Beer Market Size, Share, Competitive Landscape and Trend Analysis Report by Type, Packaging, Category and Production : Global Opportunity Analysis and Industry Forecast, 2021-2030

The global beer market size was valued at $605,246.1 million in 2020, and is projected to reach $816,847.7 million by 2030, registering a CAGR of 2.7% from 2021 to 2030. Most of the countries in the world has witnessed rapid urbanization and improvement in their financial conditions. This has led to an overall rise in the disposable income of the people. In addition, this has made way for shift in consumer preferences, especially among young, aspirational drinkers in the developed economies such as Europe and North America, toward different and modern beer from the traditional beer and rum. Moreover, the beer is a widely consumed, produced and traded alcohol across the globe owing to which also youth population is attracted towards it.  In addition, the population is gradually inclining towards sophisticated, moderated, and premium beverages, owing to continuous innovation taste, flavors, packaging, and others.

There is significant growth in the number of breweries over the past few years. As the number of alcohol consuming consumers is increasing continuously need for various flavors is also present in the consumer mindset. Consumers are always seeking for new flavors in beers to explore their taste for beers. As there are many well established global players in the market players from countries such as Czhech Republic, Mexico, Costa Rica, Argentina, Chile, India, Caribbean Countries are expanding their product portfolio to offer new products to consumers. With increasing number of local players, need for more breweries is also expanding and hence market players are focusing on partnering of opening their own breweries in various international markets to make their products available in those markets. The trend of consuming local beers is resulting in increasing number of breweries, this is expected to boost the market for beers during the forecast time period. However, Alcoholic drinks have been known for their addictive as well as health concerning nature, if consumed in excess. Rise in number of consumers suffering from alcohol addiction has been a great concern for governments of different nations. As a result, many governments have imposed stringent rules and regulations about the sales and distribution of these products. Moreover, there are restrictions on advertisements and promotions of such products, which restricts the marketing strategies available to the manufacturers. In addition, some governments also support campaigns and non-government organizations (NGO) that condemn the use of such beverages. These factors act as major hindrances for the market growth. 

The beer industry has been segmented on the basis of type, packaging, category, production, and region. Based on type, the market is divided into lager, ale, stout & porter, malt, and others. Based on packaging, the market is divided into glass, metal can, and others. On the basis of category, the market is categorized into popular-priced, premium, and super premium. By production, the market is segmented into macrobrewery, microbrewery, and craft brewery. Region wise, the market is studied across North America, Europe, Asia-Pacific, and LAMEA.

Based on type, the beer market is categorized into lager, ale, stout & porter, malt, and others. Lager segment constitute a major beer market share; however, the ale segment is projected to experience growth at the highest CAGR during the beer market forecast period. Lager is one of the most widely consumed beer in the globe. Moreover, the bottom-fermented techniques used to brew it which result in keeping lager beer fresh. 

Based on packaging, the beer market is divided into glass, metal can and others. Glass segment lead in terms of market share and is expected to continue to grow with robust CAGR during the forecast period. Consumer’s primary choice for reliable, healthy, sustainable, and premium beer will continue to keep glass bottle packing in strong demand. Glass is durable, non-porous, impermeable to oxygen, and heat tolerant, which preserves and presents beer flavor exactly as intended due to which consumer prefer more beer in glass bottle.

On the basis of category, the beer market is categorized into popular-priced, premium and super premium. The premium segment held the major share in the market, and is projected to remain dominant during the forecast period. Premium beers are usually made by higher quality grains and the grains that are priced very high. These beers are generally consumed in bars and full-service restaurants by millennial as well as old age population owing to which its demand significantly raising across the world.

By production, the beer market is segmented into macrobrewery, microbrewery, and craft brewery. The macrobrewery segment held the major share in the market, and is projected to retain its dominance during the forecast period. .

