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In-App Purchase Market by Operating System (Android, iOS and Others), Type (Consumable, Non-Consumable and Subscription) and App Category (Gaming, Entertainment & Music, Health & Fitness, Travel & Hospitality, Retail & E-Commerce, Education & Learning and Others): Global Opportunity Analysis and Industry Forecast, 2020–2027

A07186
Pages: 268
Sep 2020 | 1185 Views
 
Author(s) : Pramod Borasi, Shadaab Khan , Vineet Kumar
Tables: 130
Charts: 74
 

COVID-19

Pandemic disrupted the entire world and affected many industries.

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The global in-app purchase market size was valued at $76.43 billion in 2019 and is projected to reach $340.76 billion by 2027, growing at a CAGR of 19.8% from 2020 to 2027. In-app purchase is the ability of mobile devices to ease the sale of a particular product or different types of service within an application. In addition, it offers four different types of in-app purchase options to the users that include auto-renewing subscription, subscription, replenishable and non-replenishable.

In the wake of COVID-19, mobile gaming applications are creating several lucrative opportunities for in-app purchase market, owing to growing adoption of gaming and media & entertainment applications among the end-users in complete lockdown situations across most of the countries.

Increase in smartphone users across the globe and technological advancement in smart phones drive the growth of the market. In addition, rise in use of various promotional strategies and offers such as loyalty programs and increase in data usage & internet penetration across the globe fuel the growth of the market. Moreover, digital illiteracy and limited digital infrastructure and uncertainty of enterprises in developing their own applications hamper the growth of the market. Furthermore, addition of new games and ongoing innovation in technology and surge in expenditure on digital advertisement are expected to provide lucrative opportunity for the market expansion during the forecast period. 

In-app-purchase-Market-2020-2027

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By type, the global in-app purchase market was led by the subscription segment in 2019 and is projected to maintain its dominance during the forecast period. Increase has been witnessed in the use of subscription revenue model, owing to various advantages such as it offers flexibility in terms of billing & payment, turns fixed cost into variable cost, provides ease of distribution, and serves as a reliable & consistent revenue stream. However, the non-consumable segment is expected to grow at the highest rate during the forecast period, owing to its ability to provide user full potential of the application and gives full access of the application which drives the growth of the market in this segment.

Region wise, the in-app purchase market was dominated by Asia-Pacific in 2019 and is expected to grow at the highest rate during the forecast period. The major factors that drive the growth of the market in this region include presence of major players and rapid adoption of latest technology in mobile application in emerging countries of Asia-Pacific such as China and India. 

In-App Purchase Market
By Operating System

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iOS is projected as one of the most lucrative segments.

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The report focuses on the growth prospects, restraints, and trends of the global in-app purchase market. The study provides Porter’s five forces analysis to understand the impact of various factors, such as bargaining power of suppliers, competitive intensity of competitors, threat of new entrants, threat of substitutes, and bargaining power of buyers, on the global in-app purchase market.

Segment review

The global in-app purchase market is segmented on the basis of operating system, type, app category and region. In terms of operating system, it is fragmented into android, iOS and others. By type, it is segregated into consumable, non-consumable and subscription. As per app category, it is divided into gaming, entertainment & music, health & fitness, travel & hospitality, retail & e-commerce, education & learning, and others. Region wise, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

In-App Purchase Market
By Type

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Subscription is projected as one of the most lucrative segments.

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The key players profiled in the in-app purchase market analysis Apple Inc, Disney, Google LLC, King Limited, Netflix, Inc, Rakuten, Inc., Sony Corporation, Spotify Technology S.A, Tencent Holding Limited, and Tinder. These players have adopted various strategies to increase their market penetration and strengthen their position in the industry. 

COVID-19 Impact Analysis:

In COVID-19 pandemic, businesses are coping with operational challenges. To cope with this situation, gaming and non-gaming mobile applications are providing their customers with new features and functionality of the application at a very reasonable price which drives the growth of the market. In addition, rise in subscription of video streaming, gaming and other health & fitness application in the pandemic among end-users provides growth potential for the in-app purchase market. Furthermore, major players of the market are providing various new application to the users and are introducing different strategies to upsurge their revenue and market share, thereby creating numerous opportunities for the market growth.

In-App Purchase Market
By App Category

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Gaming is projected as one of the most lucrative segments.

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Top impacting factors

Rise in in-app purchase payments in developing countries

Emerging economies, such as India and China, have high penetration of smartphones along with increasing 3G and 4G connectivity users. In addition, both the countries account for more than third of the world’s population, thus posing maximum market potential for in-app purchase. It is anticipated that approximately 90% of the population under the age of 30 years resides in these emerging markets. Growth in middle-class segment, rapid urbanization, rise in literacy level, and increase in tech-savvy youth generation would increase the consumption rate in emerging economies, thus leading to growth of in-app payments.

Emerging markets are still not well equipped with financial services, and the geographical reach of financial institution in remote locations is limited. However, over the past few years, the evolvement of technology and innovations has made it financially viable for financial institutions to provide services such as e-banking and mobile money to unbanked and under-banked population in emerging markets. Kenya is among the emerging markets, where approximately two-thirds of the adult population either receive or make payment via their mobile phones is one of the major factors driving the growth of the in-app purchase market in emerging economies.

Surge in expenditure on digital advertisement

Growing online traffic is expected to attract investors and clients for advertisements and promotion of products and services. Social media influence is majorly driving the growth of the online or digital advertisement market. Most of the social media platforms, including Instagram, LinkedIn, Telegram, and WhatsApp, have been gaining immense popularity among millennial, which is considered to serve as a lucrative opportunity for investors to promote their businesses on such platforms. Benefits associated with digital media advertisement such as improvement in customer conversion rates, decline in marketing cost, presence of targeted & segmented customer base, better search engine ranking, more inbound traffic, and superior customer satisfaction are further expected to provide potential growth opportunities for the market in the near future.

