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| A01969 | Pages: 225 | Nov 2019 | 98457 Views | | |
| Author(s) : Pramod Borasi , Supradip Baul | Tables: 94 | Charts: 71 |
| |
Pandemic disrupted the entire world and affected many industries.
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Request Now !The global mobile application market size was valued at $106.27 billion in 2018, and projected to reach $407.31 billion by 2026, growing at a CAGR of 18.4% from 2019 to 2026. Mobile applications are the different types of software applications that are designed to run on various smartphones, tablets, and computer tablets. Mobile applications frequently serve to provide users with similar services to those accessed on PCs. The primary goal of mobile application is to help users to connect them to internet services by enabling them to use the internet on their portable devices.
The mobile application market trends include increase in the adoption of variable devices and rise in customer base for the e-commerce industry, which are the major factors driving the growth of the market. In addition, continuous growth in enterprise apps, increased focus on apps specifically used for health & fitness as well as high downloads and in app purchases for gaming apps fuel the growth of the market.
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Lack of high-speed connectivity in developing & undeveloped regions and uncertainty of enterprises in developing their own applications are expected to impede the mobile application market growth. Furthermore, growth in investment in digitization and increase in adoption of internet of things technology and mobile connected smart objects are expected to provide major opportunities for the growth of the market during the forecast period.
The gaming segment dominated the mobile application market in 2018 and is projected to maintain its dominance during the forecast period, owing to rise in number of mobile gaming application in developing nations such as China and India, which drive the growth of the market. Furthermore, the entertainment and music segment is expected to grow at a significant CAGR during the forecast period, owing to rapid increase in usage of different entertainment applications.
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The report focuses on the growth prospects, restraints, and trends of the mobile application market analysis. The study provides Porter’s five forces analysis to understand the impact of various factors such as bargaining power of suppliers, competitive intensity of competitors, threat of new entrants, threat of substitutes, and bargaining power of buyers on the mobile application market.
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Segments Analysis
The global mobile application market is segmented based on marketplace, app category, and region. Based on marketplace, it is classified into apple iOS store, google play store, and other marketplaces (Microsoft, Huawei, and others). Based on app category, the market is categorized into gaming, entertainment & music, health & fitness, travel & hospitality, retail & e-commerce, education & learning and others (navigation, utilities, and news). Region wise, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
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The mobile apps market report analyzes the profiles of key players operating in the market Apple Inc., CA Technologies, Cognizant, China Mobile Ltd, Hewlett Packard Enterprise, Intellectsoft, Google LLC, International Business Machines Corporation, Microsoft Corporation, and Verbat Technologies. These players have adopted various strategies to increase their market penetration and strengthen their position in the industry.
Top Impacting Factors:
Increase in data usage & internet penetration
Increase in data usage and internet penetration has been one of the major factors driving the growth of the market in developing countries such as China, India, and Brazil. Furthermore, over the past decade, internet has emerged as a prime medium of communication through various devices such as laptops, smartphones, and tablets. Internet helps the users to access different applications with minimum costs & efforts and provides a faster way of communication. In addition, the number of online buyers has significantly increased owing to growth in the e-commerce industry, product assortment, attractive offers, and various discounts that are available only on e-platforms. Moreover, increase in various offers provided by different network providers for low cost data plans reduces the costs of internet and helps developing countries to easily adopt these cost-effective services. For instance, according to a study conducted in India, the number of internet user in rural areas has reached 627 million in 2018, thus driving the growth of the market.
Uncertainty of enterprises in developing their own applications
Different organizations are investing huge amounts in developing their own applications due to surging uncertainty of the available applications and increasing cost of different applications. In addition, various applications need to be updated on a regular basis to ensure seamless app operations and transactions, owing to which there has been an increase in the amount of time and money required for upgradation of these applications. Thus, hampering the growth of the market. Furthermore, various organizations are investing in collaborations or alliances for offering a collective platform to the users, which reduces their development and maintenance costs.
Growth in usage of machine learning and artificial intelligence in mobile apps
Artificial intelligence is an integral part of different smart phones and its development. Smart phone manufacturers such as Apple, Samsung, Huawei, and others, are leveraging machine learning and artificial intelligence into the development of their smartphone models, thus, providing lucrative opportunities for the growth of the market. Furthermore, according to a study, 200 mobile application companies are expected to include AI artificial intelligence and machine learning in smartphones to improve various features such as camera and security applications. Moreover, companies are implementing artificial intelligence in smartphones and tablets for empowering mobile applications and increasing the performance of various mobile devices. In addition, AI allows mobile applications to get insights from various data generated by all users and helps in improving decision making capabilities of the user, thus offering lucrative opportunities for the mobile application market.
