Sustainable Toys Market Thumbnail Image


Sustainable Toys Market

Sustainable Toys Market Size, Share, Competitive Landscape and Trend Analysis Report by Product Type, Age Group and Distribution Channel : Global Opportunity Analysis and Industry Forecast, 2021-2030

CG : Entertainment Products

Select an option
Author's: Anil Kamble | Roshan Deshmukh
Publish Date:

Get Sample to Email

The sustainable toys market size was valued at $18,939.1 million in 2020 and is estimated to reach $59,643.9 million by 2030, registering a CAGR of 12.5% from 2021 to 2030.          

Biodegradable natural materials such as linen, renewable wood, cotton, bamboo, and water based inks are majorly used in the manufacturing of the sustainable toys. It has been manufactured in a nonpolluting way. A way without releasing carbon, greenhouse gases, or chemical toxins. Sustainable toys has been gaining considerable popularity among parents and is expected to sustain its popularity during the forecast period. This is majorly attributed to rising in awareness regarding health effects of toxic chemicals and material used in the toys. Furthermore, the growth is attributed to advancements in the sustainable space, along with material processing technology and functionality. Increasing interest of the parent in biodegradable toys is one of the factor promoting manufactures to innovate their product offerings. The use of digital devices instead of toys and boards games is expected to hamper the sustainable toys market growth. 


The outbreak of the pandemic has positively affected the global sustainable toys market. Various companies in the toys industry witnessed significant growth in lockdown period. For instance, Lego A/S’s first half-profit more than doubled as consumers turned to its well-known building blocks to entertain stuck-at-home children. 

Sustainable Toys Market
By Product Type
Your browser does not support the canvas element.

Others Toys segment helds the major share of 21.1% in 2020

According to the sustainable toys market analysis, the market segmented into type, product type, distribution channel, age group and region. On the basis of product type, the market is categorized into action figures, building sets, dolls, games/puzzles, sports and outdoor toys and others. On the basis of age group, the market is segmented into, upto 5 years, 5 to 10 years and above 10 years. By distribution channel, market is categorized into, hypermarket/supermarket, specialty stores, departmental stores, online channels and other. Region wise, it is analyzed across North America (the U.S., Canada, and Mexico), Europe (UK, Germany, France, Italy, Spain, Russia and Rest of Europe), Asia-Pacific (China, India, Japan, ASEAN, Australia and Rest of Asia-Pacific), and LAMEA (Brazil, Saudi Arabia, South Africa and Rest of LAMEA).

On the basis of product type, the sports and outdoor toys segment was the highest contributor to the market, with $3,911.1 million in 2020, and is estimated to reach $12,465.6 million by 2030, at a CAGR of 12.6% during the forecast period. The market for sports and outdoor sustainable toys is driven by growing popularity of sports among children and adults. These toys play an important role in inculcating team play among small children and teenagers, which is the reason why such toys are being increasingly bought by parents to help their children build desirable behavioral traits. Furthermore, people are getting aware of hazardous effects of conventional toys on environment and kids, which further promotes growth of the sustainable sports and outdoor toys market during the forecast period.  

Sustainable Toys Market
By Age Group
Your browser does not support the canvas element.

5 to 10 Years segment helds the major share of 39.7% in 2020

On the basis of age group, above 10 years segment is expected to witness significant CAGRs of 12.5% during the forecast period.  Children above 10 years of age are often inclined toward collectable action figure toys and dolls. The advent of brand promotion & marketing using licensed products, 3D printing, along with the increasing demand for franchise movies and shows are the trends that positively impact the collectible toys market across this age group.

According to the sustainable toys market trends, on the basis of distribution channel, the specialty stores segment was the highest contributor to the market, with $6,227.6 million in 2020, and is estimated to reach $17,600.9 million by 2030, at a CAGR of 11.3% during the forecast period.  Specialty stores provide high-quality service and detailed product specification & expert guidance to customers. Moreover, these stores promote the sales of international as well as private label brands. The continuously evolving retail industry, changes in consumer behavior, and improvements in overall lifestyle across the world have led to the introduction of new retail formats.

Sustainable Toys Market
By Distribution Channel
Your browser does not support the canvas element.

