY COUNTRY, 2019–2027 ($ MILLION)
TABLE 62.CHINA TOYS MARKET VALUE, BY PRODUCT TYPE, 2019–2027 ($ MILLION)
TABLE 63.CHINA TOYS MARKET VALUE, BY AGE GROUP, 2019–2027 ($ MILLION)
TABLE 64.CHINA TOYS MARKET VALUE, BY SALES CHANNEL, 2019–2027 ($ MILLION)
TABLE 65.INDIA TOYS MARKET VALUE, BY PRODUCT TYPE, 2019–2027 ($ MILLION)
TABLE 66.INDIA TOYS MARKET VALUE, BY AGE GROUP, 2019–2027 ($ MILLION)
TABLE 67.INDIA TOYS MARKET VALUE, BY SALES CHANNEL, 2019–2027 ($ MILLION)
TABLE 68.JAPAN TOYS MARKET VALUE, BY PRODUCT TYPE, 2019–2027 ($ MILLION)
TABLE 69.JAPAN TOYS MARKET VALUE, BY AGE GROUP, 2019–2027 ($ MILLION)
TABLE 70.JAPAN TOYS MARKET VALUE, BY SALES CHANNEL, 2019–2027 ($ MILLION)
TABLE 71.ASEAN TOYS MARKET VALUE, BY PRODUCT TYPE, 2019–2027 ($ MILLION)
TABLE 72.ASEAN TOYS MARKET VALUE, BY AGE GROUP, 2019–2027 ($ MILLION)
TABLE 73.ASEAN TOYS MARKET VALUE, BY SALES CHANNEL, 2019–2027 ($ MILLION)
TABLE 74.AUSTRALIA TOYS MARKET VALUE, BY PRODUCT TYPE, 2019–2027 ($ MILLION)
TABLE 75.AUSTRALIA TOYS MARKET VALUE, BY AGE GROUP, 2019–2027 ($ MILLION)
TABLE 76.AUSTRALIA TOYS MARKET VALUE, BY SALES CHANNEL, 2019–2027 ($ MILLION)
TABLE 77.REST OF ASIA-PACIFIC TOYS MARKET VALUE, BY PRODUCT TYPE, 2019–2027 ($ MILLION)
TABLE 78.REST OF ASIA-PACIFIC TOYS MARKET VALUE, BY AGE GROUP, 2019–2027 ($ MILLION)
TABLE 79.REST OF ASIA-PACIFIC TOYS MARKET VALUE, BY SALES CHANNEL, 2019–2027 ($ MILLION)
TABLE 80.LAMEA TOYS MARKET VALUE, BY PRODUCT TYPE 2019–2027 ($ MILLION)
TABLE 81.LAMEA TOYS MARKET VALUE, BY AGE GROUP, 2019–2027 ($ MILLION)
TABLE 82.LAMEA TOYS MARKET VALUE, BY SALES CHANNEL, 2019–2027 ($ MILLION)
TABLE 83.LAMEA TOYS MARKET VALUE, BY COUNTRY, 2019–2027 ($ MILLION)
TABLE 84.BRAZIL TOYS MARKET VALUE, BY PRODUCT TYPE, 2019–2027 ($ MILLION)
TABLE 85.BRAZIL TOYS MARKET VALUE, BY AGE GROUP, 2019–2027 ($ MILLION)
TABLE 86.BRAZIL TOYS MARKET VALUE, BY SALES CHANNEL, 2019–2027 ($ MILLION)
TABLE 87.SAUDI ARABIA TOYS MARKET VALUE, BY PRODUCT TYPE, 2019–2027 ($ MILLION)
TABLE 88.SAUDI ARABIA TOYS MARKET VALUE, BY AGE GROUP, 2019–2027 ($ MILLION)
TABLE 89.SAUDI ARABIA TOYS MARKET VALUE, BY SALES CHANNEL, 2019–2027 ($ MILLION)
TABLE 90.SOUTH AFRICA TOYS MARKET VALUE, BY PRODUCT TYPE, 2019–2027 ($ MILLION)
TABLE 91.SOUTH AFRICA TOYS MARKET VALUE, BY AGE GROUP, 2019–2027 ($ MILLION)
TABLE 92.SOUTH AFRICA TOYS MARKET VALUE, BY SALES CHANNEL, 2019–2027 ($ MILLION)
TABLE 93.REST OF LAMEA TOYS MARKET VALUE, BY PRODUCT TYPE, 2019–2027 ($ MILLION)
TABLE 94.REST OF LAMEA TOYS MARKET VALUE, BY AGE GROUP, 2019–2027 ($ MILLION)
TABLE 95.REST OF LAMEA TOYS MARKET VALUE, BY SALES CHANNEL, 2019–2027 ($ MILLION)
TABLE 96.ATLAS GAMES: KEY EXECUTIVES
TABLE 97.ATLAS GAMES: COMPANY SNAPSHOT
TABLE 98.ATLAS GAMES: PRODUCT PORTFOLIO
TABLE 99.CLEMENTONI: KEY EXECUTIVES