Key Market Players
CHAPTER 1: INTRODUCTION
1.1. Report description
1.2. Key benefits for stakeholders
1.3. Key market segments
1.4. Research methodology
1.4.1. Secondary research
1.4.2. Primary research
1.4.3. Analyst tools & models
CHAPTER 2: EXECUTIVE SUMMARY
2.1. CXO perspective
CHAPTER 3: MARKET OVERVIEW
3.1. Market definition and scope
3.2. Key findings
3.2.1. Top impacting factors
3.2.2. Top investment pockets
3.3. Porter's five forces analysis
3.4. Market dynamics
3.4.1. Drivers
3.4.1.1. Increase in data usage & internet penetration
3.4.1.2. Surge in adoption of wearable devices
3.4.1.3. Rise in smartphone users
3.4.2. Restraints
3.4.2.1. Lack of high-speed connectivity in developing & underdeveloped regions
3.4.2.2. Uncertainty of enterprises in developing their own applications
3.4.3. Opportunities
3.4.3.1. Rise in adoption of internet of things and mobile-connected smart objects
3.4.3.2. Growth in usage of machine learning and artificial intelligence in mobile apps
CHAPTER 4: GLOBAL MOBILE APPLICATION MARKET, BY MARKETPLACE
4.1. Overview
4.2. Google play store
4.2.1. Key market trends, growth factors, and opportunities
4.2.2. Market size and forecast, by region
4.2.3. Market analysis by country
4.3. Apple app store
4.3.1. Key market trends, growth factors, and opportunities
4.3.2. Market size and forecast, by region
4.3.3. Market analysis by country
4.4. Other
4.4.1. Key market trends, growth factors, and opportunities
4.4.2. Market size and forecast, by region
4.4.3. Market analysis by country
CHAPTER 5: GLOBAL MOBILE APPLICATION MARKET, BY APP CATEGORY
5.1. Overview
5.2. Gaming
5.2.1. Key market trends, growth factors, and opportunities
5.2.2. Market size and forecast, by region
5.2.3. Market analysis by country
5.3. Entertainment & music
5.3.1. Key market trends, growth factors, and opportunities
5.3.2. Market size and forecast, by region
5.3.3. Market analysis by country
5.4. Health & fitness
5.4.1. Key market trends, growth factors, and opportunities
5.4.2. Market size and forecast, by region
5.4.3. Market analysis by country
5.5. Travel & hospitality
5.5.1. Key market trends, growth factors, and opportunities
5.5.2. Market size and forecast, by region
5.5.3. Market analysis by country
5.6. E-commerce & retail
5.6.1. Key market trends, growth factors, and opportunities
5.6.2. Market size and forecast, by region
5.6.3. Market analysis by country
5.7. Education & learning
5.7.1. Key market trends, growth factors, and opportunities
5.7.2. Market size and forecast, by region
5.7.3. Market analysis by country
5.8. Others
5.8.1. Key market trends, growth factors, and opportunities
5.8.2. Market size and forecast, by region
5.8.3. Market analysis by country
CHAPTER 6: MOBILE APPLICATION MARKET, BY REGION
6.1. Overview
6.2. North America
6.2.1. Key market trends, growth factors, and opportunities
6.2.2. Market size and forecast, by marketplace
6.2.3. Market size and forecast, by app category
6.2.4. Market size and forecast, by country
6.2.4.1. U.S.
6.2.4.1.1. Market size and forecast, by marketplace
6.2.4.1.2. Market size and forecast, by app category size
6.2.4.2. Canada
6.2.4.2.1. Market size and forecast, by marketplace
6.2.4.2.2. Market size and forecast, by app category size
6.3. Europe