Specialty Stores segment helds the major share of 32.9% in 2020

According to the sustainable toys market opportunities. Region wise, North America garnered a major share in sustainable toys market in 2020, and is expected to maintain its dominance throughout the sustainable toys market forecast period.  Operating players in the market are strengthening their retail presence across the region. Amazon, Walmart, and Target have increased their toy assortments and ramped up their marketing in 2019. Walmart, which coined itself as “America’s Best Toy Shop,” introduced a digital playground and relaunched its interactive toy lab while Amazon released its second annual paper toy catalog for holiday 2019. Furthermore, Surge in birth rate, increased spending on preschool education of the children and growing adoption of the eco-friendly products has altogether driven the sustainable toys market in the region.

Sustainable Toys Market
By Region
North America 
Asia Pacific

North America region helds the major share of 31.5% in 2020

Key Benefits For Stakeholders

  • The report provides a quantitative analysis of the current trends, estimations, and dynamics of the market size from 2020-2030 to identify the prevailing opportunities.
  • Porter’s five forces analysis highlights the potency of buyers and suppliers to enable stakeholders to make profit-oriented business decisions and strengthen their supplier–buyer network.
  • In-depth analysis and the market size and segmentation assist to determine the prevailing market opportunities.
  • The major countries in each region are mapped according to their revenue contribution to the Sustainable Toys market share. 
  • The market player positioning segment facilitates benchmarking and provides a clear understanding of the present position of the market players in the sustainable toys industry.

Sustainable Toys Market Report Highlights

Aspects Details
By Product Type
  • Action Figures
  • Building Sets
  • Dolls
  • Games/Puzzles
  • Sports and Outdoor Toys
  • others
  • Upto 5 Years
  • 5 to 10 Years
  • Above 10 years
  • Hypermarket/Supermarket
  • Specialty Stores
  • Departmental stores
  • Online Channels
  • Others
By Region
  • North America  (U.S, Canada, Mexico)
  • Europe  (UK, Germany, France, Italy, Spain, Russia, Rest of Europe)
  • Asia-Pacific  (China, India, Japan, ASEAN, Australia, Rest of Asia-Pacific)
  • LAMEA  (Brazil, Saudi Arabia, South Africa, Rest of LAMEA)
Key Market Players

GOLIATH GAMES, Hasbro, CLEMENTONI, LEGO, Green Toys, ECO KIDS, LE TOY VAN, PlanToys, Tegu, Legler

Analyst Review

According to the insights of the CXOs of leading companies, the rise in number of infant population coupled with increase in per capita income of parents have been some of the key factors that help drive the demand for sustainable toys.

Sustainable toys manufacturers consider adopting some of the key marketing strategies to help trigger demand for its products among the target customers. Manufacturer sights these marketing channels as an effective platform that help promote their sustainable toys and accordingly increase its customer base.

The market is driven by innovation in toys, expansion of retail channels, and rising disposable income. However, the emergence of smart phones is posing a major challenge for the engaged stakeholders. Moreover, the market also provides lucrative opportunities with the emergence of educational, interactive, and multifunctional toys.

Growing concerns about the negative impact of plastic on the environment have resulted in leading players in the industry to take steps in this direction. Players are now making environment-conscious decisions by ensuring incorporation of natural raw materials and minimizing the usage of plastic. Such environment-friendly practices are now gaining recognition among consumers who are now willing to pay premium prices for such products. Thus, above mentioned factor contributes for the growth of the sustainable toys market during the forecast period.

Author Name(s) : Anil Kamble | Roshan Deshmukh
Frequently Asked Questions?

The sustainable toys market size was valued at $18,939.1 million in 2020.

12.5% is the CAGR of Sustainable Toys Market

You can get sample report by requesting from website or call our sales representatives on U.S.-Canada - Toll-free : +1-800-792-5285, Int'l : +1-503-894-6022, Europe : + 44-845-528-1300 or mail us on

2021-2030 would be forecast period in the market report.

Eco Kids, Le Toy Van, Green Toys, Legler, Tegu, PlanToys, LEGO and Hasbro are the top companies in the Sustainable Toys Market

Sustainable toys market is segmented into type, product type, distribution channel, age group and region

By region, North America region will dominate the market by the end of 2030.

The outbreak of the pandemic has positively affected the global sustainable toys market.

Loading Table Of Content...

Sustainable Toys Market

Global Opportunity Analysis and Industry Forecast, 2021-2030