In-App Purchase Market
By Region

2027
Asia-pacific 
North America
Europe
Lamea

Asia-Pacific would exhibit the highest CAGR of 21.3% during 2020-2027.

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Key Benefits for Stakeholders 

  • The study presents an in-depth analysis of the global in-app purchase market along with the current trends and future estimations to determine the imminent investment pockets.
  • The report presents information about key drivers, restraints, opportunities and their impact analysis of the global in-app purchase market share.
  • Porter’s five forces analysis illustrates the potency of buyers and suppliers in the market.
  • The quantitative analysis of the market from 2020 to 2027 is provided to determine the market potential.

Key Market Segments

By Operating System

  • Android
  • iOS
  • Others

By Type

  • Consumable 
  • Non-Consumable
  • Subscription

By App Category 

  • Gaming
  • Entertainment & Music
  • Health & Fitness
  • Travel & Hospitality
  • Retail & E-Commerce
  • Education & Learning
  • Others

By Region    

  • North America
    • U.S.
    • Canada
  • Europe 
    • UK
    • Germany 
    • France
    • Italy
    • Spain
    • Netherlands
    • Rest of Europe
  • Asia-Pacific 
    • China
    • India
    • Japan
    • South Korea
    • Australia
    • Rest of Asia-Pacific
  • LAMEA
    • Latin America 
    • Middle East 
    • Africa

Key Market Players

  • Apple Inc
  • Disney
  • Google LLC
  • King Limited
  • Netflix, Inc
  • Rakuten, Inc.
  • Sony Corporation
  • Spotify Technology S.A.
  • Tencent Holding Limited 
  • Tinder
 

CHAPTER 1:INTRODUCTION

1.1.Report description
1.2.Key benefits for stakeholders
1.3.Key market segments
1.4.Research methodology

1.4.1.Secondary research
1.4.2.Primary research
1.4.3.Analyst tools & models

CHAPTER 2:EXECUTIVE SUMMARY

2.1.Key findings

2.1.1.Top impacting factors
2.1.2.Top investment pockets

2.2.CXO perspective

CHAPTER 3:MARKET OVERVIEW

3.1.Market definition and scope
3.2.Key forces shaping global in-app purchase market
3.3.Market dynamics

3.3.1.Drivers

3.3.1.1.Low data tariffs along with increase in smartphone penetration
3.3.1.2.Rise in in-app purchase payments in developing countries
3.3.1.3.Increase in data usage & internet penetration

3.3.2.Restraints

3.3.2.1.Digital illiteracy and limited digital infrastructure

3.3.3.Opportunity

3.3.3.1.Surge in expenditure on digital advertisement.
3.3.3.2.Surge in demand for fast and hassle-free transaction service

3.1.COVID-19 impact analysis on in-app purchase market

3.1.1.Impact on market size
3.1.2.Consumer trends, preferences, and budget impact
3.1.3.Regulatory framework
3.1.4.Economic impact
3.1.5.Strategies to tackle negative impact
3.1.6.Opportunity window

CHAPTER 4:GLOBAL IN-APP PURCHASE MARKET, BY OPREATING SYSTEM

4.1.Overview
4.2.Android

4.2.1.Key market trends, growth factors, and opportunities
4.2.2.Market size and forecast, by region
4.2.3.Market analysis, by country

4.3.iOS

4.3.1.Key market trends, growth factors, and opportunities
4.3.2.Market size and forecast, by region
4.3.3.Market analysis, by country

4.4.Others

4.4.1.Key market trends, growth factors, and opportunities
4.4.2.Market size and forecast, by region
4.4.3.Market analysis, by country

CHAPTER 5:GLOBAL IN-APP PURCHASE MARKET, BY OPREATING SYSTEM

5.1.Overview
5.2.Consumable

5.2.1.Key market trends, growth factors, and opportunities
5.2.2.Market size and forecast, by region
5.2.3.Market analysis, by country

5.3.Non-Consumable

5.3.1.Key market trends, growth factors, and opportunities
5.3.2.Market size and forecast, by region
5.3.3.Market analysis, by country

5.4.Subscription

5.4.1.Key market trends, growth factors, and opportunities
5.4.2.Market size and forecast, by region
5.4.3.Market analysis, by country

CHAPTER 6:GLOBAL IN-APP PURCHASE MARKET, BY APP CATEGORY

6.1.Overview
6.2.Gaming

6.2.1.Key market trends, growth factors, and opportunities
6.2.2.Market size and forecast, by region
6.2.3.Market analysis by country

6.3.Entertainment & music

6.3.1.Key market trends, growth factors, and opportunities
6.3.2.Market size and forecast, by region
6.3.3.Market analysis by country

6.4.Health & fitness

6.4.1.Key market trends, growth factors, and opportunities
6.4.2.Market size and forecast, by region
6.4.3.Market analysis by country

6.5.Travel & hospitality

6.5.1.Key market trends, growth factors, and opportunities
6.5.2.Market size and forecast, by region
6.5.3.Market analysis by country

6.6.Retail & e-commerce

6.6.1.Key market trends, growth factors, and opportunities
6.6.2.Market size and forecast, by region
6.6.3.Market analysis by country

6.7.Education & learning

6.7.1.Key market trends, growth factors, and opportunities
6.7.2.Market size and forecast, by region
6.7.3.Market analysis by country

6.8.Others

6.8.1.Key market trends, growth factors, and opportunities
6.8.2.Market size and forecast, by region
6.8.3.Market analysis by country

CHAPTER 7:GLOBAL IN-APP PURCHASE MARKET, BY REGION

7.1.Overview

7.1.1.Market size and forecast, by region

7.2.North America

7.2.1.Key market trends, growth factors and opportunities
7.2.2.Market analysis by operating system
7.2.3.Market analysis by type
7.2.4.Market analysis by app category
7.2.5.Market analysis by Country.