6.3.1. Key market trends, growth factors, and opportunities
6.3.2. Market size and forecast, by marketplace
6.3.3. Market size and forecast, by app category size
6.3.4. Market size and forecast, by country
6.3.4.1. UK
6.3.4.1.1. Market size and forecast, by marketplace
6.3.4.1.2. Market size and forecast, by app category size
6.3.4.2. Germany
6.3.4.2.1. Market size and forecast, by marketplace
6.3.4.2.2. Market size and forecast, by app category size
6.3.4.3. France
6.3.4.3.1. Market size and forecast, by marketplace
6.3.4.3.2. Market size and forecast, by app category size
6.3.4.4. Italy
6.3.4.4.1. Market size and forecast, by marketplace
6.3.4.4.2. Market size and forecast, by app category size
6.3.4.5. Rest of Europe
6.3.4.5.1. Market size and forecast, by marketplace
6.3.4.5.2. Market size and forecast, by app category size
6.4. Asia-Pacific
6.4.1. Key market trends, growth factors, and opportunities
6.4.2. Market size and forecast, by marketplace
6.4.3. Market size and forecast, by app category size
6.4.4. Market size and forecast, by country
6.4.4.1. China
6.4.4.1.1. Market size and forecast, by marketplace
6.4.4.1.2. Market size and forecast, by app category size
6.4.4.2. India
6.4.4.2.1. Market size and forecast, by marketplace
6.4.4.2.2. Market size and forecast, by app category size
6.4.4.3. Japan
6.4.4.3.1. Market size and forecast, by marketplace
6.4.4.3.2. Market size and forecast, by app category size
6.4.4.4. South Korea
6.4.4.4.1. Market size and forecast, by marketplace
6.4.4.4.2. Market size and forecast, by app category size
6.4.4.5. Rest of Asia-Pacific
6.4.4.5.1. Market size and forecast, by marketplace
6.4.4.5.2. Market size and forecast, by app category size
6.5. LAMEA
6.5.1. Key market trends, growth factors and opportunities
6.5.2. Market size and forecast, by marketplace
6.5.3. Market size and forecast, by app category size
6.5.4. Market size and forecast, by country
6.5.4.1. Latin America
6.5.4.1.1. Market size and forecast, by marketplace
6.5.4.1.2. Market size and forecast, by app category size
6.5.4.2. Middle East
6.5.4.2.1. Market size and forecast, by marketplace
6.5.4.2.2. Market size and forecast, by app category size
6.5.4.3. Africa
6.5.4.3.1. Market size and forecast, by marketplace
6.5.4.3.2. Market size and forecast, by app category size
CHAPTER 7: COMPETITIVE LANDSCAPE
7.1. Market player positioning, 2018
7.2. Top winning strategies
7.3. Competitive dashboard
7.4. Key developments
7.4.1. New product launches
7.4.2. Partnership
7.4.3. Collaboration
7.4.4. Acquisition
CHAPTER 8: COMPANY PROFILE
8.1. APPLE INC.
8.1.1. Company overview
8.1.2. Key Executives
8.1.3. Company snapshot
8.1.4. Product portfolio
8.1.5. R&D Expenditure
8.1.6. Business performance
8.1.7. Key strategic moves and developments
8.2. CA TECHNOLOGIES
8.2.1. Company overview
8.2.2. Key Executives
8.2.3. Company snapshot
8.2.4. Operating business segments
8.2.5. Product portfolio
8.2.6. R&D expenditure
8.2.7. Business performance
8.3. CHINA MOBILE LIMITED
8.3.1. Company overview
8.3.2. Key Executives
8.3.3. Company snapshot
8.3.4. Product portfolio
8.3.5. Business performance
8.3.6. Key strategic moves and developments
8.4. COGNIZANT
8.4.1. Company overview
8.4.2. Key Executives
8.4.3. Company snapshot
