Allied Market Research

Sustainable Toys Market Expected to reach $59,643.9 million by 2030 Allied Market Research


Report Code : A13868

quote Increased awareness regarding hazardous effects of toxic chemicals used in the toys and increasing concern about climate and environment are majorly driving the growth of the sustainable toys market during the forecast period. quote

Roshan Deshmukh
Assistant Manager, Consumer Goods at Allied Market Research

Get 20% Free Customization In This Report
Follow us on Social Media:       

According to a new report published by Allied Market Research, titled, “Sustainable Toys Market by Product Type, Age Group and Distribution Channel: Global Opportunity Analysis and Industry Forecast, 2021-2030,

The sustainable toys market size is expected to reach $59,643.9 million by 2030, registering a CAGR of 8.2% from 2021 to 2030.

Sustainable toys, also known as green toys or recycled toys are majorly made up of organic cotton, wool, beeswax, cork, bamboo and water based inks. Rise in environmental consciousness among the customers and rapid expansion of the retail sector is likely to propel the sustainable toys market growth during the forecast period. Plastic is known to be one of the most non-degradable substances used in the toy manufacturing. To prevent the environmental issue, the rising concern about global warming and government regulation regarding the use of plastic has been contributing for the growth of the sustainable toys market. Furthermore, government regulations regarding the use chemicals in toys and development of an eco-label certification program for toys are supporting for the growth of market.

High internet penetration and highly addicting online games on smartphones and tablets have enormously hampered the toys market. Easy availability of high addicting gadgets, such as smartphones, video games, and computers, poses significant challenge for the toys market in the coming years.

The outbreak of the pandemic has positively impacted the global sustainable toys market. During lockdown period everyone, including children, stuck in their homes. So parents brought toys and games for their kids for entertainment. Furthermore, shortage of raw materials might pose challenges for stakeholders in the industry. Players who are sourcing materials locally are at a much better position.

According to the sustainable toys market analysis, the sustainable toys market segmented into type, product type, distribution channel, age group and region. On the basis of product type, the market is categorized into action figures, building sets, dolls, games/puzzles, sports and outdoor toys and others. On the basis of age group, the market is segmented into, up to 5 years, 5 to 10 years and above 10 years. By distribution channel, market is categorized into, hypermarket/supermarket, specialty stores, departmental stores, online channels and other. Region wise, it is analyzed across North America (the U.S., Canada, and Mexico), Europe (UK, Germany, France, Italy, Spain, Russia and Rest of Europe), Asia-Pacific (China, India, Japan, ASEAN, Australia and Rest of Asia-Pacific), and LAMEA (Brazil, Saudi Arabia, South Africa and Rest of LAMEA).

On the basis of product type, dolls segment has been gaining significant share in global sustainable toys market and is estimated to reach $11,315.2 million by 2030 at a CAGR of 11.9%. Sustainable doll toy and game manufacturers are thus increasingly investing in traditional toys such as microscopes, modelling clay and magic kits to keep up with the growing demand from parents. Furthermore, the company is introducing new packaging, such as L.O.L. Surprise!, wherein dolls come inside opaque packaging, so kids don’t know what they are getting until the toy is fully unwrapped. Sustainable dolls are majorly made up of cotton, wool, and water based inks which are non-hazardous for kids health, which further contributes for the growth of the market during the forecast period. 

According to the sustainable toys market forecast, on the basis of age group, the 5 to 10 years segments accounted for around 39.7% market share in 2020, with and is expected to grow at CAGR of 13.1% during the forecast period. 5 to 10 years age group kids has tremendous explosion in the learning ability. Thus, parent are increasing focusing on providing educational toys including STEM toys. STEM is short form of Science, Technology, Engineering and Math. STEM toys encourage kids to learn more about these 4 subjects. In this age group, children are increasingly using smartphones for education and playing purposes is likely to hinder the growth of the sustainable toys market during the forecast period    

According to the sustainable toys market trends, on the basis of distribution channel, the online channels segment is growing at highest CAGR growth rate and is estimated to reach $7,863.2 million by 2030. The online sale of sustainable toys is likely to gain significant traction in the upcoming years. Consumers can obtain access to products manufactured in a different country through online retail. Consumers who demand a product from a specific brand but do have access to the physical store can easily purchase it from online portals. Therefore, online stores enable attaining a larger consumer base across the world. It is regarded as the fastest growing sales channel in the global market.