7.2.5.1.U.S.

7.2.5.1.1.Market size and forecast, by operating system
7.2.5.1.2.Market size and forecast, by type
7.2.5.1.3.Market size and forecast, app category

7.2.5.2.CANADA

7.2.5.2.1.Market size and forecast, by operating system
7.2.5.2.2.Market size and forecast, by type
7.2.5.2.3.Market size and forecast, app category

7.3.Europe

7.3.1.Key market trends, growth factors and opportunities
7.3.2.Market analysis by operating system
7.3.3.Market analysis by type
7.3.4.Market analysis by app category
7.3.5.Market analysis by Country

7.3.5.1.UK

7.3.5.1.1.Market size and forecast, by operating system
7.3.5.1.2.Market size and forecast, by type
7.3.5.1.3.Market size and forecast, app category

7.3.5.2.GERMANY

7.3.5.2.1.Market size and forecast, by operating system
7.3.5.2.2.Market size and forecast, by type
7.3.5.2.3.Market size and forecast, app category

7.3.5.3.FRANCE

7.3.5.3.1.Market size and forecast, by operating system
7.3.5.3.2.Market size and forecast, by type
7.3.5.3.3.Market size and forecast, app category

7.3.5.4.ITALY

7.3.5.4.1.Market size and forecast, by operating system
7.3.5.4.2.Market size and forecast, by type
7.3.5.4.3.Market size and forecast, app category

7.3.5.5.SPAIN

7.3.5.5.1.Market size and forecast, by operating system
7.3.5.5.2.Market size and forecast, by type
7.3.5.5.3.Market size and forecast, app category

7.3.5.6.NETHERLANDS

7.3.5.6.1.Market size and forecast, by operating system
7.3.5.6.2.Market size and forecast, by type
7.3.5.6.3.Market size and forecast, app category

7.3.5.7.REST OF EUROPE

7.3.5.7.1.Market size and forecast, by operating system
7.3.5.7.2.Market size and forecast, by type
7.3.5.7.3.Market size and forecast, app category

7.4.Asia-Pacific

7.4.1.Key market trends, growth factors, and opportunities
7.4.2.Market analysis by operating system
7.4.3.Market analysis by type
7.4.4.Market analysis by app category
7.4.5.Market analysis by Country

7.4.5.1.CHINA

7.4.5.1.1.Market size and forecast, by operating system
7.4.5.1.2.Market size and forecast, by type
7.4.5.1.3.Market size and forecast, app category

7.4.5.2.SOUTH KOREA

7.4.5.2.1.Market size and forecast, by operating system
7.4.5.2.2.Market size and forecast, by type
7.4.5.2.3.Market size and forecast, app category

7.4.5.3.JAPAN

7.4.5.3.1.Market size and forecast, by operating system
7.4.5.3.2.Market size and forecast, by type
7.4.5.3.3.Market size and forecast, app category

7.4.5.4.AUSTRALIA

7.4.5.4.1.Market size and forecast, by operating system
7.4.5.4.2.Market size and forecast, by type
7.4.5.4.3.Market size and forecast, app category

7.4.5.5.INDIA

7.4.5.5.1.Market size and forecast, by operating system
7.4.5.5.2.Market size and forecast, by type
7.4.5.5.3.Market size and forecast, app category

7.4.5.6.REST OF ASIA-PACIFIC

7.4.5.6.1.Market size and forecast, by operating system
7.4.5.6.2.Market size and forecast, by type
7.4.5.6.3.Market size and forecast, app category

7.5.LAMEA

7.5.1.Key market trends, growth factors and opportunities
7.5.2.Market analysis by operating system
7.5.3.Market analysis by type
7.5.4.Market analysis by app category
7.5.5.Market analysis by country

7.5.5.1.LATIN AMERICA

7.5.5.1.1.Market size and forecast, by operating system
7.5.5.1.2.Market size and forecast, by type
7.5.5.1.3.Market size and forecast, app category

7.5.5.2.MIDDLE EAST

7.5.5.2.1.Market size and forecast, by operating system
7.5.5.2.2.Market size and forecast, by type
7.5.5.2.3.Market size and forecast, app category

7.5.5.3.AFRICA

7.5.5.3.1.Market size and forecast, by operating system
7.5.5.3.2.Market size and forecast, by type
7.5.5.3.3.Market size and forecast, app category

CHAPTER 8:COMPANY PROFILE

8.1.APPLE INC.

8.1.1.Company overview
8.1.2.Key Executives
8.1.3.Company snapshot
8.1.4.Product portfolio
8.1.5.R&D Expenditure
8.1.6.Business performance
8.1.7.Key strategic moves and developments

8.2.GOOGLE LLC

8.2.1.Company overview
8.2.2.Key Executives
8.2.3.Company snapshot
8.2.4.Product portfolio
8.2.5.R&D Expenditure
8.2.6.Business performance
8.2.7.Key strategic moves and developments

8.3.King Ltd. (Acquired by Activision)

8.3.1.Company overview
8.3.2.Key Executives
8.3.3.Company snapshot
8.3.4.Operating business segments
8.3.5.Product portfolio
8.3.6.Business performance

8.4.The Walt Disney Company

8.4.1.Company overview
8.4.2.Key executives
8.4.3.Company snapshot
8.4.4.Operating business segments
8.4.5.Product portfolio
8.4.6.Business performance
8.4.7.Key strategic moves and developments

8.5.NETFLIX, INC.

8.5.1.Company overview
8.5.2.Key executive
8.5.3.Company snapshot
8.5.4.Product portfolio
8.5.5.R&D expenditure
8.5.6.Business performance
8.5.7.Key strategic moves and developments

8.6.RAKUTEN, INC.