8.4.4. Operating business segments
8.4.5. Product portfolio
8.4.6. Business performance
8.4.7. Key strategic moves and developments
8.5. GOOGLE LLC
8.5.1. Company overview
8.5.2. Key Executives
8.5.3. Company snapshot
8.5.4. Product portfolio
8.5.5. R&D Expenditure
8.5.6. Business performance
8.5.7. Key strategic moves and developments
8.6. HEWLETT PACKARD ENTERPRISE DEVELOPMENT LP
8.6.1. Company overview
8.6.2. Key executives
8.6.3. Company snapshot
8.6.4. Operating business segments
8.6.5. Product portfolio
8.6.6. R&D expenditure
8.6.7. Business performance
8.6.8. Key strategic moves and developments
8.7. INTELLECTSOFT
8.7.1. Company overview
8.7.2. Key Executives
8.7.3. Company snapshot
8.7.4. Product portfolio
8.7.5. Key strategic moves and developments
8.8. INTERNATIONAL BUSINESS MACHINES CORPORATION
8.8.1. Company overview
8.8.2. Key Executives
8.8.3. Company snapshot
8.8.4. Operating business segments
8.8.5. Product portfolio
8.8.6. R&D Expenditure
8.8.7. Business performance
8.8.8. Key strategic moves and developments
8.9. MICROSOFT CORPORATION
8.9.1. Company overview
8.9.2. Key executives
8.9.3. Company snapshot
8.9.4. Operating business segments
8.9.5. Product portfolio
8.9.6. R&D expenditure
8.9.7. Business performance
8.9.8. Key strategic moves and developments
8.10. VERBAT TECHNOLOGIES
8.10.1. Company overview
8.10.2. Key Executives
8.10.3. Company snapshot
8.10.4. Product portfolio
LIST OF TABLES
TABLE 01. GLOBAL MOBILE APPLICATION MARKET REVENUE, BY MARKETPLACE, 2018–2026 ($BILLION)
TABLE 02. GLOBAL MOBILE APPLICATION MARKET REVENUE FOR PLAY STORE, BY REGION, 2018–2026 ($BILLION)
TABLE 03. GLOBAL MOBILE APPLICATION MARKET REVENUE FOR APPLE APP STORE, BY REGION, 2018–2026 ($BILLION)
TABLE 04. GLOBAL MOBILE APPLICATION MARKET REVENUE FOR OTHERS, BY REGION, 2018–2026 ($BILLION)
TABLE 05. GLOBAL MOBILE APPLICATION MARKET REVENUE, BY APP CATEGORY, 2018–2026 ($BILLION)
TABLE 06. GLOBAL MOBILE APPLICATION MARKET REVENUE FOR GAMING, BY REGION, 2018–2026 ($BILLION)
TABLE 07. GLOBAL MOBILE APPLICATION MARKET REVENUE FOR ENTERTAINMENT & MUSIC , BY REGION, 2018–2026 ($BILLION)
TABLE 08. GLOBAL MOBILE APPLICATION MARKET REVENUE FOR HEALTH & FITNERSS, BY REGION, 2018–2026 ($BILLION)
TABLE 09. GLOBAL MOBILE APPLICATION MARKET REVENUE FOR TRAVEL & HOSPITALITY, BY REGION, 2018–2026 ($BILLION)
TABLE 10. GLOBAL MOBILE APPLICATION MARKET REVENUE FOR E-COMMERCE & RETAIL, BY REGION, 2018–2026 ($BILLION)
TABLE 11. GLOBAL MOBILE APPLICATION MARKET REVENUE FOR EDUCATION & LEARNING, BY REGION, 2018–2026 ($BILLION)
TABLE 12. GLOBAL MOBILE APPLICATION MARKET REVENUE FOR OTHERS, BY REGION, 2018–2026 ($BILLION)
TABLE 13. MOBILE APPLICATION MARKET REVENUE, BY REGION, 2018–2026 ($BILLION)
TABLE 14. NORTH AMERICA MOBILE APPLICATION MARKET, BY MARKETPLACE, 2018–2026 ($BILLION)
TABLE 15. NORTH AMERICA MOBILE APPLICATION MARKET, BY APP CATEGORY SIZE, 2018–2026 ($BILLION)
TABLE 16. NORTH AMERICA MOBILE APPLICATION MARKET, BY COUNTRY, 2018–2026 ($BILLION)
TABLE 17. U.S. MOBILE APPLICATION MARKET, BY MARKETPLACE, 2018–2026 ($BILLION)
TABLE 18. U.S. MOBILE APPLICATION MARKET, BY APP CATEGORY SIZE, 2018–2026 ($BILLION)
TABLE 19. CANADA MOBILE APPLICATION MARKET, BY MARKETPLACE, 2018–2026 ($BILLION)
