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Mobile Application Market by Marketplace ( Google Play Store and Apple App. Store) and App Category ( Gaming, Entertainment & Music, Health & Fitness, Travel & Hospitality, Retail & E-Commerce and Education & Learning) - Global Opportunity Analysis and Industry Forecast, 2016 - 2023
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IC_172300
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Pages: 140
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May
2017 |
19622 Views
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Author(s) :
Ashvin Namde
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Tables: 18
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Charts: 33
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Mobile Application Market Outlook - 2023
The global mobile application market size was valued at $108,440 million in 2016 and is expected to grow at a CAGR of 19.2% to reach $311,249 million by 2023. The mobile apps gain importance at a global level due to their ease of use and user-friendly interface. As these apps provide the specific information required by the user, these apps become the basic need of anyone using the personal portable devices such as smartphones, tablets, or laptops.
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Mobile application market is rapidly gaining popularity primarily due to huge number of mobile devise and growing adoption of newer device such as Tablet PC. Mobile apps are mostly light-weight and economically viable solution for not only entertainment purpose but also for business and other productivity use. As more and more publishers including the mainstream software companies entering the market and projection of mobile device adoption to grow by manifold, mobile applications are expected to witness significant growth in developing economies such as India.
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The continuous increase in the mobile users and the growth of unique subscriber base in the telecom industry drive the global mobile application market growth during the forecast period. In addition, factors such as growth of smartphone users, growth of Android and iOS platforms, increase in mobile app usage, and rise in mobile app downloads expected to fuel market demand over the forecast period. Growing emphasis on enhancing user experience along with ongoing efforts to improve application quality is expected to gain prominence over the forecast period. Moreover, emergence of 4G and other content delivery technologies are also expected to spur market demand. However, the attacks and threats to cyber security is expected to be restraint the market as the wide spread internet connectivity sometimes exposes the user information while installing the apps as well as using them, creating a potential threat to the personal and confidential information. Furthermore, growing penetration of numerous social networking websites with additional value-added features is expected to favorably impact mobile application market growth over the next few years.
The global mobile application market is segmented on the basis of marketplace, app category, and geography. Based on the marketplace, it is classified into Google play store, Apple app store, and others (Blackberry OS app store and Windows app store). By app categories, it is divided into gaming, music & entertainment, health & fitness, travel & hospitality, e-Commerce & retail, education & learning, and others (news and media, magazines, whether forecast, food and beverages, and utilities). The regional mobile application market is further analyzed across North America, Europe, Asia-Pacific, and LAMEA.
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The Apple App store segment dominated the overall mobile application market share in 2016, and is expected to continue this trend during the forecast period, owing to its growing adoption due to its numerous features which includes high security, multitasking, switching application, artificial intelligence (Siri), and game center. However, the Google Play Store is expected to grow at highest CAGR during the forecast period as it provides access to a wide range of tools and libraries that can be used to develop rich applications. For instance, Android allows developers to obtain the location of the device that has led to the development of rich peer-to-peer social applications, which allow devices to communicate with each other.
The Gaming segment was the highest contributor to the global mobile application market by app category in 2016, and is expected to continue this trend during the forecast period, as companies like Gameloft, Ubisoft, EA sports are developing the high end graphic games that are playable on the smartphones. However, the music & entertainment segment is expected to grow at highest CAGR during the forecast period owing to rapid increase in music and entertainment apps usage. For instance, in 2017 music, media and entertainment applications saw the biggest usage increase at 188% YOY, which can be attributed to rise of phablet devices and better Internet connectivity in India.
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The U.S. and China are the leading countries in the mobile application market. At present North America leads the mobile app market. In the coming years, China is expected to surpass the U.S. market for mobile app; thus boosting the market in Asia-Pacific. North America is expected to dominate the market due to the presence of majority of smartphone giants and mobile app developers which are mainly based in this region. Moreover, Asia-Pacific is expected to exhibit high growth over the forecasted period as the Asia-Pacific region is experiencing considerable number of mobile application downloads.
Key players profiled in the mobile app market are IBM Corporation, Google, Inc. Apple, Inc., Microsoft Corporation, BlackBerry Ltd., Fueled, LeewayHertz, Adept Business Solutions, Burgan National Information Systems Co., and Verbat Technologies. The report discusses the key strategies adopted by these companies with the mobile application market trends, upcoming opportunities, and restraints in the market growth, and detailed information about their impacts. Furthermore, the report focuses on the growth prospects and restraints of the market based on the mobile application market analysis. The study provides Porter’s Five Forces analysis of the mobile application industry to understand the impact of various factors such as bargaining power of suppliers, competitive intensity of competitors, threat of new entrants, threat of substitutes, and bargaining power of buyers on the growth of the market.