8.6.1.Company overview
8.6.2.Key executive
8.6.3.Company snapshot
8.6.4.Product portfolio
8.6.5.Business performance
8.6.6.Key strategic moves and developments

8.7.SONY CORPORATION

8.7.1.Company overview
8.7.2.Key executive
8.7.3.Company snapshot
8.7.4.Operating business segments
8.7.5.Product portfolio
8.7.6.R&D expenditure
8.7.7.Business performance
8.7.8.Key strategic moves and developments

8.8.SPOTIFY TECHNOLOGY S.A.

8.8.1.Company overview
8.8.2.Key executive
8.8.3.Company snapshot
8.8.4.Operating business segments
8.8.5.Product portfolio
8.8.6.R&D expenditure
8.8.7.Business performance

8.9.TENCENT HOLDINGS LTD.

8.9.1.Company overview
8.9.2.Key executive
8.9.3.Company snapshot
8.9.4.Operating business segments
8.9.5.Product portfolio
8.9.6.Business performance
8.9.7.Key strategic moves and developments

8.10.TINDER

8.10.1.Company overview
8.10.2.Key Executives
8.10.3.Company snapshot
8.10.4.Product portfolio
8.10.5.Key strategic moves and developments

LIST OF TABLES

TABLE 01.GLOBAL IN-APP PURCHASE MARKET REVENUE, BY OPERATING SYSTEM, 2019–2027 ($MILLION)
TABLE 02.IN-APP PURCHASE MARKET REVENUE FOR ANDROID, BY REGION, 2019–2027 ($MILLION)
TABLE 03.IN-APP PURCHASE MARKET REVENUE FOR IOS, BY REGION, 2019–2027 ($MILLION)
TABLE 04.IN-APP PURCHASE MARKET REVENUE FOR OTHERS, BY REGION, 2019–2027 ($MILLION)
TABLE 05.GLOBAL IN-APP PURCHASE MARKET REVENUE, BY TYPE, 2019–2027 ($MILLION)
TABLE 06.IN-APP PURCHASE MARKET REVENUE FOR CONSUMABLE, BY REGION, 2019–2027 ($MILLION)
TABLE 07.IN-APP PURCHASE MARKET REVENUE FOR NON-CONSUMABLE, BY REGION, 2019–2027 ($MILLION)
TABLE 08.IN-APP PURCHASE MARKET REVENUE FOR SUBSCRIPTION, BY REGION, 2019–2027 ($MILLION)
TABLE 09.GLOBAL IN-APP PURCHASE MARKET REVENUE, BY APP CATEGORY, 2019-2027 ($MILLION)
TABLE 10.GLOBAL IN-APP PURCHASE MARKET REVENUE FOR GAMING, BY REGION, 2019–2027 ($MILLION)
TABLE 11.GLOBAL IN-APP PURCHASE MARKET REVENUE FOR ENTERTAINMENT & MUSIC, BY REGION, 2019–2027 ($MILLION)
TABLE 12.GLOBAL IN-APP PURCHASE MARKET REVENUE FOR HEALTH & FITNESS, BY REGION, 2019–2027 ($MILLION)
TABLE 13.GLOBAL IN-APP PURCHASE MARKET REVENUE FOR TRAVEL & HOSPITALITY, BY REGION, 2019–2027 ($MILLION)
TABLE 14.GLOBAL IN-APP PURCHASE MARKET REVENUE FOR RETAIL & E-COMMERCE, BY REGION, 2019–2027 ($MILLION)
TABLE 15.GLOBAL IN-APP PURCHASE MARKET REVENUE FOR EDUCATION & LEARNING, BY REGION, 2019–2027 ($MILLION)
TABLE 16.GLOBAL IN-APP PURCHASE MARKET REVENUE FOR OTHERS, BY REGION, 2019–2027 ($MILLION)
TABLE 17.IN-APP PURCHASE MARKET REVENUE, BY REGION, 2019–2027 ($MILLION)
TABLE 18.NORTH AMERICA IN-APP PURCHASE MARKET REVENUE, BY OPERATING SYSTEM, 2019–2027 ($MILLION)
TABLE 19.NORTH AMERICA IN-APP PURCHASE MARKET REVENUE, BY TYPE, 2019–2027 ($MILLION)
TABLE 20.NORTH AMERICA IN-APP PURCHASE MARKET REVENUE, BY APP CATEGORY, 2019–2027 ($MILLION)
TABLE 21.NORTH AMERICA IN-APP PURCHASE MARKET REVENUE, BY COUNTRY, 2019–2027 ($MILLION)
TABLE 22.U.S. IN-APP PURCHASE MARKET REVENUE, BY OPERATING SYSTEM, 2019–2027 ($MILLION)
TABLE 23.U.S. IN-APP PURCHASE MARKET REVENUE, BY TYPE, 2018–2026 ($MILLION)
TABLE 24.U.S. IN-APP PURCHASE MARKET REVENUE, BY APP CATEGORY, 2018–2026 ($MILLION)
TABLE 25.CANADA IN-APP PURCHASE MARKET REVENUE, BY OPERATING SYSTEM, 2019–2027 ($MILLION)
TABLE 26.CANADA IN-APP PURCHASE MARKET REVENUE, BY TYPE, 2018–2026 ($MILLION)
TABLE 27.CANADA IN-APP PURCHASE MARKET REVENUE, BY APP CATEGORY, 2018–2026 ($MILLION)
TABLE 28.EUROPE IN-APP PURCHASE MARKET REVENUE, BY OPERATING SYSTEM, 2019–2027 ($MILLION)
TABLE 29.EUROPE IN-APP PURCHASE MARKET REVENUE, BY TYPE, 2019–2027 ($MILLION)