TABLE 20. CANADA MOBILE APPLICATION MARKET, BY APP CATEGORY SIZE, 2018–2026 ($BILLION)
TABLE 21. EUROPE MOBILE APPLICATION MARKET, BY MARKETPLACE, 2018–2026 ($BILLION)
TABLE 22. EUROPE MOBILE APPLICATION MARKET, BY APP CATEGORY SIZE, 2018–2026 ($BILLION)
TABLE 23. EUROPE MOBILE APPLICATION MARKET, BY COUNTRY, 2018–2026 ($BILLION)
TABLE 24. UK MOBILE APPLICATION MARKET, BY MARKETPLACE, 2018–2026 ($BILLION)
TABLE 25. UK MOBILE APPLICATION MARKET, BY APP CATEGORY SIZE, 2018–2026 ($BILLION)
TABLE 26. GERMANY MOBILE APPLICATION MARKET, BY MARKETPLACE, 2018–2026 ($BILLION)
TABLE 27. GERMANY MOBILE APPLICATION MARKET, BY APP CATEGORY SIZE, 2018–2026 ($BILLION)
TABLE 28. FRANCE MOBILE APPLICATION MARKET, BY MARKETPLACE, 2018–2026 ($BILLION)
TABLE 29. FRANCE MOBILE APPLICATION MARKET, BY APP CATEGORY SIZE, 2018–2026 ($BILLION)
TABLE 30. ITALY MOBILE APPLICATION MARKET, BY MARKETPLACE, 2018–2026 ($BILLION)
TABLE 31. ITALY MOBILE APPLICATION MARKET, BY APP CATEGORY SIZE, 2018–2026 ($BILLION)
TABLE 32. REST OF EUROPE MOBILE APPLICATION MARKET, BY MARKETPLACE, 2018–2026 ($BILLION)
TABLE 33. REST OF EUROPE MOBILE APPLICATION MARKET, BY APP CATEGORY SIZE, 2018–2026 ($BILLION)
TABLE 34. ASIA-PACIFIC MOBILE APPLICATION MARKET, BY MARKETPLACE, 2018–2026 ($BILLION)
TABLE 35. EUROPE MOBILE APPLICATION MARKET, BY APP CATEGORY SIZE, 2018–2026 ($BILLION)
TABLE 36. EUROPE MOBILE APPLICATION MARKET, BY COUNTRY, 2018–2026 ($BILLION)
TABLE 37. CHINA MOBILE APPLICATION MARKET, BY MARKETPLACE, 2018–2026 ($BILLION)
TABLE 38. CHINA MOBILE APPLICATION MARKET, BY APP CATEGORY SIZE, 2018–2026 ($BILLION)
TABLE 39. INDIA MOBILE APPLICATION MARKET, BY MARKETPLACE, 2018–2026 ($BILLION)
TABLE 40. INDIA MOBILE APPLICATION MARKET, BY APP CATEGORY SIZE, 2018–2026 ($BILLION)
TABLE 41. JAPAN MOBILE APPLICATION MARKET, BY MARKETPLACE, 2018–2026 ($BILLION)
TABLE 42. JAPAN MOBILE APPLICATION MARKET, BY APP CATEGORY SIZE, 2018–2026 ($BILLION)
TABLE 43. SOUTH KOREA MOBILE APPLICATION MARKET, BY MARKETPLACE, 2018–2026 ($BILLION)
TABLE 44. SOUTH KOREA MOBILE APPLICATION MARKET, BY APP CATEGORY SIZE, 2018–2026 ($BILLION)
TABLE 45. REST OF ASIA-PACIFIC MOBILE APPLICATION MARKET, BY MARKETPLACE, 2018–2026 ($BILLION)
TABLE 46. REST OF ASIA-PACIFIC MOBILE APPLICATION MARKET, BY APP CATEGORY SIZE, 2018–2026 ($BILLION)
TABLE 47. LAMEA MOBILE APPLICATION MARKET, BY MARKETPLACE, 2018–2026 ($BILLION)
TABLE 48. EUROPE MOBILE APPLICATION MARKET, BY APP CATEGORY SIZE, 2018–2026 ($BILLION)
TABLE 49. LAMEA MOBILE APPLICATION MARKET, BY COUNTRY, 2018–2026 ($BILLION)
TABLE 50. LATIN AMERICA MOBILE APPLICATION MARKET, BY MARKETPLACE, 2018–2026 ($BILLION)
TABLE 51. LATIN AMERICA MOBILE APPLICATION MARKET, BY APP CATEGORY SIZE, 2018–2026 ($BILLION)
TABLE 52. MIDDLE EAST MOBILE APPLICATION MARKET, BY MARKETPLACE, 2018–2026 ($BILLION)
TABLE 53. MIDDLE EAST MOBILE APPLICATION MARKET, BY APP CATEGORY SIZE, 2018–2026 ($BILLION)
TABLE 54. AFRICA MOBILE APPLICATION MARKET, BY MARKETPLACE, 2018–2026 ($BILLION)
TABLE 55. AFRICA MOBILE APPLICATION MARKET, BY APP CATEGORY SIZE, 2018–2026 ($BILLION)
TABLE 56. KEY NEW PRODUCT LAUNCHES (2016-2019)
TABLE 57. PARTNERSHIP (2016-2019)
TABLE 58. COLLABORATION (2016-2019)
TABLE 59. AC (2016-2019)
TABLE 60. APPLE INC.: KEY EXECUTIVES
TABLE 61. APPLE INC.: COMPANY SNAPSHOT
