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World Mobile Security Market

- Opportunities and Forecasts, 2014 - 2020
 Report Code: IC 15625
 Pages: 140
 Format: PDF Exel CD_rom
pub_n Published: Feb 2015
tab_nTables: 40

Advancement in the mobile device (smartphone, tablet and laptops) market have been occurring at a rapid pacewhether in storage, performance, application, capability or internet connectivity. However there is a fundamental area where broad advancements have not been realized on mobile devices as compared to computers. Mobile security has always been one of the key elements within the mobile devices such as smartphones, tablets and laptops. As mobile device usage increases, particularly in smartphones and tablets, there is a better security and integrity need.

Mobile security software solutions are rapidly gaining importance and is estimated to grow in the years to come. The enterprises allowing their employees to bring their mobile devices in the arena would face security challenges to protect their corporate data. Different financial institutions, government agencies and other SMB enterprises are adopting BYOD policies thus demand more secured solutions in order to protect their corporate data without hampering personal data of the employee. To minimize the malware, data loss and other security breach effects, companies are on the verge to produce mobile security software solutions that would meet requirements of different enterprises. Over the time various security software and hardware solutions have been developed by the companies such as authentication security, mobile application management, containerization software and many more. Adoption of BYOD policy in an organization makes employees more productive. The employees access to the corporate network and data has made organizations to invest further in the development of custom applications.

The BYOD policy and VPN protection are acting as major driving forces for the market growth. Product launches and enhancements are the key strategies adopted by the market players to enhance their market share. For instance, Kaspersky has introduced new virtualization 2.0 security solution to provide advanced protection to VMware, Microsoft virtualization platforms. Intel has introduced Intel Data Protection Technology for securing end-to-end transactions of the customers.On the basis of solutions, global mobile security market is segmented into authentication, mobile application management and mobile data protection. The mobile application management trend is likely to increase as more applications would be developed by the developers. Some of the prime reasons for the development of application security solutions would be the increase in dependence on applications and the frequency and length of usage.

On the basis of security types, the mobile security market is segmented into integrated-mail and Anti-Virus. The various operating systems driving the mobile security market includes iOS, Android, Microsoft, Blackberry and Others. Android is the fastest adopting OS in the mobile device market with thousands of devices activated per day. To expand the market share, Apple has introduced iOS version of the operating system which approves the applications on the Appstore.

Small and Medium Businesses (SMBs) adopts the BYOD policy which demands varied security software to protect the corporate data. Different enterprises such as financial institutions, retail, education, manufacturing and automotive, healthcare and others. The financial institutions such as banking sector dominates the enterprise security usage followed by healthcare and government agencies.

Geographically, the market is segmented into, North America, Europe, Asia Pacific and LAMEA. In the years to come, Asia-Pacific should be a prominent mobile security market, owing to the rapidly growing population, increasing IT hubs. This would indirectly boost the market for mobile security market in the Asia-Pacific region.


  • Various operating segments of the mobile security market are carefully analyzed to measure the potential of the emerging market
  • The technology-effective drivers and opportunities are highlighted to describe the top factors responsible for the market growth
  • Porters Five Forces analysis and SWOT analysis of the key market players are provided to illustrate the business strategies adopted by buyers and suppliers
  • Current and future trends adopted by the key market players are highlighted to determine overall competitiveness of the market
  • The quantitative analysis of the market through 2013-2020 is provided to elaborate the market potential


Global Mobile Security Market by Solution

  • Authentication
    • SIM card
  • Mobile Application management
  • Mobile data protection
    • Firewall

Global Mobile Security Market by Types

  • E-mail
  • Anti-Virus
    • Malware

Global Mobile Security Market by OS

  • iOS
  • Blackberry
  • Android
  • Windows
  • Others

Global Mobile Security by End Users

  • Individual user
  • Enterprise user
    • Financial Institutions
    • Retail
    • Government
    • Telecommunication & IT
    • Education
    • Manufacturing and Automotive
    • Aerospace, Defense, Intelligence
    • Others

Global Mobile Security Market by Geography

  • North America
  • Europe
  • Asia Pacific



1.1 Report Description
1.2 Reason for doing the study
1.3 Key Benefits
1.4 Key Market Segments
1.5 Key Audiences
1.6 Research Methodology

1.6.1 Secondary Research
1.6.2 Primary Research
1.6.3 Analyst tools and models


2.1 CXO perspective
2.2 Market beyond what to expect by 2025 ($Million)

2.2.1 Moderate growth scenario
2.2.2 Rapid growth scenario
2.2.3 Diminishing growth scenario


3.1 Market Definition and Scope
3.2 Key Findings

3.2.1 Top Factors Impacting
3.2.2 Top Investment Pockets
3.2.3 Top winning strategies

3.3 Porter’s Five force Analysis
3.4 Value chain analysis
3.5 Market Share Analysis, 2013
3.6 Market Dynamics

3.6.1 Drivers
3.6.2 Restraints
3.6.3 Opportunities


4.1 Authentication

4.1.1 SIM Card
4.1.2 Key market trends 
4.1.3 Key growth factors and opportunities 
4.1.4 Market size and forecast 

4.2 Mobile application management

4.2.1 Key market trends 
4.2.2 Key growth factors and opportunities 
4.2.3 Market size and forecast 

4.3 Mobile data protection

4.3.1 Key market trends 
4.3.2 Key growth factors and opportunities 
4.3.3 Market size and forecast 
4.3.4 Firewall


5.1 E-mail

5.1.1 Key market trends 
5.1.2 Key growth factors and opportunities 
5.1.3 Market size and forecast 

5.2 Anti Virus

5.2.1 Key market trends 
5.2.2 Key growth factors and opportunities 
5.2.3 Market size and forecast 
5.2.4 Malware removal