TABLE 30.EUROPE IN-APP PURCHASE MARKET REVENUE, BY APP CATEGORY, 2019–2027 ($MILLION)
TABLE 31.EUROPE IN-APP PURCHASE MARKET REVENUE, BY COUNTRY, 2019–2027 ($MILLION)
TABLE 32.UK IN-APP PURCHASE MARKET REVENUE, BY OPERATING SYSTEM, 2019–2027 ($MILLION)
TABLE 33.UK IN-APP PURCHASE MARKET REVENUE, BY TYPE, 2018–2026 ($MILLION)
TABLE 34.UK IN-APP PURCHASE MARKET REVENUE, BY APP CATEGORY, 2018–2026 ($MILLION)
TABLE 35.GERMANY IN-APP PURCHASE MARKET REVENUE, BY OPERATING SYSTEM, 2019–2027 ($MILLION)
TABLE 36.GERMANY IN-APP PURCHASE MARKET REVENUE, BY TYPE, 2018–2026 ($MILLION)
TABLE 37.GERMANY IN-APP PURCHASE MARKET REVENUE, BY APP CATEGORY, 2018–2026 ($MILLION)
TABLE 38.FRANCE IN-APP PURCHASE MARKET REVENUE, BY OPERATING SYSTEM, 2019–2027 ($MILLION)
TABLE 39.FRANCE IN-APP PURCHASE MARKET REVENUE, BY TYPE, 2018–2026 ($MILLION)
TABLE 40.FRANCE IN-APP PURCHASE MARKET REVENUE, BY APP CATEGORY, 2018–2026 ($MILLION)
TABLE 41.ITALY IN-APP PURCHASE MARKET REVENUE, BY OPERATING SYSTEM, 2019–2027 ($MILLION)
TABLE 42.ITALY IN-APP PURCHASE MARKET REVENUE, BY TYPE, 2018–2026 ($MILLION)
TABLE 43.ITALY IN-APP PURCHASE MARKET REVENUE, BY APP CATEGORY, 2018–2026 ($MILLION)
TABLE 44.SPAIN IN-APP PURCHASE MARKET REVENUE, BY OPERATING SYSTEM, 2019–2027 ($MILLION)
TABLE 45.SPAIN IN-APP PURCHASE MARKET REVENUE, BY TYPE, 2018–2026 ($MILLION)
TABLE 46.SPAIN IN-APP PURCHASE MARKET REVENUE, BY APP CATEGORY, 2018–2026 ($MILLION)
TABLE 47.NETHERLANDS IN-APP PURCHASE MARKET REVENUE, BY OPERATING SYSTEM, 2019–2027 ($MILLION)
TABLE 48.NETHERLANDS IN-APP PURCHASE MARKET REVENUE, BY TYPE, 2018–2026 ($MILLION)
TABLE 49.NETHERLANDS IN-APP PURCHASE MARKET REVENUE, BY APP CATEGORY, 2018–2026 ($MILLION)
TABLE 50.REST OF EUROPE IN-APP PURCHASE MARKET REVENUE, BY OPERATING SYSTEM, 2019–2027 ($MILLION)
TABLE 51.REST OF EUROPE IN-APP PURCHASE MARKET REVENUE, BY TYPE, 2018–2026 ($MILLION)
TABLE 52.REST OF EUROPE IN-APP PURCHASE MARKET REVENUE, BY APP CATEGORY, 2018–2026 ($MILLION)
TABLE 53.ASIA-PACIFIC IN-APP PURCHASE MARKET REVENUE, BY OPERATING SYSTEM, 2019–2027 ($MILLION)
TABLE 54.ASIA-PACIFIC IN-APP PURCHASE MARKET REVENUE, BY TYPE, 2019–2027 ($MILLION)
TABLE 55.ASIA-PACIFIC IN-APP PURCHASE MARKET REVENUE, BY APP CATEGORY, 2019–2027 ($MILLION)
TABLE 56.ASIA-PACIFIC IN-APP PURCHASE MARKET REVENUE, BY COUNTRY, 2019–2027 ($MILLION)
TABLE 57.CHINA IN-APP PURCHASE MARKET REVENUE, BY OPERATING SYSTEM, 2019–2027 ($MILLION)
TABLE 58.CHINA IN-APP PURCHASE MARKET REVENUE, BY TYPE, 2018–2026 ($MILLION)
TABLE 59.CHINA IN-APP PURCHASE MARKET REVENUE, BY APP CATEGORY, 2018–2026 ($MILLION)
TABLE 60.SOUTH KOREA IN-APP PURCHASE MARKET REVENUE, BY OPERATING SYSTEM, 2019–2027 ($MILLION)
TABLE 61.SOUTH KOREA IN-APP PURCHASE MARKET REVENUE, BY TYPE, 2018–2026 ($MILLION)
TABLE 62.SOUTH KOREA IN-APP PURCHASE MARKET REVENUE, BY APP CATEGORY, 2018–2026 ($MILLION)
TABLE 63.JAPAN IN-APP PURCHASE MARKET REVENUE, BY OPERATING SYSTEM, 2019–2027 ($MILLION)
TABLE 64.JAPAN IN-APP PURCHASE MARKET REVENUE, BY TYPE, 2018–2026 ($MILLION)
TABLE 65.JAPAN IN-APP PURCHASE MARKET REVENUE, BY APP CATEGORY, 2018–2026 ($MILLION)
TABLE 66.AUSTRALIA IN-APP PURCHASE MARKET REVENUE, BY OPERATING SYSTEM, 2019–2027 ($MILLION)
TABLE 67.AUSTRALIA IN-APP PURCHASE MARKET REVENUE, BY TYPE, 2018–2026 ($MILLION)
TABLE 68.AUSTRALIA IN-APP PURCHASE MARKET REVENUE, BY APP CATEGORY, 2018–2026 ($MILLION)
TABLE 69.INDIA IN-APP PURCHASE MARKET REVENUE, BY OPERATING SYSTEM, 2019–2027 ($MILLION)
TABLE 70.INDIA IN-APP PURCHASE MARKET REVENUE, BY TYPE, 2018–2026 ($MILLION)