Mobile Application Market Key Benefits:
- The report provides an overview of the trends, structures, drivers, challenges, and opportunities in the mobile application market.
- Porters Five Forces analysis highlights the potential of buyers & suppliers and provides insights on the competitive structure of the mobile application industry to determine the investment pockets.
- Current and future trends adopted by the key players in the industry are highlighted to determine the overall competitiveness of the market.
- The quantitative analysis from 2016 to 2023 is provided to elaborate the mobile application market potential.
Mobile Application Market Key Segments
By Marketplace
- Google Play Store
- Apple App. Store
- Others
By App Category
- Gaming
- Entertainment & Music
- Health & Fitness
- Travel & Hospitality
- Retail & E-Commerce
- Education & Learning
- Others
By Region
- NORTH AMERICA
- U.S.
- Canada
- Mexico
- EUROPE
- UK
- Germany
- France
- Italy
- Rest of Europe
- ASIA-PACIFIC
- China
- Japan
- India
- South Korea
- Rest of Asia-Pacific
- LAMEA
- Latin America
- Middle East
- Africa
CHAPTER 1 INTRODUCTION
1.1. report description
1.2. key benefits
1.3. key market segments
1.4. research methodology
1.4.1. Secondary research
1.4.2. Primary research
1.4.3. Analyst tools and models
CHAPTER 2 EXECUTIVE SUMMARY
2.1. CXO PERSPECTIVE
CHAPTER 3 MARKET OVERVIEW
3.1. Market definition and scope
3.2. Key findings
3.2.1. Top investment pockets
3.2.2. Top winning strategies
3.3. Porter’s five force analysis
3.3.1. Bargaining power of buyers
3.3.2. Bargaining power of suppliers
3.3.3. Degree of competition
3.3.4. Threat of new entrants
3.3.5. Threat of substitutes
3.4. Market Player Positioning
3.5. Market Dynamics
3.5.1.1. Increasing data usage and internet penetration
3.5.1.2. Increased smartphone users
3.5.1.3. Rising standards of living in developing countries
3.5.2. Restraints
3.5.2.1. Lack of high speed connectivity in developing and underdeveloped regions
3.5.2.2. Uncertainty of enterprises in developing their own applications
3.5.3. Opportunities
3.5.3.1. Growing investment on digitalization
CHAPTER 4 MOBILE APPLICATION MARKET, BY MARKETPLACE
4.1. Overview
4.2. Apple App Store
4.2.1. Key market trends, growth factors, and opportunities
4.2.2. Market size and forecast
4.3. Google Play Store
4.3.1. Key market trends, growth factors, and opportunities
4.3.2. Market size and forecast
4.4. Other Marketplaces
4.4.1. Key market trends, growth factors, and opportunities
4.4.2. Market size and forecast
CHAPTER 5 MOBILE APPLICATION MARKET, BY APP CATEGORY
5.1. Overview
5.2. Gaming
5.2.1. Key market trends, growth factors, and opportunities
5.2.2. Market size and forecast
5.3. Music & Entertainment
5.3.1. Key market trends, growth factors, and opportunities
5.3.2. Market size and forecast
5.4. Health & fitness
5.4.1. Key market trends, growth factors, and opportunities
5.4.2. Market size and forecast
5.5. Travel & Hospitality
5.5.1. Key market trends, growth factors, and opportunities
5.5.2. Market size and forecast
5.6. e-Commerce & Retail
5.6.1. Key market trends, growth factors, and opportunities
5.6.2. Market size and forecast
5.7. Education & learning
5.7.1. Key market trends, growth factors, and opportunities
5.7.2. Market size and forecast
5.8. Others
5.8.1. Key market trends, growth factors, and opportunities
5.8.2. Market size and forecast
CHAPTER 6 MOBILE APPLICATION MARKET, BY GEOGRAPHY
6.1. OVERVIEW
6.2. North America
6.2.1. Key market trends, growth factors, and opportunities
6.2.2. Market size and forecast, by country
6.2.3. Market size and forecast, by marketplace
6.2.4. Market size and forecast, by app category