The key players profiled in the report are Anheuser-Busch InBev, Beijing Enterprises Holdings Limited, Carlsberg Group, Diageo PLC, Dogfish Head Craft Brewery, Inc, Heineken Holding NV., Squatters Pubs and Craft Beers, Sierra Nevada Brewing Co., The Boston Beer Company, Inc, and United Breweries Limited.

Covid-19 Impact Analysis

• COVID-19 is an infectious disease that originated in Hubei province of the Wuhan city in China in late December 2020.
• The global coronavirus pandemic has created a number of challenges for exporters in the developing and developed countries. The challenges witnessed by the exporters of beer products are likely to remain for the foreseeable future, as different states and governments around the world attempt to tackle COVID-19 with various measures.
• The outbreak of the COVID-19 pandemic, manufacturers have increased online sale of beer to reach a large consumer base.
• Implementation of curfew and the practice of maintaining social distancing globally affect the domestic as well as international production, which in turn, hampers the growth of the overall market.
• Import and export restrictions on goods and quarantine and lockdown measures imposed by governments are key challenges exporters are facing during this pandemic.

Key Benefits For Stakeholders

• This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the beer market analysis from 2020 to 2030 to identify the prevailing market opportunities.
• The market research is offered along with information related to key drivers, restraints, and beer market opportunities.
• Porter’s five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier–buyer network.
• In-depth analysis of the beer market segmentation assists to determine the prevailing market opportunities.
• Major countries in each region are mapped according to their revenue contribution to the global market industry. 
• Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
• The report includes the analysis of the regional as well as global beer market trends, key players, market segments, application areas, and beer market growth strategies. 

  Beer Market Report Highlights

Aspects	Details
By Type	Lager Ale Stout & Porter Malt Others
By Category	Popular-Priced Premium Super Premium
By Packaging	Glass Bottle Can Others
By Production	Macrobrewery Microbrewery Craft Brewery Others
By GEOGRAPHY	North America U.S. Canada Mexico Europe UK Germay France Russia Italy Spain Rest of Europe Asia-Pacific China Japan India South Korea Indonesia Thailand Australia Rest of Asia Pacific LAMEA Brazil South Africa Nigeria Rest of LAMEA
Key Market Players	HEINEKEN HOLDING NV. (HEINEKEN N.V.), SIERRA NEVADA BREWING CO, BEIJING ENTERPRISES HOLDINGS LTD (BEIJING YANJING BREWERY CO., LTD.), ANHEUSER-BUSCH INBEV, DIAGEO PLC, CARLSBERG GROUP, NITED BREWERIES LIMITED, SQUATTERS PUB AND BEERS, THE BOSTON BEER COMPANY, INC., DOGFISH HEAD CRAFT BREWERY, INC.

Analyst Review

Increase in inclination of people toward alcoholic beverages has changed the market dynamics. Beer is one of the most commonly consumed beverages in social gatherings and parties. Moreover, beer consumption has witnessed an upsurge among female consumers, which has in turn spiked the market growth. In developing regions, such as China and India, the market holds lucrative potential for growth in future. In addition, increase in working young population and growth in disposable income have stimulated the market growth. Furthermore, there is an increasing trend of consuming light beer, owing to its low alcohol, and calorie content and health consciousness. Craft beer, a handcrafted beer that is infused with native flavors, is widely preferred by consumers and microbreweries. Changing lifestyles of consumers has fostered the growth of the premium market. Consumers have increasingly opted for premium beers, which are expensive and have refined flavors to maintain their social status.

Brewing companies need to address the rapidly changing demands of consumers to gain a stronger foothold in the market. Collaborations and acquisitions are the key strategies followed by market players to sustain the intense competition in the industry, as in-house capacity building is believed to be difficult for novice players in the market.

 

 

Author Name(s) : Nitesh Chouhan| Himanshu Vig | Roshan Deshmukh

Related Tags

• Alcoholic Beverages
• Beverages
• Beer
• Brewed Beverages
• Ready To Drink
• Craft Beverages
• Canned Beverage
• Bottled Beverage
• Packaged Beverage