TABLE 71.INDIA IN-APP PURCHASE MARKET REVENUE, BY APP CATEGORY, 2018–2026 ($MILLION)
TABLE 72.REST OF ASIA-PACIFIC IN-APP PURCHASE MARKET REVENUE, BY OPERATING SYSTEM, 2019–2027 ($MILLION)
TABLE 73.REST OF ASIA-PACIFIC IN-APP PURCHASE MARKET REVENUE, BY TYPE, 2018–2026 ($MILLION)
TABLE 74.REST OF ASIA-PACIFIC IN-APP PURCHASE MARKET REVENUE, BY APP CATEGORY, 2018–2026 ($MILLION)
TABLE 75.LAMEA IN-APP PURCHASE MARKET REVENUE, BY OPERATING SYSTEM, 2019–2027 ($MILLION)
TABLE 76.LAMEA IN-APP PURCHASE MARKET REVENUE, BY TYPE, 2019–2027 ($MILLION)
TABLE 77.LAMEA IN-APP PURCHASE MARKET REVENUE, BY APP CATEGORY, 2019–2027 ($MILLION)
TABLE 78.LAMEA IN-APP PURCHASE MARKET REVENUE, BY COUNTRY, 2019–2027 ($MILLION)
TABLE 79.LATIN AMERICA IN-APP PURCHASE MARKET REVENUE, BY OPERATING SYSTEM, 2019–2027 ($MILLION)
TABLE 80.LATIN AMERICA IN-APP PURCHASE MARKET REVENUE, BY TYPE, 2018–2026 ($MILLION)
TABLE 81.LATIN AMERICA IN-APP PURCHASE MARKET REVENUE, BY APP CATEGORY, 2018–2026 ($MILLION)
TABLE 82.MIDDLE EAST IN-APP PURCHASE MARKET REVENUE, BY OPERATING SYSTEM, 2019–2027 ($MILLION)
TABLE 83.MIDDLE EAST IN-APP PURCHASE MARKET REVENUE, BY TYPE, 2018–2026 ($MILLION)
TABLE 84.MIDDLE EAST IN-APP PURCHASE MARKET REVENUE, BY APP CATEGORY, 2018–2026 ($MILLION)
TABLE 85.AFRICA IN-APP PURCHASE MARKET REVENUE, BY OPERATING SYSTEM, 2019–2027 ($MILLION)
TABLE 86.AFRICA IN-APP PURCHASE MARKET REVENUE, BY TYPE, 2018–2026 ($MILLION)
TABLE 87.AFRICA IN-APP PURCHASE MARKET REVENUE, BY APP CATEGORY, 2018–2026 ($MILLION)
TABLE 88.APPLE INC.: KEY EXECUTIVES
TABLE 89.APPLE INC.: COMPANY SNAPSHOT
TABLE 90.APPLE INC.: PRODUCT PORTFOLIO
TABLE 91.GOOGLE LLC: KEY EXECUTIVES
TABLE 92.GOOGLE INC.: COMPANY SNAPSHOT
TABLE 93.GOOGLE LLC: PRODUCT PORTFOLIO
TABLE 94.COR FINANCIAL SOLUTION LIMITED: KEY EXECUTIVES
TABLE 95.COR FINANCIAL SOLUTION LIMITED: COMPANY SNAPSHOT
TABLE 96.FIS: OPERATING SEGMENTS
TABLE 97.KING LTD.: PRODUCT PORTFOLIO
TABLE 98.THE WALT DISNEY COMPANY: KEY EXECUTIVES
TABLE 99.THE WALT DISNEY COMPANY: COMPANY SNAPSHOT
TABLE 100.THE WALT DISNEY COMPANY: OPERATING SEGMENTS
TABLE 101.THE WALT DISNEY COMPANY: PRODUCT PORTFOLIO
TABLE 102.NETFLIX, INC.: KEY EXECUTIVE
TABLE 103.NETFLIX, INC.: COMPANY SNAPSHOT
TABLE 104.NETFLIX, INC.: PRODUCT PORTFOLIO
TABLE 105.NETFLIX, INC.: R&D EXPENDITURE, 2017–2019 ($MILLION)
TABLE 106.NETFLIX, INC.: NET SALES, 2017–2019 ($MILLION)
TABLE 107.RAKUTEN, INC.: KEY EXECUTIVE
TABLE 108.RAKUTEN, INC.: COMPANY SNAPSHOT
TABLE 109.RAKUTEN, INC.: PRODUCT PORTFOLIO
TABLE 110.RAKUTEN, INC.: NET SALES, 2017–2019 ($MILLION)
TABLE 111.SONY CORPORATION: KEY EXECUTIVE
TABLE 112.SONY CORPORATION: COMPANY SNAPSHOT
TABLE 113.SONY CORPORATION: OPERATING SEGMENTS
TABLE 114.SONY CORPORATION: PRODUCT PORTFOLIO
TABLE 115.SONY CORPORATION: R&D EXPENDITURE, 2017–2019 ($MILLION)
TABLE 116.SONY CORPORATION: NET SALES, 2017–2019 ($MILLION)
TABLE 117.SPOTIFY TECHNOLOGY S.A.: KEY EXECUTIVE
TABLE 118.SPOTIFY TECHNOLOGY S.A.: COMPANY SNAPSHOT
TABLE 119.SPOTIFY TECHNOLOGY S.A.: OPERATING SEGMENTS
TABLE 120.SPOTIFY TECHNOLOGY S.A.: PRODUCT PORTFOLIO
TABLE 121.SPOTIFY TECHNOLOGY S.A.: R&D EXPENDITURE, 2017–2019 ($MILLION)
TABLE 122.SPOTIFY TECHNOLOGY S.A.: NET SALES, 2017–2019 ($MILLION)
TABLE 123.TENCENT HOLDINGS LTD.: KEY EXECUTIVE
TABLE 124.TENCENT HOLDINGS LTD.: COMPANY SNAPSHOT
TABLE 125.TENCENT HOLDINGS LTD.: OPERATING SEGMENTS
TABLE 126.TENCENT HOLDINGS LTD.: PRODUCT PORTFOLIO
TABLE 127.TENCENT HOLDINGS LTD.: NET SALES, 2017–2019 ($MILLION)
TABLE 128.TINDER: KEY EXECUTIVES
TABLE 129.TINDER: COMPANY SNAPSHOT
TABLE 130.TINDER: PRODUCT PORTFOLIO