6.1 Individual user

6.1.1 Key market trends 
6.1.2 Key growth factors and opportunities 
6.1.3 Market size and forecast 

6.2 Enterprise User  

6.2.1 Key market trends   
6.2.2 Key growth factors and opportunities 
6.2.3 Market size and forecast


7.1 iOS

7.1.1 Key market trends 
7.1.2 Key growth factors and opportunities 
7.1.3 Market size and forecast 

7.2 Android

7.2.1 Key market trends 
7.2.2 Key growth factors and opportunities 
7.2.3 Market size and forecast 

7.3 Windows 

7.3.1 Key market trends 
7.3.2 Key growth factors and opportunities 
7.3.3 Market size and forecast 

7.4 Blackberry

7.4.1 Key market trends 
7.4.2 Key growth factors and opportunities 
7.4.3 Market size and forecast 


8.1 North America

8.1.1 Key market trends 
8.1.2 Key growth factors and opportunities 
8.1.3 Market size and forecast 

8.2 Europe

8.2.1 Key market trends 
8.2.2 Key growth factors and opportunities 
8.2.3 Market size and forecast 

8.3 Asia-Pacific

8.3.1 Key market trends 
8.3.2 Key growth factors and opportunities 
8.3.3 Market size and forecast 


8.4.1 Key market trends 
8.4.2 Key growth factors and opportunities 
8.4.3 Market size and forecast


9.1 Kaspersky Lab

9.1.1 Overview 
9.1.2 Company snapshot 
9.1.3 Financial performance 
9.1.4 Strategic moves and developments 
9.1.5 SWOT analysis 

9.2 Symantec

9.2.1 Overview 
9.2.2 Company snapshot 
9.2.3 Financial performance 
9.2.4 Strategic moves and developments 
9.2.5 SWOT analysis 

9.3 Microsoft

9.3.1 Overview 
9.3.2 Company snapshot 
9.3.3 Financial performance 
9.3.4 Strategic moves and developments 
9.3.5 SWOT analysis 

9.4 innoPath Software

9.4.1 Overview 
9.4.2 Company snapshot 
9.4.3 Financial performance 
9.4.4 Strategic moves and developments 
9.4.5 SWOT analysis 

9.5 Google

9.5.1 Overview 
9.5.2 Company snapshot 
9.5.3 Financial performance 
9.5.4 Strategic moves and developments 
9.5.5 SWOT analysis 

9.6 Intel(McAfee)

9.6.1 Overview 
9.6.2 Company snapshot 
9.6.3 Financial performance 
9.6.4 Strategic moves and developments 
9.6.5 SWOT analysis 

9.7  Mobile Active Defense

9.7.1 Overview 
9.7.2 Company snapshot 
9.7.3 Financial performance 
9.7.4 Strategic moves and developments 
9.7.5 SWOT analysis 

9.8 MobileIron

9.8.1 Overview 
9.8.2 Company snapshot 
9.8.3 Financial performance 
9.8.4 Strategic moves and developments 
9.8.5 SWOT analysis

9.9 Orange

9.9.1 Overview 
9.9.2 Company snapshot 
9.9.3 Financial performance 
9.9.4 Strategic moves and developments 
9.9.5 SWOT analysis

9.10 IBM

9.10.1 Overview 
9.10.2 Company snapshot 
9.10.3 Financial performance 
9.10.4 Strategic moves and developments 
9.10.5 SWOT analysis

Antivirus protection has always been the priority for mobile devices. Since the usage of smartphones and tablets have increased globally, these devices often contain personal and business information which requires data protection as well. Mobile security software incorporates antispam, antimalware, antivirus and ant-phishing technologies along with PIN and firewall protection. Mobile security software providing companies offers products with outstanding features such as on-demand and scheduled scans, activity log, online management tools and parental-control monitoring which are mostly adopted by the enterprises.


The BYOD trend is causing new security concerns for data security and enterprise networks. Enterprises allows the employees to use their personal devices and access enterprise networks and data bypass security controls and demand higher security measures. The uncontrolled access opens doors for malicious activities, leakage of sensitive data and exposure to malware. The proliferation and ever increasing demand of smart devices and BYOD trend is increasing concerns for enterprise data security. Mobile application management and mobile data protection enables the IT (enterprises) to manage and block specific types of apps based on categories. The mobile device authentication is the most emerging security software and is adopted by individual users along with the enterprises. The security software providing companies are bringing innovative solutions that works effectively on almost all the operating systems. The open source software application would again drive the market for the mobile security software. Adoption rate of mobile security software in North American countries is higher than the developing countries. Eventually, the mobile security software market should also mark a notable presence in the Asia-Pacific market.


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