TABLE 62. APPLE INC.: PRODUCT PORTFOLIO
TABLE 63. BROADCOM INC.: KEY EXECUTIVES
TABLE 64. BROADCOM INC.: COMPANY SNAPSHOT
TABLE 65. BROADCOM INC.: OPERATING SEGMENTS
TABLE 66. BROADCOM INC.: PRODUCT PORTFOLIO
TABLE 67. CHINA MOBILE LIMITED: KEY EXECUTIVES
TABLE 68. CHINA MOBILE LIMITED: COMPANY SNAPSHOT
TABLE 69. CHINA MOBILE LIMITED: PRODUCT PORTFOLIO
TABLE 70. COGNIZANT: KEY EXECUTIVES
TABLE 71. COGNIZANT: COMPANY SNAPSHOT
TABLE 72. COGNIZANT: OPERATING SEGMENTS
TABLE 73. COGNIZANT: PRODUCT PORTFOLIO
TABLE 74. GOOGLE LLC: KEY EXECUTIVES
TABLE 75. GOOGLE INC.: COMPANY SNAPSHOT
TABLE 76. GOOGLE LLC: PRODUCT PORTFOLIO
TABLE 77. HEWLETT PACKARD ENTERPRISE DEVELOPMENT LP: KEY EXECUTIVES
TABLE 78. HEWLETT PACKARD ENTERPRISE DEVELOPMENT LP: COMPANY SNAPSHOT
TABLE 79. HEWLETT PACKARD ENTERPRISE DEVELOPMENT LP: OPERATING SEGMENTS
TABLE 80. HEWLETT PACKARD ENTERPRISE DEVELOPMENT LP: PRODUCT PORTFOLIO
TABLE 81. INTELLECTSOFT: KEY EXECUTIVES
TABLE 82. INTELLECTSOFT: COMPANY SNAPSHOT
TABLE 83. INTELLECTSOFT: PRODUCT PORTFOLIO
TABLE 84. INTERNATIONAL BUSINESS MACHINES CORPORATION: KEY EXECUTIVES
TABLE 85. INTERNATIONAL BUSINESS MACHINES CORPORATION: COMPANY SNAPSHOT
TABLE 86. INTERNATIONAL BUSINESS MACHINES CORPORATION: OPERATING SEGMENTS
TABLE 87. INTERNATIONAL BUSINESS MACHINES CORPORATION: PRODUCT PORTFOLIO
TABLE 88. MICROSOFT CORPORATION: KEY EXECUTIVES
TABLE 89. MICROSOFT CORPORATION: COMPANY SNAPSHOT
TABLE 90. MICROSOFT CORPORATION: OPERATING SEGMENTS
TABLE 91. MICROSOFT CORPORATION: PRODUCT PORTFOLIO
TABLE 92. VERBAT TECHNOLOGIES: KEY EXECUTIVES
TABLE 93. VERBAT TECHNOLOGIES: COMPANY SNAPSHOT
TABLE 94. VERBAT TECHNOLOGIES: PRODUCT PORTFOLIO
LIST OF FIGURES
FIGURE 01. GLOBAL MOBILE APPLICATION MARKET, 2018–2026
FIGURE 02. MOBILE APPLICATION MARKET, BY REGION, 2018–2026
FIGURE 03. GLOBAL MOBILE APPLICATION MARKET: KEY PLAYERS
FIGURE 04. GLOBAL MOBILE APPLICATION MARKET SEGMENTATION
FIGURE 05. MOBILE APPLICATION MARKET: TOP IMPACTING FACTOR
FIGURE 06. MOBILE APPLICATION MARKET: TOP INVESTMENT POCKETS
FIGURE 07. LOW-TO-HIGH BARGAINING POWER OF SUPPLIER
FIGURE 08. LOW-TO-HIGH BARGAINING POWER OF BUYER
FIGURE 09. LOW-TO-MODERATE THREAT OF SUBSTITUTES
FIGURE 10. MODERATE-TO-HIGH THREAT OF NEW ENTRANTS
FIGURE 11. LOW-TO-HIGH COMPETITIVE RIVALRY
FIGURE 12. DRIVERS, RESTRAINTS, AND OPPORTUNITIES
FIGURE 13. GLOBAL MOBILE APPLICATION MARKET, BY MARKETPLACE, 2018-2026
FIGURE 14. COMPARATIVE SHARE ANALYSIS OF MOBILE APPLICATION MARKET FOR PLAY STORE, BY COUNTRY, 2018 & 2026 (%)
FIGURE 15. COMPARATIVE SHARE ANALYSIS OF MOBILE APPLICATION MARKET FOR APPLE APP STORE, BY COUNTRY, 2018 & 2026 (%)
FIGURE 16. COMPARATIVE SHARE ANALYSIS OF MOBILE APPLICATION MARKET FOR OTHERS, BY COUNTRY, 2018 & 2026 (%)
FIGURE 17. GLOBAL MOBILE APPLICATION MARKET, BY APP CATEGORY, 2018-2026
FIGURE 18. COMPARATIVE SHARE ANALYSIS OF MOBILE APPLICATION MARKET FOR GAMING, BY COUNTRY, 2018 & 2026 (%)
FIGURE 19. COMPARATIVE SHARE ANALYSIS OF MOBILE APPLICATION MARKET FOR ENTERTAINMENT & MUSIC, BY COUNTRY, 2018 & 2026 (%)
FIGURE 20. COMPARATIVE SHARE ANALYSIS OF MOBILE APPLICATION MARKET FOR HEALTH & FITNERSS, BY COUNTRY, 2018 & 2026 (%)
FIGURE 21. COMPARATIVE SHARE ANALYSIS OF MOBILE APPLICATION MARKET FOR TRAVEL & HOSPITALITY, BY COUNTRY, 2018 & 2026 (%)