LIST OF FIGURES

FIGURE 01.KEY MARKET SEGMENTS
FIGURE 02.GLOBAL IN-APP PURCHASE MARKET, 2019–2027
FIGURE 03.GLOBAL IN-APP PURCHASE MARKET, BY REGION, 2019–2027
FIGURE 04.IN-APP PURCHASE MARKET: TOP IMPACTING FACTOR
FIGURE 05.TOP INVESTMENT POCKETS
FIGURE 06.MODERATE-TO-HIGH BARGAINING POWER OF SUPPLIERS
FIGURE 07.MODERATE-TO-HIGH BARGAINING POWER OF BUYER
FIGURE 08.MODERATE-TO-HIGH THREAT OF SUBSTITUTES
FIGURE 09.MODERATE -TO-HIGH THREAT OF NEW ENTRANTS
FIGURE 10.LOW-TO-HIGH COMPETITIVE RIVALRY
FIGURE 11.GLOBAL IN-APP PURCHASE MARKET, BY OPERATING SYSTEM, 2019–2027
FIGURE 12.COMPARATIVE SHARE ANALYSIS OF IN-APP PURCHASE MARKET FOR ANDROID,  BY COUNTRY, 2019 & 2027 (%)
FIGURE 13.COMPARATIVE SHARE ANALYSIS OF IN-APP PURCHASE MARKET FOR IOS,  BY COUNTRY, 2019 & 2027 (%)
FIGURE 14.COMPARATIVE SHARE ANALYSIS OF IN-APP PURCHASE MARKET FOR OTHERS, BY COUNTRY, 2019 & 2027 (%)
FIGURE 15.GLOBAL IN-APP PURCHASE MARKET, BY TYPE, 2019–2027
FIGURE 16.COMPARATIVE SHARE ANALYSIS OF IN-APP PURCHASE MARKET FOR CONSUMABLE,  BY COUNTRY, 2019 & 2027 (%)
FIGURE 17.COMPARATIVE SHARE ANALYSIS OF IN-APP PURCHASE MARKET FOR NON-CONSUMABLE,  BY COUNTRY, 2019 & 2027 (%)
FIGURE 18.COMPARATIVE SHARE ANALYSIS OF IN-APP PURCHASE MARKET FOR SUBSCRIPTION,  BY COUNTRY, 2019 & 2027 (%)
FIGURE 19.GLOBAL IN-APP PURCHASE MARKET REVENUE, BY APP CATEGORY, 2019-2027
FIGURE 20.COMPARATIVE SHARE ANALYSIS OF IN-APP PURCHASE MARKET FOR GAMING, BY COUNTRY,  2019 & 2027 (%)
FIGURE 21.COMPARATIVE SHARE ANALYSIS OF IN-APP PURCHASE MARKET FOR ENTERTAINMENT & MUSIC, BY COUNTRY, 2019 & 2027 (%)
FIGURE 22.COMPARATIVE SHARE ANALYSIS OF IN-APP PURCHASE MARKET FOR HEALTH & FITNESS, BY COUNTRY, 2019 & 2027 (%)
FIGURE 23.COMPARATIVE SHARE ANALYSIS OF IN-APP PURCHASE MARKET FOR TRAVEL & HOSPITALITY, BY COUNTRY, 2019 & 2027 (%)
FIGURE 24.COMPARATIVE SHARE ANALYSIS OF IN-APP PURCHASE MARKET FOR RETAIL & E-COMMERCE, BY COUNTRY, 2019 & 2027 (%)
FIGURE 25.COMPARATIVE SHARE ANALYSIS OF IN-APP PURCHASE MARKET FOR EDUCATION & LEARNING, BY COUNTRY, 2019 & 2027 (%)
FIGURE 26.COMPARATIVE SHARE ANALYSIS OF IN-APP PURCHASE MARKET FOR OTHERS, BY COUNTRY, 2019 & 2027 (%)
FIGURE 27.U.S. IN-APP PURCHASE MARKET REVENUE, 2019-2027 ($MILLION)
FIGURE 28.CANADA IN-APP PURCHASE MARKET REVENUE, 2019-2027 ($MILLION)
FIGURE 29.UK IN-APP PURCHASE MARKET REVENUE, 2019-2027 ($MILLION)
FIGURE 30.GERMANY IN-APP PURCHASE MARKET REVENUE, 2019-2027 ($MILLION)
FIGURE 31.FRANCE IN-APP PURCHASE MARKET REVENUE, 2019-2027 ($MILLION)
FIGURE 32.ITALY IN-APP PURCHASE MARKET REVENUE, 2019-2027 ($MILLION)
FIGURE 33.SPAIN IN-APP PURCHASE MARKET REVENUE, 2019-2027 ($MILLION)
FIGURE 34.NETHERLANDS IN-APP PURCHASE MARKET REVENUE, 2019-2027 ($MILLION)
FIGURE 35.REST OF EUROPE IN-APP PURCHASE MARKET REVENUE, 2019-2027 ($MILLION)
FIGURE 36.CHINA IN-APP PURCHASE MARKET REVENUE, 2019-2027 ($MILLION)
FIGURE 37.SOUTH KOREA IN-APP PURCHASE MARKET REVENUE, 2019-2027 ($MILLION)
FIGURE 38.JAPAN IN-APP PURCHASE MARKET REVENUE, 2019-2027 ($MILLION)
FIGURE 39.AUSTRALIA IN-APP PURCHASE MARKET REVENUE, 2019-2027 ($MILLION)
FIGURE 40.INDIA IN-APP PURCHASE MARKET REVENUE, 2019-2027 ($MILLION)
FIGURE 41.REST OF ASIA-PACIFIC IN-APP PURCHASE MARKET REVENUE, 2019-2027 ($MILLION)
FIGURE 42.LATIN AMERICA IN-APP PURCHASE MARKET REVENUE, 2019-2027 ($MILLION)
FIGURE 43.MIDDLE EAST IN-APP PURCHASE MARKET REVENUE, 2019-2027 ($MILLION)
FIGURE 44.AFRICA IN-APP PURCHASE MARKET REVENUE, 2019-2027 ($MILLION)
FIGURE 45.R&D EXPENDITURE, 2017–2019 ($MILLION)
FIGURE 46.APPLE INC.: REVENUE, 2017–2019 ($MILLION)
FIGURE 47.APPLE INC.: REVENUE SHARE BY REGION, 2019 (%)
FIGURE 48.R&D EXPENDITURE, 2017–2019 ($MILLION)
FIGURE 49.ALPHABET INC.: REVENUE, 2017–2019 ($MILLION)
FIGURE 50.ALPHABET INC.: REVENUE SHARE BY SEGMENT, 2019 (%)
FIGURE 51.ALPHABET INC.: REVENUE SHARE BY REGION, 2019 (%)
FIGURE 52.KING LTD.: REVENUE, 2017–2019 ($MILLION)
FIGURE 53.KING LTD.: REVENUE SHARE BY SEGMENT, 2019 (%)
FIGURE 54.KING LTD.: REVENUE SHARE BY REGION, 2019 (%)
FIGURE 55.THE WALT DISNEY COMPANY: REVENUE, 2017–2019 ($MILLION)
FIGURE 56.THE WALT DISNEY COMPANY: REVENUE SHARE BY SEGMENT, 2019 (%)
FIGURE 57.THE WALT DISNEY COMPANY: REVENUE SHARE BY REGION, 2019 (%)
FIGURE 58.NETFLIX, INC.: R&D EXPENDITURE, 2017–2019 ($MILLION)
FIGURE 59.NETFLIX, INC.: NET SALES, 2017–2019 ($MILLION)
FIGURE 60.NETFLIX, INC.: REVENUE SHARE BY REGION, 2019 (%)
FIGURE 61.RAKUTEN, INC.: NET SALES, 2017–2019 ($MILLION)
FIGURE 62.RAKUTEN, INC.: REVENUE SHARE BY SEGMENT, 2019 (%)
FIGURE 63.RAKUTEN, INC.: REVENUE SHARE BY REGION, 2019 (%)
FIGURE 64.SONY CORPORATION: R&D EXPENDITURE, 2017–2019 ($MILLION)
FIGURE 65.SONY CORPORATION: NET SALES, 2017–2019 ($MILLION)
FIGURE 66.SONY CORPORATION: REVENUE SHARE BY SEGMENT, 2019 (%)
FIGURE 67.SONY CORPORATION: REVENUE SHARE BY REGION, 2019 (%)
FIGURE 68.SPOTIFY TECHNOLOGY S.A.: R&D EXPENDITURE, 2017–2019 ($MILLION)
FIGURE 69.SPOTIFY TECHNOLOGY S.A.: NET SALES, 2017–2019 ($MILLION)
FIGURE 70.SPOTIFY TECHNOLOGY S.A.: REVENUE SHARE BY SEGMENT, 2019 (%)
FIGURE 71.SPOTIFY TECHNOLOGY S.A.: REVENUE SHARE BY REGION, 2019 (%)
FIGURE 72.TENCENT HOLDINGS LTD.: NET SALES, 2017–2019 ($MILLION)
FIGURE 73.TENCENT HOLDINGS LTD.: REVENUE SHARE BY SEGMENT, 2019 (%)
FIGURE 74.TENCENT HOLDINGS LTD.: REVENUE SHARE BY REGION, 2019 (%)