6.2.4.1. U.S.
6.2.4.1. Canada
6.2.4.2. Mexico
6.3. Europe
6.3.1. Key market trends, growth factors, and opportunities
6.3.2. Market size and forecast, by country
6.3.3. Market size and forecast, by marketplace
6.3.4. Market size and forecast, by app category
6.3.4.1. UK
6.3.4.2. Germany
6.3.4.3. France
6.3.4.4. Italy
6.3.4.5. Rest of Europe
6.4. Asia-Pacific
6.4.1. Key market trends, growth factors, and opportunities
6.4.2. Market size and forecast, by country
6.4.3. Market size and forecast, by marketplace
6.4.4. Market size and forecast, by app category
6.4.4.1. China
6.4.4.2. Japan
6.4.4.3. South Korea
6.4.4.4. India
6.4.4.5. Rest of Asia-Pacific
6.5. LAMEA
6.5.1. Key market trends, growth factors & opportunities
6.5.2. Market size and forecast, by region
6.5.3. Market size and forecast, by marketplace
6.5.4. Market size and forecast, by app category
6.5.4.1. Latin America
6.5.4.1. Middle East
6.5.4.2. Africa
LIST OF TABLES
TABLE 1. MOBILE APPLICATION MARKET, BY GEOGRAPHY, 2016-2023 ($MILLION)
TABLE 2. MOBILE APPLICATION MARKET, BY MARKETPLACE, 2016-2023 ($MILLION)
TABLE 3. GLOBAL MOBILE APPLICATION MARKET FOR APPLE APP STORE, BY REGION, 2016-2023 ($$$MILLION)
TABLE 4. GLOBAL MOBILE APPLICATION MARKET FOR GOOGLE PLAY STORE, BY REGION, 2016-2023 ($$$MILLION)
TABLE 5. GLOBAL MOBILE APPLICATION MARKET FOR OTHER MARKETPLACE, BY REGION, 2016-2023 ($$$MILLION)
TABLE 6. GLOBAL MOBILE APPLICATION MARKET, BY APP CATEGORY, 2016-2023($$$MILLION)
TABLE 7. GLOBAL MOBILE APPLICATION MARKET FOR GAMING BY REGION, 2016-2023($$$MILLION)
TABLE 8. GLOBAL MOBILE APPLICATION MARKET FOR MUSIC & ENTERTAINMENT BY REGION, 2016-2023($$$MILLION)
TABLE 9. GLOBAL MOBILE APPLICATION MARKET FOR TRAVEL & HOSPITALITY BY REGION, 2016-2023($$$MILLION)
TABLE 10. GLOBAL MOBILE APPLICATION MARKET FOR TRAVEL & HOSPITALITY BY REGION, 2016-2023($$$MILLION)
TABLE 11. GLOBAL MOBILE APPLICATION MARKET FOR E-COMMERCE & RETAIL BY REGION, 2016-2023($$$MILLION)
TABLE 12. GLOBAL MOBILE APPLICATION MARKET FOR EDUCATION & LEARNING BY REGION, 2016-2023($$$MILLION)
TABLE 13. GLOBAL MOBILE APPLICATION MARKET FOR OTHERS BY REGION, 2016-2023($$$MILLION)
TABLE 14. MOBILE APPLICATION MARKET BY REGION, 2016-2023 ($MILLION)
TABLE 15. NORTH AMERICA MOBILE APPLICATION MARKET BY COUNTRY, 2016-2023 ($MILLION)
TABLE 16. NORTH AMERICA MOBILE APPLICATION MARKET BY MARKETPLACE, 2016-2023 ($MILLION)
TABLE 17. NORTH AMERICA MOBILE APPLICATION MARKET BY APP CATEGORY, 2016-2023 ($MILLION)
TABLE 18. EUROPE MOBILE APPLICATION MARKET BY COUNTRY, 2016-2023 ($MILLION)
TABLE 19. EUROPE MOBILE APPLICATION MARKET BY MARKETPLACE, 2016-2023 ($MILLION)
TABLE 20. EUROPE MOBILE APPLICATION MARKET BY APP CATEGORY, 2016-2023 ($MILLION)
TABLE 21. APAC MOBILE APPLICATION MARKET BY COUNTRY, 2016-2023 ($MILLION)
TABLE 22. APAC MOBILE APPLICATION MARKET BY MARKETPLACE, 2016-2023 ($MILLION)
TABLE 23. APAC MOBILE APPLICATION MARKET BY APP CATEGORY, 2016-2023 ($MILLION)
TABLE 24. LAMEA MOBILE APPLICATION MARKET BY REGION, 2016-2023 ($MILLION)
TABLE 25. LAMEA MOBILE APPLICATION MARKET BY MARKETPLACE, 2016-2023 ($MILLION)
TABLE 26. LAMEA MOBILE APPLICATION MARKET BY APP CATEGORY, 2016-2023 ($MILLION)
LIST OF FIGURES
FIGURE 1. MOBILE APPLICATION MARKET: MARKET SNAPSHOT
FIGURE 2. GLOBAL MOBILE APPLICATION: MARKET SEGMENTATION
FIGURE 3. TOP INVESTMENT POCKETS 2016
FIGURE 4. MODERATE BARGAINING POWER OF BUYERS
FIGURE 5. MODERATE BARGAINING POWER OF SUPPLIERS
FIGURE 6. HIGH DEGREE OF COMPETITION
FIGURE 7. HIGH THREAT OF NEW ENTRANTS
FIGURE 8. LOW THREAT OF SUBSTITUTES
FIGURE 9. DRIVERS, RESTRAINTS, AND OPPORTUNITIES
FIGURE 10. GLOBAL MOBILE APPLICATION MARKET, BY MARKETPLACE
FIGURE 11. GLOBAL MOBILE APPLICATION MARKET, BY MARKETPLACE, 2016-2023