FIGURE 22. COMPARATIVE SHARE ANALYSIS OF MOBILE APPLICATION MARKET FOR E-COMMERCE & RETAIL, BY COUNTRY, 2018 & 2026 (%)
FIGURE 23. COMPARATIVE SHARE ANALYSIS OF MOBILE APPLICATION MARKET FOR EDUCATION & LEARNING, BY COUNTRY, 2018 & 2026 (%)
FIGURE 24. COMPARATIVE SHARE ANALYSIS OF MOBILE APPLICATION MARKET FOR OTHERS, BY COUNTRY, 2018 & 2026 (%)
FIGURE 25. U.S. MOBILE APPLICATION MARKET, 2018–2026 ($BILLION)
FIGURE 26. CANADA MOBILE APPLICATION MARKET, 2018–2026 ($BILLION)
FIGURE 27. UK MOBILE APPLICATION MARKET, 2018–2026 ($BILLION)
FIGURE 28. GERMANY MOBILE APPLICATION MARKET, 2018–2026 ($BILLION)
FIGURE 29. FRANCE MOBILE APPLICATION MARKET, 2018–2026 ($BILLION)
FIGURE 30. ITALY MOBILE APPLICATION MARKET, 2018–2026 ($BILLION)
FIGURE 31. REST OF EUROPE MOBILE APPLICATION MARKET, 2018–2026 ($BILLION)
FIGURE 32. CHINA MOBILE APPLICATION MARKET, 2018–2026 ($BILLION)
FIGURE 33. INDIA MOBILE APPLICATION MARKET, 2018–2026 ($BILLION)
FIGURE 34. JAPAN MOBILE APPLICATION MARKET, 2018–2026 ($BILLION)
FIGURE 35. SOUTH KOREA MOBILE APPLICATION MARKET, 2018–2026 ($BILLION)
FIGURE 36. REST OF ASIA-PACIFIC MOBILE APPLICATION MARKET, 2018–2026 ($BILLION)
FIGURE 37. LATIN AMERICA MOBILE APPLICATION MARKET, 2018–2026 ($BILLION)
FIGURE 38. MIDDLE EAST MOBILE APPLICATION MARKET, 2018–2026 ($BILLION)
FIGURE 39. AFRICA MOBILE APPLICATION MARKET, 2018–2026 ($BILLION)
FIGURE 40. KEY PLAYERS POSITIONING
FIGURE 41. TOP WINNING STRATEGIES, BY YEAR, 2016-2019
FIGURE 42. TOP WINNING STRATEGIES, BY DEVELOPMENT, 2016-2019
FIGURE 43. TOP WINNING STRATEGIES, BY COMPANY, 2016-2019
FIGURE 44. COMPETITIVE DASHBOARD
FIGURE 45. COMPETITIVE DASHBOARD
FIGURE 46. COMPETITIVE HEATMAP OF KEY PLAYERS
FIGURE 47. R&D EXPENDITURE, 2016–2018 ($MILLION)
FIGURE 48. APPLE INC.: REVENUE, 2016–2018 ($MILLION)
FIGURE 49. APPLE INC.: REVENUE SHARE BY REGION, 2018 (%)
FIGURE 50. R&D EXPENDITURE, 2016–2018 ($MILLION)
FIGURE 51. BROADCOM INC.: REVENUE, 2016–2018 ($MILLION)
FIGURE 52. BROADCOM INC.: REVENUE SHARE BY SEGMENT, 2018 (%)
FIGURE 53. BROADCOM INC.: REVENUE SHARE BY REGION, 2018 (%)
FIGURE 54. CHINA MOBILE LIMITED: REVENUE, 2016–2018 ($MILLION)
FIGURE 55. COGNIZANT: REVENUE, 2016–2018 ($MILLION)
FIGURE 56. COGNIZANT: REVENUE SHARE BY SEGMENT, 2018 (%)
FIGURE 57. COGNIZANT: REVENUE SHARE BY REGION, 2018 (%)
FIGURE 58. R&D EXPENDITURE, 2016–2018 ($MILLION)
FIGURE 59. ALPHABET INC.: REVENUE, 2016–2018 ($MILLION)
FIGURE 60. ALPHABET INC.: REVENUE SHARE BY REGION, 2018 (%)
FIGURE 61. R&D EXPENDITURE, 2016–2018 ($MILLION)
FIGURE 62. HEWLETT PACKARD ENTERPRISE DEVELOPMENT LP: REVENUE, 2016–2018 ($MILLION)
FIGURE 63. HEWLETT PACKARD ENTERPRISE DEVELOPMENT LP: REVENUE SHARE BY SEGMENT, 2018 (%)
FIGURE 64. R&D EXPENDITURE, 2016–2018 ($MILLION)
FIGURE 65. INTERNATIONAL BUSINESS MACHINES CORPORATION: REVENUE, 2016–2018 ($MILLION)
FIGURE 66. INTERNATIONAL BUSINESS MACHINES CORPORATION: REVENUE SHARE BY SEGMENT, 2018 (%)
FIGURE 67. INTERNATIONAL BUSINESS MACHINES CORPORATION: REVENUE SHARE BY REGION, 2018 (%)
FIGURE 68. R&D EXPENDITURE, 2016–2018 ($MILLION)
FIGURE 69. MICROSOFT CORPORATION: REVENUE, 2016–2018 ($MILLION)
FIGURE 70. MICROSOFT CORPORATION: REVENUE SHARE BY SEGMENT, 2018 (%)
FIGURE 71. MICROSOFT CORPORATION: REVENUE SHARE BY REGION, 2018 (%)