 
 

In accordance with several interviews that were conducted of the top level CXOs, in-app purchase application is expected to witness strong growth especially in Android and iOS smartphones as there has been significant increase in spending on luxury smartphones and internet usage. In addition, the adoption of in-app purchase application is increasing among the end user owing to growing need among the mobile developer to provide more value-add features to the customer and build a stronger brand among the market. Furthermore, the in-app purchase offer significant potential to the app developers as well as the enterprises in the international markets due to the benefits such as, cost savings, high profit margins, easy access, better customer management programs, and intense market presence. 

Further, increase in economic strength of developing nations such as China and India, is expected to provide lucrative opportunities for the market growth. North America is expected to dominate the market during the forecast period. Moreover, emerging countries in Asia-Pacific and Latin America are projected to offer significant growth opportunities during the forecast period. The in-app purchase market is consolidated with the presence of key vendors such as Apple, Inc., Google LLC, Sony Corporation, Rakuten Inc. and others. North America and Europe are the prime users of these systems. However, Asia-Pacific is expected to experience significant growth in the near future, owing to increase in adoption of smartphones among the people in developing nation such as China and India. Some of the key players profiled in the report include Apple Inc., Disney, Google LLC, King Limited, Netflix, Inc., Rakuten Inc., Sony Corporation, Spotify Technology S.A, Tencent Holding Limited, and Tinder. These players have adopted various strategies to increase their market penetration and strengthen their position in the industry.
 

 

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