FIGURE 12. MOBILE APPLICATION MARKET, BY APP CATEGORY 2016-2023
FIGURE 13. MOBILE APPLICATION MARKET OVERVIEW, BY APP CATEGORY 2016-2023
FIGURE 14. GLOBAL MOBILE APPLICATION MARKET SHARE, BY REGION (2016)
FIGURE 15. OVERVIEW: NORTH AMERICA MOBILE APPLICATION MARKET
FIGURE 16. U.S. MOBILE APPLICATION MARKET, 2016-2023 ($$$MILLION)
FIGURE 17. CANADA MOBILE APPLICATION MARKET, 2016-2023 ($$$MILLION)
FIGURE 18. MEXICO MOBILE APPLICATION MARKET, 2016-2023
FIGURE 19. OVERVIEW: EUROPE MOBILE APPLICATION MARKET
FIGURE 20. UK MOBILE APPLICATION MARKET, 2016-2023 ($$$MILLION)
FIGURE 21. GERMANY MOBILE APPLICATION MARKET, 2016-2023 ($$$MILLION)
FIGURE 22. FRANCE MOBILE APPLICATION MARKET, 2016-2023
FIGURE 23. ITALY MOBILE APPLICATION MARKET, 2016-2023
FIGURE 24. REST OF EUROPE MOBILE APPLICATION MARKET, 2016-2023
FIGURE 25. OVERVIEW: ASIA-PACIFIC MOBILE APPLICATION MARKET
FIGURE 26. CHINA MOBILE APPLICATION MARKET, 2016-2023 ($$$MILLION)
FIGURE 27. JAPAN MOBILE APPLICATION MARKET, 2016-2023
FIGURE 28. SOUTH KOREA MOBILE APPLICATION MARKET, 2016-2023
FIGURE 29. INDIA MOBILE APPLICATION MARKET, 2016-2023
FIGURE 30. REST OF ASIA PACIFIC MOBILE APPLICATION MARKET, 2016-2023
FIGURE 31. LATIN MOBILE APPLICATION MARKET, 2016-2023
FIGURE 32. MIDDLE EAST MOBILE APPLICATION MARKET, 2016-2023
FIGURE 33. AFRICA MOBILE APPLICATION MARKET, 2016-2023
The global mobile application market accounted for $108,440 million in 2016, and is expected to grow at a CAGR of 19.2% to reach $311,249 million by 2023. A mobile application or app is a software used on a mobile or personal device such as smartphone or tablet. The mobile apps are available on a platform called marketplace or app store, which include Google Play Store, Apple App Store, and some other marketplaces (Blackberry OS App Store and Windows App Store).
Increase in number of smartphone users over the feature phones since the past decade boosts the mobile app industry growth. Also, the dominance of IoT technology drives the mobile app industry. Further, increase in the number of internet users and growth in number of unique subscriber base in telecom industry also fuel the market.
The increase in security threats and attacks have increased the concerns for personal data security of the user limits the mobile application market. Moreover, the substantial number of free mobile apps as compared to the paid or premium apps also restraints the market.
Rise in the market for advanced technologies, such as smart building, building automation, Internet of Things (IoT), wireless sensor networks, nanotechnology, and human machine interface solutions fuel the growth of the mobile app market.
The global mobile application market is segmented into marketplace, app category, and region. The marketplace segment is further divided into Google Play Store, Apple App Store, and others. By app category, the market is classified into gaming, health & fitness, music & lifestyle, travel & hospitality, retail & e-commerce, education & learning & others (navigation, news, magazine, food & beverages, and utilities). The regional market is further analyzed across North America, Europe, Asia-Pacific, and LAMEA. At present, North America is the largest market for mobile application in terms of market size and Asia-Pacific is expected to grow at the highest CAGR of 22.1% during the forecast period.
Key players profiled in the mobile app market include IBM Corporation, Google, Inc. Apple, Inc., Microsoft Corporation, BlackBerry Ltd., Fueled, LeewayHertz, Adept Business Solutions, Burgan National Information Systems Co., and Verbat Technologies.
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