Mobile application is a digital platform that offers a variety of applications in different categories that include, gaming, healthcare & fitness, music & entertainment, e-Commerce & retail among others. The mobile applications offer significant potential to the app developers as well as the enterprises in the international markets due to the benefits such as, cost savings, high profit margins, easy access, better customer management programs, and intense market presence. Increase in the adoption of variable devices and rise in customer base for the e-commerce industry are the major factors driving the growth of the market. In addition, continuous growth in enterprise apps, increased focus on apps specifically used for health & fitness as well as high downloads and in app purchases for gaming apps fuel the growth of the market. However, lack of high-speed connectivity in developing & undeveloped regions and uncertainty of enterprises in developing their own applications are expected to impede the market growth.
Market trends, future estimations, and thorough study of the global mobile application market based on marketplace, app category, and region are included in this report. The mobile application market includes marketplaces that comprise of Apple app store, Google play store, and others. The mobile application market is segmented on the basis of app category, which includes categories such as, gaming, health & fitness, entertainment & music, travel & hospitality, retail & e-commerce, education & learning and others, which includes, utility apps, navigation apps, finance apps, photo, and video apps. The mobile app market on the basis of marketplace is segmented into, Google Play Store, Apple Store and others that include Microsoft Windows Store, and Blackberry’s OS App Store.
Product launch and partnerships are the prime strategies adopted by key industry players to sustain themselves within the mobile application market. Product launch helps companies to consistently offer innovative and enhanced apps to their customers. Partnerships and collaborations consolidate an organization’s position while enriching their service portfolio.
A. The mobile application market is projected to reach $407.31 billion by 2026.
A. Increase in data usage & internet penetration, Surge in adoption of wearable devices & Rise in smartphone users
A. To get updated version of mobile application market report
A. The mobile application market is expected to grow at CAGR of 18.4% from 2019 to 2026.
A. Majority of the company operating in the market are investing on R&D practices.
A. On the basis of top growing big corporation we select top 10 players.
A. The gaming segment dominated the mobile application market in 2018 and is projected to maintain its dominance during the forecast period
A. Asia-Pacific is expected to witness the highest growth rate during the forecast period
A. The mobile application market in 2018 was $106.27 billion
A. Apple Inc., CA Technologies, Cognizant, China Mobile Ltd, Hewlett Packard Enterprise, Intellectsoft, Google LLC, International Business Machines Corporation, Microsoft Corporation, and Verbat Technologies. some of the key players operating in the global market.
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