TABLE 100.CLEMENTONI: COMPANY SNAPSHOT
TABLE 101.CLEMENTONI: PRODUCT PORTFOLIO
TABLE 102.GOLIATH GAMES: KEY EXECUTIVE
TABLE 103.GOLIATH GAMES: COMPANY SNAPSHOT
TABLE 104.GOLIATH GAMES: PRODUCT PORTFOLIO
TABLE 105.HASBRO: KEY EXECUTIVES
TABLE 106.HASBRO: COMPANY SNAPSHOT
TABLE 107.HASBRO: OPERATING SEGMENTS
TABLE 108.HASBRO: PRODUCT PORTFOLIO
TABLE 109.HASBRO: NET SALES, 2017–2019 ($MILLION)
TABLE 110.THE LEGO GROUP: KEY EXECUTIVES
TABLE 111.THE LEGO GROUP: COMPANY SNAPSHOT
TABLE 112.THE LEGO GROUP: PRODUCT PORTFOLIO
TABLE 113.THE LEGO GROUP: NET SALES, 2017–2019 ($MILLION)
TABLE 114.MATTEL: KEY EXECUTIVES
TABLE 115.MATTEL: COMPANY SNAPSHOT
TABLE 116.MATTEL: OPERATING SEGMENTS
TABLE 117.MATTEL: PRODUCT PORTFOLIO
TABLE 118.MATTEL: NET SALES, 2017–2019 ($MILLION)
TABLE 119.RAVENSBURGER : KEY EXECUTIVE
TABLE 120.RAVENSBURGER : COMPANY SNAPSHOT
TABLE 121.RAVENSBURGER : PRODUCT PORTFOLIO
TABLE 122.TOMY : KEY EXECUTIVES
TABLE 123.TOMY : COMPANY SNAPSHOT
TABLE 124.TOMY : PRODUCT PORTFOLIO
TABLE 125.TOMY : R&D EXPENDITURE, 2017–2019 ($MILLION)
TABLE 126.TOMY : NET SALES, 2017–2019 ($MILLION)
TABLE 127.VTECH HOLDINGS: KEY EXECUTIVE
TABLE 128.VTECH HOLDINGS: COMPANY SNAPSHOT
TABLE 129.VTECH HOLDINGS: PRODUCT PORTFOLIO
TABLE 130.VTECH HOLDINGS: NET SALES, 2017–2019 ($MILLION)
TABLE 131.THAMES & KOSMOS: KEY EXECUTIVE
TABLE 132.THAMES & KOSMOS: COMPANY SNAPSHOT
TABLE 133.THAMES & KOSMOS: PRODUCT PORTFOLIO
LIST OF FIGURES
FIGURE 01.KEY MARKET SEGMENTS
FIGURE 02.EXECUTIVE SUMMARY
FIGURE 03.TOP IMPACTING FACTORS
FIGURE 04.TOP INVESTMENT POCKETS
FIGURE 05.MODERATE BARGAINING POWER OF SUPPLIERS
FIGURE 06.MODERATE BARGAINING POWER OF BUYERS
FIGURE 07.MODERATE THREAT OF SUBSTITUTION
FIGURE 08.LOW THREAT OF NEW ENTRANTS
FIGURE 09.HIGH INTENSITY OF COMPETITIVE RIVALRY
FIGURE 10.MULTIPLE SCENARIO ANALYSIS
FIGURE 11.GLOBAL TOYS MARKET, BY PRODUCT TYPE, 2019 (%)
FIGURE 12.COMPARATIVE VALUE SHARE ANALYSIS OF ACTION FIGURES TOYS MARKET, BY COUNTRY, 2019 & 2027 (%)
FIGURE 13.COMPARATIVE VALUE SHARE ANALYSIS OF BUILDING SETS TOYS MARKET, BY COUNTRY, 2019 & 2027 (%)
FIGURE 14.COMPARATIVE VALUE SHARE ANALYSIS OF DOLLS MARKET, BY COUNTRY, 2019 & 2027 (%)
FIGURE 15.COMPARATIVE VALUE SHARE ANALYSIS OF GAMES AND PUZZLES TOYS MARKET, BY COUNTRY, 2019 & 2027 (%)
FIGURE 16.COMPARATIVE VALUE SHARE ANALYSIS OF SPORTS AND OUTDOOR TOYS MARKET, BY COUNTRY, 2019 & 2027 (%)
FIGURE 17.COMPARATIVE VALUE SHARE ANALYSIS OF PLUSH TOYS MARKET, BY COUNTRY, 2019 & 2027 (%)
FIGURE 18.COMPARATIVE VALUE SHARE ANALYSIS OF OTHERS TOYS MARKET, BY COUNTRY, 2019 & 2027 (%)
FIGURE 19.GLOBAL TOYS MARKET, BY AGE GROUP, 2019 (%)
FIGURE 20.COMPARATIVE VALUE SHARE ANALYSIS OF GLOBAL TOYS MARKET FOR UPTO 5 YEARS, BY COUNTRY, 2019 & 2027 (%)
FIGURE 21.COMPARATIVE VALUE SHARE ANALYSIS OF TOYS MARKET FOR 5-10 YEARS, BY COUNTRY, 2019 & 2027 (%)