According to the sustainable toys market opportunities, region wise, Asia-Pacific market is expected to witness significant growth at a CAGR of 13.3% during the forecast period. Asia-Pacific is the fastest growing and developing region with numerous emerging economies, including but not limited to India, China, Vietnam, and Indonesia. With rapid urbanization, digitalization, and emergence of modern retail channels, the Asia-Pacific region is expected to offer lucrative opportunities to the engaged stakeholders. Furthermore, growing parents awareness about hazardous effects of toxic chemicals in toys, which further encourage parents to buy sustainable toys for their kids in the Asia Pacific region.

The players operating in the sustainable toys industry have adopted product launch and business expansion as their key developmental strategies to expand their market, increase profitability, and remain competitive in the market. The key players profiled in this report include Eco Kids, Le Toy Van, Green Toys, Legler, Tegu, PlanToys, LEGO, Hasbro, GOLIATH GAMES and CLEMENTONI.

Key Findings Of The Study 

  • The sustainable toys market size was valued at $18,940.0 million in 2020, and is estimated to reach $59,645.1 million by 2030, registering a CAGR of 12.5% from 2021 to 2030. 
  • By type, the action figures segment is estimated to witness the significant growth, registering a CAGR of 15.2% during the forecast period.
  • By age group, the Up to 5 years segment is estimated to witness the significant growth, registering a CAGR of 11.7% during the forecast period.
  • In 2020, depending on distribution channel, the hypermarket/supermarket segment was valued at $5,423.50 million, accounting for 28.6% of the global sustainable toys market share.
  • In 2020, the US was the most prominent market in North America, and is projected to reach $14,738.50 million by 2030, growing at a CAGR of 11.7% during the forecast period.

Need More Information

pr-det-talk Talk to David (Europe)

pr-det-talk Talk to Sona Padman (Americas)

5933 NE Win Sivers Drive #205,
Portland, OR 97220 United States

pr-det-phone Toll Free: +1-800-792-5285

pr-det-phone UK: +44-845-528-1300

pr-det-phone Hong Kong: +852-301-84916

pr-det-phone India (Pune): +91 2066346060

pr-det-phone Fax: +1(855) 550-5975



For Media Inquiries, Please Contact

Tushar Nagose
Communications Officer
Allied Market Research
Contact Toll Free: +1-800-792-5285
Drop us an email at


First time buyer?
Check offers and discount on this report
To get this report

Click Here

quote Sustainable Toys Market by Product Type (Action Figures, Building Sets, Dolls, Games/Puzzles, Sports and Outdoor Toys and Others), Age Group (Upto 5 Years, 5 to 10 Years and Above 10 years), and Distribution Channel (Hypermarket/Supermarket, Specialty Stores, Departmental stores, Online Channels and Other): Global Opportunity Analysis and Industry Forecast, 2021–2030 quote

View Report
Avenue Video Loading...

Avenue: Entire Library membership of Allied Market Research Reports at your disposal

  • Avenue is an innovative subscription-based online report database.
  • Avail an online access to the entire library of syndicated reports on more than 3,924 niche industries and company profiles on more than 12,953 firms across 11 domains.
  • A cost-effective model tailored for entrepreneurs, investors, and students & researchers at universities.
  • Request customizations, suggest new reports, and avail analyst support as per your requirements.
  • Get an access to the library of reports at any time from any device and anywhere.


Why Allied Market Research?

Infallible Methodology

To ensure high-level data integrity, accurate analysis, and impeccable forecasts

Analyst Support

For complete satisfaction


On-demand customization of scope of the report to exactly meet your needs

Targeted Market View

Targeted market view to provide pertinent information and save time of readers


Featured Readings


Published Date Jan 2021

Surgical Equipment Market

Download Sample

Published Date Nov 2020

Medical Implant Market

Download Sample

Get Fresh content delivered

Get insights on topics that matter to your business. Stay updated on the area that interests you.

Get Industry Data Alerts

Buy Full Version
"Sustainable Toys Market"
Purchase Enquiry