FIGURE 22.COMPARATIVE VALUE SHARE ANALYSIS OF TOYS MARKET FOR ABOVE 10 YEARS, BY COUNTRY, 2019 & 2027 (%)
FIGURE 23.GLOBAL TOYS MARKET, BY SALES CHANNEL, 2019 (%)
FIGURE 24.COMPARATIVE VALUE SHARE ANALYSIS OF TOYS SALES VIA HYPERMARKET/SUPERMARKET, BY COUNTRY, 2019 & 2027 (%)
FIGURE 25.COMPARATIVE VALUE SHARE ANALYSIS OF SALES OF TOYS VIA SPECIALTY STORES, BY COUNTRY, 2019 & 2027 (%)
FIGURE 26.COMPARATIVE VALUE SHARE ANALYSIS OF TOYS SALES VIA DEPARTMENTAL STORES, BY COUNTRY, 2019 & 2027 (%)
FIGURE 27.COMPARATIVE VALUE SHARE ANALYSIS OF SALES OF TOYS VIA ONLINE CHANNELS, BY COUNTRY, 2019 & 2027 (%)
FIGURE 28.COMPARATIVE VALUE SHARE ANALYSIS OF SALES OF TOYS VIA OTHER CHANNELS, BY COUNTRY, 2019 & 2027 (%)
FIGURE 29.GLOBAL TOYS MARKET, BY REGION 2019 (%)
FIGURE 30.U.S. TOYS MARKET VALUE, 2019-2027 ($ MILLION)
FIGURE 31.CANADA TOYS MARKET VALUE, 2019-2027 ($ MILLION)
FIGURE 32.MEXICO TOYS MARKET VALUE, 2019-2027 ($ MILLION)
FIGURE 33.UK TOYS MARKET VALUE, 2019-2027 ($ MILLION)
FIGURE 34.GERMANY TOYS MARKET VALUE, 2019-2027 ($ MILLION)
FIGURE 35.FRANCE TOYS MARKET VALUE, 2019-2027 ($ MILLION)
FIGURE 36.ITALY TOYS MARKET VALUE, 2019-2027 ($ MILLION)
FIGURE 37.SPAIN TOYS MARKET VALUE, 2019-2027 ($ MILLION)
FIGURE 38.RUSSIA TOYS MARKET VALUE, 2019-2027 ($ MILLION)
FIGURE 39.REST OF EUROPE TOYS MARKET VALUE, 2019-2027 ($ MILLION)
FIGURE 40.CHINA TOYS MARKET VALUE, 2019-2027 ($ MILLION)
FIGURE 41.INDIA TOYS MARKET VALUE, 2019-2027 ($ MILLION)
FIGURE 42.JAPAN TOYS MARKET VALUE, 2019-2027 ($ MILLION)
FIGURE 43.ASEAN TOYS MARKET VALUE, 2019-2027 ($ MILLION)
FIGURE 44.AUSTRALIA TOYS MARKET VALUE, 2019-2027 ($ MILLION)
FIGURE 45.REST OF ASIA-PACIFIC TOYS MARKET VALUE, 2019-2027 ($ MILLION)
FIGURE 46.BRAZIL TOYS MARKET VALUE, 2019-2027 ($ MILLION)
FIGURE 47.SAUDI ARABIA TOYS MARKET VALUE, 2019-2027 ($ MILLION)
FIGURE 48.SOUTH AFRICA TOYS MARKET VALUE, 2019-2027 ($ MILLION)
FIGURE 49.REST OF LAMEA TOYS MARKET VALUE, 2019-2027 ($ MILLION)
FIGURE 50.TOP WINNING STRATEGIES, BY YEAR, 2017–2020*
FIGURE 51.TOP WINNING STRATEGIES, BY DEVELOPMENT, 2017–2020* (%)
FIGURE 52.TOP WINNING STRATEGIES, BY COMPANY, 2017–2020*
FIGURE 53.PRODUCT MAPPING OF TOP 10 KEY PLAYERS
FIGURE 54.COMPETITIVE DASHBOARD OF TOP 10 KEY PLAYERS
FIGURE 55.COMPETITIVE HEATMAP OF TOP 10 KEY PLAYERS
FIGURE 56.HASBRO: NET SALES, 2017–2019 ($MILLION)
FIGURE 57.HASBRO: REVENUE SHARE BY SEGMENT, 2019 (%)
FIGURE 58.THE LEGO GROUP: NET SALES, 2017–2019 ($MILLION)
FIGURE 59.MATTEL: NET SALES, 2017–2019 ($MILLION)
FIGURE 60.TOMY : R&D EXPENDITURE, 2017–2019 ($MILLION)
FIGURE 61.TOMY : NET SALES, 2017–2019 ($MILLION)
FIGURE 62.VTECH HOLDINGS: NET SALES, 2017–2019 ($MILLION)
FIGURE 63.VTECH HOLDINGS: REVENUE SHARE BY SEGMENT, 2019 (%)
